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Hilary Collins,
Adrian Thomas,
Peter Sharp,
and
Sue Curd
Topics Covered
- What the digital economy means for the function of marketing
- What market segmentation is and why market segmentation matters
- The link between business strategy and marketing
- The process of segmentation, targeting and positioning
- Ethical issues in market segmentation
- The explosion of information and data in the digital age
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Argues that the digital economy is creating a new era of economic growth and opportunity. It provides a vision for how we can use digital technologies to create a more just and equitable world.
Explores the impact of digital technologies on the Fourth Industrial Revolution. It argues that we are entering a new era of economic growth and prosperity, but that we need to be prepared for the challenges that come with it.
Explores the challenges that large companies face when trying to innovate. It provides a framework for understanding how companies can avoid the innovator's dilemma and stay ahead of the competition.
Explores the rise of platform businesses and their impact on the economy. It provides a framework for understanding how platform businesses work and how to profit from them.
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Explores the impact of big data on the economy and society. It provides a comprehensive overview of the technologies and techniques used to analyze big data.
Provides a comprehensive overview of artificial intelligence. It covers the history, the different types of AI, and the potential impact of AI on society.
Explores the impact of blockchain technology on the economy and society. It provides a comprehensive overview of the technology and its potential applications.
Explores the impact of the attention economy on the economy and society. It provides a framework for understanding how to capture and keep attention in a world where there is constantly more information and content available.
Provides a framework for understanding how to create and sustain successful growth. It must-read for anyone who wants to start or grow a business.
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Provides a step-by-step guide to building a successful startup. It must-read for anyone who wants to start their own business.
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Provides a practical guide to getting customers for your startup. It must-read for anyone who wants to start a business.
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Provides a comprehensive overview of business fundamentals. It great resource for anyone who wants to learn about business.
Provides a comprehensive overview of the digital economy. It covers topics such as the impact of digital technologies on productivity, innovation, and economic growth.
Provides a step-by-step guide to conducting market segmentation analysis. It covers everything from identifying segmentation variables to developing and implementing segmentation strategies. It valuable resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
Provides a simplified and easy-to-understand guide to market segmentation. It great resource for marketers who are new to the concept of market segmentation or who want a quick overview of the topic.
Provides an in-depth look at advanced market segmentation techniques. It covers everything from the latest research on segmentation to the latest trends in segmentation software. It valuable resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
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Provides a comprehensive overview of market segmentation and positioning. It covers everything from the basics of market segmentation to the latest trends in positioning. It great resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
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Provides a comprehensive overview of targeting and segmentation strategies in marketing. It covers everything from the basics of market segmentation to the latest trends in targeting. It great resource for marketers who want to learn more about how to segment their markets and target their marketing campaigns more effectively.
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Provides a practical guide to customer segmentation and clustering using R. It covers everything from the basics of data analysis to the latest techniques in customer segmentation. It valuable resource for marketers who want to learn more about how to use R to segment their markets and target their marketing campaigns more effectively.
Provides a comprehensive overview of the digital economy, covering topics such as the impact of digital technologies on productivity, innovation, and economic growth. It is an essential read for anyone who wants to understand the future of the economy.
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