The Olympic Games and the Media from Coursera

What's inside

Syllabus

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. // Estamos muy contentos con los materiales complementarios, vídeos y presentaciones que hemos diseñado especialmente para vosotros. Antes de empezar con los vídeos, nos gustaría que leyeras atentamente las informaciones básicas sobre el curso y la plataforma.

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. // ¡Bienvenidos a esta nueva semana! Esta semana vamos a explorar en mayor profundidad la relación de los medios de comunicación y los Juegos Olímpicos. Aprenderéis sobre el entorno de los medios de comunicación, su importancia en las sociedades actuales, el lenguaje de la televisión y las relaciones históricas de los Juegos Olímpicos y los medios de comunicación.

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you. During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.

W4. OLYMPIC NEW MEDIA: actors, management and contents

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! // Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter.

W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. // Comenzamos la última semana del curso: un último esfuerzo para seguir aprendiendo sobre los Juegos Olímpicos y su relación con los medios de comunicación. Esta semana nos centraremos en el marketing olímpico, el patrocinio y en cómo se gestionan los derechos de televisión. Aprenderemos sobre cómo se gestiona la marca olímpica.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines the cultural context of the Olympic Games, their media environment, and the complex relationship between both

Taught by renowned professionals in the field, Emilio Fernández Peña

Explores the role of social media in the Olympic Games and its impact on media consumption, fan engagement, and the overall experience

Provides a comprehensive understanding of the management and production of Olympic television broadcasts

Offers insights into the sponsorship and TV rights management strategies employed in the Olympic Games

Requires access to specific social media platforms for full participation

Reviews summary

Highly valued course in olympic media

Learners say the Olympic Games and the Media is a highly valued and well received course. This engaging course covers broadcasts, interviews, assignments, and more, leaving learners very satisfied.

Learners say the explanations are clear and easy to follow.

"The explanations are very simple"

"could keep up with the themes and topics shown by the course"

Learners note that the course is well-structured with interesting content.

"Very good! Very interesting contents"

"Un curso muy completo y sencillo para aprender"

"Muy interesante y gran explicación"

Learners highlight that the course is informative with lots of facts.

"conocí muchos datos que no sabía"

"I am so glad to participate in this mooc"

"Me pareció super importante"

Learners find this course to be worthwhile with many positive comments.

"Excellent!"

"Excellent Course"

"Muy interesante y completo"

A few learners mention that the course is not current with some outdated information.

"Should be more up-to-date -- only one instance toward the end of week 5 did we see the date 2020 used."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Olympic Games and the Media with these activities:

Olympic Research Compilation

Show steps

Enhances organization and comprehension of course materials.

Show steps

Gather notes, assignments, and materials from the course
Organize and summarize the materials in a logical and coherent manner

Olympic Trivia

Show steps

Reinforces knowledge of Olympic trivia.

Show steps

Take an online Olympic trivia quiz
Review the correct answers and learn from any mistakes

The Naked Olympics

Show steps

Provides in-depth knowledge of the ancient Olympic Games.

Show steps

Read the book and take notes on the key points
Summarize the main arguments and themes of the book
Identify the connections between the ancient Olympics and the modern Olympics

Four other activities

Expand to see all activities and additional details

Show all seven activities

Broadcast Production Techniques Tutorial

Show steps

Enhances skills in broadcast production techniques.

Show steps

Follow a tutorial on camera operation
Follow a tutorial on lighting for broadcast
Follow a tutorial on audio recording for broadcast

Olympic Debate

Show steps

Nurtures critical thinking and communication skills within the context of the Olympics.

Show steps

Prepare arguments for a specific topic related to the Olympics
Participate in a debate with peers, presenting and defending arguments

Olympic Social Media Campaign

Show steps

Develops skills in creating a social media campaign related to the Olympics.

Show steps

Identify the target audience for the campaign
Develop a social media strategy
Create engaging social media content
Monitor and measure the success of the campaign

Olympic Data Analysis Project

Show steps

Develops skills in data analysis and interpretation related to the Olympics.

Show steps

Gather data on Olympic athletes and their performances
Analyze the data to identify trends and patterns
Develop a data visualization to present the findings
Write a report summarizing the analysis

Career center

Learners who complete The Olympic Games and the Media will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager develops and executes social media strategies for businesses and organizations. This course would be very valuable as a Social Media Manager must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a strong foundation in media knowledge on which to build a successful career in this field.

See salaries and explore the career path for Social Media Manager

Television Director

A Television Director is responsible for the creative and technical aspects of television programs. This course would be highly valuable to the Television Director, as they must have a deep understanding of television production, programming strategies, and television rights strategies and management. This course would help build a strong foundation in media knowledge leading to greater success in this field.

See salaries and explore the career path for Television Director

Broadcast Producer

A Broadcast Producer coordinates and oversees all aspects of televised broadcasts. This course would be immensely helpful as the Broadcast Producer must fully understand television production, programming strategies, and television rights strategies and management. The course would help build a foundation of media knowledge on which to build a successful career in this field.

See salaries and explore the career path for Broadcast Producer

Media Planner

A Media Planner develops and executes media plans for advertising campaigns. This course would be quite useful as a Media Planner must understand the production side of television, programming strategies, and the legal landscape surrounding television rights. This course would help build a foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Media Planner

Social Media Specialist

A Social Media Specialist develops and executes social media strategies for businesses and organizations. This course would be of some value to a Social Media Specialist as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Social Media Specialist

Digital Marketing Manager

A Digital Marketing Manager develops and executes digital marketing strategies for businesses and organizations. This course would be somewhat valuable to a Digital Marketing Manager as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build some foundational knowledge in media to become more effective in this role.

See salaries and explore the career path for Digital Marketing Manager

Sportscaster

A Sportscaster is a commentator who specializes in providing commentary on sporting events for television and radio broadcasts. This course would be of value as a Sportscaster must understand the production side of television, programming strategies, and the legal landscape surrounding television rights. This course would help build a strong foundation of media knowledge to help excel in this role.

See salaries and explore the career path for Sportscaster

Public Relations Specialist

A Public Relations Specialist develops and executes public relations campaigns for businesses and organizations. This course may be of some value to a Public Relations Specialist as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a basic foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Public Relations Specialist

Sports Journalist

A Sports Journalist is a journalist who covers the latest in sports and athletics. This course would be of potential benefit to the Sports Journalist as they must sometimes appear on television and become familiar with the production side of television, programming strategies, and the legal landscape surrounding television rights. This course would help build a foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Sports Journalist

Media Relations Manager

A Media Relations Manager develops and executes media relations campaigns for businesses and organizations. This course may be of some value to a Media Relations Manager as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a basic foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Media Relations Manager

Marketing Communications Manager

A Marketing Communications Manager develops and executes marketing communications campaigns for businesses and organizations. This course may be of some value to a Marketing Communications Manager as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a basic foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Marketing Communications Manager

Communications Manager

A Communications Manager develops and executes communications strategies for businesses and organizations. This course may be of some value to a Communications Manager as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a basic foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Communications Manager

Video Editor

A Video Editor is responsible for editing video footage into coherent and visually appealing videos. This course would be of some value to a Video Editor as they must understand television production and editing strategies. This course would provide the building blocks of media knowledge to become a more effective Video Editor.

See salaries and explore the career path for Video Editor

Event Marketing Manager

An Event Marketing Manager develops and executes marketing strategies for events. This course may be of some value to an Event Marketing Manager as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a basic foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Event Marketing Manager

Marketing Manager

A Marketing Manager develops and executes marketing strategies for businesses and organizations. This course may be of some value to a Marketing Manager as they must understand social media strategies and trends, as well as how to leverage these platforms to achieve business objectives. This course would help build a basic foundational understanding in media to become more effective in this role.

See salaries and explore the career path for Marketing Manager