Selling Strategies that Boost Customer Acquisition

Entrepreneurs have more ways than ever to sell products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. This course delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business. Tips for connecting your selling strategies to your marketing strategy and incorporating selling models into your company financials are also covered.

Contents:

• Introduction
• 1. Selling Strategies Explained
• 2. Multichannel Selling Overview
• 3. Create Your Selling Strategy Framework
• 4. Direct and Indirect Selling Models
• 5. Build Your Selling Strategy