Getting lost in ideas
Most people do not think with a step-by-step method - and they rely much on their natural brain skills.
A lot of us end up feeling overwhelmed and stuck, or simply afraid of tackling certain challenges.
We start and stop projects, we collect ideas in notebooks and never execute, we feel at a loss when presenting an idea, and even offering the right gift to our friends takes weeks of back-and-forth and mental rut.
Step-by-step techniques to think like a professional
Read more
Getting lost in ideas
Most people do not think with a step-by-step method - and they rely much on their natural brain skills.
A lot of us end up feeling overwhelmed and stuck, or simply afraid of tackling certain challenges.
We start and stop projects, we collect ideas in notebooks and never execute, we feel at a loss when presenting an idea, and even offering the right gift to our friends takes weeks of back-and-forth and mental rut.
Step-by-step techniques to think like a professional
Getting lost in ideas
Most people do not think with a step-by-step method - and they rely much on their natural brain skills.
A lot of us end up feeling overwhelmed and stuck, or simply afraid of tackling certain challenges.
We start and stop projects, we collect ideas in notebooks and never execute, we feel at a loss when presenting an idea, and even offering the right gift to our friends takes weeks of back-and-forth and mental rut.
Step-by-step techniques to think like a professional
But thinking, generating ideas and making decisions is a muscle to train and this course introduces 2 of the most advanced techniques to practice confidently.
These techniques originate from advertising, an industry that sells for more than 1.2 trillion dollars a year of ideas. A sector where waiting to be struck by lightning and "get an idea" would be completely irrational.
So we adopted professionals' best methods to create simple but highly efficient techniques to gain enough confidence to present an idea to our clients.
This course helps anyone acquire two fundamental techniques in less than 2 hours:
generating ideas faster, by putting ourself under time pressure
getting confidence in the best idea to solve a problem by using a simple and rational model
Thanks to these two techniques, anyone can then go on tackling problems that seemed insurmountable, from starting a business, keeping a habit, or changing career.
Who should take this course?
This course has been taught to thousands of participants in real life before being adapted to digital.
Entrepreneurs have seen a direct increase in their earnings in the weeks following the use of better decision tools, and we have helped hundreds of them.
Students of Master's degrees have picked up better career choices in less than 60 minutes because they could compare their options rationally.
Digital Nomads have improved their work-life balance by generating more options.
Diplomatic staff in 20+ countries have generated better campaigns to reinforce their presence in the country.
Social entrepreneurs and refugees in Uganda have planned business ideas after being exposed to the training.
Illustrators and professional creatives have seen their techniques of work sped up to deliver better work to their clients and find new ones
The course is extremely practical and thanks to the included exercises it will be easy for you to do the work while following along.
You both learn and practice, so by the end of the course you already have solved an important challenge of yours AND adopted a new skill.
The trainer: Charlelie Jourdan, 39 yo. French - living in SpainFor the last 8 years, Charlelie has facilitated more than 200 brainstorming sessions, sometimes for up to 150 people at the same time. He has trained 2000+ people on techniques of fast ideation and decision-making, developing blueprints for thinking faster.
He was the founder and creative director of a 10-people advertising agency for 6 years and has launched 2 other businesses. He started his career in international politics and worked for the European Parliament.
Charlelie is currently a consultant and trainer working for organizations such as the European Union, Google EU, Intel, BNP-Paribas, EU diplomatic delegations, and various tech startups. He is an alumni of Two12 2019 & Seth Godin's AltMBA #36.
What's inside
Learning objectives
- Master the technique of "flow" to generate more than 10 ideas in less than 5 minutes!
- Explore how to introduce fast ideation in any group-project
- Discover a technique of decision-making to classify the best ideas along their impact and costs
- Become familiar with ideation, decision-making matrix and group facilitation
- Acquire confidence in your capacity to "break" a challenge by applying simple replicable techniques
- Master the technique of "flow" to generate more than 10 ideas in less than 5 minutes!
- Explore how to introduce fast ideation in any group-project
- Discover a technique of decision-making to classify the best ideas along their impact and costs
- Become familiar with ideation, decision-making matrix and group facilitation
- Acquire confidence in your capacity to "break" a challenge by applying simple replicable techniques
Syllabus
In this chapter i will give you general information about the topic bla bla
In this video we introduce the main topics covered within the following chapters. We go beyond the theory and onto real practical tasks we can all do. We explain what to expect from the course and what is needed to get started.
Read more
Syllabus
In this video we introduce the main topics covered within the following chapters. We go beyond the theory and onto real practical tasks we can all do. We explain what to expect from the course and what is needed to get started.
This is an overview of the course content with a little more detail on some of the processes used in each of the steps
1. Brain Writing (The Burst)
2. Strategic Matrix (The Pit)
3. How To Do The Same Thing In A Group.
We will observe how simple the process is and how it can be used to radically change the way we approach challenges.
Here is just a little bit of information about myself, my background and the development of strategic brainstorming techniques over the past 6 years. We also share our beliefs as to why this technique is so powerful when it comes to problem-solving.
In this video we see how training our brain, in the right way, is hugely beneficial when thinking of solutions for any problem. The technique we explore is applicable to both personal and professional challenges.
my contact: [email protected]
Linkedin: https://www.linkedin.com/in/charleliejourdan/
If there is any feedback about the course, quality of information, visual or audio please get in touch. If there are any criticisms or questions that need to be answered then do not hesitate to get in touch. We aim to reply to every email received and answer questions in as much detail as possible.
What is strategic brainstorming and why is classic brainstorming less effective?
We begin to understand that there are different types of people with different personality traits which makes for challenging group dynamics. This can have a huge impact on the productivity of regular brainstorming sessions.
We explain how this challenge can be overcome with some simple techniques, and take part in the first Burst brainstorming session.
This short video shows how to use post-it notes, because... well some people struggle with that :)
Stick N 21332 Sticky Note 76x76mm Neon - Assorted Colour (Pack of 12) - around 7€
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Sharpie Permanent Markers, Fine Tip, Black, Box of 12 - around 10,5€
https://www.amazon.co.uk/Sharpie-Permanent-Markers-Fine-Black/dp/B000QW4W8I/ref=sr_1_2?s=officeproduct&ie=UTF8&qid=1534338258&sr=1-2&keywords=sharpies
We cover the principles behind how the brain works and why the process helps when solving challenges.
Burst brainstorm for finding a challenge we face either personally or professionally.
If you are not sure about your own challenge or want to use some inspiration, we are adding below a document from which you can pick up ideas or other people's challenges.
We create a sentence for our challenge by using specific and powerful "writing prompts".
This helps frame the challenge in such a way that it gets our brain excited when thinking of how to solve the problem.
If you are not sure about your own challenge or want to use some inspiration, we are adding below a document from which you can pick up ideas or other people's challenges.
Sentences that prompt thinking
How can I …………………………….......
What would happen if ……………....
What are the 10 best ………………...
What are the worst examples …….
Where do I want to go ……………....
What would make this amazing……
Apply the Burst brainstorming exercise to break down your challenges.
We are challenged to think of as many solutions as possible within 4 minutes. Quantity over quality.
We describe the concept of Performance Enhancing Strategies and how it can help the brain relax in between sessions of brainstorming
PES links https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c
4 short videos to help the brain think about something else for a little while keeping the energy necessary to brainwriting
https://vimeo.com/14077196 Jellyfish by Anthony Year
https://www.youtube.com/watch?v=G3ApQ2H6zFs State Street Global Advisor - by McCann New York
https://www.youtube.com/watch?v=tJJuhYKxwhQ Losing sight of shore by Sarah Moshman
https://www.youtube.com/watch?v=SsovD9IlT3U Under Armour - Rule Yourself campaign | USA Gym
PES links + resources https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c
How to push our mind and extract even more ideas and content by using time at our advantage and HITT (High Intensity Interval Training) adapted to the brain
PES links + resources https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c
Anchoring means picking one fix point around which our ideas can gravitate. A marketing persona can be such point, and the more we give details and paint a realistic picture of someone, the better we can generate ideas specifically for this person.
It can also become a problem and a cognitive bias when you want to think differently and expand your thinking - so choose your anchor well.
PES links + resources https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c
An introduction to the visual strategic matrix and how it works when it comes to brainstorming. This rapid presentation of a decision model gives us an overview of what to expect in the upcoming lessons of the course.
In life, it is rare to face a simple A or B decision, especially when it comes to our life, passions and future. In this part, we describe what we believe is the biggest problem with choice and why we are often paralyzed by indecision.
We explain why this occurs and how modern society is reinforcing the idea of simplified choices in life.
The solution to the problem with choosing and indecision is touched upon within this video. With a very simple experiment, we will see that our brain thinks relatively, not absolutely. This is a key concept we must understand in moving forward throughout the course.
We walk through, in detail, what a strategic matrix is and how it can be used to organize and compare the solutions to our challenges in relation to each other. We go through an example challenge with 6 solutions so we can really begin to understand exactly how the matrix works in real-time.
Quantity over quality is not just a little mantra we like to repeat, it is actually a proven hack to reach perfection faster
Article on that topic
https://medium.com/startup-leadership/the-best-way-to-learn-something-make-a-lot-of-pots-7f4aa97e1d3a
We look in more detail at the factors that will affect the impact and costs of the solutions we came up with for our challenges. Not all costs are financial-based so we will look at the different areas that need to be considered when placing solutions on the matrix.
Using a blackboard and post-its to arrange ideas in a decision-making matrix and pick up the most impactful ones
Introduction to RealTimeBoard (now MIRO) - a simple post-it note style application that takes strategic matrix's digital.
Find it at www.realtimeboard.com // https://miro.com/
In this video we look at RealTimeBoard (now MIRO) to get our strategic matrix digitalized and shareable with other collaborators.
We go through a real time example, brainstorming one challenge in particular so we can get an idea of how RealTimeBoard works. This also builds upon the foundations of previous videos regarding the cost and impact with our own solutions to challenges.
https://miro.com/
A recap of what we have learned over the previous lessons. By this stage, the brainstorming technique should feel a little more natural and every time we practice it - our confidence in the solutions grows.
Choosing is hard because our brains need a little trick to become effective - these are the conclusions of the seminal research of Sheena Iyengar on what makes choice faster and easier.
TED Talk: https://www.ted.com/talks/sheena_iyengar_how_to_make_choosing_easier
Book the Art of Choosing: https://www.amazon.com/Art-Choosing-Sheena-Iyengar/dp/0446504114
Thinking templates - 20 different exercises and prompts to run your next practice of the brainwriting and decision-matrix.
A series of tools we describe to enhance performance and go farther
Evernote - used to digitalise ideas and keep track of them - evernote.com
Miro.com (former Realtimeboard) - https://miro.com/
Board of innovation - https://www.boardofinnovation.com/
Hyper Island toolbox - https://toolbox.hyperisland.com/
Book: 6 thinking Hats - Edward De Bono https://www.amazon.com/s?k=6+thinking+hats&i=stripbooks-intl-ship&crid=18LGNJAX4RBKT&sprefix=6+think%2Cstripbooks-intl-ship%2C234&ref=nb_sb_ss_i_1_7
All resources can be found here https://www.notion.so/75percent/Resources-course-public-b1725bde7fff4b74883734b3d0797a6c
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Reviews summary
Practical brainstorming & decision techniques
Generally appreciated for being concise.
Increased confidence in idea generation.
Techniques are clear and easy to follow.
Provides immediately usable techniques.
Activities
Review 'The Art of Choosing' by Sheena Iyengar
Show steps
Understand the psychology of choice to improve decision-making skills.
View
The Authenticity Complex
on Amazon
Show steps
-
Obtain a copy of 'The Art of Choosing'.
-
Read the book, taking notes on key concepts.
-
Reflect on how the concepts relate to the course.
-
Summarize the book's main points.
Review brainstorming techniques
Show steps
Refresh your understanding of brainstorming techniques to prepare for the course's focus on fast ideation.
Show steps
-
Research different brainstorming methods.
-
Summarize the pros and cons of each method.
-
Identify which methods you find most effective.
Apply brainstorming to a personal challenge
Show steps
Practice the course's techniques by applying them to a real-world challenge you're facing.
Show steps
-
Identify a personal or professional challenge.
-
Use the 'flow' technique to generate ideas.
-
Classify ideas using the impact/cost matrix.
-
Reflect on the effectiveness of the process.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice brainstorming with a peer
Show steps
Reinforce your skills by practicing brainstorming and decision-making with a classmate.
Show steps
-
Find a peer from the course to collaborate with.
-
Choose a challenge to brainstorm together.
-
Apply the course's techniques to generate ideas.
-
Evaluate the ideas using the strategic matrix.
Create a visual guide to the strategic matrix
Show steps
Solidify your understanding of the strategic matrix by creating a visual guide for others.
Show steps
-
Review the course material on the matrix.
-
Design a visually appealing guide.
-
Include examples of how to use the matrix.
-
Share the guide with other students.
Read 'Six Thinking Hats' by Edward de Bono
Show steps
Expand your understanding of thinking frameworks to improve brainstorming sessions.
View
Six Thinking Hats for Schools and Families
on Amazon
Show steps
-
Obtain a copy of 'Six Thinking Hats'.
-
Read the book, focusing on the different hats.
-
Consider how to apply the hats to brainstorming.
-
Reflect on the benefits of parallel thinking.
Develop a brainstorming template for a specific industry
Show steps
Apply the course's techniques to a specific industry to create a tailored brainstorming template.
Show steps
-
Choose an industry to focus on.
-
Research common challenges in that industry.
-
Develop a brainstorming template using course techniques.
-
Test the template with industry professionals.
Review 'The Art of Choosing' by Sheena Iyengar
Show steps
Understand the psychology of choice to improve decision-making skills.
View
The Authenticity Complex
on Amazon
Show steps
- Obtain a copy of 'The Art of Choosing'.
- Read the book, taking notes on key concepts.
- Reflect on how the concepts relate to the course.
- Summarize the book's main points.
Review brainstorming techniques
Show steps
Refresh your understanding of brainstorming techniques to prepare for the course's focus on fast ideation.
Show steps
- Research different brainstorming methods.
- Summarize the pros and cons of each method.
- Identify which methods you find most effective.
Apply brainstorming to a personal challenge
Show steps
Practice the course's techniques by applying them to a real-world challenge you're facing.
Show steps
- Identify a personal or professional challenge.
- Use the 'flow' technique to generate ideas.
- Classify ideas using the impact/cost matrix.
- Reflect on the effectiveness of the process.
Practice brainstorming with a peer
Show steps
Reinforce your skills by practicing brainstorming and decision-making with a classmate.
Show steps
- Find a peer from the course to collaborate with.
- Choose a challenge to brainstorm together.
- Apply the course's techniques to generate ideas.
- Evaluate the ideas using the strategic matrix.
Create a visual guide to the strategic matrix
Show steps
Solidify your understanding of the strategic matrix by creating a visual guide for others.
Show steps
- Review the course material on the matrix.
- Design a visually appealing guide.
- Include examples of how to use the matrix.
- Share the guide with other students.
Read 'Six Thinking Hats' by Edward de Bono
Show steps
Expand your understanding of thinking frameworks to improve brainstorming sessions.
View
Six Thinking Hats for Schools and Families
on Amazon
Show steps
- Obtain a copy of 'Six Thinking Hats'.
- Read the book, focusing on the different hats.
- Consider how to apply the hats to brainstorming.
- Reflect on the benefits of parallel thinking.
Develop a brainstorming template for a specific industry
Show steps
Apply the course's techniques to a specific industry to create a tailored brainstorming template.
Show steps
- Choose an industry to focus on.
- Research common challenges in that industry.
- Develop a brainstorming template using course techniques.
- Test the template with industry professionals.
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