Project Overview

Professional presentations aren't just for show—they're powerhouses of persuasion! Research shows that within 3 hours of a presentation, 85% of the audience recall visual content compared to 70% for verbal. The verdict? Amp up your presentation visuals for lasting impact! And AI-powered design tools are the efficient and creative way for professionals eager to elevate their presentation game! This Guided Project, led by Jana Porter, an expert in effective visual communication, was created to help professionals efficiently craft persuasive, creative presentations that captivate audiences and drive results using AI-powered design tools in Canva’s Magic Studio. In this 1-hour long project-based course, you will learn how to set up a Canva account with a Pro trial and navigate the platform's brand functionality, create an AI-generated presentation slide deck through the use of prompts that optimize design outcomes, apply AI-powered image and video design tools to enhance the presentation slides, and develop a presentation pack by transforming existing visual content into a new asset and exporting it for use. To achieve this, you'll step into the shoes of a Creative Director at a leading advertising agency, TopDeck Communications, tasked with creating a professional pitch presentation showcasing the benefits of AI-powered design tools to upper management. This project is valuable because it merges cutting-edge AI technology with the real-world need to efficiently create professional persuasive presentations on tight deadlines. To succeed, you need a Canva Pro Account using Canva's 30-day free trial, basic design principles knowledge, and familiarity with Microsoft PowerPoint.