Copywriting secrets - How to write copy that sells from Udemy

What's inside

Learning objectives

Structure and write compelling sales copy
Apply the power of emotional drivers, even when writing in a b2b environment
Beat run-of-the-mill writers who focus on 'needs
Write powerful calls to action
Understand how to leverage features, benefits and advantages
Craft professional press releases that get published
Know how to become a voice in their industry

Understand how to schmooze bloggers and the press to get published
Interview end customers with confidence to create persuasive case studies
Use the power of words to generate more sales leads
Glean from a wealth of real-life examples
Master white papers - the most powerful way to generate sales leads bar none
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Structure and write compelling sales copy
Apply the power of emotional drivers, even when writing in a b2b environment
Beat run-of-the-mill writers who focus on 'needs
Write powerful calls to action
Understand how to leverage features, benefits and advantages
Craft professional press releases that get published
Know how to become a voice in their industry
Understand how to schmooze bloggers and the press to get published
Interview end customers with confidence to create persuasive case studies
Use the power of words to generate more sales leads
Glean from a wealth of real-life examples
Master white papers - the most powerful way to generate sales leads bar none
Show more
Show less

Syllabus

COPYWRITING SECRETS - this promotional video will tell you everything you need to know before deciding whether the course is right for you. What it covers, what you will achieve.

FREE TASTER

Just to make sure this copywriting course is right for you, I am giving you a full-length view into lesson 6 - all about the way we treat Needs and Wants when writing copy. Enjoy!

Welcome - how to gain the most from this course

Do spare just a couple of minutes finding out how to get the most out of this video based copywriting course. How to find you Handouts, so you can print them off and keep them for reference. How to contact me, how to get your certificate of Completion. How to contact 'Support' at Udemy if you have any technical problems.

Connect With The Community

Sales copy 'quick snacks'

Warren Buffet's copywriting secret

Everyone knows that sales copy for things like fashion items relies on emotion. But what about complex sales, like building a new factory. I show you the role emotion plays in copywriting, even when the audience is hard boiled accountants or engineers.

Needs vs Wants in copywriting. You may have already seen this lecture as a 'free taster'. Now you can watch it in context - and download your print-friendly handout.

We visit another real-life example of a successful 'switch' of focus

Successful marketers - and that's what copywriters are - build a 'model' of their audience - to make sure they always keep their eye on the key messages for that audience.

How to write headlines. "On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar" - David Ogilvey

Incredible - so much time devoted to copywriting, so little time devoted to getting the reader to DO something.

A useful, downloadable glossary of copywriting and marketing terms.

Features, benefits and advantages - the bit everyone gets wrong

You think you know the difference between 'features' and 'benefits'. Think again. And while you are at it, when do we talk about 'advantages'?

The most powerful way to structure your sales copy

meet AIDA (and really get to know her)

We examine a real-life example of AIDA in a B2C on-page advert.

In this session we look at another real-life example of AIDA in copywriting. This time, a B2B mailing.

An opportunity for you to try your hand at using AIDA in a real copywriting exercise.

A possible solution to the exercise, using AIDA in an e-shot.

AIDA is so important, we dress her up in the recap session.

Copywriting - how to write a Press Release and get published

Everything you need to know to create your own professional release - the structure.

Not all Press Releases are intended for publication. They can be a powerful lead-generation tool.

Understanding keywords - the essentials

Keyword Planner's a great tool, but it's not easy to get into the application without it appearing that you must create an ad campaign first. In this mini-lesson, we show you how to access the free version.

Look over my shoulder and learn how Keyword Planner can help you find the most powerful key phrases. There is also a hard-copy download of the demonstration.

Find out about Newswires and how to use them to get coverage in print and on the web.

There's an easy way to find out what features a trade magazine is planning over the next 12 months. Time to get your own copy together and accepted for publication.

How to find bloggers and journalists in your field of interest

Make you own website as impressive as the big boys. Punch above your weight for low cost and minimal time commitment.

How to snuggle up to editors, bloggers and key journalists.

Case studies; everything you need to know

There's more than one 'look' to a case study. Try an editorial style and see what that can achieve.

Copywriters really need to understand the structure of an effective case study. In fact, it's easy.

Writing a case study isn't the hard part - it's getting it off the ground. I show you how.

Writing for video

Video clips are a fantastic way to enhance your website - and they can be incredibly low cost. We begin, in this session, understanding what makes a mini video script.

How to write your script.

I show you where you can get a FREE Autocue (Teleprompter) and how to use it with confidence.

Marketing's best kept secret

White Papers are marketing's best kept secret. I lift the kimono.

Sales lead generation - the lowdown

Some sample real-life White Papers for you to examine for yourself.

Samples and useful links

30 finished examples

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops copywriting abilities, essential for audience engagement and website traffic generation

Taught by Sean Kaye, a recognized industry expert in copywriting with extensive real-world experience

Emphasizes the power of emotional drivers and persuasion techniques in copywriting

Strengthens a foundation for intermediate learners looking to refine their copywriting skills

Provides real-life examples and case studies to illustrate effective copywriting strategies

Covers a comprehensive range of copywriting topics, including sales copy, press releases, and white papers

Reviews summary

Copywriting secrets: how to write copy that sells

Learners say "Len Smith provides a thorough, yet easy-to-digest course on the fundamentals of copywriting. His examples, handouts, and resources empower students to apply his teachings in their own work."

The course covers a range of copywriting formats, including press releases, case studies, white papers, and video scripts, expanding learners' skills beyond traditional copywriting.

"It has stimulated my thinking and has broadened my perspective on how to generate income. Very well presented and supported with printable handouts."

"This course is extremely well put together, and executed. Len is very obviously an experienced practitioner of his craft and he is generous and abundant with tips, strategies and mysteries of this area of professional writing."

The course's production quality, including the use of graphics and music, is generally well-received by learners. Some noted the effectiveness of these elements in keeping them engaged throughout the course.

"Len Smith did an amazing job with this course! I am a internationally recognized author and business coach, I took this course because I wanted to enhance my copywriting skills. I particularly enjoyed learning how to connect with journalist and blogger!"

"The handouts were compiled of current and insightful resources."

Len Smith's teaching style is clear and concise, making complex concepts easy to understand. Learners appreciate his ability to simplify the subject matter and provide actionable insights.

"Len breaks them down into content that makes sense and that students can use as a model to write their own copy."

"The handouts are comprehensive too so everything is easy to remember. His real life examples really bring things to life."

Incorporating principles like AIDA (Attention, Interest, Desire, Action), learners understand how to craft persuasive and engaging copy that connects with audiences.

"In regards to writing, his methods draw attention to any reader, maintains their interest, speaks to them on an emotional level and then finally convinces them to buy the product."

"By following the AIDA method, you'll be able to write compelling copy that captivates your audience and drives results."

While the course provides valuable insights, some learners noted that certain examples and references may be outdated. This could potentially limit the applicability of the learnings in contemporary marketing contexts.

"Some of the examples are very outdated, like like old newspapers and magazines that look like their from the 80s. My focus is primarily online and social media so for me a lot of the examples weren't applicable or didn't look professional enough."

"It feels like taking a ride on a bicycle and FINISHING on a jet. The best course I have ever purchased, this course will teach you all the fundamentals of market along with the persuasion tricks."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Copywriting secrets - How to write copy that sells with these activities:

Use an Online Copywriting Course or Tutorial

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Enhance your copywriting foundation by utilizing online resources to learn more about the basics, techniques, and principles of copywriting.

Browse courses on Online Courses

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Find an online copywriting course or tutorial.
Enroll in the course or tutorial.
Complete the course or tutorial.

Join a Copywriting Group or Forum

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Connect with other copywriters and exchange knowledge by joining a group or forum dedicated to copywriting. This will provide you with opportunities to share your work, get feedback, and learn from others' experiences.

Browse courses on Networking

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Find a copywriting group or forum.
Join the group or forum.
Participate in discussions and share your work.

Read Case Studies on Copywriting for Sales and Marketing

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Read success stories and explore examples of how effective copywriting can make a difference in your profession through case studies in this book.

View The Copywriter's Handbook on Amazon

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Purchase the book.
Read the book.
Highlight or note key points.
Summarize the main takeaways from the book.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Practice Writing Headlines and Calls to Action

Show steps

Develop your ability to write compelling headlines and calls to action. These are essential elements of effective copywriting and will help you to capture the attention of your audience.

Browse courses on Headline Writing

Show steps

Generate a list of potential topics for headlines and calls to action.
Write several headlines and calls to action for each topic.
Get feedback on your headlines and calls to action from other copywriters or marketing professionals.

Write a Blog Post on a Copywriting Topic

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Express your understanding of copywriting and marketing by creating a blog post on a topic related to these fields. This will help you refine your writing skills, and expand your knowledge.

Browse courses on Content Marketing

Show steps

Choose a topic for your blog post.
Research your topic.
Write your blog post.
Edit and proofread your blog post.
Publish your blog post.

Attend a Copywriting Workshop or Event

Show steps

Engage with industry professionals and gain practical knowledge by participating in a copywriting workshop or event, enabling you to improve your skills through hands-on learning and交流.

Browse courses on Professional Development

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Find a copywriting workshop or event.
Register for the workshop or event.
Attend the workshop or event.

Design a Sales Brochure for a Product or Service

Show steps

Complete the challenging task of designing a sales brochure for a product or service. This will allow you to apply the principles of copywriting and marketing to create a persuasive and compelling document.

Browse courses on Brochure Design

Show steps

Choose a product or service.
Determine the target audience for the brochure.
Write the copy for the brochure.
Design the layout of the brochure.
Produce the final brochure.

Volunteer for a Non-Profit Organization

Show steps

Support a cause you care about while gaining valuable experience. Volunteer for a non-profit that aligns with the principles you've learned in the course, allowing you to contribute your skills and connect with like-minded individuals.

Browse courses on Volunteering

Show steps

Find a non-profit organization that you'd like to volunteer for.
Contact the organization and inquire about volunteer opportunities.
Complete the necessary training or orientation.
Begin volunteering.

Career center

Learners who complete Copywriting secrets - How to write copy that sells will develop knowledge and skills that may be useful to these careers:

Copywriter

Copywriters create written content for a variety of purposes, such as advertising, marketing, and public relations. They use their skills in language and persuasion to create content that is clear, concise, and engaging. This course teaches the fundamentals of copywriting, including how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action. This course is a great foundation for anyone who wants to become a copywriter.

See salaries and explore the career path for Copywriter

Creative Director

Creative directors oversee the creative vision of a company or organization. They work with a team of designers, writers, and other creatives to develop and execute marketing campaigns, advertising campaigns, and other creative projects. This course teaches the fundamentals of copywriting, which is a critical skill for creative directors who want to create effective marketing content. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Creative Director

Content Marketing Manager

Content marketing managers plan and execute content marketing strategies for their clients and employers. They create and manage content that is valuable and engaging to customers. This course teaches the fundamentals of copywriting, which is a critical skill for content marketing managers who want to create effective content. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Content Marketing Manager

Email Marketing Manager

Email marketing managers plan and execute email marketing campaigns for their clients and employers. They use email marketing software to send emails to their target audience. This course teaches the fundamentals of copywriting, which is a critical skill for email marketing managers who want to create effective email marketing content. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Email Marketing Manager

Content Writer

Content writers create written content for a variety of purposes, such as websites, blogs, and social media. They use their skills in language and persuasion to create content that is clear, concise, and engaging. This course teaches the fundamentals of copywriting, which is a critical skill for content writers. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Content Writer

Social Media Manager

Social media managers plan and execute social media campaigns for their clients and employers. They use social media platforms, such as Facebook, Twitter, and Instagram, to reach their target audience. This course teaches the fundamentals of copywriting, which is a critical skill for social media managers who want to create effective social media content. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital marketing managers plan and execute digital marketing campaigns for their clients and employers. They use a variety of digital marketing channels, such as search engine optimization (SEO), social media, and email marketing, to reach their target audience. This course teaches the fundamentals of copywriting, which is a critical skill for digital marketing managers who want to create effective digital marketing content. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Digital Marketing Manager

Marketing Manager

Marketing managers craft and execute marketing strategies for their clients and employers. They create and implement marketing campaigns, manage marketing budgets, and analyze marketing data. This course teaches the fundamentals of copywriting, which is a critical skill for marketing managers who want to create effective marketing content. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Marketing Manager

Public relations manager

Public relations managers manage the public relations activities of their clients and employers. They work with the media, customers, and other stakeholders to build and maintain positive relationships. This course teaches the fundamentals of copywriting, which is a critical skill for public relations managers who want to create effective press releases and other public relations materials. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with audiences and persuade them to take action.

See salaries and explore the career path for Public relations manager

SEM Specialist

SEM specialists help their clients and employers improve the visibility of their websites in search engine results pages (SERPs) through paid advertising. They use a variety of techniques, such as keyword research, ad copywriting, and campaign optimization, to improve website traffic and conversions. This course may be helpful for SEM specialists who want to learn more about how to write effective ad copy. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for SEM Specialist

Technical Writer

Technical writers create written content that explains technical concepts to non-technical audiences. They use their skills in language and persuasion to create content that is clear, concise, and engaging. This course may be helpful for technical writers who want to learn more about how to write effective copy. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Technical Writer

SEO Specialist

SEO specialists help their clients and employers improve the visibility of their websites in search engine results pages (SERPs). They use a variety of techniques, such as keyword research, link building, and content optimization, to improve website rankings. This course may be helpful for SEO specialists who want to learn more about how to write effective copy for websites. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for SEO Specialist

Novelist

Novelists create written content that tells stories. They use their skills in language and persuasion to create content that is clear, concise, and engaging. This course may be helpful for novelists who want to learn more about how to write effective copy. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Novelist

Screenwriter

Screenwriters create written content for movies and television shows. They use their skills in language and persuasion to create content that is clear, concise, and engaging. This course may be helpful for screenwriters who want to learn more about how to write effective copy. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Screenwriter

Journalist

Journalists gather, analyze, and report on news and current events. They use their skills in language and persuasion to create content that is clear, concise, and engaging. This course may be helpful for journalists who want to learn more about how to write effective copy. The course covers topics such as how to write headlines, body copy, and calls to action. It also teaches how to use emotional drivers to connect with customers and persuade them to take action.

See salaries and explore the career path for Journalist