A typeface is the tone of voice in which the mind's ear hears your written message. In this course, Advanced Typography, you will learn to master typography and fonts. First, you will learn about the formats and structure of fonts, including font licensing. Next, you will discover how to find any character, symbol, or glyph in a font, and even learn where to turn to add your own font or to fix errors or stylistic discrepancies in fonts you want to use. Then, you will explore how to identify typefaces with more specificity than just Serif or Sans Serif. Then, you will learn about Font Families and Superfamilies, strategies and sample combinations for choosing complementary typefaces and families for legibility, typographic contrast, mood, and proportions. Finally, you will see the best practices for onscreen typography including tools and scripts you can add to your website or WordPress blog to make your online text beautiful. By the end of this course, you will have a much better grasp on the uses of typography and fonts.