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Indian E-Commerce Industry Deep Dive

Venkatramanan Krishnamurthy

Introduction

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Introduction

Indian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030.  India is expected to become the 3rd largest global e-commerce market by 2026.  Industry is composed of  companies with different business models.   E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc.   Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects.  This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry.  It will also help consultants working on projects related to E-commerce industry. 

Salient Features

  • The instructor bring the experience of  teaching this course at top b-schools in India including top IIMs and ISB.

  • Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years.

  • Many interesting stories and use cases have been included.

  • The industry data will be updated periodically to reflect the latest trends.

Story of Snapdeal

  • Uptrend in 2014-16

  • Crisis in 2017

  • Mini-turnaround after 2017

Jiomart

  • Business Model

  • Milestones and acquisitions

B2B E-Commerce

  • Importance of MSMEs in B2B E-Commerce segment

  • Analysis of Indiamart’s Business Model

  • Analysis of Udaan’s Business Model

ONDC

  • What is it?

  • How it is going to impact Indian E-Commerce industry?

Future Trends in Indian E-commerce Industry

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What's inside

Learning objectives

  • Dynamics of indian e-commerce industry with real time data, examples and use cases
  • Business models
  • Sourcing and inventory models
  • Analysis of performance of key e-commerce companies like amazon, flipkart, big basket, grofers, pepperfry etc
  • Acquisition strategies of flipkart and amazon
  • Rise and fall of snapdeal
  • Jiomart - business models, acquisitions and milestones
  • B2b e-commerce segment
  • Category analysis of online groceries and online furniture
  • How ondc is going to impact indian e-commerce industry
  • Future trends in indian e-commerce industry
  • Show more
  • Show less

Syllabus

Overview of Indian E-Commerce Industry - Size, Growth and Segments , Growth Drivers, Category wise Sales, Sourcing and Inventory Models

  • Relevance of the course

  • Salient features

Read more

  • List of  topics to be covered in the course

Size, Growth and Segments of the Indian E-Commerce industry

Quiz of Size, Growth and Segments of the Indian E-Commerce industry

Factors contributing to the growth of the Indian E-commerce industry

Quiz on Growth Drivers

  • Share of different categories in Indian E-Commerce

  • Analysis of changing trends


Quiz on Category wise Sales

  • Drop Shipping Model

  • Stocking Model

  • On demand sourcing Model

Quiz on Sourcing and Inventory Models
Size, Growth and Business Models

  • Size

  • Growth

  • Business Models

Quiz on Online grocery overview
Illustration - Hyperlocal vs Inventory model

  • Trend between 2012 and 2015

  • Comparison of Inventory and Hyper Local Models in Online Groceries

  • Disadvantages of Hyper Local Model in Groceries

  • Exit of many online grocery companies

Quiz on Inventory and Hyper Local Models in groceries
Hyperlocal in Food delivery
Quiz on Hyperlocal in Food delivery
This section analyze the business model, segments and performance of two important online grocery companies -Big Basket and Grofers

  • Overview

  • Impact of Covid

  • Financial Performance

Quiz on Overview of Big Basket

Different Business Segments of Big Basket

  • What is BB Daily?

  • Value offered by BB Daily to Customers and the company

Quiz on BB Daily

Why Big Basket launched BB Instant?

  • What is BBQ?

  • Performance of BBQ

  • Importance of Dark Stores

Quiz on BBQ

  • Omni Channel Strategy of Big Basket

Quiz on BB Fresho

  • Objective of Big Basket from Beauty Segment

Performance of Big Basket's Private Label and Loyalty Program

Quiz on Big Basket Private Label and Loyalty Program

  • Existential crisis in 2016

  • Turnaround after 2016

Quiz on Grofers
Trends in the Online Furniture segment and the business model of key companies

  • Size and Growth

  • Growth Drivers

  • Competition from brick and mortar players

  • Financial Performance

  • Omni-channel strategy

  • Logistics initiatives

Quiz on Pepperfry
Analysis of Flipkart, Amazon (India) and Jiomart on their performance and business models

How both the companies fare in?

  • Customer Engagement

  • Smart phone category

  • Fashion category

Quiz 1 on Flipkart vs Amazon

  • Market share during festive season sale

  • Financial Performance

Quiz 2 on Flipkart vs Amazon

  • Comparison of Flipkart and Amazon on various customer perception parameters

Quiz on Flipkart vs Amazon - Customer Perception
Acquisition strategy of Flipkart

  • Amazon's interest in India's physical stores

Quiz on Amazon's acquisition

Why Amazon wanted to acquire Future Retail?

Rationale behind acquisition spree of Amazon

Quiz 2 on Amazon's acquisitions

Legal issues in Amazon-Future Legal Battle

Quiz on Amazon-Future Legal Battle

Why Indian Market is important for Amazon?

  • Importance of Last mile Delivery

  • IHS

  • Amflex

Quiz on Last mile Delivery

Introduction to Reliance Jiomart

Jiomart Business Models and Milestones
Quiz on Jiomart
Why Snapdeal faced crisis after 2016 and the mini-turnaround thereafter

Growth and Acquisitions of Snapdeal between 2014 to 2017

  • Financial Performance since 2017

  • Portfolio Rationalization

  • Value Commerce business model

Quiz on Snapdeal
Trends in B2B E-Commerce and Analysis of Indiamart and Udaan

  • MSME's share in India's manufacturing output

  • Indiamart's reach among MSMEs

  • Overview

  • Revenue Model

  • Subscription Packages

  • Network Effect

  • Buyer and Supplier Growth

  • Supplier ARPU

  • Subscription Renewal rate

  • Revenue Growth of Udaan

  • Buyer and Seller base

  • Business Model

  • Other players in B2B space

Quiz on B2B Ecommerce
How ONDC is going to impact E-Commerce and Future Trends

  • ONDC - Overview

  • How ONDC is going to completely revolutionize E-Commerce


Expected Future Trends in Indian E-Commerce

Quiz on ONDC and Future Trends

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Indian E-Commerce Industry Deep Dive with these activities:
Review Key E-Commerce Concepts
Solidify your understanding of fundamental e-commerce concepts before diving into the Indian market specifics.
Show steps
  • Review definitions of key e-commerce business models.
  • Outline different sourcing and inventory management strategies.
  • Summarize the pros and cons of each model.
Read 'The Everything Store: Jeff Bezos and the Age of Amazon'
Gain insights into the strategies of a global e-commerce giant and how they might apply to the Indian market.
View Amazon Unbound: Jeff Bezos and the Invention of... on Amazon
Show steps
  • Read the book, focusing on Amazon's business strategies.
  • Identify key takeaways relevant to the Indian e-commerce market.
  • Reflect on how Amazon's strategies might be adapted or challenged in India.
Curate a List of Indian E-Commerce News Sources
Stay up-to-date on the latest trends and developments in the Indian e-commerce industry by compiling a list of reliable news sources.
Show steps
  • Identify reputable Indian business news websites and publications.
  • Subscribe to newsletters or set up alerts for relevant keywords.
  • Organize the sources and create a system for tracking news.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Read 'Digital Transformation of Industries: Business Trends, Technologies and Applications'
Understand the broader context of digital transformation and how it applies to the Indian e-commerce industry.
View Alter Ego on Amazon
Show steps
  • Read the book, focusing on the chapters related to retail and e-commerce.
  • Identify key digital transformation trends discussed in the book.
  • Analyze how these trends are playing out in the Indian e-commerce market.
Analyze the Impact of ONDC on a Specific E-Commerce Category
Deepen your understanding of ONDC by researching its potential impact on a specific product category within the Indian e-commerce market.
Show steps
  • Choose a specific e-commerce category (e.g., fashion, electronics).
  • Research how ONDC might affect businesses in that category.
  • Analyze the potential benefits and challenges of ONDC adoption.
  • Present your findings in a report or presentation.
Create a Presentation on Future Trends in Indian E-Commerce
Synthesize your knowledge of the course material by creating a presentation on the future of Indian e-commerce.
Show steps
  • Research emerging trends in the Indian e-commerce market.
  • Develop a presentation outlining these trends and their potential impact.
  • Include data, examples, and insights from the course.
  • Practice delivering the presentation effectively.
Answer Questions on E-Commerce Forums
Reinforce your understanding by helping others learn about the Indian e-commerce industry.
Show steps
  • Find online forums or communities focused on e-commerce in India.
  • Monitor the forums for questions related to the course material.
  • Provide thoughtful and helpful answers to the questions.

Career center

Learners who complete Indian E-Commerce Industry Deep Dive will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Indian E-Commerce Industry Deep Dive.
Cover image
Amazon Unbound
Save
Tells the story of Amazon's rise to dominance in the e-commerce industry. It provides insights into Jeff Bezos's leadership style, Amazon's innovative strategies, and its relentless focus on customer satisfaction. It is particularly relevant for understanding Amazon's operations in India and its competitive dynamics with Flipkart. This book provides a detailed look into the history and strategies of one of the largest players in the Indian e-commerce market.
Amazon Unbound: Jeff Bezos and the Invention of a...
Hardcover
$$
(Deutsch) Amazon unaufhaltsam: Wie Jeff Bezos das mächtigste...
Hardcover
$$
(中文) Amazon Unbound (Chinese Edition)
Paperback
$$
Amazon Unbound: Jeff Bezos and the Invention of a...
Kindle Edition
$$
(Deutsch) Amazon unaufhaltsam: Wie Jeff Bezos das mächtigste...
Kindle Edition
$$
Cover image
Alter Ego
Save
Provides a broader perspective on digital transformation across various industries, which can help contextualize the specific changes happening in Indian e-commerce. It explores the technologies and business models driving digital disruption. While not focused solely on e-commerce or India, it offers a valuable framework for understanding the underlying forces shaping the industry. This book is more valuable as additional reading to provide context.
Alter Ego
Paperback
Check
Alter Ego
Kindle Edition
Check

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Effort
4 total hours
Via
Udemy
Instructor
Venkatramanan Krishnamurthy
Language
English
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