Mastering Google Analytics 4 In 2025 from Udemy

Hi, I’m Sakshar Barua, and I’ve been working in digital marketing and analytics for over a decade. I have a passion for teaching and empowering students to unlock the true potential of their digital marketing strategies. From my role as a Google Ads Specialist Trainer, to my hands-on experience creating and managing PPC campaigns, I’ve helped countless businesses improve their data analysis and online marketing strategies.

I also teach on Udemy, where I create easy-to-understand courses that cover the latest in Google Ads and analytics. My approach is practical, straightforward, and tailored to helping you achieve real-world success. I’m here to guide you every step of the way in mastering GA4, so you can confidently leverage it for business growth.

Google Analytics 4 is the future of web analytics, and mastering it is essential for anyone looking to track, measure, and optimize their online presence. Whether you're a digital marketer, business owner, analyst, or just getting started, this course will equip you with the skills to navigate GA4 with confidence.

Through hands-on lessons, you’ll learn how to set up GA4, track key metrics, analyze reports, and use advanced features like custom events, audience segmentation, and predictive analytics. You'll also discover how to integrate GA4 with Google Ads, measure conversions, and build reports that provide actionable insights.

No prior experience needed

Step-by-step practical lessons

Advanced tracking & reporting techniques

Google Ads & GA4 integration for better ROI

Don’t just collect data—understand it and use it to grow your business. Join now and future-proof your analytics skills.

By the end of this course, you’ll be able to make data-driven decisions that enhance website performance, improve marketing campaigns, and drive business growth.

Plus I will help you one on one if needed. So don't miss this oppurtunity.

Enroll Now.

What's inside

Learning objectives

Introduction to google analytics 4 (ga4) and how it differs from universal analytics.
Setting up ga4 for websites and apps, including property and data stream creation.
Understanding ga4 reports to analyze user behavior and traffic sources.
Customizing reports and dashboards for actionable insights.
Tracking key events and conversions to measure business goals.
Using google tag manager to set up custom event tracking.
Setting up cross-domain tracking for a seamless user journey.

Audience creation and segmentation for better targeting.
E-commerce tracking in ga4 to measure sales and revenue.
Integrating ga4 with google ads for campaign optimization.
Exploring advanced features like funnels, path analysis, and predictive metrics.
Show more
Show less

Introduction to google analytics 4 (ga4) and how it differs from universal analytics.
Setting up ga4 for websites and apps, including property and data stream creation.
Understanding ga4 reports to analyze user behavior and traffic sources.
Customizing reports and dashboards for actionable insights.
Tracking key events and conversions to measure business goals.
Using google tag manager to set up custom event tracking.
Setting up cross-domain tracking for a seamless user journey.
Audience creation and segmentation for better targeting.
E-commerce tracking in ga4 to measure sales and revenue.
Integrating ga4 with google ads for campaign optimization.
Exploring advanced features like funnels, path analysis, and predictive metrics.
Show more
Show less

Syllabus

Introduction

Introduction to Google analytics. What is Google Analytics?

Get Certified On Google Analytics For FREE From Google! Google Skillshop.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Equips learners with skills to navigate Google Analytics 4, which is essential for tracking, measuring, and optimizing their online presence, and is highly relevant to digital marketers

Teaches how to set up Google Analytics 4, track key metrics, analyze reports, and use advanced features like custom events and audience segmentation, which are core skills for analysts

Explores integration with Google Ads, which is standard for campaign optimization and measuring conversions, and helps learners build reports that provide actionable insights for business growth

Covers Google Analytics 4, which is slated to replace Universal Analytics, so learners can future-proof their analytics skills and stay current with industry standards and practices

Focuses on Google Analytics 4, which may undergo significant changes in the future, so learners should be prepared to adapt to new features and updates as they are released

Requires learners to use Google Analytics 4, which necessitates having a website or app to track, which may pose a barrier to some learners without an existing online presence

Reviews summary

Practical ga4 overview with hands-on demos

According to students, this course offers a practical and hands-on approach to learning Google Analytics 4. Many learners found the instructor's explanations clear and easy to follow, making the transition from Universal Analytics or starting fresh with GA4 much less intimidating. The course is praised for its step-by-step demos, particularly on setting up GA4 properties, tracking key events, and understanding basic reporting. While generally well-received, some reviews mention that keeping up with GA4's frequent interface updates can be a challenge, and a few felt the course could offer more depth on advanced topics or technical troubleshooting for setup issues.

Challenges due to frequent GA4 updates.

"Some parts felt a bit rushed, and keeping up with GA4's interface changes can be tricky, but the core principles are well taught."

"Disappointing. Some sections felt outdated quickly as GA4 changed."

"As GA4 is constantly evolving, some minor interface differences were noted compared to the videos, but the instructor's core methods remain relevant."

"It's hard for any course to stay 100% current with GA4's rapid updates, but the instructor seems to address changes periodically."

Useful guidance on using GA4 reports.

"I can now confidently navigate GA4 reports and set up key events."

"The explanation of the 'Explore' section and building custom reports was very helpful."

"Understanding traffic sources and user behavior through the standard reports is much clearer now."

"The section on comparison and insights in reports gave me actionable ways to use the data."

Focus on practical setup and configuration.

"The hands-on labs for setting up events and conversions were the most valuable part for me."

"Step-by-step practical lessons are provided."

"Setting up my own GA4 property following the demos was straightforward."

"The module on using Google Tag Manager for custom events was particularly useful and well-demonstrated."

Instructor explains complex GA4 concepts clearly.

"The instructor explains complex GA4 concepts very clearly and the hands-on examples were incredibly helpful."

"Sakshar is a great teacher. I really appreciated the step-by-step demos. Made the move to GA4 much less intimidating."

"The course is structured well and the instructor does a good job of explaining the 'why' behind GA4 concepts."

"I learned how to set up and navigate GA4 thanks to the clear, practical lessons."

Some learners struggle with technical setup.

"Decent course, but I struggled with some of the technical setup parts using GTM. It assumes a bit more technical background than I have."

"Needed more troubleshooting for common setup issues."

"While the GTM section is good, it could benefit from more examples covering different website platforms or common errors during setup."

"I had to look up external resources to get cross-domain tracking working properly after the lesson."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Mastering Google Analytics 4 In 2025 with these activities:

Review Universal Analytics Fundamentals

Show steps

Reviewing Universal Analytics concepts will provide a solid foundation for understanding the changes and improvements in GA4.

Browse courses on Google Analytics

Show steps

Review your old UA dashboards and reports.
Identify key metrics you tracked in UA.
Compare UA's interface with GA4's interface.

Google Analytics 4: The Ultimate Guide

Show steps

Reading this book will provide a comprehensive understanding of GA4 and its advanced features.

View Attribution Modelling in Google Ads and Facebook on Amazon

Show steps

Read the chapters on setting up GA4 properties and data streams.
Study the sections on event tracking and custom dimensions.
Review the chapters on reporting and analysis techniques.

Follow Google's GA4 Setup Guide

Show steps

Following Google's official setup guide ensures you're implementing GA4 correctly and leveraging its features effectively.

Show steps

Locate the official Google Analytics 4 setup documentation.
Follow each step in the guide to configure your GA4 property.
Verify your setup using the GA4 real-time reports.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Implement Custom Event Tracking

Show steps

Implementing custom event tracking allows you to measure specific user interactions that are crucial for your business goals.

Show steps

Identify key user interactions to track as custom events.
Use Google Tag Manager to configure the event tracking.
Test and debug your event tracking setup.
Analyze the collected event data in GA4 reports.

Build a GA4 Dashboard for Key Metrics

Show steps

Creating a custom dashboard provides a centralized view of the most important metrics for monitoring website performance and campaign effectiveness.

Show steps

Identify the key performance indicators (KPIs) for your business.
Select relevant GA4 widgets to display these KPIs.
Customize the dashboard layout for optimal readability.
Regularly review and refine your dashboard based on insights.

Write a Blog Post on GA4 Best Practices

Show steps

Writing a blog post forces you to synthesize your knowledge and share it with others, reinforcing your understanding of GA4 best practices.

Show steps

Research current best practices for using GA4.
Outline the key topics you want to cover in your blog post.
Write a clear and concise blog post with examples.
Publish your blog post and share it with your network.

Advanced Web Metrics with Google Analytics

Show steps

This book provides a deeper understanding of web analytics principles that are applicable to GA4.

View Advanced Web Metrics mit Google Analytics on Amazon

Show steps

Read the chapters on segmentation and cohort analysis.
Study the sections on attribution modeling and conversion optimization.
Apply the concepts to your GA4 data and reporting.

Career center

Learners who complete Mastering Google Analytics 4 In 2025 will develop knowledge and skills that may be useful to these careers:

Conversion Optimization Specialist

The Conversion Optimization Specialist focuses on improving the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. This course will help you become a Conversion Optimization Specialist through the mastery of Google Analytics 4 (GA4). Learning to track key events and conversions to measure business goals is central to this role. The course also trains one to customize reports and dashboards for actionable insights. By understanding audience creation and segmentation, the Conversion Optimization Specialist can better target users and tailor website experiences to maximize conversions.

See salaries and explore the career path for Conversion Optimization Specialist

E-commerce Manager

An E-commerce Manager oversees all aspects of an online store, including sales, marketing, and customer experience. This course gives an E-commerce Manager the skills necessary to optimize their online store using Google Analytics 4 (GA4). The course provides a deep dive into e-commerce tracking in GA4 to measure sales and revenue, which is a core responsibility of an E-commerce Manager. Learning how to analyze user behavior and traffic sources, and integrate GA4 with Google Ads for campaign optimization, further aids in improving the online store's performance and driving revenue growth. With the knowledge gained from this course, an E-commerce Manager will be equipped to make data-driven decisions that positively impact their business.

See salaries and explore the career path for E-commerce Manager

Digital Marketing Analyst

The Digital Marketing Analyst examines digital marketing campaign data to provide insights and recommendations to optimize performance. This course helps to build the necessary skills to excel as a Digital Marketing Analyst, providing in-depth knowledge of Google Analytics 4 (GA4). Understanding GA4 reports to analyze user behavior and traffic sources, and tracking key events and conversions to measure business goals are directly applicable to the responsibilities of a Digital Marketing Analyst. Moreover, integrating GA4 with Google Ads for campaign optimization, as covered in the course, further enhances the ability of a Digital Marketing Analyst to improve marketing campaign effectiveness.

See salaries and explore the career path for Digital Marketing Analyst

Web Analytics Manager

A Web Analytics Manager oversees the collection, analysis, and reporting of online data to improve website performance and user experience. This course helps you become a successful Web Analytics Manager by providing a strong foundation in Google Analytics 4 (GA4). Learning how to set up GA4, track key metrics, analyze reports, and use advanced features like custom events and audience segmentation is essential for this role. The course's hands-on lessons and practical approach enable you to make data-driven decisions that enhance website performance and drive business growth, a key responsibility for a Web Analytics Manager.

See salaries and explore the career path for Web Analytics Manager

Growth Hacker

A Growth Hacker uses creative, low-cost strategies to acquire and retain customers. This course will empower you to become a Growth Hacker by providing the skills to leverage Google Analytics 4 (GA4) for data-driven growth initiatives. The course covers various aspects, including setting up GA4, tracking key events, and using Google Tag Manager for custom event tracking. With the ability to analyze user behavior, create custom reports, and integrate GA4 with Google Ads, a Growth Hacker can identify opportunities for rapid experimentation and optimization, driving sustainable growth for businesses.

See salaries and explore the career path for Growth Hacker

Data Analyst

A Data Analyst collects, cleans, and analyzes data to provide actionable insights and recommendations. This course helps you as a Data Analyst to expand your expertise into the realm of web analytics using Google Analytics 4 (GA4). You will learn how to set up GA4, track key metrics, analyze reports, and use advanced features, empowering you to extract valuable insights from website data. The course specifically focuses on customizing reports and dashboards for actionable insights and exploring advanced features, such as funnels and path analysis, which are highly relevant to the work of a Data Analyst.

See salaries and explore the career path for Data Analyst

Digital Marketing Consultant

A Digital Marketing Consultant advises businesses on how to improve their online marketing strategies. This course provides you with the necessary expertise in Google Analytics 4 (GA4) to effectively consult businesses on their web analytics. The course enables you to set up GA4, track key metrics, analyze reports, and use advanced features, allowing you to provide data-driven recommendations to clients. As a Digital Marketing Consultant, you'll be able to guide businesses in integrating GA4 with Google Ads for campaign optimization and help them make informed decisions that enhance website performance and drive business growth.

See salaries and explore the career path for Digital Marketing Consultant

Search Engine Optimization Specialist

A Search Engine Optimization Specialist improves website visibility in search engine results through various optimization techniques. This course helps an aspiring Search Engine Optimization Specialist understand how to leverage Google Analytics 4 (GA4) for data-driven SEO strategies. The course covers how to analyze user behavior and traffic sources, giving insight into what attracts users to a website. By understanding how to track key events and conversions, a Search Engine Optimization Specialist can assess the effectiveness of their SEO efforts. This course also demonstrates how to customize reports for actionable insights, which are crucial for making informed decisions and improving SEO performance.

See salaries and explore the career path for Search Engine Optimization Specialist

Webmaster

A Webmaster is responsible for maintaining and optimizing a website. This course will enable you to enhance your skills as a Webmaster through a thorough understanding of Google Analytics 4 (GA4). The course introduces you to setting up GA4, tracking key metrics, and analyzing reports. By tracking key events and conversions, and customizing reports for actionable insights, a Webmaster can ensure that the website is performing optimally and meeting business objectives. This knowledge helps a Webmaster make informed decisions that enhance website performance and user experience.

See salaries and explore the career path for Webmaster

Product Manager

A Product Manager guides the strategy, roadmap, and feature definition for a product or product line. This course helps a Product Manager understand user behavior and product performance through comprehensive training in Google Analytics 4 (GA4). The course's coverage of setting up GA4, tracking key metrics, and analyzing reports enables a Product Manager to make data-driven decisions about product development and improvements. By exploring advanced features like funnels and path analysis, a Product Manager can gain deeper insights into user interactions and identify areas for optimization, leading to a more successful product.

See salaries and explore the career path for Product Manager

Customer Relationship Management Analyst

A Customer Relationship Management Analyst analyzes customer data to improve customer satisfaction and retention. This course helps you excel as a Customer Relationship Management Analyst by equipping you with the skills to use Google Analytics 4 (GA4) to understand customer behavior on websites and apps. The course covers setting up GA4, tracking key events, and audience segmentation, allowing you to gain insights into customer interactions and preferences. By customizing reports and dashboards, you can provide actionable insights that drive improvements in customer relationship management strategies and enhance overall customer experience.

See salaries and explore the career path for Customer Relationship Management Analyst

User Experience Designer

A User Experience Designer focuses on improving the usability and overall experience of a website or application. This course may be useful for a User Experience Designer to understand how users interact with a website through Google Analytics 4 (GA4). Learning to analyze user behavior and traffic sources provides insights into how users navigate the site. The skills of audience creation and segmentation, will allow a User Experience Designer to tailor the user experience to different user groups. By customizing reports and dashboards, a User Experience Designer can track key metrics and make data-driven design decisions.

See salaries and explore the career path for User Experience Designer

Business Intelligence Analyst

A Business Intelligence Analyst analyzes data to identify trends and insights that can improve business decision-making. This course may be useful for a Business Intelligence Analyst in understanding how to use Google Analytics 4 (GA4) to gather web-related data. Learning how to track key events and conversions to measure business goals, and customizing reports and dashboards for actionable insights, is essential for extracting relevant information. The course will also allow the Business Intelligence Analyst to explore GA4's advanced features, such as funnels and path analysis, to improve their data interpretation and reporting skills.

See salaries and explore the career path for Business Intelligence Analyst

Marketing Manager

A Marketing Manager is responsible for planning, developing, and implementing marketing strategies to achieve business objectives. This course may be useful for a Marketing Manager because understanding web analytics is crucial for informed decision-making. The course provides an introduction to Google Analytics 4 (GA4) and demonstrates how it differs from Universal Analytics. Learning to customize reports and dashboards for actionable insights and tracking key events and conversions equips a Marketing Manager with the ability to assess the effectiveness of marketing campaigns and strategies. By integrating GA4 with Google Ads, a Marketing Manager can optimize campaigns for better return on investment.

See salaries and explore the career path for Marketing Manager

Marketing Director

A Marketing Director oversees all marketing activities and develops strategies to achieve business goals. This course may be helpful for a Marketing Director, providing them with a comprehensive understanding of Google Analytics 4 (GA4). The course covers essential aspects such as setting up GA4, tracking key metrics, and analyzing reports, allowing them to make informed decisions on marketing strategies. By understanding how to integrate GA4 with Google Ads for campaign optimization and track key events and conversions, a Marketing Director can ensure that marketing efforts are aligned with business objectives and deliver optimal results.

See salaries and explore the career path for Marketing Director

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Mastering Google Analytics 4 In 2025.

Attribution Modelling in Google Ads and Facebook

Save

Provides a comprehensive overview of Google Analytics 4, covering everything from basic setup to advanced analysis techniques. It serves as a valuable reference for understanding the platform's features and capabilities. The book is particularly useful for those transitioning from Universal Analytics, offering clear explanations of the changes and new functionalities. It can be used as a textbook or as a reference guide.

Attribution Modelling in Google Ads and Facebook

Paperback

$$$

Advanced Web Metrics mit Google Analytics

Save

Delves into advanced web analytics techniques using Google Analytics, providing a deeper understanding of data analysis and interpretation. While it may not be specific to GA4, the underlying principles and methodologies are still highly relevant. It is more valuable as additional reading to broaden your understanding of web analytics. It is commonly used by industry professionals.

Advanced Web Metrics mit Google Analytics

Paperback

Check price

Advanced Web Metrics mit Google Analytics

Kindle Edition

Check price

Mastering Google Analytics 4 In 2025

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical ga4 overview with hands-on demos

Activities

Career center

Reading list

Share

Similar courses