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Todd Hartman, Mark Taylor, Aneta Piekut, Gioia Iacopini, Joshua Townsley, and James Weinberg

Topics Covered

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Topics Covered

  • Recognising the ‘size’ of numbers that are reported in the media.
  • How change and risk are reported.
  • How social statistics are created, paying particular attention to survey data.
  • What we can learn from census categories.
  • The different ways that surveys can be conducted and the impact that different formats can have on the results.
  • How to draw a representative sample from a population.
  • Sources of measurement error in surveys.
  • Measuring sensitive or difficult subjects.
  • Checking whether data is trustworthy by reviewing the methodology.
  • How to calculate the Margin of Sampling Error (MoSE).
  • The difference between correlation and causation.
  • Where to find existing sources of data.
  • How to develop a quantitative research project.

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Reviews summary

Media literacy course

In this well-received three-week course, learners develop media literacy skills to better evaluate data in the media. Topics include recognizing the size and significance of numbers, understanding how change and risk are reported, and evaluating the trustworthiness of data. The course provides valuable resources and a supportive learning environment.
Relevant and engaging examples for better understanding
"The examples were thought provoking and manageable."
Organized for effective learning and information dissemination
"This course is well-organized to maximize the dissemination of information."
Provides techniques for evaluating data sources and accuracy
"Making Sense of Data in the Media provides valuable resources (links to reputable data gathering organizations) along with tools for dissecting headlines and content in all forms of media."
Enhances critical thinking skills for evaluating media data
"- courses I have done. Packed a lot into three weeks; really comprehensive; covered everything and made us both aware of problems and encouraged us to think."

Activities

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Learners who complete Making Sense of Data in the Media will develop knowledge and skills that may be useful to these careers:

Reading list

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This specialized textbook covers econometric methods for analyzing panel data, which are data collected from the same individuals or entities over time.
Explores how the media creates pseudo-events. The insights provided in this book can help students analyze media more critically and identify when a media event is staged or artificial.
Neil Postman explores the impact of television on public discourse. can help readers analyze the ways in which television shapes our understanding of the world.
Iyengar and Kinder explore the relationship between media and political participation. Readers of this book can expect to learn how media shapes political attitudes and behaviors.
This handbook provides a comprehensive overview of the field of media and society. This excellent resource gives students the opportunity to explore advanced topics related to media literacy.
Provides a guide for educators in integrating media literacy into their teaching. Readers can gain insights on how to help students develop critical thinking skills about media.
Tyner explores the relationship between literacy and media in the digital age, providing a framework for understanding how media shapes our understanding of the world.
Provides a comprehensive overview of key concepts and critiques in media, culture, and society. This helpful reference for students looking to understand the broader context of media literacy.
This handbook provides a comprehensive overview of the relationship between digital technology and society. Students will gain a deeper understanding of the role of media in the digital age.
This textbook provides a comprehensive overview of digital media and society. useful reference for students wanting to understand the impact of digital media on various aspects of society.
An up-to-date treatment of all aspects of survey methodology, covering all aspects from sampling, questionnaire design, interviewing, and data collection to data analysis and reporting.
A detailed overview of the major scientific and ethical issues involved in survey research, including the design, implementation, and analysis of surveys.
A textbook that provides students with a comprehensive overview of sampling from both a theoretical and practical perspective.

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