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Sramana Mitra

The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

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The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

This course is primarily for entrepreneurs who want to learn how to think like an investor and increase their chances of getting funding for their startup.

For example, want to apply to Y Combinator? Listen carefully to Sramana’s conversation with Geoff Ralston, President of Y Combinator. He spells out very clearly what they are looking for in a startup application and why 98% of Y Combinator applications are rejected and how startups can increase their chances of getting in.

The early stage investment ecosystem has fragmented, it’s no longer just seed and Series A. The seed part has fragmented to friends and family financing, pre-seed, seed, post-seed, small Series A, and large Series A.

In this course, we will do a deep dive into the pre-seed stage.

What is the difference between pre-seed, post-seed and pre-Series A? This is not so simple anymore to understand. For entrepreneurs who are seeking financing for the first time, it’s not easy to understand where they fit in.

There is a lot of competition to get into some of the deals for Series A (and Series B). If you look at the numbers, there are 50,000 to 70,000 seed stage investments a year versus 1,200 to 1,500 Series A investments. Clearly there is a lot of companies in that pool that are not getting to Series A. Only a percentage of those are really the hot companies. The hot companies, by definition, are few and far between, which is why there is such a competition. There are a lot of companies in the middle.

Then there are the stranded businesses that don’t deserve Series A. That is irrelevant, because there are a lot of companies that do get seed investments and don’t really pan out. They shouldn’t be raising more money. That is not of concern to me because it makes sense that they shouldn’t get to Series A. But still, there is a big number of startups in the middle. They’re not the hottest companies, but they are good solid companies. Many of those are falling in the Series A crunch as well.

To keep up with the evolving nuances of startup financing, this course shares how several of the investors I’ve spoken with define “pre-seed.” You will also learn what kind of validation they are looking for in a startup before getting into a deal during our in-depth conversations.

The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.

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What's inside

Learning objectives

  • Through interviews with real-world investors you will come to understand investor-entrepreneur fit.
  • How you can think from an investor's point of view when pitching your startup.
  • What you can do to increase your chances of getting funded.
  • Where you can seek further mentorship regarding startup funding.

Syllabus

Understand how to attract attention from venture capital investors.
Introduction
How Pre-seed Investors Think About Startups

Discussing how to win the low probability game of startup fundraising.

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Geoff Ralston is President of Y Combinator. We have a terrific discussion on what we each are seeing in the startup ecosystem.

Gaurav Jain is Managing Partner at Afore Capital, a firm focused on pre-seed investments. This is an excellent conversation for entrepreneurs looking for insights into pre-seed.

Shuly Galili, Founding Partner, UpWest Labs, talks to us about pre-seed and seed investments in the Israel – Silicon Valley corridor.

Gans Subramanian, Managing Partner at Hourglass Venture Partners, and a former 1Mby1M Premium member, discusses how he has now formed his own venture fund.

Julie Lein, Managing Partner at Urban Innovation Fund, discusses pre-seed and seed funding in companies focused on the betterment of cities.

Suman Talukdar is Founder and Managing Partner at AiSprouts.VC.

Elizabeth Yin is General Partner at Hustle Fund, a pre-seed investment firm.

Vishesh Rajaram, Managing Partner, Speciale Invest, discusses his fund’s investment thesis.

Venktesh Shukla is General Partner at Monta Vista Capital. I have known Venk for more than 20 years, and we discussed both industry trends and his fund strategy.

Laurel Touby, Managing Director of Supernode Ventures, talks about pre-seed investing in Latin America.

Deepak Gupta, Founding Partner at WEH Ventures, discusses his fund’s pre-seed and seed funding strategy for Indian startups.

Shane Neman is Founder of EZ Texting, JoonBug.com, and Principal at Neman Ventures. Shane has bootstrapped two companies as a solo entrepreneur, found successful exits for both, and is now an investor. Needless to say, he has no bias against solopreneurs.

Pamela York is Founder and CEO, Atasi Ventures, with a special focus on women entrepreneurs in healthcare.

Vincent Diallo is Managing Partner at Interlace Ventures, a fund focused on retail tech.

Tony Olivito, Partner at Comeback Capital, discusses his firm’s Midwest focused investment thesis.

Ritesh Agarwal is Co-founder and Managing Director at CerraCap Ventures, a deep tech focused early stage firm.

Evangelos Simoudis, Founder and Managing Director at Synapse Partners, takes us on a deep dive into AI investing.

David Lambert, Managing Director at Right Side Capital Management, a firm that invests small chunks of capital in capital efficient ventures. The firm is very much in line with the Bootstrapping to Exit philosophy we’ve been discussing.

Anupam Rastogi is General Partner at Emergent Ventures, a firm focused on B-to-B tech investments.

Sandeep Sardana, Founder and General Partner at BluePointe Ventures. We had a terrific discussion on how we each look for a startup story through financial metrics.

Jonathan Lewy, Managing Partner at Investo, discusses pre-seed investment strategies and the Series A gap.

Clint Chao, Co-founder and General Partner at Moment Ventures, discusses the vertical niche opportunities in the tech industry during this episode of our podcast.

Kara Weber, Founder General Partner at Brilliant Ventures, speaks extensively about her commitment to female founders during this episode of our podcast.

Nitin Pachisia, Founding Partner at Unshackled Ventures, discusses pre-seed and seed investing during this episode of our podcast.

Greg Sands, Founder and Managing Director at Costanoa Ventures, a venture firm focused on Seed and Series A investing during this episode of our podcast.

Please pick your favorite case studies from the course and run them through a validation and positioning exercise. Use the 1Mby1M Self-Assessment questionnaire and try to answer each question in it.

Here are examples of some pitches that took place during one of our free and online mentoring roundtable programs. You will find a pitch template under Resources. Once you are ready, come pitch your business idea at an upcoming 1Mby1M Roundtable.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides insights into the pre-seed investment landscape, which helps entrepreneurs understand where they fit in the fragmented early-stage financing ecosystem
Features a conversation with Geoff Ralston, President of Y Combinator, who clearly spells out what they are looking for in a startup application
Offers opportunities to learn from successful entrepreneurs and investors, providing lessons from the trenches and support for their ambitions
Requires learners to analyze case studies and apply the 1Mby1M Self-Assessment questionnaire, which may require significant time and effort
Focuses heavily on interview-based case studies, which may not suit learners who prefer other learning styles
Requires learners to pick their favorite case studies and run them through a validation and positioning exercise, which may be time-consuming

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Reviews summary

Vc insights for pre-seed founders

According to learners, this course provides exceptionally valuable and practical insights directly from Venture Capitalists regarding the pre-seed funding landscape. Students particularly appreciate hearing first-hand perspectives from a diverse group of investors, which helps clarify what they look for and how to approach fundraising. The course is described as highly relevant for entrepreneurs, offering a clearer understanding of the nuances of early-stage financing and increasing confidence in navigating the process. Several reviewers highlight the richness of the interview content and the expertise of Sramana Mitra in synthesizing key takeaways. Overall, it's seen as a must-take for anyone seeking pre-seed investment.
Deep dive specifically into the pre-seed stage.
"This course does a great job focusing specifically on pre-seed."
"I appreciated the focus on the nuances of the pre-seed stage."
"Tailored perfectly for the pre-seed funding stage."
Features a wide range of investor interviews.
"A diverse range of VCs interviewed, offering different angles."
"The variety of investors gives a well-rounded view."
"I appreciated the range of perspectives shared."
Sramana Mitra's analysis adds significant value.
"I found Sramana's commentary insightful."
"Sramana's synthesis adds context."
"Sramana’s synthesis of key learnings and incisive analysis add great depth."
Increases confidence in approaching investors.
"I feel more confident about approaching investors after this course."
"It gave me confidence in navigating the fundraising process."
"This course helped me feel better prepared."
Helps understand the complexities of early funding.
"Really clarified the nuances of pre-seed vs. seed."
"I gained a much clearer understanding of what pre-seed VCs look for."
"It helped me understand where I fit in the fragmented funding ecosystem."
Extremely relevant for entrepreneurs seeking funding.
"This course is essential for any entrepreneur looking for pre-seed funding."
"Very relevant for pre-seed founders."
"Highly recommend for anyone fundraising."
Hearing directly from VCs is the core value.
"It is worth taking this course just for the opportunity to hear from these VCs."
"Learning from the horse’s mouth and hearing from VCs was extremely helpful."
"I particularly appreciate hearing directly from investors about their perspectives."
"Excellent insights from top VCs. The interviews are the core value."
Some desired more direct pitching advice.
"Expected more practical tips on pitching, less general discussion."
"Could include more guidance on crafting the actual pitch deck."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How Pre-Seed VCs Think About Startups with Sramana Mitra with these activities:
Review Startup Valuation Methods
Refresh your understanding of startup valuation methods to better understand how pre-seed VCs assess potential investments.
Browse courses on Startup Valuation
Show steps
  • Research common startup valuation techniques.
  • Compare and contrast different methods.
  • Identify the limitations of each method.
Read 'The Lean Startup' by Eric Ries
Understand the Lean Startup methodology to improve your startup's chances of success and attract pre-seed funding.
Show steps
  • Read the book and take notes on key concepts.
  • Identify how you can apply the Lean Startup principles to your startup.
  • Experiment with different approaches and track your results.
Read 'Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist'
Gain a deeper understanding of venture capital deals and negotiations to improve your chances of securing pre-seed funding.
Show steps
  • Read the book and take notes.
  • Identify key deal terms and their implications.
  • Consider how these terms might affect your startup.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend Startup Events and Meetups
Network with other entrepreneurs and investors to learn about the pre-seed funding landscape and build valuable connections.
Show steps
  • Identify relevant startup events in your area.
  • Prepare a short elevator pitch.
  • Attend the events and network with attendees.
  • Follow up with interesting contacts.
Develop an Investor Pitch Deck
Create a compelling pitch deck that addresses the key concerns of pre-seed VCs, demonstrating your understanding of their investment criteria.
Show steps
  • Research successful pitch decks.
  • Outline your startup's key value propositions.
  • Design visually appealing slides.
  • Practice your pitch delivery.
Write a Blog Post on Pre-Seed Funding
Solidify your understanding of pre-seed funding by writing a blog post that explains the key concepts and challenges.
Show steps
  • Choose a specific topic related to pre-seed funding.
  • Research the topic thoroughly.
  • Write a clear and concise blog post.
  • Promote your blog post on social media.
Participate in Peer Pitch Practice
Refine your pitch and receive valuable feedback from peers to improve your chances of securing pre-seed funding.
Show steps
  • Find a group of fellow entrepreneurs.
  • Prepare your pitch and presentation materials.
  • Practice your pitch and receive feedback.
  • Provide constructive feedback to your peers.

Career center

Learners who complete How Pre-Seed VCs Think About Startups with Sramana Mitra will develop knowledge and skills that may be useful to these careers:
Fundraising Consultant
A Fundraising Consultant advises startups on how to raise capital from investors. This course helps you to deeply understand the nuances of pre-seed funding and gain insights into how venture capitalists evaluate startups. The interviews with several investors and the study of investor-entrepreneur fit equips one with the knowledge to guide startups effectively. Any aspiring Fundraising Consultant would find the course particularly beneficial due to its real-world case studies.
Startup Scout
A Startup Scout identifies promising early-stage companies for investors or accelerators. This course is helpful to better understand the pre-seed landscape and what investors are looking for. The interviews with individuals at Y Combinator or Afore Capital would be helpful. The course, which focuses on how to think like an investor and assess startup potential, is a good launching pad to the Startup Scout career.
Venture Capital Consultant
A Venture Capital Consultant advises venture capital firms on strategy, operations, and investment decisions. This course helps someone become a Venture Capital Consultant by giving them an understanding of the pre-seed funding landscape and the mindset of early-stage investors. The interviews with various pre-seed investors, including those in the Israeli and Latin American markets, gives a wealth of knowledge. The course's focus on investor-entrepreneur fit and the nuances of startup financing equips one with the knowledge.
Venture Capital Analyst
A Venture Capital Analyst supports investment decisions by conducting market research, analyzing financial data, and evaluating potential startup investments. This course, with its deep dive into the pre-seed stage and investor perspectives, helps build a strong understanding of venture capital thinking. The interviews with venture capitalists regarding the nuances of startup financing would be particularly relevant. For someone seeking to succeed as a Venture Capital Analyst, this course shows how to think like an investor and assess a startup's potential.
Venture Partner
A Venture Partner supports a venture capital firm by sourcing deals, conducting due diligence, and advising portfolio companies. This course is useful for understanding the mindset of pre-seed investors, which is crucial for sourcing promising deals. The interviews with venture capitalists and the exploration of investor-entrepreneur fit will hone skill in evaluating early-stage companies. The course syllabus, which covers attracting attention from venture capital investors and understanding the fundraising process, aligns well with the responsibilities of a Venture Partner.
Startup Advisor
A Startup Advisor guides early-stage companies on strategy, fundraising, and growth. This course helps build a deep understanding of how pre-seed venture capitalists think, which is invaluable for a Startup Advisor. The course's focus on investor-entrepreneur fit and the nuances of startup financing equips one with the knowledge to mentor startups effectively. The case studies and interviews with investors and entrepreneurs would be particularly helpful given the depth of this course.
Investment Associate
An Investment Associate assists in the evaluation, execution, and management of investments for a firm. This course helps build a strong foundation for understanding the pre-seed investment landscape. The interviews with venture capitalists and the focus on investor-entrepreneur fit gives a better understanding of the investment process. The course syllabus, with its focus on how to attract venture capital attention, helps prepare one to be an Investment Associate.
Angel Investor
An Angel Investor provides capital for startups. With an understanding of how pre-seed venture capitalists think, you can enhance your investment acumen. The course's deep dive into the fragmented early stage investment ecosystem, including pre-seed, seed, and small series A funding, is invaluable. By understanding the insights from Geoff Ralston, President of Y Combinator, and Gaurav Jain, Managing Partner at Afore Capital, any Angel Investor will be prepared to assess startups.
Incubator Manager
An Incubator Manager oversees the operations and programs of a startup incubator, supporting early-stage companies. This course is helpful as the course offers insights into the pre-seed investment landscape and the challenges faced by early-stage startups. The interviews with investors, entrepreneurs, and thought leaders provide a good foundation for supporting startups in an incubator environment. Anyone wishing to be an Incubator Manager can benefit from the detailed case studies.
Business Strategist
A Business Strategist helps companies develop and implement strategies to achieve their goals. This course helps in better understanding the perspective of investors and what makes a business fundable. The course's insight into the fundraising process and the interviews with venture capitalists would be useful for giving financial advice. The exploration of pre-seed investment strategies may be particularly insightful for a Business Strategist.
Portfolio Manager
A Portfolio Manager oversees a collection of investments, aiming to maximize returns while managing risk. This course can help those wishing to enter portfolio management to understand the dynamics of early-stage startup investments, especially in the pre-seed phase. Interviews with venture capitalists and analysis of investor-entrepreneur dynamics will inform portfolio construction. The course's emphasis on identifying promising startups and navigating the complexities of initial funding will be especially beneficial.
Business Development Manager
A Business Development Manager identifies and pursues new business opportunities for a company. This course may be useful for understanding the startup landscape and how to build relationships with potential investors and partners. Understanding the nuances of pre-seed funding, understanding investor perspectives, and learning how to position a business for investment are all key aspects of the syllabus. The real-world interviews will provide good insights for a Business Development Manager.
Investment Banker
An Investment Banker advises companies on raising capital through the issuance of stocks and bonds. This course may be helpful to understand the early-stage investment landscape, although investment bankers tend to work with companies at a later stage than pre-seed. The insights into investor-entrepreneur dynamics, while not directly applicable to investment banking, may help to inform a broader view of the investment landscape. The information about startup fundraising will be a foundation for an Investment Banker.
Product Manager
A Product Manager guides the strategy, roadmap, and feature definition for a product. This course may be useful for understanding how investors evaluate a product's potential and market fit. While not directly focused on product management, the course's insights into investor-entrepreneur fit can inform product decisions. The understanding of startup fundraising may influence the decision of a Product Manager.
Chief Executive Officer
A Chief Executive Officer is the highest-ranking executive in a company, responsible for making strategic decisions and managing the overall operations. Even for experienced CEOs, this course helps build a foundation for understanding the nuances of pre-seed funding and venture capital perspectives. The interviews with investors and the focus on investor-entrepreneur fit can help CEOs to negotiate funding deals. The course syllabus, with its focus on attracting attention from venture capital investors, aligns well with the duties of a CEO.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How Pre-Seed VCs Think About Startups with Sramana Mitra.
Provides a comprehensive overview of venture capital deals, covering term sheets, valuation, and negotiation strategies. It's a practical guide for entrepreneurs seeking funding, offering insights into the investor's perspective. Reading this book will help entrepreneurs understand the legal and financial aspects of fundraising, complementing the course's focus on pre-seed investment.
Introduces the Lean Startup methodology, emphasizing validated learning, experimentation, and iterative product development. It's highly relevant for entrepreneurs seeking pre-seed funding, as it provides a framework for demonstrating traction and minimizing risk. The book's focus on customer development and rapid iteration aligns with the course's emphasis on validation principles.

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