Brand and Marketing Integration
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media, and event marketing, for example—are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.
Contents:
- Introduction
- 1. Integration Fundamentals
- 2. Vertical Integration
- 3. Horizontal Integration
- 4. External Integration
- 5. Internal Integration
- 6. Integration Process
- Conclusion
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| Rating | Not enough ratings |
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| Length | 1h 4m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Dina Shapiro |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Digital Marketing Brand Management |
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 4m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Dina Shapiro |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Digital Marketing Brand Management |
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