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Todd Hartman, Mark Taylor, Aneta Piekut, Gioia Iacopini, Joshua Townsley, and James Weinberg

Topics Covered

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Topics Covered

  • Recognising the ‘size’ of numbers that are reported in the media.
  • How change and risk are reported.
  • How social statistics are created, paying particular attention to survey data.
  • What we can learn from census categories.
  • The different ways that surveys can be conducted and the impact that different formats can have on the results.
  • How to draw a representative sample from a population.
  • Sources of measurement error in surveys.
  • Measuring sensitive or difficult subjects.
  • Checking whether data is trustworthy by reviewing the methodology.
  • How to calculate the Margin of Sampling Error (MoSE).
  • The difference between correlation and causation.
  • Where to find existing sources of data.
  • How to develop a quantitative research project.

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Reviews summary

Media literacy course

In this well-received three-week course, learners develop media literacy skills to better evaluate data in the media. Topics include recognizing the size and significance of numbers, understanding how change and risk are reported, and evaluating the trustworthiness of data. The course provides valuable resources and a supportive learning environment.
Relevant and engaging examples for better understanding
"The examples were thought provoking and manageable."
Organized for effective learning and information dissemination
"This course is well-organized to maximize the dissemination of information."
Provides techniques for evaluating data sources and accuracy
"Making Sense of Data in the Media provides valuable resources (links to reputable data gathering organizations) along with tools for dissecting headlines and content in all forms of media."
Enhances critical thinking skills for evaluating media data
"- courses I have done. Packed a lot into three weeks; really comprehensive; covered everything and made us both aware of problems and encouraged us to think."

Activities

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Career center

Learners who complete Making Sense of Data in the Media will develop knowledge and skills that may be useful to these careers:

Reading list

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