The Art of Automotive Videography from Udemy

Hey, I am Andrii, a course author. I decided to create it because the information on the topic of car filming is super scarce on the Internet, so I can make valuable contribution to the beloved craft.

In this video course we will break down the principles of shooting high-end car commercials, which you can easily implement in your automotive videos, shot without huge budgets. Everything is told in a simple language, but the course is developed for those who have a basic knowledge of video shooting. The information presented in the course is actually 7 years of experience compressed to 8 comprehensive lessons.

We breakdown all the stages of video creation:

Pre-Production

How to build visuals.
Rules of picking location, lighting, and camera setups. If you still think that expensive camera matters most, now you will make sure it's not true.

Shooting

Pecularities of shooting still cars, moving cars, interiors.
Automotive timelapses & hyperlapses.
Camera movement and shooting angles that surely delivers.

Editing

Rules of editing car videos.
Mastering transitions.
How to catch the attention of viewers and make them eager for more.

All the principles are explined on real works, shot for clients such as Mercedes, Porsche, Jaguar, Land Rover, Lexus. Discover secrets of automotive videography today.

What's inside

Learning objectives

How to plan shooting
All types of camera movements for shooting both moving and still cars

Editing tips and tricks
Dozens of insights that make cool videos cool

How to plan shooting
All types of camera movements for shooting both moving and still cars
Editing tips and tricks
Dozens of insights that make cool videos cool

Syllabus

Introduction

Before shooting

How to build visuals. Rules of picking location, lighting, and camera setups.

Pre-Production

Pecularities of shooting still cars, moving cars, interiors. Automotive timelapses & hyperlapses. Camera movement and shooting angles.

Filming still cars

Timelapse & Hyperlapse

Filming moving cars

Rules of editing car videos. Mastering transitions. How to catch the attention of viewers and make them eager for more.

Editing

Ticks & Tips

Land Rover Commercial Breakdown

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Breaks down the principles of shooting high-end car commercials, which can be implemented in automotive videos without huge budgets

Compresses seven years of experience into eight comprehensive lessons, offering a concentrated learning experience

Explores pre-production, shooting, and editing, which are the core stages of video creation

Requires a basic knowledge of video shooting, which may necessitate introductory coursework for some learners

Explains principles on real works shot for clients such as Mercedes, Porsche, Jaguar, Land Rover, Lexus, offering real-world examples

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Art of Automotive Videography with these activities:

Practice Camera Movement Techniques

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Practice different camera movements like panning, tilting, and tracking to improve smoothness and create more dynamic shots.

Browse courses on Camera Movement

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Research different camera movement techniques.
Practice each technique in a controlled environment.
Record short clips using each technique.
Review the footage and identify areas for improvement.

Explore 'The Five C's of Cinematography'

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Study the core principles of cinematography to improve your visual storytelling abilities.

View Melania on Amazon

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Obtain a copy of 'The Five C's of Cinematography'.
Read the chapters on camera angles and composition.
Analyze how these principles are used in automotive commercials.
Apply these principles to your own video projects.

Read 'Cinematography: Theory and Practice'

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Study a book on cinematography to deepen your understanding of camera techniques and visual storytelling.

View Visual Storytelling for Filmmakers on Amazon

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Obtain a copy of 'Cinematography: Theory and Practice'.
Read the chapters related to camera movement and composition.
Take notes on key concepts and techniques.
Apply the concepts to your own automotive videography projects.

Three other activities

Expand to see all activities and additional details

Show all six activities

Create a Short Automotive Video

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Produce a short video showcasing a car, applying the techniques learned in the course to improve your skills and build a portfolio.

Show steps

Plan the video, including location, shots, and music.
Shoot the video, focusing on smooth camera movements and interesting angles.
Edit the video, paying attention to transitions and pacing.
Share the video online and gather feedback.

Follow Advanced Editing Tutorials

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Enhance your editing skills by following tutorials on advanced techniques like color grading and visual effects, which are crucial for professional automotive videos.

Show steps

Search for tutorials on color grading and visual effects.
Follow the tutorials step-by-step.
Experiment with different techniques.
Incorporate the new skills into your video editing workflow.

Build a Portfolio Website

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Create a website to showcase your automotive videography work, making it easier to attract clients and demonstrate your skills.

Show steps

Choose a website platform (e.g., WordPress, Squarespace).
Select a template that showcases video content.
Upload your best automotive videos.
Write compelling descriptions for each video.
Promote your website on social media.

Career center

Learners who complete The Art of Automotive Videography will develop knowledge and skills that may be useful to these careers:

Automotive Videographer

An automotive videographer specializes in creating video content for the automotive industry, often for commercials, promotional videos, or social media campaigns. This career path involves a deep understanding of visual storytelling, camera operation, and video editing techniques. This course helps you learn how to capture high-end car commercials, even without huge budgets, which is essential for a freelance automotive videographer working with various clients. It also covers pre-production planning and editing techniques, all of which help equip you with skills useful on set. The course emphasizes practical skills such as camera movement and editing that boost a videographer's ability to create compelling videos.

See salaries and explore the career path for Automotive Videographer

Commercial Videographer

A commercial videographer creates video content for businesses, often to promote products or services. This type of videography generally involves a strong ability to create compelling visuals, effective storytelling, and technical know-how. The course teaches the principles of high-end car commercials, which can be applied to diverse commercial videography projects. You will learn about pre-production planning, camera work, and editing, helping you understand how car commercials are made. This course can help build your ability to create compelling commercial videos that capture viewers' attention, using techniques shown in real client work.

See salaries and explore the career path for Commercial Videographer

Video Editor

A video editor assembles raw footage into a cohesive and visually appealing video. This work requires a strong sense of pacing, storytelling, and technical knowledge of editing software. This course features a section dedicated to video editing, covering how to edit car videos, master transitions, and how to catch the viewer's attention. These editing techniques help you improve your skills as a video editor. The course shows how to edit videos effectively, which is similar to skills needed in other editing projects.

See salaries and explore the career path for Video Editor

Freelance Videographer

A freelance videographer works on a project basis, creating video content for various clients. This requires self-discipline, strong technical ability, and effective communication skills. This course gives learners the expertise to create high-quality automotive videos, as well as techniques applicable across many kinds of freelance videography. The course provides knowledge of pre-production, shooting, and post-production, helping you achieve the results expected by clients. It also is especially useful for building a portfolio to display to future clients. The focus on real-world client projects in the course also helps prepare you for the expectations of a freelance business.

See salaries and explore the career path for Freelance Videographer

Content Creator

A content creator produces various forms of digital content, often for online platforms. This role requires creativity, technical skills, and an eye for what engages an audience. This course provides hands-on skills in video creation, specifically for the automotive industry, which is a useful niche for a content creator. The lessons about pre-production planning, filming techniques, and editing can be applied to a broad range of video content for any content creator looking to expand their tool belt. By using the course's techniques, a content creator can create higher-quality video content that can achieve greater audience engagement.

See salaries and explore the career path for Content Creator

Camera Operator

A camera operator is responsible for capturing video footage using various camera equipment. This role requires a deep understanding of camera mechanics, composition, and movement. This course covers many aspects of camera operation, specifically tailored to car videography, which helps you learn the right way to capture footage. You will learn about camera movements, angles, and how to shoot still and moving cars, as well as interiors. The course also helps a camera operator understand how to plan a shoot effectively, which will improve their on-set efficiency.

See salaries and explore the career path for Camera Operator

Social Media Manager

A social media manager is responsible for overseeing a company's online presence, including video content. This requires a mix of strategic planning, creative content creation, and data analysis. This course teaches videography skills, which are extremely useful for creating engaging video content for social media. The course teaches how to film and edit videos, which are critical skills for a social media manager. By learning how to create compelling visuals in this course, a social media manager can produce content that attracts and retains viewers.

See salaries and explore the career path for Social Media Manager

Marketing Specialist

A marketing specialist helps develop and implement marketing strategies utilizing visual assets. This role requires a strong understanding of marketing principles, audience behavior, and content creation. This course focuses on automotive videography, which helps a marketing specialist produce engaging video content. You will learn about planning, shooting, and editing, which are all crucial for marketing campaigns. By understanding these concepts, you can enhance the quality and effectiveness of your marketing content efforts, which often includes video production.

See salaries and explore the career path for Marketing Specialist

Digital Media Specialist

A digital media specialist works with various digital media formats, including video, to support communication strategies. The position involves technical expertise, creative problem solving, and an understanding of the digital landscape. This course gives you hands-on video skills and an understanding of video production for the auto industry, which is helpful for a digital media specialist handling video campaigns. The course covers video production from pre-production to editing, giving you the end-to-end knowledge to produce effective digital video content. The specific editing and camera techniques provide a strong foundation for a digital media specialist focused on video content.

See salaries and explore the career path for Digital Media Specialist

Post Production Technician

A post production technician works on the technical aspects of editing and enhancing video content. This work requires a technical understanding of video equipment and post-production software. This course helps you learn specific editing techniques, which can be applied to a broader set of projects. The course covers rules of editing, transitions, and how to engage viewers, which is helpful for a post-production technician. The course's focus on practical techniques helps build hands-on skills for those in post production.

See salaries and explore the career path for Post Production Technician

Film Production Assistant

A film production assistant is often an entry-level role supporting film and video production projects. This position is usually involved in various tasks on and off set. This course on automotive videography is especially helpful for a film production assistant hoping to specialize in the field. You will learn about the different phases of video production, which is helpful for working on automotive shoots. The course's teachings can help a production assistant develop additional skills for camera operation and video editing, which improves their value on set.

See salaries and explore the career path for Film Production Assistant

Motion Graphics Designer

A motion graphics designer creates animated visuals for videos and other media. This role requires skills in animation software and an understanding of design principles. While this course focuses primarily on live action video, it does include sections on video editing, which are important for creating cohesive visuals, as a motion graphics designer often works in tandem with live action shoots. The course helps you gain an understanding of the importance of video transitions and how to engage viewers, which is something a motion graphics designer must also consider when creating animation for a video. This course may be useful to improve a sense of visual storytelling.

See salaries and explore the career path for Motion Graphics Designer

Automotive Photographer

An automotive photographer specializes in capturing still images of vehicles for various purposes. This work requires an understanding of composition, lighting, and post-processing techniques. Although this course covers videography, the section on pre-production can be valuable for photographers as well. Picking the right location, lighting, and setup are skills that can be translated to photography. Lessons on building visuals and choosing the right angles may help the planning and execution of photography projects, making this course potentially useful.

See salaries and explore the career path for Automotive Photographer

Drone Operator

A drone operator pilots unmanned aerial vehicles to capture aerial footage for various purposes. This role requires a deep understanding of drone operation, safety regulations, and camera techniques. While this course focuses on ground-based video, the overall principles of video creation, including pre-production, shooting, and editing, may be helpful for a drone operator looking to gain more knowledge of automotive videography. This course may help with planning shots and thinking through the editing process.

See salaries and explore the career path for Drone Operator

Set Designer

A set designer is responsible for creating the visual environment for a film or video shoot. This role requires creativity, spatial awareness, and understanding of production principles. This course covers topics like picking locations, lighting, and camera setups, which are also important for a set designer. The insights into how to build visuals and choose the right angles may be useful for a set designer. This course may be helpful for thinking through the set design process.

See salaries and explore the career path for Set Designer

The Art of Automotive Videography

What's inside

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Syllabus

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Activities

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