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Aric Rindfleisch
В этом курсе рассматривается, как цифровые инструменты, такие как Интернет, смартфоны и 3D-печать, преобразуют мир маркетинга, меняя роли и подходы как фирм, так и потребителей. Маркетинг в цифровом мире — это один из самых популярных курсов Coursera; у него более чем 250 000 слушателей, и он получил от Class Central звание одного из 50 лучших МООК всех времен (https://www.class-central.com/report/top-moocs/).
Read more
В этом курсе рассматривается, как цифровые инструменты, такие как Интернет, смартфоны и 3D-печать, преобразуют мир маркетинга, меняя роли и подходы как фирм, так и потребителей. Маркетинг в цифровом мире — это один из самых популярных курсов Coursera; у него более чем 250 000 слушателей, и он получил от Class Central звание одного из 50 лучших МООК всех времен (https://www.class-central.com/report/top-moocs/).
Read more
В этом курсе рассматривается, как цифровые инструменты, такие как Интернет, смартфоны и 3D-печать, преобразуют мир маркетинга, меняя роли и подходы как фирм, так и потребителей. Маркетинг в цифровом мире — это один из самых популярных курсов Coursera; у него более чем 250 000 слушателей, и он получил от Class Central звание одного из 50 лучших МООК всех времен (https://www.class-central.com/report/top-moocs/).
Этот курс был разработан в 2015 году и обновлен в апреле 2020 года.
Он входит в состав программы iMBA, предлагаемой университетом Иллинойса — гибкой, полностью аккредитованной программы онлайн-MBA по невероятно дешевой цене. За дополнительной информацией обращайтесь на страницу ресурсов в этом курсе и на сайт onlinemba.illinois.edu.
Register for this course and see more details by visiting:
OpenCourser.com/course/gz6ang/marketing
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What's inside
Syllabus
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
В первом модуле вы познакомитесь с курсом, вашим преподавателем, сокурсниками и нашим учебным окружением. В этом модуле вы узнаете, как новые цифровые инструменты позволяют клиентам играть более активную роль в разработке и распространении продуктов.
Read more
Syllabus
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
В первом модуле вы познакомитесь с курсом, вашим преподавателем, сокурсниками и нашим учебным окружением. В этом модуле вы узнаете, как новые цифровые инструменты позволяют клиентам играть более активную роль в разработке и распространении продуктов.
Read more
КАК ЦИФРОВЫЕ ИНСТРУМЕНТЫ МЕНЯЮТ ПРОДВИЖЕНИЕ
В этом модуле вы узнаете, как новые цифровые инструменты позволяют клиентам играть более активную роль в продвижении продуктов.
КАК ЦИФРОВЫЕ ИНСТРУМЕНТЫ МЕНЯЮТ РОЛЬ РАЗМЕЩЕНИЯ
В этом модуле вы узнаете, как новые цифровые инструменты изменяют распределение продуктов и перекраивают ландшафт ритейла.
КАК ЦИФРОВЫЕ ИНСТРУМЕНТЫ МЕНЯЮТ ЦЕНЫ
В этом модуле вы узнаете, как новые цифровые инструменты позволяют клиентам играть более активную роль в определении цен, которые они платят за покупаемые продукты.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Охватывает трансформацию участников рынка - как предприятий, так и потребителей - именение ролей и подходов
Предоставляет доступ к передовым идеям и подходам из сферы маркетинга в цифровой среде
Имеет гибкую онлайн-программу, сочетающую удобство и высокое качество обучения
Недорогой, что делает его доступным для более широкой аудитории
Подходит как для начинающих, так и для специалистов с опытом в области маркетинга
Save this course
Save Маркетинг в цифровом мире to your list so you can find it easily later:
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Reviews summary
Digital world marketing
The digitally focused "Digital World Marketing" course earns mixed feedback from learners. One review says "I passed the entire course, completed all the assignments, and paid. The course is not completed. The certificate has not been issued."
There may be difficulties with the grading system and course completion.
"Добрый день. Я прошел весь курс. Выполнил все задания. Оплатил. Курс не завершается. Сертификат не выдан"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Маркетинг в цифровом мире with these
activities:
Review calculus
Show steps
Reviewing calculus will strengthen your understanding of foundational concepts used throughout the course, enhancing your ability to apply them to marketing problems.
Browse courses on
Calculus
Show steps
-
Review the fundamentals of calculus, including limits, derivatives, and integrals.
-
Practice solving calculus problems related to optimization, such as finding the maximum or minimum value of a function.
Read 'Marketing Management' by Philip Kotler
Show steps
This book provides a comprehensive overview of marketing principles and strategies, enhancing your understanding of the concepts discussed in the course.
View
Melania
on Amazon
Show steps
-
Read each chapter thoroughly, taking notes on key concepts and methodologies.
-
Complete the end-of-chapter exercises to test your understanding.
Organize course materials and create a study guide
Show steps
Creating a study guide will help you synthesize and retain the key concepts covered in the course, enhancing your overall understanding.
Show steps
-
Review your lecture notes, readings, and other course materials.
-
Identify the most important concepts and organize them in a logical structure.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participate in online discussion forums
Show steps
Participating in discussions will allow you to engage with fellow classmates, share perspectives, and gain insights into different aspects of marketing.
Show steps
-
Read through the discussion topics and prepare thoughtful responses.
-
Post your comments and engage in respectful dialogue with others.
Complete online tutorials on digital marketing tools
Show steps
Completing tutorials will enhance your proficiency in using digital marketing tools, enabling you to apply them effectively in your marketing efforts.
Show steps
-
Identify relevant tutorials based on your marketing goals.
-
Follow the instructions and complete the exercises in the tutorials.
Create a marketing plan for a new product
Show steps
Creating a marketing plan will provide hands-on experience in applying the concepts learned in the course, enhancing your understanding of the real-world challenges and opportunities in marketing.
Show steps
-
Conduct market research to identify a target audience and their needs.
-
Develop a marketing strategy that outlines your product's value proposition and competitive advantage.
-
Create a detailed plan for implementing your marketing strategy, including budget allocation and timelines.
Solve case studies related to digital marketing
Show steps
Working through case studies will provide you with the opportunity to apply your knowledge to real-world marketing scenarios, enhancing your problem-solving and decision-making skills.
Show steps
-
Read through the case studies carefully, identifying the marketing challenges and opportunities.
-
Develop and evaluate alternative solutions, considering the target audience and marketing goals.
Review calculus
Show steps
Reviewing calculus will strengthen your understanding of foundational concepts used throughout the course, enhancing your ability to apply them to marketing problems.
Browse courses on
Calculus
Show steps
Show steps
Show steps
- Review the fundamentals of calculus, including limits, derivatives, and integrals.
- Practice solving calculus problems related to optimization, such as finding the maximum or minimum value of a function.
Read 'Marketing Management' by Philip Kotler
Show steps
This book provides a comprehensive overview of marketing principles and strategies, enhancing your understanding of the concepts discussed in the course.
View
Melania
on Amazon
Show steps
Show steps
Show steps
- Read each chapter thoroughly, taking notes on key concepts and methodologies.
- Complete the end-of-chapter exercises to test your understanding.
Organize course materials and create a study guide
Show steps
Creating a study guide will help you synthesize and retain the key concepts covered in the course, enhancing your overall understanding.
Show steps
Show steps
Show steps
- Review your lecture notes, readings, and other course materials.
- Identify the most important concepts and organize them in a logical structure.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participate in online discussion forums
Show steps
Participating in discussions will allow you to engage with fellow classmates, share perspectives, and gain insights into different aspects of marketing.
Show steps
Show steps
Show steps
- Read through the discussion topics and prepare thoughtful responses.
- Post your comments and engage in respectful dialogue with others.
Complete online tutorials on digital marketing tools
Show steps
Completing tutorials will enhance your proficiency in using digital marketing tools, enabling you to apply them effectively in your marketing efforts.
Show steps
Show steps
Show steps
- Identify relevant tutorials based on your marketing goals.
- Follow the instructions and complete the exercises in the tutorials.
Create a marketing plan for a new product
Show steps
Creating a marketing plan will provide hands-on experience in applying the concepts learned in the course, enhancing your understanding of the real-world challenges and opportunities in marketing.
Show steps
Show steps
Show steps
- Conduct market research to identify a target audience and their needs.
- Develop a marketing strategy that outlines your product's value proposition and competitive advantage.
- Create a detailed plan for implementing your marketing strategy, including budget allocation and timelines.
Solve case studies related to digital marketing
Show steps
Working through case studies will provide you with the opportunity to apply your knowledge to real-world marketing scenarios, enhancing your problem-solving and decision-making skills.
Show steps
Show steps
Show steps
- Read through the case studies carefully, identifying the marketing challenges and opportunities.
- Develop and evaluate alternative solutions, considering the target audience and marketing goals.
Career center
Learners who complete Маркетинг в цифровом мире will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers help businesses realize the full potential of the digital landscape. They manage all aspects of online marketing strategies and campaigns, utilizing tools and techniques from this course to optimize their efforts. By understanding how customers engage with brands in the digital world, they can drive growth and foster lasting relationships.
Social Media Manager
Social Media Manager
Social Media Managers create and execute strategies for engaging with customers across social media platforms. They leverage the digital tools and concepts covered in this course to build strong social media presences, drive traffic, and generate leads. With the knowledge gained from this course, they can effectively manage social media campaigns, monitor brand reputation, and measure the success of their efforts.
E-commerce Manager
E-commerce Manager
E-commerce Managers oversee the development and implementation of strategies for selling products and services online. They utilize the digital tools and techniques from this course to create seamless customer experiences, optimize product offerings, and drive sales growth. With the understanding gained from this course, they can effectively manage e-commerce operations and drive business success in the digital marketplace.
Digital Product Manager
Digital Product Manager
Digital Product Managers are responsible for the development and launch of digital products and services. They utilize the digital tools and concepts from this course to understand customer needs, define product requirements, and create innovative digital solutions. With the knowledge gained from this course, they can effectively manage product teams, prioritize features, and drive the successful launch of digital products.
Data Analyst
Data Analyst
Data Analysts analyze data to extract insights and inform decision-making. They use digital tools and techniques from this course to collect, clean, and analyze data. This course provides a foundation for understanding how digital tools can be used to enhance data analysis capabilities, leading to more accurate insights and informed decision-making.
Growth Marketer
Growth Marketer
Growth Marketers focus on driving sustainable growth for businesses. They utilize digital tools and techniques from this course to identify growth opportunities, experiment with new marketing channels, and optimize customer acquisition strategies. This course helps Growth Marketers build a strong foundation in digital marketing principles and provides them with the tools they need to drive profitable growth.
Content Marketer
Content Marketer
Content Marketers create and distribute valuable content to attract and engage customers. They leverage the digital tools and techniques from this course to develop effective content strategies, create compelling content, and measure the impact of their efforts. With the knowledge gained from this course, they can effectively manage content marketing campaigns and drive business results.
Digital Strategist
Digital Strategist
Digital Strategists develop and execute digital strategies to achieve business objectives. They utilize the digital tools and concepts from this course to understand the digital landscape, identify opportunities, and create effective digital strategies. With the knowledge gained from this course, they can effectively manage digital teams, prioritize initiatives, and drive business success in the digital age.
User Experience (UX) Designer
User Experience (UX) Designer
User Experience (UX) Designers focus on creating user-centric digital experiences. They utilize the digital tools and techniques from this course to understand user needs, design user interfaces, and evaluate the user experience. This course provides a foundation for understanding how digital tools can be used to enhance UX design, leading to more user-friendly and engaging digital products and services.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists execute marketing campaigns across various digital channels. They leverage the digital tools and techniques from this course to manage social media, email marketing, paid advertising, and other digital marketing initiatives. This course provides a comprehensive overview of digital marketing strategies and tactics, enabling Digital Marketing Specialists to effectively manage campaigns and drive business results.
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultants provide advice and guidance to businesses on how to effectively leverage digital marketing channels. They utilize the digital tools and concepts from this course to assess client needs, develop digital marketing strategies, and execute successful campaigns. With the knowledge gained from this course, they can effectively manage client relationships, provide strategic advice, and drive business growth through digital marketing.
E-commerce Specialist
E-commerce Specialist
E-commerce Specialists focus on driving sales and optimizing the customer experience in e-commerce environments. They utilize the digital tools and techniques from this course to create effective e-commerce strategies, manage online storefronts, and analyze customer data. This course provides a comprehensive overview of e-commerce principles and practices, enabling E-commerce Specialists to effectively manage e-commerce operations and drive business success online.
Social Media Specialist
Social Media Specialist
Social Media Specialists create and execute social media strategies to engage with customers and build brand awareness. They utilize the digital tools and techniques from this course to manage social media accounts, create engaging content, and track the performance of their efforts. This course provides a comprehensive overview of social media marketing principles and practices, enabling Social Media Specialists to effectively manage social media campaigns and drive business results.
Web Developer
Web Developer
Web Developers design and develop websites and web applications. They utilize the digital tools and techniques from this course to create user-friendly and engaging online experiences. This course provides a foundation for understanding how digital tools can be used to enhance web development capabilities, leading to more effective and visually appealing websites and web applications.
Graphic designer
Graphic designer
Graphic Designers create visual concepts for a variety of media, including websites, brochures, and social media. They utilize the digital tools and techniques from this course to create visually appealing and effective designs. This course provides a foundation for understanding how digital tools can be used to enhance graphic design capabilities, leading to more creative and impactful designs.
For more career information including salaries, visit:
OpenCourser.com/course/gz6ang/marketing
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Маркетинг в цифровом мире.
Provides a comprehensive overview of digital marketing analytics, covering metrics, tools, and best practices.
Save
Offers a strategic framework for social media marketing, addressing topics like content creation, community management, and paid advertising.
Save
A comprehensive guide to search engine optimization techniques, covering both on-page and off-page factors.
Provides a practical approach to content marketing, emphasizing the creation of valuable and engaging content.
Save
A comprehensive guide to e-commerce marketing strategies, covering topics like product merchandising, customer segmentation, and payment gateways.
Provides a practical introduction to data science concepts and techniques, which are essential for understanding and using data to make better decisions in marketing.
Save
This classic textbook provides a comprehensive overview of marketing management principles and practices, which can serve as a foundation for understanding the role of digital marketing in the broader context of marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/gz6ang/marketing
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Effort
4 недели обучения, 6-8 часов в неделю
Level
Introductory
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Aric Rindfleisch
Language
Pусский
Transcripts
English
Español
Français
Português
Good to know
Охватывает трансформацию участников рынка - как предприятий, так и потребителей - именение ролей и подходов
Предоставляет доступ к передовым идеям и подходам из сферы маркетинга в цифровой среде
Имеет гибкую онлайн-программу, сочетающую удобство и высокое качество обучения
Недорогой, что делает его доступным для более широкой аудитории
Подходит как для начинающих, так и для специалистов с опытом в области маркетинга
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