Become 10x more confident in your ideas with brainstorming

This is an overview of the course content with a little more detail on some of the processes used in each of the steps

1. Brain Writing (The Burst)
2. Strategic Matrix (The Pit)
3. How To Do The Same Thing In A Group.

We will observe how simple the process is and how it can be used to radically change the way we approach challenges.

Here is just a little bit of information about myself, my background and the development of strategic brainstorming techniques over the past 6 years. We also share our beliefs as to why this technique is so powerful when it comes to problem-solving.

In this video we see how training our brain, in the right way, is hugely beneficial when thinking of solutions for any problem. The technique we explore is applicable to both personal and professional challenges.

my contact: charlelie@75percent.eu
Linkedin: https://www.linkedin.com/in/charleliejourdan/
If there is any feedback about the course, quality of information, visual or audio please get in touch. If there are any criticisms or questions that need to be answered then do not hesitate to get in touch. We aim to reply to every email received and answer questions in as much detail as possible.

What is strategic brainstorming and why is classic brainstorming less effective?

We  begin to understand that there are different types of people with different personality traits which makes for challenging group dynamics. This can have a huge impact on the productivity of regular brainstorming sessions.

We explain how this challenge can be overcome with some simple techniques, and take part in the first Burst brainstorming session.

We cover the principles behind how the brain works and why the process helps when solving challenges.

Burst brainstorm for finding a challenge we face either personally or professionally.

If you are not sure about your own challenge or want to use some inspiration, we are adding below a document from which you can pick up ideas or other people's challenges.

We create a sentence for our challenge by using specific and powerful "writing prompts".

This helps frame the challenge in such a way that it gets our brain excited when thinking of how to solve the problem.

If you are not sure about your own challenge or want to use some inspiration, we are adding below a document from which you can pick up ideas or other people's challenges.

Sentences that prompt thinking

• How can I …………………………….......

• What would happen if ……………....

• What are the 10 best ………………...

• What are the worst examples …….

• Where do I want to go ……………....

• What would make this amazing……

Apply the Burst brainstorming exercise to break down your challenges.

We are challenged to think of as many solutions as possible within 4 minutes. Quantity over quality.

We describe the concept of Performance Enhancing Strategies and how it can help the brain relax in between sessions of brainstorming

PES links https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c

4 short videos to help the brain think about something else for a little while keeping the energy necessary to brainwriting

https://vimeo.com/14077196 Jellyfish by Anthony Year

https://www.youtube.com/watch?v=G3ApQ2H6zFs State Street Global Advisor - by McCann New York

https://www.youtube.com/watch?v=tJJuhYKxwhQ Losing sight of shore by Sarah Moshman

https://www.youtube.com/watch?v=SsovD9IlT3U Under Armour - Rule Yourself campaign | USA Gym

PES links + resources https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c

How to push our mind and extract even more ideas and content by using time at our advantage and HITT (High Intensity Interval Training) adapted to the brain

PES links + resources https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c

Anchoring means picking one fix point around which our ideas can gravitate. A marketing persona can be such point, and the more we give details and paint a realistic picture of someone, the better we can generate ideas specifically for this person. 

It can also become a problem and a cognitive bias when you want to think differently and expand your thinking - so choose your anchor well. 

PES links + resources https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c

An introduction to the visual strategic matrix and how it works when it comes to brainstorming. This rapid presentation of a decision model gives us an overview of what to expect in the upcoming lessons of the course.

In life, it is rare to face a simple A or B decision, especially when it comes to our life, passions and future. In this part, we describe what we believe is the biggest problem with choice and why we are often paralyzed by indecision.

We explain why this occurs and how modern society is reinforcing the idea of simplified choices in life.

The solution to the problem with choosing and indecision is touched upon within this video. With a very simple experiment, we will see that our brain thinks relatively, not absolutely. This is a key concept we must understand in moving forward throughout the course.

We walk through, in detail, what a strategic matrix is and how it can be used to organize and compare the solutions to our challenges in relation to each other. We go through an example challenge with 6 solutions so we can really begin to understand exactly how the matrix works in real-time.

Quantity over quality is not just a little mantra we like to repeat, it is actually a proven hack to reach perfection faster

Article on that topic
https://medium.com/startup-leadership/the-best-way-to-learn-something-make-a-lot-of-pots-7f4aa97e1d3a

We look in more detail at the factors that will affect the impact and costs of the solutions we came up with for our challenges. Not all costs are financial-based so we will look at the different areas that need to be considered when placing solutions on the matrix.

Using a blackboard and post-its to arrange ideas in a decision-making matrix and pick up the most impactful ones

Introduction to RealTimeBoard (now MIRO) - a simple post-it note style application that takes strategic matrix's digital.
Find it at www.realtimeboard.com // https://miro.com/

In this video we look at RealTimeBoard (now MIRO) to get our strategic matrix digitalized and shareable with other collaborators.

We go through a real time example, brainstorming one challenge in particular so we can get an idea of how RealTimeBoard works. This also builds upon the foundations of previous videos regarding the cost and impact with our own solutions to challenges.

https://miro.com/

A recap of what we have learned over the previous lessons. By this stage, the brainstorming technique should feel a little more natural and every time we practice it - our confidence in the solutions grows.

Choosing is hard because our brains need a little trick to become effective - these are the conclusions of the seminal research of Sheena Iyengar on what makes choice faster and easier.

TED Talk: https://www.ted.com/talks/sheena_iyengar_how_to_make_choosing_easier
Book the Art of Choosing: https://www.amazon.com/Art-Choosing-Sheena-Iyengar/dp/0446504114

Thinking templates - 20 different exercises and prompts to run your next practice of the brainwriting and decision-matrix.

A series of tools we describe to enhance performance and go farther

Evernote - used to digitalise ideas and keep track of them - evernote.com
Miro.com (former Realtimeboard) - https://miro.com/
Board of innovation - https://www.boardofinnovation.com/
Hyper Island toolbox - https://toolbox.hyperisland.com/
Book: 6 thinking Hats - Edward De Bono https://www.amazon.com/s?k=6+thinking+hats&i=stripbooks-intl-ship&crid=18LGNJAX4RBKT&sprefix=6+think%2Cstripbooks-intl-ship%2C234&ref=nb_sb_ss_i_1_7

All resources can be found here https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c