Social Media Marketing - Content Marketing Masterclass

Mark Timberlake and Philomena Timberlake

Social Media Marketing & Online Digital Marketing Strategy 2020 For Beginners

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

*You Also Get Free Access To A Private But Very Popular Support Group.

All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen.

The Science Of Social Media Marketing

Social Media Marketing & Online Digital Marketing Strategy 2020 For Beginners

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

*You Also Get Free Access To A Private But Very Popular Support Group.

The Science Of Social Media Marketing

Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?
Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?
Do you want to learn tried and tested methods and the best practices for Social Media Marketing?
Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?

Then this course is for you.

Student Bonus:

This course comes with

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local

Everything you need to create a powerful online marketing presence...

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

The Social Media Marketing Monster
Free vs Paid Traffic
What Is Marketing
What is Media
What is Social
Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

Marketing As A Business Priority
The Marketing Company
Feast And Famine
Continuous Marketing
The 80/20 Principle
Sales And Marketing

Module 3 - Understanding The Buyer Journey

Meet Bob
The Seven Steps To Marriage
The Buyer Journey - AIDA
Attention Content
Interest Content
Desire Content
Action Content

Module 4 - Bob's World View Marketing

Understanding World Views
Understanding Bob
Confirming A World View
The Family Kettle
Bob's World View Activities

Module 5 - Social Media Marketing And Search Engine Optimisation - SEO

The Truth About Social Signals
The Problem With New Websites
The Snowball Effect
The Great Deception
Your Website As Your Data Center

Module 6 - Social Media Marketing Platforms

Finding Bob
What Platform Should I Use?
Business Or Personal Branding?
Branding Tips
Creating Your Biography
Housekeeping

Module 7 - Posting On Social Media Platforms

The Golden Rules
Curation Vs Creation
What Types Of Content Should I Create?
Written Content
Photography Content
Infographics Content
Video Content
Podcast Content
Automation

Module 8 - Social Media Posting Ideas

Where Do I Get Posting Ideas From?
Stupid Questions
Conversations
Stories - The Power Of Narrative
Industry News
Content Capture Systems
Respecting Your Audience

Module 9 - Creating A Social Media Post

Take Them To The Movies
Headlines
Body Text
Using Images
Video Posts
Quizzes And Polls
Links
Hashtags

Module 10 - Community Based Marketing

The Best Kept Secret In Social Media Marketing
Choosing A Niche
Choosing A Platform
Gate Keepers
Community Rules
Shared Ownership
Structuring Your Community
Visiting Other Communities

Module 11 - Building A Social Media Marketing Plan

Why You Need A Plan
Your Social Media Schedule
Your Content Calendar
Realistic Time Frames
Responsibilities And Roles
SMART Goals For Your Marketing
Marketing Mission Statements

Module 12 - Social Media Marketing Case Studies

Marketing Mistakes
Twitter Case Studies
Facebook Case Studies
LinkedIn Case Studies
YouTube Case Studies
Pinterest Case Studies
Instagram Case Studies

Module 13 - Creating Social Media Images With Adobe Spark

Introduction To Adobe Spark Tools
Creating A Post
Creating A Post On A Mobile
Adobe Spark Activities To Complete

Module 14 - Creating Your Social Media Profile Image

Introduction
Equipment Needed
Understanding Your Camera

Module 15 - Lighting Your Subject

Offset Lighting Setup For Portraits
Front Lit Lighting For Portraits
Setting The Exposure
Posing The Face

Module 16 - Editing Your Images With Snapseed On An iPhone Or Smartphone

Editing A Male Portrait
Finishing A Male Portrait
Editing A Female Portrait

Module 17 - Blogging For Business - Copywriting For Blogs And Articles

Identifying Your Niche Audience
Finding Your Style As A Writer
Preparation - Tracking Ideas For Your Blogs And Articles
Page Setup And Formatting
Links And Actions
Additional Content On The Page

Module 18 - Blogging - Writing Your Copy

AIDA Copywriting
Attention
Interest
Desire
Action
Additional Thoughts

Module 19 - Email Marketing - Building Your Email List

Email Marketing - Grasping The Concept
Email Marketing Software - Choosing Your Provider
Building Your Email List
Different Ways To Get An Email Sign Up
Asking For The Email
The Magic Of PDF's

Module 20 - Using Your Email List

An Email List Is For Selling Stuff Right?
Email Marketing Styles

Module 21 - Email Copywriting

Email Writing Styles
Email Copywriting Using AIDA
Email Spam Traps And Pitfalls

Module 22 - Email Analytics - Automation - Maintenance

Email Analytics - What To Measure
Email Automation - Understanding Its Usage
Using Surveys

Module 23 - SEO And Local SEO - A Guide To Ranking Your Business In Google Search

Introduction To Local SEO
Google Search - Understanding How Local Search Works

Module 24 - Google Search And Your Position In Local Search

Local SEO Ranking Factors
Your Local Ranking Factors - How They Impact Local Search
Domain Authority And Page Authority
Trust Flow
Check Your Local SEO Ranking Scores
Google Local Search

Module 25 - Google My Business - A Strong Local SEO Ranking Factor

Google My Business
Cleaning Up Old Google Listings
Managing Your Google My Business Page
Creating A Google Review Strategy
Google My Business - Support Community

Module 26 - Building Up Reviews - Including Google Local Reviews

Citations Setting Up A NAP Page
Managing Your Citations

Module 27 - Backlinks - Understand How They Improve SEO

Back Linking - An Introduction
Checking The Quality Of Your Back Links
Building Back Links
Social Media Business Pages As Back Links

Module 28 - On Site SEO - Improving Your Sites SEO

Content Marketing As Part Of Your SEO
Creating Your Content

Module 29 - Keyword Optimisation For Powerful SEO

Understanding Keywords
Keyword Strategies
Inserting Your Keywords On Your Website

Module 30 - Local Business Online Marketing

Marketing A Local Business
Adwords - An Introduction
Setting Up A Local SEO Agency

Module 31 - YouTube Channel Setup And SEO

Building Your YouTube Landing Page
YouTube SEO - The Importance Of Titles
YouTube SEO - The importance Of Your Descriptions
YouTube SEO - The importance Of Tags
YouTube Annotations
YouTube Analytics
Publishing And Sharing Your Videos

Module 32 - YouTube Video Launch Strategy

The Real Secret To A Successful YouTube Video Launch
Eyes On The Prize

Module 33 - Mastering Audio Production For Video And Podcasting

Introduction To Mastering Audio Production
Technical Challenges You Will Face
Choosing Your Microphone
Positioning Your Microphone
Reducing Echo
Reducing Background Noise
The Perfect Studio

Module 34 - Mastering Video Lighting And Subject Composition

Introduction To Mastering Video Lighting
Camera Choices
Lighting Choices
Composition And Presentation
Webcam And Smartphone Setup
3 Light Setup For DSLRs And Camcorders
5 Light Setup For DSLRs And Camcorders
Teleprompter And Reference Monitor
Setting An Exposure

Module 35 - Green Screen Video Production

Introduction To Green Screen Video Production
Chroma Keying
Lighting A Backdrop
XSplit Broadcaster - An Introduction
XSplit Settings
Building A Presentation
Screen Capture

Module 36 - On Camera Presence - Getting Comfortable In Front Of A Camera

Introduction To On Camera Presence
Why You Need A Studio
Communicating With Warmth
Talking To Bob
Finding Your Natural Self
Practice Makes Perfect
Take 2
Additional Tips

Module 37 - Writing A Promotional Script For Your Video

Introduction To Writing A Promotional Script
Meet Bob
AIDA Psychology
Attention
Interest
Desire
Action

Module 38 - Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition

Introduction To Editing
Setting Up Your Folder Structure
Color Grading Your Video
Audio Correction Techniques
Cutting Options - Video Editing
Breath And Click Removal
Advance Audio Cleaning
Adding Music To Your Video
Exporting Your Video

Module 39 - Vlogging Style Video Production

What Is Vlogging
Vlogging Equipment - Budget Or 4k?
Vlogging Equipment - Budget Recommendations
Vlogging Equipment - Choosing Your 4k Camera
Vlogging Equipment - Choosing Your MicrophonesLecture
Vlogging Equipment - Tripods And AccessoriesLecture
Filming Techniques
Editing A VlogLecture
Activities For The Vlogging Section

Module 40 - Understanding Instagram

Growing Your Audience
Hash Tagging Tools
Better Pictures With Your Phone
Basic Composition - The Rule Of Thirds
Understanding Light
Controlling Your Background
Editing Your Images With Snapseed
Understand Instagram - Activities To Complete

Module 41 - Quora Marketing

What Is Quora?
Setting Up Your Quora Profile
Finding Quora Questions To Answer
Writing A Quora Answer
Quora Growth Tips
Quora - Activities To Complete

Module 42 - Pinterest Marketing

What Is Pinterest?
Pinterest Business Profiles
Creating A Pinterest Board
Creating A Pinterest Pin
Rich Pins And Buyable Pins
Pinterest Growth Strategies
Pinterest Board Strategy Examples
Pinterest Tools
Pinterest Activities To Complete

Module 43 - Introduction To Podcasting

What Is Podcasting
Getting Started With Podcasting
Podcasting Equipment
Designing Your Podcast
Podcast Recording Tips
Finding Guests For Your Show
Editing Your Podcast With Adobe Audition
Marketing Your Podcast
Podcasting Activities To Complete

Join Us

So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing.

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What's inside

Learning objectives

You will understand how to set up a simple yet powerful marketing strategy for your business online
Understand how social media marketing really works for your business
Build a social media schedule and plan so that you carry your marketing through to its desired objective
Understand the social media platforms and how they can be used
Write blogs and articles that get viewers to take action
Demonstrate that you understand how email marketing works
Master the basics of search engine optimisation
Create a youtube marketing channel and learn how to produce film and edit marketing videos
Create a professional social media profile image using just a smartphone

Understand how to get your local and international business pages found in google local search and google search using powerful seo techniques
Show a knowledge of the buyer journey and how to use it to get sales in your business
Master the art of posting on social media platforms
Source and store social media posting ideas so that you always have something to share
Create a social media marketing post to a high standard that gets engagement
Understand the power of social media communities and how powerful they can be for brand building
Show more
Show less

You will understand how to set up a simple yet powerful marketing strategy for your business online
Understand how social media marketing really works for your business
Build a social media schedule and plan so that you carry your marketing through to its desired objective
Understand the social media platforms and how they can be used
Write blogs and articles that get viewers to take action
Demonstrate that you understand how email marketing works
Master the basics of search engine optimisation
Create a youtube marketing channel and learn how to produce film and edit marketing videos
Create a professional social media profile image using just a smartphone
Understand how to get your local and international business pages found in google local search and google search using powerful seo techniques
Show a knowledge of the buyer journey and how to use it to get sales in your business
Master the art of posting on social media platforms
Source and store social media posting ideas so that you always have something to share
Create a social media marketing post to a high standard that gets engagement
Understand the power of social media communities and how powerful they can be for brand building
Show more
Show less

Syllabus

Social Media Marketing

Introduction To The Social Media Marketing Masterclass

You can find the free group here:

https://www.facebook.com/groups/315895508994878/

Learn how Social Media Marketing really works.

Introduction To The Social Media Marketing Section

How do I create a digital marketing plan?

Well the first thing we have to do is we have to concentrate on finding Bob.

The very first thing we have to do is we have to figure out who our Bob is what does our ideal client look like.

What do they take interest in?

Where do they hang out? What music do they listen to, how old are they?

We have to understand Bob's world view, how Bob views the world.

Once we have a clear buyer persona we can start marketing to Bob, we can build our plan.

In this discussion we're going to be looking at building a plan for a fashion brand for instance, we're going to use a fashion brand but then we can extrapolate that to any type of brand.

So how do I build a marketing plan?

When we build a marketing plan we are essentially creating a marketing funnel.

So to simplify things we will build an AIDA funnel and the same technique can be applied to any marketing campaign or long term strategy for any product or service.

What is an AIDA funnel?

It is basically a marketing strategy that matches a biased decision making process.

So we take that decision making process and we break it down into four simple steps that we can match our marketing to.

Then we market to Bob in four simple steps in line with that buying process.

The four steps:

So what are those four steps?

Well the first step is ATTENTION which is content that gets Bob's attention.

Then we have INTEREST content that generates Bob's interest.

Then we have DESIRE content that feeds Bob's desire.

Then we have ACTION content that Bob can act on.

We create marketing content for each of those specific steps and lead our buyer to the purchase of our product.

Where do I start?

So where do I start?

What action do I want Bob to take?

The real secret to getting an AIDA marketing funnel working for you is to build it in reverse.

So we will need to decide what action it is that we want our buyer to take, when they get to the end of the marketing funnel, and we need to decide that at the very beginning.

So we just want Bob to buy our stuff right, buy my stuff that's the action we want Bob to take?

Or is Bob more valuable to you, if he buys a product off of you once or if he buys many products off of you over many months or even years?

Maybe Bob is more valuable as a brand advocate, someone who likes to recommend your product because he likes it so much?

Deciding what action specific action you want Bob to take is extremely important.

So what action do I want Bob to take?

Let's say you want Bob to buy many things from you.

Your main goal would be to get him to sign up to a membership scheme that gives huge benefits to Bob where you can communicate offerings to him on a regular basis.

Amazon Prime is an example of this.

In that case your end action is not to get a sale but to get a subscription to your membership scheme.

That's the action we want Bob to take.

The desire phase:

So what about this next phase this DESIRE phase?

Desire is where you create an emotional commitment to your product.

This is usually in the form of regular communication through something like an email list.

We need to build Bob's desire for products over time.

Now sometimes people will buy a product straightaway but oftentimes we have to develop desire for a product.

So if we get him on our email list we can market to Bob continuously.

But the thing about email list is that Bob does not want you to sell stuff to him.

Bob will only join your email list if he get something useful.

So for a fashion brand we could create a fashion tips newsletter where the main focus is on giving Bob fashion tips that he will find useful and relevant.

Then at the end of every email message, right at the end, we give the option for them to take advantage of an offer, a call to action, which in this case might be the membership scheme sign up.

So we use our list to send him useful relevant free information, but all the time we're trying to push him towards that sign up where we can push him special offers, discounts, maybe end of line stock.

But the important thing to understand here is we have to create desire for continuous communication.

And if Bob gives us an email he has given us the opportunity to talk to him on an ongoing basis.

And that's why email lists are probably the most valuable resource you can create, when it comes to online marketing.

Interest content:

So how do we get them on the list?

How do I create INTEREST type content?

Before someone will give you the email they'll need to know that what they are going to get from the email meets their needs.

So we need to create 'free to access' content and email content is not free to access, as the transaction cost is Bob surrendering his email address.

This can be in the form of videos, articles, podcasts and in the case of a fashion brand again we would go with fashion tips.

We would create visually pleasing set of blog posts or articles and then encourage them to get something for free by signing up to our email list.

So at this stage we're working on the INTEREST, so we're gonna do some videos we do some blogs and articles and we're going to ask him to sign up to our email list.

Attention content:

How do I get them to my articles?

How do I get their attention in the first place?

I need to go from ATTENTION to INTEREST to DESIRE to ACTION.

The ATTENTION phase, this is where social media marketing comes in.

We would pick the social channels where we feel Bob hangs out and we would create interesting content there that Bob will engage with and share.

So in this instance we would look at using Pinterest and Instagram, as this is where very visual products like fashion do extremely well, in terms of creating a viral presence where your content gets reshared.

1. So we'll create a post on social media, that links to our article.

2. Then our article will have an email sign up, and then we get him on our newsletter list

3. In our newsletter we can ask them to join our membership scheme.

4. Then we can sell product to them on a regular basis.

The Social Media Marketing Monster

Free Vs Paid Traffic

What Is Marketing?

What Is Media?

What Is Social?

Local Vs International

Activities To Complete

Learn how to prioritise marketing in you business

Introduction To Marketing As A Business Priority

The Marketing Company

Feast And Famine

Continuous Marketing

The 80/20 Principle

Sales And Marketing

Understanding the buyer journey is key to your success as a marketer

Introduction To Understanding The Buyer Journey

Meet Bob

The Seven Steps To Marriage

The Buyer Journey AIDA

Attention Content

Interest Content

Desire Content

Action Content

This is an advanced exploration of creating a buyer persona

Introduction To Bob's World View

Understanding World Views

Understanding Bob

Confirming A World View

The Family Kettle - Bob's World View

Bob's World View - Activities To Complete

Dispel the myths about Social Media Marketing and SEO

Introduction To Social Media Marketing & SEO

The Truth About Social Signals

The Problem With New Websites

The Snowball Effect

The Great Deception

Your Website As Your Data Center

Understand how the social media platforms work and how you can use them.

Introduction To Social Media Marketing Platforms

Finding Bob

What Platform Should I Use?

Business Or Personal Branding?

Social Media Branding Tips

Creating Your Social Media Marketing Biography

House Keeping

Learn what to do and what not to do when posting on social media platforms.

Introduction To Posting On Social Media Platforms

The Golden Rules

Curation Vs Creation Of Content

What Types Of Content Should I Create?

Written Content

Photography Content

Infographics Content

Podcast Content

Video Content

Automation Best Practices

Learn how to get lots of ideas so you never run out of something to post on your social media profiles!

Introduction To Social Media Posting Ideas

Where Do I Get Posting Ideas From?

Stupid Questions

Conversations

Stories - The Power Of Narrative

Industry News

Content Capture Systems

Respecting Your Audience

Learn how to create a good social media marketing post.

Introduction To Creating A Social Media Marketing Post

Take Them To The Movies

Headlines

Body Text

Using Images

Video Posts

Quizzes And Polls

Links

Hashtags

Understand social media marketing's best kept secret

Introduction To Community Based Marketing

The Best Kept Secret

Choosing A Niche For Your Community

Choosing A Platform For Your Community

Gate Keepers

Community Rules

Shared Ownership

Visiting Other Communities

Learn how to build a social media marketing plan

Introduction To Building A Social Media Marketing Plan

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills and knowledge in social media marketing, which are core to marketing and advertising in today's business world

Taught by Philomena and Mark Timberlake, who are recognized for their work in the field of social media marketing

Offers a comprehensive study of social media marketing, covering a wide range of topics and skills

Multi-modal, with a diverse array of media and activities, including articles, images, and videos

Suitable for beginners looking to break into social media marketing or experienced professionals looking to expand their skillset

Provides hands-on experience through exercises and activities, which helps learners apply their knowledge and develop practical skills

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Reviews summary

Social media marketing: beginner's refresher

According to students, Social Media Marketing - Content Marketing Masterclass is a good starting point for beginners. It covers several core platforms and provides a broad overview of the field.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing - Content Marketing Masterclass with these activities:

Write code to practice the concepts

Show steps

This course focuses heavily on practical techniques that are best learned and mastered through spaced repetition and testing.

Browse courses on Social Media Marketing

Show steps

Follow example tutorials to practice
Make changes to the code and see the output
Apply the techniques to new problems
Identify and debug errors

Develop a Social Media Marketing plan

Show steps

Creating a plan helps solidify your understanding of the key concepts, and allows you to apply the theory to a real-world scenario.

Browse courses on Social Media Marketing

Show steps

Identify your target audience
Set your goals and objectives
Develop your content strategy
Choose your social media platforms
Create a budget
Measure and track your results

Show all two activities

Career center

Learners who complete Social Media Marketing - Content Marketing Masterclass will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Manager

A Social Media Marketing Manager is responsible for planning, executing, and measuring social media campaigns. This course can help you develop the skills you need to succeed in this role, including how to create engaging content and use social media to reach your target audience. You'll also learn how to track the results of your campaigns and make adjustments as needed. The course has a fit score of 100.

See salaries and explore the career path for Social Media Marketing Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for overseeing all aspects of a company's digital marketing strategy. This course can help you develop the skills you need to succeed in this role, including how to create a digital marketing plan, manage social media campaigns, and track the results of your efforts. The course has a fit score of 90.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content that is designed to engage and convert customers. This course can help you develop the skills you need to succeed in this role, including how to create high-quality content, promote your content, and track the results of your efforts. The course has a fit score of 85.

See salaries and explore the career path for Content Marketing Manager

Social Media Specialist

A Social Media Specialist is responsible for managing a company's social media presence. This course can help you develop the skills you need to succeed in this role, including how to create engaging content, manage social media campaigns, and track the results of your efforts. The course has a fit score of 80.

See salaries and explore the career path for Social Media Specialist

SEO Specialist

An SEO Specialist is responsible for optimizing websites for search engines. This course can help you develop the skills you need to succeed in this role, including how to conduct keyword research, create high-quality content, and build backlinks. The course has a fit score of 75.

See salaries and explore the career path for SEO Specialist

Email Marketing Specialist

An Email Marketing Specialist is responsible for planning, creating, and executing email marketing campaigns. This course can help you develop the skills you need to succeed in this role, including how to create engaging email content, segment your audience, and track the results of your campaigns. The course has a fit score of 70.

See salaries and explore the career path for Email Marketing Specialist

Marketing Manager

A Marketing Manager is responsible for overseeing all aspects of a company's marketing strategy. This course can help you develop the skills you need to succeed in this role, including how to create a marketing plan, manage marketing budgets, and track the results of your efforts. The course has a fit score of 65.

See salaries and explore the career path for Marketing Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public relations efforts. This course can help you develop the skills you need to succeed in this role, including how to write press releases, manage media relationships, and track the results of your efforts. The course has a fit score of 60.

See salaries and explore the career path for Public Relations Specialist

Advertising Manager

An Advertising Manager is responsible for planning, creating, and executing advertising campaigns. This course can help you develop the skills you need to succeed in this role, including how to create effective advertising campaigns, negotiate with media outlets, and track the results of your efforts. The course has a fit score of 55.

See salaries and explore the career path for Advertising Manager

Market Researcher

A Market Researcher is responsible for conducting market research to identify and understand customer needs. This course can help you develop the skills you need to succeed in this role, including how to design and conduct market research studies, analyze data, and present your findings. The course has a fit score of 50.

See salaries and explore the career path for Market Researcher

Copywriter

A Copywriter is responsible for writing persuasive and engaging copy for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to write effective headlines, body copy, and call-to-actions. The course has a fit score of 45.

See salaries and explore the career path for Copywriter

Graphic designer

A Graphic Designer is responsible for creating visual content for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to create eye-catching graphics, use typography effectively, and design for different media. The course has a fit score of 40.

See salaries and explore the career path for Graphic designer

Web Developer

A Web Developer is responsible for designing and developing websites. This course can help you develop the skills you need to succeed in this role, including how to create responsive websites, use HTML and CSS, and integrate social media. The course has a fit score of 35.

See salaries and explore the career path for Web Developer

Video Producer

A Video Producer is responsible for creating and producing video content for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to write scripts, shoot and edit video, and use video marketing techniques. The course has a fit score of 30.

See salaries and explore the career path for Video Producer

Photographer

A Photographer is responsible for taking photographs for a variety of marketing materials. This course can help you develop the skills you need to succeed in this role, including how to use a camera, compose shots, and edit photos. The course has a fit score of 25.

See salaries and explore the career path for Photographer

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social Media Marketing - Content Marketing Masterclass.

Content Inc., Second Edition: Start a Content-First...

Save

Provides a practical guide to creating and distributing content that will engage your audience and drive traffic to your website. It great resource for businesses of all sizes who are looking to improve their content marketing efforts.

Content Inc., Second Edition: Start a Content-First...

Hardcover

Content Inc., Second Edition: Start a Content-First...

Kindle Edition

Epic Content Marketing, Second Edition: Break...

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Provides a step-by-step guide to creating and implementing a content marketing strategy. It valuable resource for marketers who want to learn how to use content to attract and engage their target audience.

Epic Content Marketing, Second Edition: Break...

Hardcover

Epic Content Marketing, Second Edition: Break...

Kindle Edition

Social Marketing Digital Book Set

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Practical guide to social media marketing, covering topics such as content creation, social media advertising, and community management. It great resource for businesses of all sizes who are looking to improve their social media marketing efforts.

Social Marketing Digital Book Set

Kindle Edition

Digital Marketing For Dummies

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Provides a comprehensive overview of email marketing, covering everything from list building to segmentation. It valuable resource for marketers who want to learn how to use email to generate leads and sales.

Digital Marketing For Dummies (For Dummies...

Paperback

(Deutsch) Digitales Marketing für Dummies (German Edition)

Kindle Edition

DIGITAL MARKETING FOR DUMMIES

Paperback

Will the Real You Please Stand Up

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Will the Real You Please Stand Up: Show Up, Be...

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Will the Real You Please Stand Up: Show Up, Be...

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Marketing with Social Media

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Marketing with Social Media: An Hour a Day...

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Keyword Research 2021: a Definitive Guide

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Provides a step-by-step guide to search engine optimization (SEO). It valuable resource for marketers who want to learn how to improve their website's ranking in search results.

Keyword Research 2021: a Definitive Guide

Paperback

Check price

Keyword Research 2021: a Definitive Guide

Kindle Edition

Check price

Ultimate Guide to Google Ads

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Provides a comprehensive overview of Google AdWords, covering everything from campaign setup to optimization. It valuable resource for marketers who want to learn how to use AdWords to drive traffic to their website.

Ultimate Guide to Google Ads

Paperback

Ultimate Guide to Google Ads

Kindle Edition

Social Media Marketing All-in-One For Dummies

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Provides a beginner-friendly introduction to social media marketing. It valuable resource for marketers who are new to social media or who want to learn more about the basics.

Social Media Marketing All-in-One For Dummies

Paperback

Social Media Marketing All-in-One For Dummies (For...

Kindle Edition

Writing Children's Books For Dummies

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Provides a beginner-friendly introduction to search engine optimization (SEO). It valuable resource for marketers who are new to SEO or who want to learn more about the basics.

Writing Children's Books For Dummies (For Dummies...

Paperback

Writing Children's Books For Dummies

Paperback

Writing Children's Books For Dummies

Kindle Edition

Writing Children's Books For Dummies

Kindle Edition

Web Marketing All-in-One For Dummies

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Provides a beginner-friendly introduction to email marketing. It valuable resource for marketers who are new to email marketing or who want to learn more about the basics.

Web Marketing All-In-One for Dummies

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Web Marketing All-in-One Desk Reference For Dummies

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Web Marketing All-in-One for Dummies

Paperback

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