Website Optimization Client Report Project

This course is part of a Specialization (series of courses) called Search Engine Optimization (SEO).

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

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University of California, Davis

Rating 4.9 based on 13 ratings
Length 5 weeks
Starts Jan 21 (2 days ago)
Cost $79
From University of California, Davis via Coursera
Instructor Rebekah May
Free Limited Content
Language English
Subjects Business
Tags Business Marketing Business Strategy

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What people are saying

We analyzed reviews for this course to surface learners' thoughts about it

course & specialization in one review

Great Course & Specialization !

amazing tool like in one review

I am very glad for such amazing tool like this one.

grade by item in one review

The evaluation forms of the last two milestone projects are quite burdensome for students to grade by item.

last two milestone in one review

projects are quite in one review

through modules 1-5 in one review

Great course that gives you practical understanding of SEO concepts and encourages one to implement skills learned through modules 1-5 in the final project.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Website Designer 1 $46k

Website Technician $58k

Website Developer 1 $62k

Website and Content Developer $62k

Website Merchant $66k

Website Programmer $73k

Website Maintenance $77k

Website QA $78k

Website Publisher $83k

Website Builder $85k

RF OPTIMIZATION $136k

Optimization Strategist 2 $174k

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Coursera

&

University of California, Davis

Rating 4.9 based on 13 ratings
Length 5 weeks
Starts Jan 21 (2 days ago)
Cost $79
From University of California, Davis via Coursera
Instructor Rebekah May
Free Limited Content
Language English
Subjects Business
Tags Business Marketing Business Strategy