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Technology Entrepreneurship

How to Start a New Venture

Rainer Harms, Raymond Loohuis, Kasia Zalewska, Tamara Oukes, and Ariane von Raesfeld

Topics Covered

Entrepreneurship
Opportunity recognition and evaluation
Lean startup
Opportunity development: Market segmentation, Customer research, Targeting and positioning
Opportunity exploitation: Network identification and management, Earning models and financing

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Time

9 hours

Via

FutureLearn

Institution

University of Twente

Instructors

Rainer Harms

Raymond Loohuis

Kasia Zalewska

Tamara Oukes

Ariane von Raesfeld

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