Visual Merchandising Course For Retailers and Students from Udemy

What's inside

Learning objectives

Become a confident visual merchandiser when you understand the key display principles which are featured on the course.
Learn the most effective way to handle and dress mannequins.
Understand the principles needed to create an eye catching store window.
Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window.
Current vm techniques and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer.

I will teach you the link selling techniques which i have used which have resulted in a 20-25% increase for my retailers.
Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store.
For students: i will talk to you about the best ways to get into the visual merchandising industry.
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Become a confident visual merchandiser when you understand the key display principles which are featured on the course.
Learn the most effective way to handle and dress mannequins.
Understand the principles needed to create an eye catching store window.
Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window.
Current vm techniques and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer.
I will teach you the link selling techniques which i have used which have resulted in a 20-25% increase for my retailers.
Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store.
For students: i will talk to you about the best ways to get into the visual merchandising industry.
Show more
Show less

Syllabus

Understanding the basic principles of Display product grouping including; Symmetric, Asymmetric, Repetition and Alternation.

PART 1/4: Introduction

Understanding the most popular and balanced key display principle, symmetric.

Understanding how to create and use an asymmetric display and the importance of this technique.

Understanding how to create and use a repetition display and the importance of using odd numbers within Visual Merchandising

Understanding how to create and use an alternation display and the importance of this technique

Understanding the effective use of Colour, Lighting and Signage within windows and in store display areas

Understanding the effective use of colour and how to use this in a balanced fashion.

Understanding the effective use of lighting and where to focus your lighting within the window.

Understanding the effective use of placement of graphics/ point of sale within the window.

Presentation to discuss trends within Fashion & Interiors within window displays

The importance of creating in store hot spots and/or promotional areas which are linked to your windows

Effective dressing and styling of Mannequins and Bust Forms

Understanding the effective Visual Merchandising Techniques currently used in the industry.

Key VM techniques explained when merchandising a product range.

Understand the principles of effective merchandising when dressing a table in store.

Discussing key points to remember when merchandising to create a more easy to shop sales floor for the customer.

Understand how to effectively create more link selling opportunities in store whilst merchandising an everyday product.

How to maximise your sales by creating impulse selling opportunities at key areas in store.

6.Till Points and counter tops

Understand how the key VM principles can be applied when merchandising ranges on a wall space.

Tips on creating and displaying consistent store ticketing and signage.

Understanding effective customer flow and how to create effective shop floor layouts.

Understand what factors create an effective store layout, which will assist with the customer flow through the store.

Tips on how to create impulse selling opportunities towards to end of the customers shopping journey.

How to encourage customer flow to the rear of the store and into other typically quiet areas in store.

My recommended books for further reading on VM and my list of the prop companies regularly used in my

VM Consultancy Service.

24. 5.Recommended Prop Companies

Understanding the effective Visual Merchandising Techniques currently used in the industry

Tips for creating a Lifestyle display of Food and Home Accessory products

Tips for creating a display grouping using Children's Toys & Accessories

3. Creating a Display of Home Accessories

Tips for creating a display grouping using Fashion Accessories

Tips for dressing and styling a male mannequin

Tips for dressing and styling a female mannequin

Additional tips for dressing and styling a female mannequin.

Frequently Asked Questions

Understand what is effective visual merchandising

Tips on how to inspire customers by effective Visual Merchandising

Tips on creating great window displays

Learn what creates an eye catching window display in the eyes of the customer

Key points and reminders to have in mind when dressing a window display

Tips for smaller retailers with limited space

Tips for creating inspirational displays which will help to capture the customer’s imagination.

Key points and reminders to have in mind when merchandising on the sales floor

My recommended places on where to find current retail inspiration

Why retailers now understand why it is so important to invest in skilled Visual Merchandisers.

Students

Advice on the best ways to assist with getting into the Visual merchandising Industry

Based upon my own experience my best tips on finding work experience placements

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Visual Merchandising Course For Retailers and Students with these activities:

Review Basic Color Theory

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Ensure a solid understanding of color theory principles before diving into the course.

Browse courses on Color Theory

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Review online resources or textbooks on color theory.
Focus on color harmonies, color psychology, and color mixing.
Take a short quiz to test your knowledge.

Analyze Existing Retail Displays

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Sharpen your eye for visual merchandising by analyzing real-world examples and identifying strengths and weaknesses.

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Visit local retail stores.
Take photos of window and in-store displays.
Write a brief critique of each display, noting what works well and what could be improved.

Read 'Visual Merchandising and Display' by Martin Pegler

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Reinforce your understanding of visual merchandising principles by reading a comprehensive textbook.

View Visual Merchandising and Display + Studio... on Amazon

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Acquire a copy of 'Visual Merchandising and Display' by Martin Pegler.
Read the book, focusing on chapters relevant to the course syllabus.
Take notes on key concepts and examples.

Four other activities

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Design a Window Display Concept

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Apply the principles learned in the course by designing a detailed concept for a retail window display.

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Choose a retail product or theme.
Sketch a window display concept, incorporating key VM principles.
Write a brief description of the concept, explaining the rationale behind the design.

Explore 'Retail Design' by Otto Riewoldt

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Expand your understanding of retail design principles by exploring a book that covers store layout and customer flow.

View Retail Design on Amazon

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Obtain a copy of 'Retail Design' by Otto Riewoldt.
Read the book, focusing on chapters related to store layout and customer flow.
Consider how these principles relate to visual merchandising.

Create a Visual Merchandising Portfolio

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Showcase your skills and knowledge by creating a portfolio of visual merchandising projects.

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Gather examples of your visual merchandising work, including photos, sketches, and descriptions.
Organize your work into a professional-looking portfolio.
Write a brief introduction explaining your visual merchandising philosophy and skills.

Develop a Store Layout Plan

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Apply your knowledge of customer flow and store layout by creating a plan for a retail space.

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Choose a retail store type and target customer.
Create a floor plan, considering customer flow and product placement.
Write a brief explanation of your layout choices.

Career center

Learners who complete Visual Merchandising Course For Retailers and Students will develop knowledge and skills that may be useful to these careers:

Visual Merchandising Course For Retailers and Students

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