GenAI for Market Research Analysts is a comprehensive exploration of how Generative Artificial Intelligence (GenAI) is revolutionizing the field of market research. This course offers an in-depth understanding of the capabilities of GenAI in this domain and provides practical strategies for leveraging these powerful tools in day-to-day market research activities.
Read more
GenAI for Market Research Analysts is a comprehensive exploration of how Generative Artificial Intelligence (GenAI) is revolutionizing the field of market research. This course offers an in-depth understanding of the capabilities of GenAI in this domain and provides practical strategies for leveraging these powerful tools in day-to-day market research activities.
GenAI for Market Research Analysts is a comprehensive exploration of how Generative Artificial Intelligence (GenAI) is revolutionizing the field of market research. This course offers an in-depth understanding of the capabilities of GenAI in this domain and provides practical strategies for leveraging these powerful tools in day-to-day market research activities.
This course is tailored to market research managers and team leads, market research analysts, and aspiring market researchers. It is ideal for professionals responsible for identifying GenAI opportunities and guiding their teams toward more efficient, innovative practices, those looking to enhance their workflows with GenAI-powered tools, and individuals aiming to future-proof their skills in market research.
Participants should have familiarity with fundamental market research concepts and workflows, including data collection methods, data analysis techniques, and market segmentation. Experience with common market research tools and technologies, such as survey platforms and data visualization tools, as well as proficiency in data analysis using tools like Excel or SPSS, will be beneficial. An open mindset towards incorporating Generative AI tools and techniques, along with a willingness to experiment and learn, is essential for maximizing the benefit of this learning experience.
By the end of this course, market research analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work.
Two deals to help you save
What's inside
Syllabus
Good to know
Save this course
Save
Activities
Follow tutorials to learn about Generative AI
Show steps
Use online resources to gain a deeper understanding of GenAI fundamentals
Browse courses on
Generative AI
Show steps
-
Search for online tutorials about Generative AI
-
Follow a tutorial on how to use a Generative AI tool
Explore GenAI Tools and Platforms
Show steps
Familiarize yourself with the latest GenAI tools and platforms to enhance your market research capabilities.
Show steps
-
Identify reputable providers of GenAI tools and platforms.
-
Explore the features and functionalities of different tools.
-
Complete tutorials and demonstrations to understand their applications in market research.
-
Experiment with the tools hands-on using sample datasets.
Review statistics for beginners
Show steps
Review statistics concepts to build a strong foundation for understanding in this course.
Browse courses on
Statistics
Show steps
-
Review Probability Concepts
-
Review Hypothesis Testing Concepts
-
Practice interpreting and drawing conclusions from statistical results
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review Data Collection Methods
Show steps
Refresh your understanding of data collection methods to strengthen your foundation for market research.
Browse courses on
Data Collection
Show steps
-
Review lecture notes and textbooks from previous courses on data collection.
-
Complete practice exercises on designing and implementing surveys, focus groups, and interviews.
-
Participate in online forums or discussion groups to discuss data collection techniques.
Virtual Workshop on AI for Market Research
Show steps
Deepen knowledge and network by attending a workshop on GenAI
Browse courses on
Generative AI
Show steps
-
Find and register for an online workshop
-
Attend the workshop, engage in discussions, and connect with experts
Simulate AI-powered Surveys
Show steps
Gain practical experience by conducting AI-driven surveys
Show steps
-
Create a sample survey
-
Implement AI-powered features (e.g., sentiment analysis)
-
Analyze the results and draw insights
Develop a GenAI-powered Market Segmentation Model
Show steps
Apply GenAI techniques to develop a sophisticated market segmentation model for a real-world business problem.
Browse courses on
Market Segmentation
Show steps
-
Identify a business problem that requires market segmentation.
-
Collect and prepare customer data relevant to the segmentation.
-
Apply GenAI algorithms to cluster customers into distinct segments.
-
Validate the segmentation model using statistical techniques.
-
Present your findings to stakeholders and discuss implications for marketing strategies.
Create a blog post on GenAI applications
Show steps
Demonstrate understanding by writing a blog post that explores how GenAI can impact the field
Browse courses on
Generative AI
Show steps
-
Choose a specific application of Generative AI
-
Research and gather information
-
Write a structured blog post including the use cases, benefits, and challenges associated with the chosen application
Follow tutorials to learn about Generative AI
Show steps
Use online resources to gain a deeper understanding of GenAI fundamentals
Browse courses on
Generative AI
Show steps
- Search for online tutorials about Generative AI
- Follow a tutorial on how to use a Generative AI tool
Explore GenAI Tools and Platforms
Show steps
Familiarize yourself with the latest GenAI tools and platforms to enhance your market research capabilities.
Show steps
- Identify reputable providers of GenAI tools and platforms.
- Explore the features and functionalities of different tools.
- Complete tutorials and demonstrations to understand their applications in market research.
- Experiment with the tools hands-on using sample datasets.
Review statistics for beginners
Show steps
Review statistics concepts to build a strong foundation for understanding in this course.
Browse courses on
Statistics
Show steps
- Review Probability Concepts
- Review Hypothesis Testing Concepts
- Practice interpreting and drawing conclusions from statistical results
Review Data Collection Methods
Show steps
Refresh your understanding of data collection methods to strengthen your foundation for market research.
Browse courses on
Data Collection
Show steps
- Review lecture notes and textbooks from previous courses on data collection.
- Complete practice exercises on designing and implementing surveys, focus groups, and interviews.
- Participate in online forums or discussion groups to discuss data collection techniques.
Virtual Workshop on AI for Market Research
Show steps
Deepen knowledge and network by attending a workshop on GenAI
Browse courses on
Generative AI
Show steps
- Find and register for an online workshop
- Attend the workshop, engage in discussions, and connect with experts
Simulate AI-powered Surveys
Show steps
Gain practical experience by conducting AI-driven surveys
Show steps
- Create a sample survey
- Implement AI-powered features (e.g., sentiment analysis)
- Analyze the results and draw insights
Develop a GenAI-powered Market Segmentation Model
Show steps
Apply GenAI techniques to develop a sophisticated market segmentation model for a real-world business problem.
Browse courses on
Market Segmentation
Show steps
- Identify a business problem that requires market segmentation.
- Collect and prepare customer data relevant to the segmentation.
- Apply GenAI algorithms to cluster customers into distinct segments.
- Validate the segmentation model using statistical techniques.
- Present your findings to stakeholders and discuss implications for marketing strategies.
Create a blog post on GenAI applications
Show steps
Demonstrate understanding by writing a blog post that explores how GenAI can impact the field
Browse courses on
Generative AI
Show steps
- Choose a specific application of Generative AI
- Research and gather information
- Write a structured blog post including the use cases, benefits, and challenges associated with the chosen application
Career center
Reading list
Share
Similar courses
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
