Content Marketing
ROI
Content marketing campaigns with blogs, videos, and podcasts can help you connect with your audience in a meaningful way—but proving the ROI of such endeavors is one of the toughest challenges facing marketers today. In this course, learn how to move beyond vanity metrics such as likes and page views to definitively prove how content marketing affects your bottom line. Brian Honigman highlights the major challenges to measuring the value of content marketing, and explains how to set up the right metrics and content formats for your reporting system. He also explains how to use this information to produce actionable insights and drive continuous improvement for your business.
Contents:
- Introduction
- 1. Why Measure
- 2. Create a Campaign
- 3. Choose Content Format and Channel
- 4. Pair Metrics
- 5. Set Up a Reporting System
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 2m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Brian Honigman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Content Marketing Return on Investment Analysis |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Content Marketing Designer $43k
Junior Content Marketing $47k
Manager of Content Marketing $60k
Content, Community & Marketing $61k
Designer | Content Marketing $62k
Manager Content Marketing $64k
Marketing and Content Specialist $71k
Marketing Content Analyst $74k
Marketing and Content Manager $80k
Manager, Marketing Content $83k
Marketing Manager, Content $98k
Marketing Content Editor $100k
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 2m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Brian Honigman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Content Marketing Return on Investment Analysis |
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