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Blockchain Opportunity Analysis for Global Commerce

Alex Tapscott and Don Tapscott

In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it’s for you to identify a specific need or problem in Global Commerce that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you’ll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.

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What's inside

Syllabus

Industry Analysis
Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in global commerce, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.
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Opportunity Identification
When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.
Positioning
In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.
Execution
An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.
Final Deliverable
So far in this course you have performed an industry analysis, selected a specific market segment, assessed your competition, and identified a promising opportunity for blockchain within your chosen market. As well, you have described how you will position your idea, and have given consideration to the business model decisions that need to be made in order to transform your idea into reality. In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Tailored for experienced professionals looking to develop blockchain expertise, fostering innovation and growth within their organizations
Taught by blockchain pioneers Alex Tapscott and Don Tapscott, industry veterans with significant experience and knowledge in this field
Focuses on capstone project development, providing learners with practical experience in identifying and analyzing blockchain opportunities
Emphasizes industry analysis, equipping learners with a comprehensive understanding of blockchain applications across various sectors
Provides exposure to real-world blockchain use cases through the Blockchain Case Commons, enabling learners to connect theory to practice
Course completion results in a consolidated, peer-reviewed Blockchain Opportunity Analysis, a valuable asset for pitching ideas to stakeholders

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Blockchain Opportunity Analysis for Global Commerce with these activities:
Review cryptographic concepts and algorithms
Strong understanding of cryptography is essential for comprehending the security and privacy aspects of blockchain technology.
Browse courses on Cryptography
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  • Read books or articles on cryptography and algorithms.
  • Review the cryptographic concepts and algorithms covered in the course.
  • Solve practice problems or exercises to test your understanding.
Read 'Blockchain Revolution'
This book provides a comprehensive overview of blockchain technology, its applications, and its potential impact on various industries.
Show steps
  • Read each chapter thoroughly and take notes on key concepts.
  • Summarize the main arguments and supporting evidence presented in the book.
  • Identify the potential implications of blockchain technology for your industry or field of interest.
Complete the Coursera course on 'Blockchain: Fundamentals and Applications'
This tutorial series provides a solid foundation in blockchain technology, its underlying concepts, and its practical applications.
Browse courses on Blockchain
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  • Enroll in the Coursera course and complete the video lectures and quizzes.
  • Participate in the discussion forums to interact with other learners and instructors.
  • Complete the hands-on exercises to gain practical experience with blockchain development.
Five other activities
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Build a simple blockchain using JavaScript
Hands-on practice in building a blockchain will deepen your understanding of its technical implementation.
Browse courses on Blockchain Development
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  • Follow a tutorial or online guide to create a basic blockchain.
  • Add features such as transaction verification and block validation to your blockchain.
  • Test your blockchain with different scenarios to ensure its robustness.
Join a blockchain study group or community
Engaging with peers will provide opportunities to exchange knowledge, ask questions, and learn from others' experiences.
Browse courses on Blockchain
Show steps
  • Search for online or local blockchain study groups or communities.
  • Attend meetings or participate in discussions to connect with other enthusiasts.
  • Share your knowledge and learn from the experiences of others.
Develop a blockchain-based solution for an industry-specific problem
Applying blockchain concepts to solve real-world problems will consolidate your learning and demonstrate your proficiency.
Browse courses on Blockchain Development
Show steps
  • Identify an industry-specific problem that can be addressed using blockchain.
  • Research existing blockchain solutions and explore potential approaches.
  • Design and prototype a blockchain-based solution.
  • Test and evaluate the solution to ensure its effectiveness and feasibility.
  • Document your findings and present your solution to peers or industry experts.
Attend a blockchain industry conference or workshop
Conferences and workshops offer opportunities to learn from industry experts and network with professionals in the field.
Browse courses on Blockchain
Show steps
  • Research upcoming blockchain conferences or workshops in your area.
  • Attend sessions and listen to presentations from industry thought leaders.
  • Network with other attendees and connect with potential collaborators.
Mentor students or contribute to open-source blockchain projects
Sharing your knowledge and experience through mentoring or open-source contributions will reinforce your understanding and connect you with the broader blockchain community.
Browse courses on Blockchain
Show steps
  • Join online communities or forums related to blockchain.
  • Identify opportunities to mentor students or assist with open-source projects.
  • Share your knowledge and support others in their blockchain journeys.

Career center

Learners who complete Blockchain Opportunity Analysis for Global Commerce will develop knowledge and skills that may be useful to these careers:
Blockchain Developer
This course will be very useful to a Blockchain Developer, as it covers the basics of blockchain technology and how it can be used to solve problems in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Developer.
Blockchain Engineer
This course will be very useful to a Blockchain Engineer, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Engineer.
Blockchain Researcher
This course will be very useful to a Blockchain Researcher, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Researcher.
Blockchain Analyst
This course will be very useful to a Blockchain Analyst, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Analyst.
Blockchain Consultant
This course will be very useful to a Blockchain Consultant, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Consultant.
Blockchain Solutions Architect
This course will be very useful to a Blockchain Solutions Architect, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Solutions Architect.
Blockchain Product Manager
This course will be useful to a Blockchain Product Manager, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Product Manager.
Blockchain Project Manager
This course will be useful to a Blockchain Project Manager, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. The course also includes a project that will allow you to develop a blockchain-based solution to a real-world problem. Gaining a deeper understanding of blockchain technology and its potential applications will help you succeed in your role as a Blockchain Project Manager.
Blockchain Security Engineer
This course may be useful to a Blockchain Security Engineer, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. However, the course does not cover some of the more advanced topics that are typically required for a Blockchain Security Engineer, such as cryptography and network security. If you are interested in becoming a Blockchain Security Engineer, you may want to consider taking a more advanced course in addition to this one.
Investment Banker
This course may be useful to an Investment Banker who is interested in learning more about blockchain technology and its potential applications. The course provides a comprehensive overview of blockchain technology and its applications in global commerce. However, the course does not cover some of the more advanced topics that are typically required for an Investment Banker, such as financial analysis and investment strategy.
Venture Capitalist
This course may be useful to a Venture Capitalist who is interested in learning more about blockchain technology and its potential applications. The course provides a comprehensive overview of blockchain technology and its applications in global commerce. However, the course does not cover some of the more advanced topics that are typically required for a Venture Capitalist, such as financial analysis and investment strategy.
Chief Technology Officer (CTO)
This course may be useful to a CTO who is interested in learning more about blockchain technology and its potential applications in their organization. The course provides a comprehensive overview of blockchain technology and its applications in global commerce. However, the course does not cover some of the more advanced topics that are typically required for a CTO, such as distributed systems and cryptography.
Chief Information Officer (CIO)
This course may be useful to a CIO who is interested in learning more about blockchain technology and its potential applications in their organization. The course provides a comprehensive overview of blockchain technology and its applications in global commerce. However, the course does not cover some of the more advanced topics that are typically required for a CIO, such as distributed systems and cryptography.
Blockchain Architect
This course may be useful to a Blockchain Architect, as it provides a comprehensive overview of blockchain technology and its applications in global commerce. However, the course does not cover some of the more advanced topics that are typically required for a Blockchain Architect, such as distributed systems and cryptography. If you are interested in becoming a Blockchain Architect, you may want to consider taking a more advanced course in addition to this one.
Financial Analyst
This course may be useful to a Financial Analyst who is interested in learning more about blockchain technology and its potential applications. The course provides a comprehensive overview of blockchain technology and its applications in global commerce. However, the course does not cover some of the more advanced topics that are typically required for a Financial Analyst, such as financial analysis and investment strategy.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Blockchain Opportunity Analysis for Global Commerce.
Provides a comprehensive overview of blockchain technology and its potential applications in business. It good starting point for those who are new to blockchain and want to understand its potential.
Provides a look at the potential of blockchain technology to change the world. It good choice for those who are interested in the broader implications of blockchain.
Provides a comprehensive technical overview of blockchain technology, covering topics such as blockchain consensus, cryptography, smart contracts, and decentralized applications. It valuable resource for those who want to gain a deep understanding of blockchain's underlying principles.
Explores the potential of blockchain technology to transform the global financial system. It discusses the history, principles, and applications of blockchain, and provides insights into its potential impact on the future of money.
Provides an overview of the cryptocurrency market and explores the investment opportunities offered by different cryptoassets. It valuable resource for investors who want to understand the potential of blockchain technology in the financial sector.

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