Mastering Google Analytics 4 In 2025 from Udemy

Hi, I’m Sakshar Barua, and I’ve been working in digital marketing and analytics for over a decade. I have a passion for teaching and empowering students to unlock the true potential of their digital marketing strategies. From my role as a Google Ads Specialist Trainer, to my hands-on experience creating and managing PPC campaigns, I’ve helped countless businesses improve their data analysis and online marketing strategies.

I also teach on Udemy, where I create easy-to-understand courses that cover the latest in Google Ads and analytics. My approach is practical, straightforward, and tailored to helping you achieve real-world success. I’m here to guide you every step of the way in mastering GA4, so you can confidently leverage it for business growth.

Google Analytics 4 is the future of web analytics, and mastering it is essential for anyone looking to track, measure, and optimize their online presence. Whether you're a digital marketer, business owner, analyst, or just getting started, this course will equip you with the skills to navigate GA4 with confidence.

Through hands-on lessons, you’ll learn how to set up GA4, track key metrics, analyze reports, and use advanced features like custom events, audience segmentation, and predictive analytics. You'll also discover how to integrate GA4 with Google Ads, measure conversions, and build reports that provide actionable insights.

No prior experience needed

Step-by-step practical lessons

Advanced tracking & reporting techniques

Google Ads & GA4 integration for better ROI

Don’t just collect data—understand it and use it to grow your business. Join now and future-proof your analytics skills.

By the end of this course, you’ll be able to make data-driven decisions that enhance website performance, improve marketing campaigns, and drive business growth.

Plus I will help you one on one if needed. So don't miss this oppurtunity.

Enroll Now.

What's inside

Learning objectives

Introduction to google analytics 4 (ga4) and how it differs from universal analytics.
Setting up ga4 for websites and apps, including property and data stream creation.
Understanding ga4 reports to analyze user behavior and traffic sources.
Customizing reports and dashboards for actionable insights.
Tracking key events and conversions to measure business goals.
Using google tag manager to set up custom event tracking.
Setting up cross-domain tracking for a seamless user journey.

Audience creation and segmentation for better targeting.
E-commerce tracking in ga4 to measure sales and revenue.
Integrating ga4 with google ads for campaign optimization.
Exploring advanced features like funnels, path analysis, and predictive metrics.
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Introduction to google analytics 4 (ga4) and how it differs from universal analytics.
Setting up ga4 for websites and apps, including property and data stream creation.
Understanding ga4 reports to analyze user behavior and traffic sources.
Customizing reports and dashboards for actionable insights.
Tracking key events and conversions to measure business goals.
Using google tag manager to set up custom event tracking.
Setting up cross-domain tracking for a seamless user journey.
Audience creation and segmentation for better targeting.
E-commerce tracking in ga4 to measure sales and revenue.
Integrating ga4 with google ads for campaign optimization.
Exploring advanced features like funnels, path analysis, and predictive metrics.
Show more
Show less