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Julian Melanson, Benza Maman, and Leap Year Learning

Do you want to create and market a revenue generating course that truly makes a positive impact in people's lives?

Are you wanting to become a more confident speaker, share your passion with the world, and make money in the process?

Perfect. In this course, we'll work together to accomplish this in 30 days.

By the end of this course, you will successfully Understand the Entire Course Process, Revenue, FAQ's

Read more

Do you want to create and market a revenue generating course that truly makes a positive impact in people's lives?

Are you wanting to become a more confident speaker, share your passion with the world, and make money in the process?

Perfect. In this course, we'll work together to accomplish this in 30 days.

By the end of this course, you will successfully Understand the Entire Course Process, Revenue, FAQ's

To begin, we start with understanding the most essential course creation fundamentals. How do you choose your course topic, do you have what it takes to teach, how much money will you make? We'll dispel all of the possible barriers holding you back from creating your course while creating the foundation for you to make the most successful course possible.

•    Develop in-depth comprehension of what will make your course a huge success versus a potential failure

•    Turn your favorite passion or hobby into a revenue generating course outline

•    Fully understand your audience, their buying habits, how sales and revenue works

•    Properly format your course so that it's fun, easy to follow, and really offers value to your audience

•    Get all FAQ's about the online course process answered and create course action plan

2. Write and Create Your Course Content

Whatever skill level you are at in the course creation process, I've got you covered. In this chapter, I walk you through the most effective way to write an absolutely top-notch course with an easy to follow process. The lessons in this chapter are focused on practical/actionable steps that structure the writing process, which will save you tons of time.

•   Choose the perfect course topic and create a course title that's going to drive the most enrollments

•   Organize your knowledge on the course topic into easily digestible chapters, lessons, and sections

•   Make professional looking presentation slides that will make your course stand out

•   Upgrade the student learning experience with downloadable assets, learning activities, and chapter recaps

•   Improve your student retention, course shareability, lesson watch time, and receive more 5 star reviews

3. Speak Confidently and Film Your Course

Now that we've created an excellent foundation for your course... Here's where we turn you into a confident speaker on camera and learn the most essential filming techniques such as composition, lighting, and capturing crystal clear audio. These hands-on lessons will give you the exact step-by-step process to create stunning looking and sounding videos.

•   Properly prepare for recording days so that filming goes by quickly with less time wasted on camera and editing

•   Speak on camera with real confidence, authenticity, and full engagement with your audience

•   Learn what camera gear, props, decorations, lighting, wardrobe, and microphones will be best for your course

•   Effectively use your phone or camera's top audio and video settings to create the best footage possible

•   Create a completely custom looking filming background and present on camera like a true pro

4.  Edit Your Course Lessons, Trailer, and Thumbnail

You've worked alongside me to create a high quality course outline and film professional level video lessons. Now we'll edit your lessons along with your two most important pieces of content, your course thumbnail and trailer. The goal of this chapter is to minimize the time needed for you to edit while maximizing the quality of the final videos the student will watch.

•   Organize all of your content, create your initial video edits, and refine them into high quality lessons

•   Learn how to color correct, stylize your footage, add music and animations to improve each of your edits

•   Edit a stunning course trailer that will drive tons of enrollments and is shareable on all social media platforms

•   Create the most clickable course thumbnail ever that will draw a larger audience to your landing page

•   Additional trailer and high clickthrough thumbnail bonuses for maximizing your course success

5. Successful Course Launch Hacks and Marketing

You've made it. We've worked together to plan and create your high quality course from start to finish. In this last step, you'll learn from expert marketing guest speakers, follow the marketing roadmap that I've used for my bestselling courses, and learn how to continually bring in monthly revenue far beyond your course launch.

•  Write the most effective course landing page and content descriptions to increase student purchases

•  Successful launch hacks that assist driving more potential sales for your course release

•  Implement the steps from the "Course Marketing and Maintenance" strategy to continually increase enrollments

•  Strategically use course lessons as shareable social media posts to drive engagement and interest

•  Effectively use tried and true sales strategies, psychology, and CTA's to expand your audience

My biggest goal for you:

The goal of this course is to give you the knowledge and techniques that you need to enjoy the course creation process, help others by sharing your passion with the world, and creating some financial freedom with a new source of passive income.

Creating a successful course no matter what:

Whether you're a novice with writing, shooting/editing videos, are unsure about where to start or don't feel comfortable speaking on camera... The actionable takeaways from this course will benefit you regardless of your skillset or equipment.

You'll have lifetime access to:

•   101 Individual video lessons

•   10 Hours of learning content

•   18 Downloadable assets

•   4 Articles and external links

•   105 Gigabytes of streamable content

•   Updates to all future course materials

•   One on one with me in the Q&A section

If you want to turn your passion into a course, choose the right equipment, speak confidently on camera, film high quality videos, edit a professional trailer, and have a success course marketing strategy, then this is the course for you.

I'll see you inside.

Julian

Enroll now

What's inside

Learning objectives

  • Step-by-step process to plan, organize, and create a highly profitable online course!
  • Determine your target audience and strategically use analytics to insure course success!
  • Create professional looking and sounding videos with professional level filming and editing techniques!
  • Choose the absolute best audio and video equipment/software for your specific needs!
  • Turn your passion into a passive income stream that truly gives value and education to others around the world!
  • Utilize your social media channels to drive course enrollments and expand your reach!
  • Become a confident speaker on camera and learn how to effectively captivate your audience!

Syllabus

In this chapter, you'll lay the foundation for a successful course launch by researching the perfect course to create.
Course Introduction
Simple Course Formula
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Examines course creation and marketing strategies, which is typical in the online learning space
Develops course creation skills, which are used to develop courses and other learning materials
Develops video filming and editing skills, which are needed to turn theory into practice and create online course content
Develops public speaking and presentation skills, which are essential for teaching
Provides framework and clear steps that students can follow through the course creation process, which may be motivating and easy to follow

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Reviews summary

Online course creation & monetization masterclass

According to learners, this Online Course Masterclass is a highly comprehensive and practical guide for anyone aspiring to create and market an online course. Students find the step-by-step guidance invaluable, covering everything from topic selection and content creation to confident speaking and professional filming techniques. Many highlight the course's strong emphasis on monetization strategies and successful launch hacks, which are crucial for turning passion into a revenue-generating asset. The practical/actionable steps and downloadable assets are frequently praised, making the learning experience engaging and applicable. The course is also noted for its accessibility for all skill levels, ensuring even novices can succeed.
Includes extensive resources and opportunities for direct support.
"The 101 video lessons, 18 downloadable assets, and lifetime access are fantastic value."
"It's reassuring to know there's one-on-one support available in the Q&A section for specific questions."
"The inclusion of guest speakers adds diverse perspectives and expert advice to the curriculum."
Designed to support learners regardless of their prior experience.
"As someone new to video production and online teaching, I found the course incredibly easy to follow and understand."
"The instructor clearly explains concepts, making it accessible even if you're a novice in writing or filming."
"It truly benefits learners at any skillset, helping overcome barriers like speaking on camera or technical editing."
Focuses on practical steps for immediate application and results.
"The lessons are packed with hands-on activities and actionable steps that I could immediately apply to my course project."
"I learned practical filming and editing techniques that significantly improved my video quality, even with basic equipment."
"The course provides 'quick wins' and downloadable assets that really help solidify the concepts and move forward."
Provides a complete step-by-step process from concept to launch.
"I appreciated the detailed plan that covers every single stage of online course creation, from idea generation to the final launch."
"This course truly is a masterclass, guiding you through content structuring, video production, and even the vital marketing aspects."
"It's a full-spectrum guide that doesn't leave any stone unturned in the journey of becoming an online instructor."
Emphasizes strategies for revenue generation and successful course launches.
"What sets this course apart is its deep dive into making your course profitable, not just how to create it."
"The marketing roadmap and 'launch hacks' are incredibly valuable for attracting students and generating sales."
"I now understand how to effectively use landing pages, promotions, and social media to drive enrollments."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Online Course Masterclass: Quickly Create Your Own Course with these activities:
Practice speaking on camera
Builds confidence and helps you become more comfortable delivering your content on camera.
Browse courses on Public Speaking
Show steps
  • Choose a topic you're familiar with.
  • Set up a camera and record yourself speaking for 5-10 minutes.
  • Watch the recording and identify areas for improvement.
Watch a tutorial on video editing
Gain the skills you need to edit and improve the quality of your course videos.
Browse courses on Video Editing
Show steps
  • Find a tutorial that covers the basics of video editing.
  • Follow the tutorial step-by-step.
  • Practice editing your own videos.
Create a course outline
Helps you organize your thoughts and content, ensuring a logical and cohesive course structure.
Browse courses on Course Design
Show steps
  • Identify the main topic and learning objectives of your course.
  • Break down the topic into smaller modules or sections.
  • Determine the sequence and flow of the modules.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read the book Made to Stick
Learn the principles of effective communication and how to create memorable and engaging content.
Show steps
  • Read the book thoroughly and take notes on key takeaways.
  • Identify 1-2 key principles that you want to apply to your course.
  • Create a plan to implement the changes.
Read the book Atomic Habits
Gain a better understanding of the principles of habit formation and how to apply them to creating a more successful course.
Show steps
  • Read the book thoroughly and take notes on key takeaways.
  • Identify 1-2 key habits you want to develop or break.
  • Create a plan to implement the changes.
Write a blog post on a topic related to your course
Provides an opportunity to synthesize your knowledge, practice writing, and engage with a wider audience.
Browse courses on Content Creation
Show steps
  • Choose a topic that aligns with your course content.
  • Research the topic thoroughly.
  • Write a draft and get feedback from others.
  • Publish your blog post on a relevant platform.
Join a study group with other students taking the course
Provides support, accountability, and opportunities to share knowledge and learn from others.
Browse courses on Collaboration
Show steps
  • Find other students who are taking the course.
  • Set up a regular meeting time.
  • Discuss the course material, ask questions, and work on projects together.
Attend a workshop on course creation
Gain hands-on experience, learn from experts, and get feedback on your course development.
Show steps
  • Find a workshop that aligns with your learning goals.
  • Register for the workshop and attend all sessions.
  • Participate actively in discussions and exercises.
Volunteer as a tutor or mentor
Provides opportunities to practice your skills, gain experience, and make a positive impact on others.
Browse courses on Teaching
Show steps
  • Find a volunteering opportunity that aligns with your interests.
  • Complete any required training or background checks.
  • Show up on time and prepare for each session.

Career center

Learners who complete Online Course Masterclass: Quickly Create Your Own Course will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Online Course Masterclass: Quickly Create Your Own Course.
Comprehensive guide to writing in the digital age, essential for anyone creating content. It covers fundamental writing rules, grammar, style, and the process of content creation, production, and publishing. It's a valuable reference tool for improving writing skills across various online platforms. This book is commonly used by marketing professionals and is suitable for all levels, providing a solid foundation.
Introduces the backward design framework, a foundational concept in course design that emphasizes starting with desired learning outcomes. It provides a comprehensive approach to planning curriculum, assessment, and instruction. It is widely used as a textbook in educational programs.
Based on extensive research in cognitive psychology, this book provides evidence-based guidelines for designing effective e-learning experiences. It covers principles for using multimedia, visuals, and interactions to optimize learning. This crucial reference for those involved in online course design.
This is the official guide to public speaking from the head of TED, translated into Arabic. It provides comprehensive guidance on developing and delivering compelling presentations based on the successful TED format. It must-read for Arabic speakers interested in modern public speaking.
Presents a seven-step framework for creating clear and compelling messages that resonate with your audience. It's highly applicable to content creation as it focuses on positioning the audience as the hero of the narrative. This book is widely recommended for marketers and content creators looking to improve their brand messaging and storytelling. It's a practical guide for structuring content.
Distills key research on how students learn into seven accessible principles. It provides actionable strategies for applying these principles to course design and teaching practice. This foundational text for understanding the learning process.
Emphasizes the importance of answering your customers' questions honestly and comprehensively through your content. It's a core text for understanding inbound marketing and how content can drive sales and build trust. This book is valuable for both content creators and sales professionals and serves as a strategic guide for content development.
Completing the 'Secrets' trilogy, this book focuses specifically on driving traffic to online businesses and funnels. It covers various traffic generation strategies essential for online success. is valuable for deepening understanding of customer acquisition in the digital landscape.
This is the Arabic translation of 'The Art of Public Speaking' by Stephen E. Lucas. It offers a comprehensive guide to public speaking principles and techniques, adapted for Arabic-speaking audiences. It serves as a foundational text for understanding the core concepts of effective public address in Arabic.
Provides a comprehensive overview of e-learning, covering topics such as instructional design, course development, and assessment. It valuable resource for anyone who is involved in the design and delivery of online courses.
Focused specifically on e-commerce, this book provides a detailed playbook for building, growing, and scaling an online store. It covers various aspects of running an e-commerce business, making it highly relevant for those in this niche. It helps deepen understanding of the specifics of e-commerce.
Considered a foundational text in content strategy, this book helps you understand the business value of content and the processes behind a successful content strategy. It's crucial for developing a solid understanding of how to plan and manage content for long-term success. is often used in academic settings and key reference for professionals building content strategies.
Delves into the science of learning and memory, explaining why some learning strategies are more effective than others. It provides evidence-based techniques that educators can incorporate into their course design to help students learn and retain information more effectively.
Given the increasing role of AI in content creation, this book explores how artificial intelligence tools can be used to enhance the content creation process. It covers topics like AI-powered writing assistants, video editing tools, and content optimization. is highly relevant for understanding contemporary topics and leveraging new technologies in content creation.
Connects neuroscience with culturally responsive teaching practices, offering a framework for designing instruction that effectively engages diverse learners. It provides practical strategies for building trust and boosting student capacity. This is essential for inclusive course design.
Explores the principles that make ideas memorable and impactful. It outlines six key traits of 'sticky' ideas, providing valuable insights for crafting content that captures attention and is easily recalled. While not exclusively about content creation, its focus on communication and the human mind is highly relevant for creating engaging content. This book is excellent for enhancing the effectiveness of your messaging.
From a renowned storytelling expert, this book applies the principles of narrative to marketing and content creation. It explains how businesses can use compelling stories to connect with audiences and build lasting relationships. provides a deeper understanding of the power of storytelling in content and is valuable for creating more impactful narratives.
Delves into the science behind why certain ideas, products, and behaviors become popular and spread. It provides a framework (STEPPS) for understanding social transmission, which is highly relevant for creating shareable content. While not solely about content creation, its insights into human psychology and virality are invaluable for content creators. This book is excellent for adding depth to understanding audience behavior.
Focuses on the power of storytelling in presentations and how to structure a narrative that connects with and motivates an audience. It provides frameworks and examples for creating presentations that are not only informative but also emotionally engaging. This book is particularly useful for those wanting to deepen their understanding of persuasive communication and valuable resource for professionals.
Focuses on the factors that make content successful in the digital age, going beyond just creation to discuss distribution and influence. It provides strategies for getting your content seen and shared in a crowded online space. This book is particularly useful for understanding the dynamics of content reach and engagement in contemporary digital marketing.
A classic in the field of persuasion, this book outlines key principles that influence people's decisions. These principles are directly applicable to online marketing and sales. While not exclusively about online business, it provides foundational psychological insights that are highly relevant.
The Arabic translation of 'Resonate,' this book focuses on using visual storytelling to create presentations that connect with and transform audiences. It offers valuable insights into structuring narratives for persuasive communication, applicable to Arabic-speaking presenters.
This comprehensive textbook provides a structured approach to digital marketing, covering strategy, implementation, and practice. It is often used in academic settings and offers a thorough understanding of the digital marketing landscape relevant to online businesses. It's a valuable reference tool for both students and professionals.
Advocates for shifting the focus of teaching from the instructor to the student, emphasizing what and how students are learning. It outlines five key changes educators can make to create a more learner-centered environment. This is an excellent resource for faculty looking to improve their pedagogical approach.
Adapts the principles of 'small teaching' to the online environment, offering practical, small-scale changes that can significantly improve online course design and teaching. It's a valuable resource for educators transitioning to or improving online instruction.
Focuses on social media marketing strategies, emphasizing the importance of delivering valuable content ('jabs') before making a sales pitch ('right hook'). It's highly relevant given the prevalence of social media in online business. It provides practical advice for social media engagement.
Explores the latest research in cognitive science and its implications for learning. It offers insights into how the brain learns and provides practical strategies for students and educators to enhance learning effectiveness. This adds a neuroscientific perspective to course design.
Translates research on the science of learning into practical, evidence-based teaching strategies. It focuses on techniques like retrieval practice, spaced learning, and interleaving that can be integrated into course design to enhance retention and understanding.
Emphasizes the importance of building a dedicated audience and turning casual followers into 'superfans.' It provides strategies for engaging with your audience, building trust, and fostering a sense of community. This book is highly relevant for content creators looking to build a loyal following and create a sustainable business around their content.
Introduced the concept of marketing to individuals who have opted-in to receive marketing messages, a cornerstone of ethical online marketing. It's a classic that provides a strong ethical and strategic foundation for building customer relationships online.
Foundational text on content marketing, a crucial component of many online businesses. It guides on creating valuable content to attract and retain customers. It helps solidify understanding of content strategy and execution.
Effective copywriting is crucial for compelling content. provides practical techniques and formulas for writing persuasive copy that drives action. It's a valuable resource for content creators who need to write sales pages, emails, social media posts, and other marketing materials. This book useful reference tool for improving the persuasive power of your content.
Explores the application of artificial intelligence in marketing and product development, a highly contemporary topic in online business. It provides insights into leveraging AI for better customer understanding and sales. It's valuable for understanding the cutting edge of online business technology.
Written by a sound and communication expert, this book focuses on how to use your voice effectively and listen consciously to improve communication. It provides practical exercises and insights for being heard and understood in various contexts. is particularly helpful for developing vocal presence and active listening skills, which are crucial for public speaking.
Explores the growing importance of influencer marketing in the digital landscape. It provides a comprehensive guide to working with influencers, building relationships, and leveraging their reach to amplify your content and brand message. Given the prevalence of influencer collaborations in modern content creation, this book offers highly relevant and contemporary insights.
Focuses on the specific challenges and opportunities of writing content online and capturing audience attention in a crowded digital space. It provides strategies for building a writing habit, finding your niche, and monetizing your online writing. This book is particularly useful for those focused on written content and building a career around it.
This classic text outlines a systematic model for instructional design, covering needs assessment, instructional analysis, learner analysis, objectives, assessment, strategy, and evaluation. It provides a foundational understanding of a structured approach to course design.
Provides a simple framework for creating a marketing plan, applicable to online businesses. It distills marketing strategy into a single page, making it accessible and actionable. It's useful for gaining a broad understanding of marketing planning.
A follow-up to 'Steal Like an Artist,' this book focuses on the importance of sharing your creative process and work with the world. It provides practical advice on how to get discovered and build an audience by being open and transparent. is highly relevant for content creators looking to build a personal brand and connect with their audience.
Seth Godin explores the importance of the creative process and the act of consistently producing and sharing work. is valuable for content creators who need to develop a regular practice of creating and publishing. It focuses on the mindset and habits required for prolific content creation.
Presents an alternative grading system, specifications grading, which can significantly impact course design and student motivation. It offers a detailed guide to implementing this approach, focusing on mastery and reducing the focus on पॉइंट्स. This valuable resource for rethinking assessment within course design.
Delves into the nonverbal aspects of public speaking and how to use body language, voice, and presence to enhance your message and connect with the audience. It explores the science behind charismatic communication. This book is useful for those looking to refine their delivery and increase their impact on stage.
This workbook provides practical exercises and guidance for implementing social media marketing strategies. It's a useful resource for hands-on learning and applying concepts to a specific online business. It complements theoretical knowledge with practical application.

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