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Mark Timberlake and Philomena Timberlake

Social Media Marketing & Online Digital Marketing Strategy 2020 For Beginners

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

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Social Media Marketing & Online Digital Marketing Strategy 2020 For Beginners

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

*You Also Get Free Access To A Private But Very Popular Support Group.

All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen.

The Science Of Social Media Marketing

  1. Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?

  2. Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?

  3. Do you want to learn tried and tested methods and the best practices for Social Media Marketing?

  4. Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?

Then this course is for you.

Student Bonus:

This course comes with

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local

Everything you need to create a powerful online marketing presence...

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

 Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

  • The Social Media Marketing Monster

  • Free vs Paid Traffic

  • What Is Marketing

  • What is Media

  • What is Social

  • Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority

  • The Marketing Company

  • Feast And Famine

  • Continuous Marketing

  • The 80/20 Principle

  • Sales And Marketing

Module 3 - Understanding The Buyer Journey

  • Meet Bob

  • The Seven Steps To Marriage

  • The Buyer Journey - AIDA

  • Attention Content

  • Interest Content

  • Desire Content

  • Action Content

Module 4 - Bob's World View Marketing

  • Understanding World Views

  • Understanding Bob

  • Confirming A World View

  • The Family Kettle

  • Bob's World View Activities

Module 5 - Social Media Marketing And Search Engine Optimisation - SEO

  • The Truth About Social Signals

  • The Problem With New Websites

  • The Snowball Effect

  • The Great Deception

  • Your Website As Your Data Center

Module 6 - Social Media Marketing Platforms

  • Finding Bob

  • What Platform Should I Use?

  • Business Or Personal Branding?

  • Branding Tips

  • Creating Your Biography

  • Housekeeping

Module 7 - Posting On Social Media Platforms

  • The Golden Rules

  • Curation Vs Creation

  • What Types Of Content Should I Create?

  • Written Content

  • Photography Content

  • Infographics Content

  • Video Content

  • Podcast Content

  • Automation

Module 8 - Social Media Posting Ideas

  • Where Do I Get Posting Ideas From?

  • Stupid Questions

  • Conversations

  • Stories - The Power Of Narrative

  • Industry News

  • Content Capture Systems

  • Respecting Your Audience

Module 9 - Creating A Social Media Post

  • Take Them To The Movies

  • Headlines

  • Body Text

  • Using Images

  • Video Posts

  • Quizzes And Polls

  • Links

  • Hashtags

Module 10 - Community Based Marketing

  • The Best Kept Secret In Social Media Marketing

  • Choosing A Niche

  • Choosing A Platform

  • Gate Keepers

  • Community Rules

  • Shared Ownership

  • Structuring Your Community

  • Visiting Other Communities

Module 11 - Building A Social Media Marketing Plan

  • Why You Need A Plan

  • Your Social Media Schedule

  • Your Content Calendar

  • Realistic Time Frames

  • Responsibilities And Roles

  • SMART Goals For Your Marketing

  • Marketing Mission Statements

Module 12 - Social Media Marketing Case Studies

  • Marketing Mistakes

  • Twitter Case Studies

  • Facebook Case Studies

  • LinkedIn Case Studies

  • YouTube Case Studies

  • Pinterest Case Studies

  • Instagram Case Studies

Module 13 - Creating Social Media Images With Adobe Spark 

  • Introduction To Adobe Spark Tools

  • Creating A Post

  • Creating A Post On A Mobile

  • Adobe Spark Activities To Complete

Module 14 - Creating Your Social Media Profile Image

  • Introduction

  • Equipment Needed

  • Understanding Your Camera

Module 15 - Lighting Your Subject

  • Offset Lighting Setup For Portraits

  • Front Lit Lighting For Portraits

  • Setting The Exposure

  • Posing The Face

Module 16 - Editing Your Images With Snapseed On An iPhone Or Smartphone

  • Editing A Male Portrait

  • Finishing A Male Portrait

  • Editing A Female Portrait

Module 17 - Blogging For Business - Copywriting For Blogs And Articles

  • Identifying Your Niche Audience

  • Finding Your Style As A Writer

  • Preparation - Tracking Ideas For Your Blogs And Articles

  • Page Setup And Formatting

  • Links And Actions

  • Additional Content On The Page

Module 18 - Blogging - Writing Your Copy

  • AIDA Copywriting

  • Attention

  • Interest

  • Desire

  • Action

  • Additional Thoughts

Module 19 - Email Marketing - Building Your Email List

  • Email Marketing - Grasping The Concept

  • Email Marketing Software - Choosing Your Provider

  • Building Your Email List

  • Different Ways To Get An Email Sign Up

  • Asking For The Email

  • The Magic Of PDF's

Module 20 - Using Your Email List

  • An Email List Is For Selling Stuff Right?

  • Email Marketing Styles

Module 21 - Email Copywriting

  • Email Writing Styles

  • Email Copywriting Using AIDA

  • Email Spam Traps And Pitfalls

Module 22 - Email Analytics - Automation - Maintenance

  • Email Analytics - What To Measure

  • Email Automation - Understanding Its Usage

  • Using Surveys

Module 23 - SEO And Local SEO - A Guide To Ranking Your Business In Google Search

  • Introduction To Local SEO

  • Google Search - Understanding How Local Search Works

Module 24 - Google Search And Your Position In Local Search

  • Local SEO Ranking Factors

  • Your Local Ranking Factors - How They Impact Local Search

  • Domain Authority And Page Authority

  • Trust Flow

  • Check Your Local SEO Ranking Scores

  • Google Local Search

Module 25 - Google My Business - A Strong Local SEO Ranking Factor

  • Google My Business

  • Cleaning Up Old Google Listings

  • Managing Your Google My Business Page

  • Creating A Google Review Strategy

  • Google My Business - Support Community

Module 26 - Building Up Reviews - Including Google Local Reviews

  • Citations Setting Up A NAP Page

  • Managing Your Citations

Module 27 - Backlinks - Understand How They Improve SEO

  • Back Linking - An Introduction

  • Checking The Quality Of Your Back Links

  • Building Back Links

  • Social Media Business Pages As Back Links

Module 28 - On Site SEO - Improving Your Sites SEO

  • Content Marketing As Part Of Your SEO

  • Creating Your Content

Module 29 - Keyword Optimisation For Powerful SEO

  • Understanding Keywords

  • Keyword Strategies

  • Inserting Your Keywords On Your Website

Module 30 - Local Business Online Marketing

  • Marketing A Local Business

  • Adwords - An Introduction

  • Setting Up A Local SEO Agency

Module 31 - YouTube Channel Setup And SEO

  • Building Your YouTube Landing Page

  • YouTube SEO - The Importance Of Titles

  • YouTube SEO - The importance Of Your Descriptions

  • YouTube SEO - The importance Of Tags

  • YouTube Annotations

  • YouTube Analytics

  • Publishing And Sharing Your Videos

Module 32 - YouTube Video Launch Strategy

  • The Real Secret To A Successful YouTube Video Launch

  • Eyes On The Prize

Module 33 - Mastering Audio Production For Video And Podcasting

  • Introduction To Mastering Audio Production

  • Technical Challenges You Will Face

  • Choosing Your Microphone

  • Positioning Your Microphone

  • Reducing Echo

  • Reducing Background Noise

  • The Perfect Studio

Module 34 - Mastering Video Lighting And Subject Composition

  • Introduction To Mastering Video Lighting

  • Camera Choices

  • Lighting Choices

  • Composition And Presentation

  • Webcam And Smartphone Setup

  • 3 Light Setup For DSLRs And Camcorders

  • 5 Light Setup For DSLRs And Camcorders

  • Teleprompter And Reference Monitor

  • Setting An Exposure

Module 35 - Green Screen Video Production

  • Introduction To Green Screen Video Production

  • Chroma Keying

  • Lighting A Backdrop

  • XSplit Broadcaster - An Introduction

  • XSplit Settings

  • Building A Presentation

  • Screen Capture

Module 36 - On Camera Presence - Getting Comfortable In Front Of A Camera

  • Introduction To On Camera Presence

  • Why You Need A Studio

  • Communicating With Warmth

  • Talking To Bob

  • Finding Your Natural Self

  • Practice Makes Perfect

  • Take 2

  • Additional Tips

Module 37 - Writing A Promotional Script For Your Video

  • Introduction To Writing A Promotional Script

  • Meet Bob

  • AIDA Psychology

  • Attention

  • Interest

  • Desire

  • Action

Module 38 - Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition

  • Introduction To Editing

  • Setting Up Your Folder Structure

  • Color Grading Your Video

  • Audio Correction Techniques

  • Cutting Options - Video Editing

  • Breath And Click Removal

  • Advance Audio Cleaning

  • Adding Music To Your Video

  • Exporting Your Video

Module 39 - Vlogging Style Video Production

  • What Is Vlogging

  • Vlogging Equipment - Budget Or 4k? 

  • Vlogging Equipment - Budget Recommendations 

  • Vlogging Equipment - Choosing Your 4k Camera 

  • Vlogging Equipment - Choosing Your MicrophonesLecture 

  • Vlogging Equipment - Tripods And AccessoriesLecture 

  • Filming Techniques 

  • Editing A VlogLecture 

  • Activities For The Vlogging Section

Module 40 - Understanding Instagram

  • Growing Your Audience

  • Hash Tagging Tools

  • Better Pictures With Your Phone

  • Basic Composition - The Rule Of Thirds

  • Understanding Light

  • Controlling Your Background

  • Editing Your Images With Snapseed

  • Understand Instagram - Activities To Complete

Module 41 - Quora Marketing

  • What Is Quora?

  • Setting Up Your Quora Profile

  • Finding Quora Questions To Answer

  • Writing A Quora Answer

  • Quora Growth Tips

  • Quora - Activities To Complete

Module 42 - Pinterest Marketing

  • What Is Pinterest?

  • Pinterest Business Profiles

  • Creating A Pinterest Board

  • Creating A Pinterest Pin

  • Rich Pins And Buyable Pins

  • Pinterest Growth Strategies

  • Pinterest Board Strategy Examples

  • Pinterest Tools

  • Pinterest Activities To Complete

Module 43 - Introduction To Podcasting

  • What Is Podcasting

  • Getting Started With Podcasting

  • Podcasting Equipment

  • Designing Your Podcast

  • Podcast Recording Tips

  • Finding Guests For Your Show

  • Editing Your Podcast With Adobe Audition

  • Marketing Your Podcast

  • Podcasting Activities To Complete

Join Us

So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing.

Enroll now

What's inside

Learning objectives

  • You will understand how to set up a simple yet powerful marketing strategy for your business online
  • Understand how social media marketing really works for your business
  • Build a social media schedule and plan so that you carry your marketing through to its desired objective
  • Understand the social media platforms and how they can be used
  • Write blogs and articles that get viewers to take action
  • Demonstrate that you understand how email marketing works
  • Master the basics of search engine optimisation
  • Create a youtube marketing channel and learn how to produce film and edit marketing videos
  • Create a professional social media profile image using just a smartphone
  • Understand how to get your local and international business pages found in google local search and google search using powerful seo techniques
  • Show a knowledge of the buyer journey and how to use it to get sales in your business
  • Master the art of posting on social media platforms
  • Source and store social media posting ideas so that you always have something to share
  • Create a social media marketing post to a high standard that gets engagement
  • Understand the power of social media communities and how powerful they can be for brand building
  • Show more
  • Show less

Syllabus

Social Media Marketing
Introduction To The Social Media Marketing Masterclass

You can find the free group here:

https://www.facebook.com/groups/315895508994878/

Read more
Learn how Social Media Marketing really works.
Introduction To The Social Media Marketing Section

How do I create a digital marketing plan?

Well the first thing we have to do is we have to concentrate on finding Bob.

The very first thing we have to do is we have to figure out who our Bob is what does our ideal client look like.

What do they take interest in?

Where do they hang out? What music do they listen to, how old are they?

We have to understand Bob's world view, how Bob views the world.

Once we have a clear buyer persona we can start marketing to Bob, we can build our plan.

In this discussion we're going to be looking at building a plan for a fashion brand for instance, we're going to use a fashion brand but then we can extrapolate that to any type of brand.

So how do I build a marketing plan?

When we build a marketing plan we are essentially creating a marketing funnel.

So to simplify things we will build an AIDA funnel and the same technique can be applied to any marketing campaign or long term strategy for any product or service.

What is an AIDA funnel?

It is basically a marketing strategy that matches a biased decision making process.

So we take that decision making process and we break it down into four simple steps that we can match our marketing to.

Then we market to Bob in four simple steps in line with that buying process.

The four steps:

So what are those four steps?

Well the first step is ATTENTION which is content that gets Bob's attention.

Then we have INTEREST content that generates Bob's interest.

Then we have DESIRE content that feeds Bob's desire.

Then we have ACTION content that Bob can act on.

We create marketing content for each of those specific steps and lead our buyer to the purchase of our product.

Where do I start?

So where do I start?

What action do I want Bob to take?

The real secret to getting an AIDA marketing funnel working for you is to build it in reverse.

So we will need to decide what action it is that we want our buyer to take, when they get to the end of the marketing funnel, and we need to decide that at the very beginning.

So we just want Bob to buy our stuff right, buy my stuff that's the action we want Bob to take?

Or is Bob more valuable to you, if he buys a product off of you once or if he buys many products off of you over many months or even years?

Maybe Bob is more valuable as a brand advocate, someone who likes to recommend your product because he likes it so much?

Deciding what action specific action you want Bob to take is extremely important.

So what action do I want Bob to take?

Let's say you want Bob to buy many things from you.

Your main goal would be to get him to sign up to a membership scheme that gives huge benefits to Bob where you can communicate offerings to him on a regular basis.

Amazon Prime is an example of this.

In that case your end action is not to get a sale but to get a subscription to your membership scheme.

That's the action we want Bob to take.

The desire phase:

So what about this next phase this DESIRE phase?

Desire is where you create an emotional commitment to your product.

This is usually in the form of regular communication through something like an email list.

We need to build Bob's desire for products over time.

Now sometimes people will buy a product straightaway but oftentimes we have to develop desire for a product.

So if we get him on our email list we can market to Bob continuously.

But the thing about email list is that Bob does not want you to sell stuff to him.

Bob will only join your email list if he get something useful.

So for a fashion brand we could create a fashion tips newsletter where the main focus is on giving Bob fashion tips that he will find useful and relevant.

Then at the end of every email message, right at the end, we give the option for them to take advantage of an offer, a call to action, which in this case might be the membership scheme sign up.

So we use our list to send him useful relevant free information, but all the time we're trying to push him towards that sign up where we can push him special offers, discounts, maybe end of line stock.

But the important thing to understand here is we have to create desire for continuous communication.

And if Bob gives us an email he has given us the opportunity to talk to him on an ongoing basis.

And that's why email lists are probably the most valuable resource you can create, when it comes to online marketing.

Interest content:

So how do we get them on the list?

How do I create INTEREST type content?

Before someone will give you the email they'll need to know that what they are going to get from the email meets their needs.

So we need to create 'free to access' content and email content is not free to access, as the transaction cost is Bob surrendering his email address.

This can be in the form of videos, articles, podcasts and in the case of a fashion brand again we would go with fashion tips.

We would create visually pleasing set of blog posts or articles and then encourage them to get something for free by signing up to our email list.

So at this stage we're working on the INTEREST, so we're gonna do some videos we do some blogs and articles and we're going to ask him to sign up to our email list.

Attention content:

How do I get them to my articles?

How do I get their attention in the first place?

I need to go from ATTENTION to INTEREST to DESIRE to ACTION.

The ATTENTION phase, this is where social media marketing comes in.

We would pick the social channels where we feel Bob hangs out and we would create interesting content there that Bob will engage with and share.

So in this instance we would look at using Pinterest and Instagram, as this is where very visual products like fashion do extremely well, in terms of creating a viral presence where your content gets reshared.

1. So we'll create a post on social media, that links to our article.

2. Then our article will have an email sign up, and then we get him on our newsletter list

3. In our newsletter we can ask them to join our membership scheme.

4. Then we can sell product to them on a regular basis.

The Social Media Marketing Monster
Free Vs Paid Traffic
What Is Marketing?
What Is Media?
What Is Social?
Local Vs International
Activities To Complete
Learn how to prioritise marketing in you business
Introduction To Marketing As A Business Priority
The Marketing Company
Feast And Famine
Continuous Marketing
The 80/20 Principle
Sales And Marketing
Understanding the buyer journey is key to your success as a marketer
Introduction To Understanding The Buyer Journey
Meet Bob
The Seven Steps To Marriage
The Buyer Journey AIDA
Attention Content
Interest Content
Desire Content
Action Content
This is an advanced exploration of creating a buyer persona
Introduction To Bob's World View
Understanding World Views
Understanding Bob
Confirming A World View
The Family Kettle - Bob's World View
Bob's World View - Activities To Complete
Dispel the myths about Social Media Marketing and SEO
Introduction To Social Media Marketing & SEO
The Truth About Social Signals
The Problem With New Websites
The Snowball Effect
The Great Deception
Your Website As Your Data Center
Understand how the social media platforms work and how you can use them.
Introduction To Social Media Marketing Platforms
Finding Bob
What Platform Should I Use?
Business Or Personal Branding?
Social Media Branding Tips
Creating Your Social Media Marketing Biography
House Keeping
Learn what to do and what not to do when posting on social media platforms.
Introduction To Posting On Social Media Platforms
The Golden Rules
Curation Vs Creation Of Content
What Types Of Content Should I Create?
Written Content
Photography Content
Infographics Content
Podcast Content
Video Content
Automation Best Practices
Learn how to get lots of ideas so you never run out of something to post on your social media profiles!
Introduction To Social Media Posting Ideas
Where Do I Get Posting Ideas From?
Stupid Questions
Conversations
Stories - The Power Of Narrative
Industry News
Content Capture Systems
Respecting Your Audience
Learn how to create a good social media marketing post.
Introduction To Creating A Social Media Marketing Post
Take Them To The Movies
Headlines
Body Text
Using Images
Video Posts
Quizzes And Polls
Links
Hashtags
Understand social media marketing's best kept secret
Introduction To Community Based Marketing
The Best Kept Secret
Choosing A Niche For Your Community
Choosing A Platform For Your Community
Gate Keepers
Community Rules
Shared Ownership
Visiting Other Communities
Learn how to build a social media marketing plan
Introduction To Building A Social Media Marketing Plan

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops skills and knowledge in social media marketing, which are core to marketing and advertising in today's business world
Taught by Philomena and Mark Timberlake, who are recognized for their work in the field of social media marketing
Offers a comprehensive study of social media marketing, covering a wide range of topics and skills
Multi-modal, with a diverse array of media and activities, including articles, images, and videos
Suitable for beginners looking to break into social media marketing or experienced professionals looking to expand their skillset
Provides hands-on experience through exercises and activities, which helps learners apply their knowledge and develop practical skills

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Reviews summary

Social media marketing: beginner's refresher

According to students, Social Media Marketing - Content Marketing Masterclass is a good starting point for beginners. It covers several core platforms and provides a broad overview of the field.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing - Content Marketing Masterclass with these activities:
Write code to practice the concepts
This course focuses heavily on practical techniques that are best learned and mastered through spaced repetition and testing.
Browse courses on Social Media Marketing
Show steps
  • Follow example tutorials to practice
  • Make changes to the code and see the output
  • Apply the techniques to new problems
  • Identify and debug errors
Develop a Social Media Marketing plan
Creating a plan helps solidify your understanding of the key concepts, and allows you to apply the theory to a real-world scenario.
Browse courses on Social Media Marketing
Show steps
  • Identify your target audience
  • Set your goals and objectives
  • Develop your content strategy
  • Choose your social media platforms
  • Create a budget
  • Measure and track your results
Show all two activities

Career center

Learners who complete Social Media Marketing - Content Marketing Masterclass will develop knowledge and skills that may be useful to these careers:
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for planning, executing, and measuring social media campaigns. This course can help you develop the skills you need to succeed in this role, including how to create engaging content and use social media to reach your target audience. You'll also learn how to track the results of your campaigns and make adjustments as needed. The course has a fit score of 100.
Digital Marketing Manager
A Digital Marketing Manager is responsible for overseeing all aspects of a company's digital marketing strategy. This course can help you develop the skills you need to succeed in this role, including how to create a digital marketing plan, manage social media campaigns, and track the results of your efforts. The course has a fit score of 90.
Content Marketing Manager
A Content Marketing Manager is responsible for planning, creating, and distributing content that is designed to engage and convert customers. This course can help you develop the skills you need to succeed in this role, including how to create high-quality content, promote your content, and track the results of your efforts. The course has a fit score of 85.
Social Media Specialist
A Social Media Specialist is responsible for managing a company's social media presence. This course can help you develop the skills you need to succeed in this role, including how to create engaging content, manage social media campaigns, and track the results of your efforts. The course has a fit score of 80.
SEO Specialist
An SEO Specialist is responsible for optimizing websites for search engines. This course can help you develop the skills you need to succeed in this role, including how to conduct keyword research, create high-quality content, and build backlinks. The course has a fit score of 75.
Email Marketing Specialist
An Email Marketing Specialist is responsible for planning, creating, and executing email marketing campaigns. This course can help you develop the skills you need to succeed in this role, including how to create engaging email content, segment your audience, and track the results of your campaigns. The course has a fit score of 70.
Marketing Manager
A Marketing Manager is responsible for overseeing all aspects of a company's marketing strategy. This course can help you develop the skills you need to succeed in this role, including how to create a marketing plan, manage marketing budgets, and track the results of your efforts. The course has a fit score of 65.
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public relations efforts. This course can help you develop the skills you need to succeed in this role, including how to write press releases, manage media relationships, and track the results of your efforts. The course has a fit score of 60.
Advertising Manager
An Advertising Manager is responsible for planning, creating, and executing advertising campaigns. This course can help you develop the skills you need to succeed in this role, including how to create effective advertising campaigns, negotiate with media outlets, and track the results of your efforts. The course has a fit score of 55.
Market Researcher
A Market Researcher is responsible for conducting market research to identify and understand customer needs. This course can help you develop the skills you need to succeed in this role, including how to design and conduct market research studies, analyze data, and present your findings. The course has a fit score of 50.
Copywriter
A Copywriter is responsible for writing persuasive and engaging copy for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to write effective headlines, body copy, and call-to-actions. The course has a fit score of 45.
Graphic designer
A Graphic Designer is responsible for creating visual content for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to create eye-catching graphics, use typography effectively, and design for different media. The course has a fit score of 40.
Web Developer
A Web Developer is responsible for designing and developing websites. This course can help you develop the skills you need to succeed in this role, including how to create responsive websites, use HTML and CSS, and integrate social media. The course has a fit score of 35.
Video Producer
A Video Producer is responsible for creating and producing video content for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to write scripts, shoot and edit video, and use video marketing techniques. The course has a fit score of 30.
Photographer
A Photographer is responsible for taking photographs for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to use a camera, compose shots, and edit photos. The course has a fit score of 25.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social Media Marketing - Content Marketing Masterclass.
Provides a practical guide to creating and distributing content that will engage your audience and drive traffic to your website. It great resource for businesses of all sizes who are looking to improve their content marketing efforts.
Provides a step-by-step guide to creating and implementing a content marketing strategy. It valuable resource for marketers who want to learn how to use content to attract and engage their target audience.
Practical guide to social media marketing, covering topics such as content creation, social media advertising, and community management. It great resource for businesses of all sizes who are looking to improve their social media marketing efforts.
Provides a comprehensive overview of email marketing, covering everything from list building to segmentation. It valuable resource for marketers who want to learn how to use email to generate leads and sales.
Practical guide to social media marketing, covering topics such as content creation, social media advertising, and community management. It great resource for businesses of all sizes who are looking to improve their social media marketing efforts.
Practical guide to social media marketing, covering topics such as content creation, social media advertising, and community management. It great resource for businesses of all sizes who are looking to improve their social media marketing efforts.
Provides a step-by-step guide to search engine optimization (SEO). It valuable resource for marketers who want to learn how to improve their website's ranking in search results.
Provides a comprehensive overview of Google AdWords, covering everything from campaign setup to optimization. It valuable resource for marketers who want to learn how to use AdWords to drive traffic to their website.
Provides a beginner-friendly introduction to social media marketing. It valuable resource for marketers who are new to social media or who want to learn more about the basics.
Provides a beginner-friendly introduction to email marketing. It valuable resource for marketers who are new to email marketing or who want to learn more about the basics.

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