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高阶竞争策略(中文版)

与之前的“竞争策略”(https://www.coursera.org/learn/competitivestrategyzh)相比,“高阶竞争策略”课程将在讲解新课题和新模块的同时,结合更多实际案例并提供更多与学生互动交流的机会。 在“高阶竞争策略”课程中,我们将研究企业如何通过增加转换成本和推进战略客户锁定来建立和维护客户群。探索企业如何通过寻求适当的价格歧视和产品差异化策略来提高收益。 我们将举例介绍在欧盟竞争政策和美国反垄断政策前提下可接受的行为,并且找到企业通过战略性利用网络效应和规模经济来增加回报的方法。我们会进一步强化新学的有关网络效应的知识,并讨论专门为网络市场定制的策略。 我们还会分析兼并和收购的运作方式,此外,帮助您思考有助于公司有机增长的其他策略。 This is a Chinese version of Advanced Competitive Strategy. You can find the original course in English from our course catalog. 【 此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕,课程页面和测验已译成中文,帮助中心提供中文支持。此版本仍在测试中,欢迎批评指正。】
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Ludwig-Maximilians-Universität München (LMU)

Rating 4.6 based on 19 ratings
Length 9 weeks
Effort 视频和测验共7.5小时
Starts Jul 6 (last week)
Cost $0
From Ludwig-Maximilians-Universität München (LMU) via Coursera
Instructor Tobias Kretschmer
Download Videos On all desktop and mobile devices
Language Chinese
Subjects Business Mathematics
Tags Business Math And Logic Business Strategy

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good content but in one review

great! Good content but the Chinese translation is bad, which makes quiz quite obscure in meaning 总的来说还是很不错的,但是课程里面有部分内容没有中文字幕,而且考题中有些翻译的不准确,感觉需要花比较大的精力去理解题目,最好是能出中英文对照考题。 整体还是不错的,内容详实紧凑,贴近生活,随堂测验也是个不错的,对课程的一个小结。但是有几点:1.中文化翻译感觉好深奥啊,不知道是不是我自己对这方面太缺乏知识了,看得有点绕2.有些视频加载不出字幕,或者只有英文字幕,对于英语不好的来说,有点小困难 总体感觉不错。 对手市场经济以及价格策略,公司竞争力分析都非常到位。豁然开朗! Not difficult to understand,interesting,helpful when making choices.

knowledge obtained involve in one review

Also the knowledge obtained involve lots of new ideas.

makes quiz quite in one review

when making choices in one review

chinese translation in one review

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Ludwig-Maximilians-Universität München (LMU)

Rating 4.6 based on 19 ratings
Length 9 weeks
Effort 视频和测验共7.5小时
Starts Jul 6 (last week)
Cost $0
From Ludwig-Maximilians-Universität München (LMU) via Coursera
Instructor Tobias Kretschmer
Download Videos On all desktop and mobile devices
Language Chinese
Subjects Business Mathematics
Tags Business Math And Logic Business Strategy

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