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Indian E-Commerce Industry Deep Dive

4.4 Filled star Filled star Filled star Filled star Empty star
Based on 46 ratings
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Venkatramanan Krishnamurthy

Introduction

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Introduction

Indian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030.  India is expected to become the 3rd largest global e-commerce market by 2026.  Industry is composed of  companies with different business models.   E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc.   Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects.  This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry.  It will also help consultants working on projects related to E-commerce industry. 

Salient Features

  • The instructor bring the experience of  teaching this course at top b-schools in India including top IIMs and ISB.

  • Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years.

  • Many interesting stories and use cases have been included.

  • The industry data will be updated periodically to reflect the latest trends.

Story of Snapdeal

  • Uptrend in 2014-16

  • Crisis in 2017

  • Mini-turnaround after 2017

Jiomart

  • Business Model

  • Milestones and acquisitions

B2B E-Commerce

  • Importance of MSMEs in B2B E-Commerce segment

  • Analysis of Indiamart’s Business Model

  • Analysis of Udaan’s Business Model

ONDC

  • What is it?

  • How it is going to impact Indian E-Commerce industry?

Future Trends in Indian E-commerce Industry

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What's inside

Learning objectives

  • Dynamics of indian e-commerce industry with real time data, examples and use cases
  • Business models
  • Sourcing and inventory models
  • Analysis of performance of key e-commerce companies like amazon, flipkart, big basket, grofers, pepperfry etc
  • Acquisition strategies of flipkart and amazon
  • Rise and fall of snapdeal
  • Jiomart - business models, acquisitions and milestones
  • B2b e-commerce segment
  • Category analysis of online groceries and online furniture
  • How ondc is going to impact indian e-commerce industry
  • Future trends in indian e-commerce industry
  • Show more
  • Show less

Syllabus

Overview of Indian E-Commerce Industry - Size, Growth and Segments , Growth Drivers, Category wise Sales, Sourcing and Inventory Models

  • Relevance of the course

  • Salient features

Read more

  • List of  topics to be covered in the course

Size, Growth and Segments of the Indian E-Commerce industry

Factors contributing to the growth of the Indian E-commerce industry

  • Share of different categories in Indian E-Commerce

  • Analysis of changing trends

  • Drop Shipping Model

  • Stocking Model

  • On demand sourcing Model

  • Size

  • Growth

  • Business Models

  • Trend between 2012 and 2015

  • Comparison of Inventory and Hyper Local Models in Online Groceries

  • Disadvantages of Hyper Local Model in Groceries

  • Exit of many online grocery companies

  • Overview

  • Impact of Covid

  • Financial Performance

Different Business Segments of Big Basket

  • What is BB Daily?

  • Value offered by BB Daily to Customers and the company

Why Big Basket launched BB Instant?

  • What is BBQ?

  • Performance of BBQ

  • Importance of Dark Stores

  • Omni Channel Strategy of Big Basket

  • Objective of Big Basket from Beauty Segment

Performance of Big Basket's Private Label and Loyalty Program

  • Existential crisis in 2016

  • Turnaround after 2016

  • Size and Growth

  • Growth Drivers

  • Competition from brick and mortar players

  • Financial Performance

  • Omni-channel strategy

  • Logistics initiatives

How both the companies fare in?

  • Customer Engagement

  • Smart phone category

  • Fashion category

  • Market share during festive season sale

  • Financial Performance

  • Comparison of Flipkart and Amazon on various customer perception parameters

  • Amazon's interest in India's physical stores

Why Amazon wanted to acquire Future Retail?

Rationale behind acquisition spree of Amazon

Legal issues in Amazon-Future Legal Battle

Why Indian Market is important for Amazon?

  • Importance of Last mile Delivery

  • IHS

  • Amflex

Introduction to Reliance Jiomart

Growth and Acquisitions of Snapdeal between 2014 to 2017

  • Financial Performance since 2017

  • Portfolio Rationalization

  • Value Commerce business model

  • MSME's share in India's manufacturing output

  • Indiamart's reach among MSMEs

  • Overview

  • Revenue Model

  • Subscription Packages

  • Network Effect

  • Buyer and Supplier Growth

  • Supplier ARPU

  • Subscription Renewal rate

  • Revenue Growth of Udaan

  • Buyer and Seller base

  • Business Model

  • Other players in B2B space

  • ONDC - Overview

  • How ONDC is going to completely revolutionize E-Commerce

Expected Future Trends in Indian E-Commerce

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Covers the Indian e-commerce landscape in depth, which is beneficial for students seeking internships or full-time roles in technology, marketing, or operations
Features real-life industry data collected through interactions with industry leaders and company reports, offering practical insights beyond theoretical knowledge
Includes case studies such as the story of Snapdeal, Jiomart's business model, and analyses of B2B e-commerce platforms like Indiamart and Udaan, providing diverse perspectives
Explores the Open Network for Digital Commerce (ONDC) and its potential impact, which is crucial for understanding the future direction of the Indian e-commerce industry
Periodically updates industry data to reflect the latest trends, which ensures the course content remains relevant and current for learners
Examines the acquisition strategies of major players like Flipkart and Amazon, which is valuable for understanding competitive dynamics in the Indian e-commerce market

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Create your own learning path. Save this course to your list so you can find it easily later.
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Reviews summary

Deep dive into indian e-commerce

According to learners, this course provides a comprehensive look at the Indian e-commerce landscape. Students particularly appreciate the in-depth analysis of major players like Flipkart, Amazon India, and Jiomart, along with valuable insights into business models and market dynamics. The course covers crucial segments like online groceries, furniture, and B2B e-commerce, including the evolution of companies like Snapdeal and the potential impact of ONDC. Reviewers find the inclusion of real-life industry data and case studies highly beneficial for understanding practical applications. While largely positive, some learners note that due to the rapid pace of the industry, certain data points might feel slightly dated, suggesting a need for continuous updates to maintain peak relevance.
Provides valuable real-world context.
"Learning about the rise and fall of Snapdeal and the strategies of Flipkart and Amazon provided crucial real-world context."
"The case studies on companies like Big Basket and Pepperfry offered practical insights into operational and financial performance."
"I found the discussion on ONDC particularly relevant for understanding future market shifts."
Detailed look at major e-commerce firms.
"The comparisons between Flipkart and Amazon India were very insightful, highlighting their different approaches and market positions."
"Understanding the business models of Jiomart, Indiamart, and Udaan gave me a clearer picture of the diverse e-commerce landscape."
"The course breaks down the performance and strategies of key players effectively."
Covers wide range of topics & companies.
"This course gave me a very broad understanding of the entire Indian e-commerce ecosystem, covering everything from major players to niche segments."
"I appreciated the extensive coverage of various business models and key companies operating in the Indian market."
"It feels like a complete guide to understanding how e-commerce works in India across different categories like grocery and B2B."
Industry moves fast, data updates needed.
"While the course mentions updates, the e-commerce industry changes so quickly that some data points felt slightly behind the latest trends."
"Could use more recent financial performance data for some companies to reflect the current market situation."
"I hope the industry data gets updated frequently to keep the insights as current as possible."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Indian E-Commerce Industry Deep Dive with these activities:
Review Key E-Commerce Concepts
Solidify your understanding of fundamental e-commerce concepts before diving into the Indian market specifics.
Show steps
  • Review definitions of key e-commerce business models.
  • Outline different sourcing and inventory management strategies.
  • Summarize the pros and cons of each model.
Read 'The Everything Store: Jeff Bezos and the Age of Amazon'
Gain insights into the strategies of a global e-commerce giant and how they might apply to the Indian market.
View Amazon Unbound: Jeff Bezos and the Invention of... on Amazon
Show steps
  • Read the book, focusing on Amazon's business strategies.
  • Identify key takeaways relevant to the Indian e-commerce market.
  • Reflect on how Amazon's strategies might be adapted or challenged in India.
Curate a List of Indian E-Commerce News Sources
Stay up-to-date on the latest trends and developments in the Indian e-commerce industry by compiling a list of reliable news sources.
Show steps
  • Identify reputable Indian business news websites and publications.
  • Subscribe to newsletters or set up alerts for relevant keywords.
  • Organize the sources and create a system for tracking news.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Read 'Digital Transformation of Industries: Business Trends, Technologies and Applications'
Understand the broader context of digital transformation and how it applies to the Indian e-commerce industry.
View Alter Ego: A Novel on Amazon
Show steps
  • Read the book, focusing on the chapters related to retail and e-commerce.
  • Identify key digital transformation trends discussed in the book.
  • Analyze how these trends are playing out in the Indian e-commerce market.
Analyze the Impact of ONDC on a Specific E-Commerce Category
Deepen your understanding of ONDC by researching its potential impact on a specific product category within the Indian e-commerce market.
Show steps
  • Choose a specific e-commerce category (e.g., fashion, electronics).
  • Research how ONDC might affect businesses in that category.
  • Analyze the potential benefits and challenges of ONDC adoption.
  • Present your findings in a report or presentation.
Create a Presentation on Future Trends in Indian E-Commerce
Synthesize your knowledge of the course material by creating a presentation on the future of Indian e-commerce.
Show steps
  • Research emerging trends in the Indian e-commerce market.
  • Develop a presentation outlining these trends and their potential impact.
  • Include data, examples, and insights from the course.
  • Practice delivering the presentation effectively.
Answer Questions on E-Commerce Forums
Reinforce your understanding by helping others learn about the Indian e-commerce industry.
Show steps
  • Find online forums or communities focused on e-commerce in India.
  • Monitor the forums for questions related to the course material.
  • Provide thoughtful and helpful answers to the questions.

Career center

Learners who complete Indian E-Commerce Industry Deep Dive will develop knowledge and skills that may be useful to these careers:
E-commerce Analyst
An E Commerce Analyst examines sales data, consumer behavior and market trends to improve online business performance. This course focusing on the Indian E Commerce Industry provides a solid foundation for understanding the dynamics of the Indian market, which is crucial for an E Commerce Analyst working with Indian companies or targeting Indian consumers. Categories covered in the course include groceries and furniture, which may be directly relevant to an analyst's work. This course also covers the performance of key companies like Amazon, Flipkart, Big Basket, and Grofers.
See salaries and explore the career path for E-commerce Analyst
Market Research Analyst
A Market Research Analyst studies market conditions to examine potential sales of a product or service. This course on the Indian E Commerce Industry enhances the skills of a Market Research Analyst by providing in-depth knowledge of the Indian market, how it is expected to become the 3rd largest global e commerce market by 2026, various business models, and future trends. The course's coverage of acquisitions strategies of companies like Flipkart and Amazon is useful. The course also offers real-time data and examples, which are essential for effective market analysis and strategic decision making.
See salaries and explore the career path for Market Research Analyst
Business Development Manager
A Business Development Manager identifies new business opportunities and develops strategies to increase company sales and growth. Armed with this course, a Business Development Manager gains insights into the Indian E Commerce Industry, including its growth segments, key players, and future trends. The course’s deep dive into the business models of companies like Jiomart, the analysis of B2B E Commerce, and the impact of ONDC will equip a Business Development Manager with the knowledge to formulate effective strategies for entering or expanding within the Indian e commerce market.
See salaries and explore the career path for Business Development Manager
Digital Marketing Specialist
A Digital Marketing Specialist develops, implements, and manages marketing campaigns that promote a company and its products or services. This course on the Indian E Commerce Industry is beneficial for a Digital Marketing Specialist to understand the nuances of the Indian online market. The course covers the rise and fall of Snapdeal, JioMart's business model, and acquisition strategies, which may help shape more effective marketing strategies. The study of online groceries and online furniture can inform targeted advertising campaigns.
See salaries and explore the career path for Digital Marketing Specialist
E-commerce Consultant
An E Commerce Consultant advises businesses on how to improve their online sales and operations. Professionals in this role may find this course beneficial as it covers the Indian E Commerce Industry in great depth. The course discusses the dynamics of the industry, real-time data, examples, and use cases. It may also be useful to consultants working on projects related to the e commerce industry. The course also covers the business models and sourcing and inventory models.
See salaries and explore the career path for E-commerce Consultant
Category Manager
A Category Manager is responsible for the strategy and performance of a specific product category within a retail organization. This course on the Indian E Commerce Industry provides essential knowledge for a Category Manager working with online retail, especially in the Indian market. The detailed analysis of category sales, sourcing, and inventory models, as well as the examination of online groceries and online furniture, directly helps in making informed decisions. Furthermore, the course's coverage of key e commerce companies like Amazon and Flipkart provides benchmarks for category performance.
See salaries and explore the career path for Category Manager
Supply Chain Analyst
A Supply Chain Analyst optimizes the flow of goods and information from suppliers to consumers. This course focusing on the Indian E Commerce Industry helps a Supply Chain Analyst understand specific challenges and opportunities within the Indian market. The discussion of sourcing and inventory models, as well as the analysis of the supply chain strategies of major players like Amazon and Flipkart, may be useful. The course's real-time data and case studies enhance analytical skills and strategic thinking.
See salaries and explore the career path for Supply Chain Analyst
Product Manager
A Product Manager guides the strategy, roadmap, and feature definition for a product or product line. This course on the Indian E Commerce Industry may be useful for a Product Manager looking to launch or improve e commerce products in the Indian market. The course's coverage of business models, performance analysis of key companies, and future trends can inform product development and marketing decisions. The study of online groceries and online furniture can guide product strategies.
See salaries and explore the career path for Product Manager
Business Intelligence Analyst
A Business Intelligence Analyst analyzes data to identify trends and insights that help companies make better decisions. This course on the Indian E Commerce Industry may be helpful for a Business Intelligence Analyst who works with e commerce data. The course provides the real-time data, examples, and use cases to better understand the growth, segments, and dynamics of the Indian e commerce market. The course covers case studies of companies like Snapdeal and Jiomart.
See salaries and explore the career path for Business Intelligence Analyst
Operations Manager
An Operations Manager oversees the daily activities of a company, ensuring efficiency and effectiveness. This course on the Indian E Commerce Industry may be useful for an Operations Manager in an e commerce company. The discussion of sourcing and inventory models, the analysis of company performance, and the insights into last-mile delivery strategies can help an Operations Manager streamline processes and improve service. The course’s real-time data and analysis can inform decision-making.
See salaries and explore the career path for Operations Manager
Financial Analyst
A Financial Analyst provides guidance to businesses and individuals making investment decisions. This course on the Indian E Commerce Industry may benefit a Financial Analyst by developing an understanding of business and acquisition models. With an understanding of MSMEs, or micro, small, and medium enterprises, as well as B2B e commerce segments, a Financial Analyst will improve their awareness of the future trends in the Indian E Commerce Industry.
See salaries and explore the career path for Financial Analyst
Management Consultant
A Management Consultant helps organizations improve their performance by analyzing existing problems and developing plans for improvement. The Indian E Commerce Industry is poised to become the third-largest global e commerce market by 2026. As such, a Management Consultant may be interested in becoming more knowledgeable about the dynamics of the Indian E Commerce Industry. This course provides a valuable introduction.
See salaries and explore the career path for Management Consultant
Chief Technology Officer
A Chief Technology Officer develops policies and procedures for technology in an organization. It is possible that a Chief Technology Officer may wish to oversee the role of technology in the Indian E Commerce Industry. The Indian E Commerce Industry has grown exponentially to become a 100 billion dollar industry in 2022, and is expected to reach 350 billion in 2030. This course provides a useful way to learn more about this topic.
See salaries and explore the career path for Chief Technology Officer
Data Scientist
A data scientist analyzes and models raw data to generate insights helpful to their organization. The Indian E Commerce Industry is composed of companies with different business models. This course introduces the business models, the acquisition strategies of Flipkart and Amazon, the rise and fall of Snapdeal, the business model of Jiomart, trends in B2B e commerce, and the impact of a new standard called ONDC. This course also touches on future trends in the Indian E Commerce Industry.
See salaries and explore the career path for Data Scientist
Investment Banker
An investment banker provides financial advice to clients, which may include corporations or governments. Although this course primarily pertains to the specific dynamics of the Indian E Commerce Industry, it also touches on the broad market as a whole. Investment bankers may make use of this course to determine how their knowledge of broader markets applies to this specific market. This course focuses on a data and example driven approach, with some discussion of future trends.
See salaries and explore the career path for Investment Banker

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Indian E-Commerce Industry Deep Dive.
Cover image
Amazon Unbound
Save
Tells the story of Amazon's rise to dominance in the e-commerce industry. It provides insights into Jeff Bezos's leadership style, Amazon's innovative strategies, and its relentless focus on customer satisfaction. It is particularly relevant for understanding Amazon's operations in India and its competitive dynamics with Flipkart. This book provides a detailed look into the history and strategies of one of the largest players in the Indian e-commerce market.
Amazon Unbound: Jeff Bezos and the Invention of a...
Hardcover
$$
(Deutsch) Amazon unaufhaltsam: Wie Jeff Bezos das mächtigste...
Hardcover
$$
(中文) Amazon Unbound (Chinese Edition)
Paperback
$$
Amazon Unbound: Jeff Bezos and the Invention of a...
Kindle Edition
$$
(Deutsch) Amazon unaufhaltsam: Wie Jeff Bezos das mächtigste...
Kindle Edition
$$
Cover image
Alter Ego
Save
Provides a broader perspective on digital transformation across various industries, which can help contextualize the specific changes happening in Indian e-commerce. It explores the technologies and business models driving digital disruption. While not focused solely on e-commerce or India, it offers a valuable framework for understanding the underlying forces shaping the industry. This book is more valuable as additional reading to provide context.
Alter Ego: A Novel
Paperback
$$

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Rating
4.4 Filled star Filled star Filled star Filled star Empty star
Effort
4 total hours
Via
Udemy
Instructor
Venkatramanan Krishnamurthy
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Covers the Indian e-commerce landscape in depth, which is beneficial for students seeking internships or full-time roles in technology, marketing, or operations
Features real-life industry data collected through interactions with industry leaders and company reports, offering practical insights beyond theoretical knowledge
Includes case studies such as the story of Snapdeal, Jiomart's business model, and analyses of B2B e-commerce platforms like Indiamart and Udaan, providing diverse perspectives
Explores the Open Network for Digital Commerce (ONDC) and its potential impact, which is crucial for understanding the future direction of the Indian e-commerce industry
Periodically updates industry data to reflect the latest trends, which ensures the course content remains relevant and current for learners
Examines the acquisition strategies of major players like Flipkart and Amazon, which is valuable for understanding competitive dynamics in the Indian e-commerce market
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