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Dan Trowsdale
Topics Covered
- What is innovation? Interpretation in business and within a wider context
- Determining types of innovation: products, processes, services
- Levels of innovation: incremental, radical, disruptive
- Innovation in action: the challenges of an independent, serial innovator
- The solar fridge: finding innovative solutions to challenges in Africa
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Reviews summary
Introductory taster to innovation
This course provides a basic overview of innovation's role in business and the world, including various innovation types, such as in products, processes, and services, as well as innovation challenges and solutions.
Activities
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Innovation: the World's Greatest.
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Career center
Learners who complete Innovation: the World's Greatest will develop knowledge and skills
that may be useful to these careers:
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OpenCourser.com/course/ib77kq/innovation
Reading list
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Provides a behind-the-scenes look at the challenges of building a successful startup. It offers practical advice on topics such as hiring, firing, and raising capital.
Explores the reasons why large, successful companies often fail to innovate and adapt to new technologies. It provides a framework for understanding the challenges of innovation and offers advice on how to overcome them.
Provides a case study of how Pixar Animation Studios has built a culture of creativity and innovation. It offers insights into the creative process and how to foster it.
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Provides a step-by-step guide to building a successful startup in Korean.
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Provides a practical guide to getting customers for your startup. It covers a variety of topics, including marketing, sales, and customer service.
Provides a framework for developing good strategy. It identifies the key elements of a good strategy and explains how to avoid common mistakes.
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Provides a roadmap for marketing and selling technology products to mainstream customers. It identifies the key challenges that companies face when crossing the chasm from early adopters to mainstream customers and offers advice on how to overcome them.
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Provides a practical guide to using design thinking to solve problems and create innovative products and services.
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Provides a contrarian view on innovation. It argues that the key to success is not to compete with existing businesses, but to create new markets.
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Identifies the five key skills that disruptive innovators possess. It provides practical advice on how to develop these skills and how to use them to create innovative products and services.
Classic study of what makes excellent companies different. It identifies eight key factors that contribute to excellence and offers advice on how to create a culture of excellence in your own organization.
Provides a behind-the-scenes look at how IDEO, one of the world's leading design firms, creates innovative products and services. It offers insights into the creative process and how to use design thinking to solve problems.
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Tells the story of the people who created the digital revolution. It fascinating look at the history of innovation and the people who made it possible.
Provides a roadmap for bringing the lean startup approach to large organizations. It explains how to create a culture of innovation and how to overcome the challenges of scaling up.
A classic work on the challenges faced by startup founders, including team dynamics, fundraising, and exits.
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A practical guide to running a successful business, with a focus on simplicity and efficiency.
A candid account of the challenges and rewards of building a startup, from a successful entrepreneur.
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A thought-provoking exploration of the nature of innovation, and how to build truly successful businesses.
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A practical guide to acquiring customers, covering channels such as content marketing, SEO, social media, and paid advertising.
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A guide to building a successful startup by testing ideas quickly and cheaply, and then iterating based on results.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ib77kq/innovation
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