Social Media Promotion for Musicians, Artists, and Engineers

Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets to choose from. That said, learning all of the related tools and best practices can be daunting and time-consuming. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. Bobby shares strategies for marketing with your website, blog, and mailing list, and explains how to optimize your presence on key social media platforms—Facebook, YouTube, Twitter, LinkedIn, and Instagram—to promote your work. He provides an overview of the social networks, shares tips for developing your brand, and goes into the overall qualities of a strong social media strategy.

Contents:

• Introduction
• 1. What Online Marketing Can and Can’t Do for You
• 2. Online Marketing Basics
• 3. Marketing through Your Website
• 4. Marketing with Your Mailing List
• 5. Using Facebook for Marketing
• 6. Using Twitter for Marketing
• 7. Marketing with a Blog
• 8. Marketing with YouTube
• 9. Using Instagram for Marketing
• 10. Using LinkedIn for Marketing
• 11. Marketing Your Music with Playlists
• Conclusion