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GenAI in Social Media Marketing

Anke Audenaert

In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.

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What's inside

Syllabus

GenAI in Social Media Marketing

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces learners to generative AI and its applications in business, social media enhancement, and content creation

Provides hands-on experience with Meta's AI tools, which are widely used in the industry

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in GenAI in Social Media Marketing with these activities:

Review Generative AI Concepts Tutorial

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Familiarize yourself with fundamental concepts of generative AI to build a solid foundation for the course.

Browse courses on Generative AI

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Find and enroll in an introductory tutorial on Generative AI.
Follow the tutorial and complete all the exercises.
Take notes and record any questions you may have.

Review key concepts in social media strategy

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Reviewing these core concepts will reinforce your foundational understanding and enhance your learning throughout the course.

Browse courses on Social Media Strategy

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Reread course materials from previous classes or online resources on social media strategy.
Take practice quizzes or review flashcards to test your understanding

Collaborative Brainstorming Session on Generative AI

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Engage with peers to exchange ideas, explore innovative applications, and enhance your understanding of generative AI.

Browse courses on Generative AI

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Form a study group or connect with classmates.
Organize a virtual or in-person brainstorming session.
Discuss different use cases and applications of generative AI.
Share insights and learn from each other's perspectives.

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Create a Social Media Strategy Using Generative AI

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Apply your understanding of generative AI to develop a comprehensive social media strategy.

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Identify your target audience and define your social media goals.
Brainstorm ways to utilize generative AI to enhance your content.
Experiment with different tools to create high-quality content.
Outline a plan for monitoring and evaluating your strategy.

Practice Using Meta's Generative AI Tools

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Gain hands-on experience using Meta's AI tools to enhance your social media content creation.

Browse courses on Generative AI Applications

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Access Meta's AI tools through their platform or APIs.
Experiment with different prompts and parameters to generate content.
Evaluate the output and make adjustments to your prompts.

Create social media content using AI tools

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Experimenting with AI tools to create social media content will give you practical experience and help you develop your creativity.

Browse courses on Social Media Content Creation

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Choose a topic or theme for your social media content.
Use Meta's AI tools to generate文案, images, or other content.
Craft and refine your content to align with your target audience.

Explore Advanced Generative AI Techniques

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Expand your knowledge by exploring advanced generative AI techniques and applications.

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Enroll in a course or tutorial on advanced generative AI.
Study different models and algorithms used in generative AI.
Implement and experiment with advanced techniques.
Apply your learnings to real-world projects.

Develop a social media campaign using AI

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By applying the concepts from the course to a real-world project, you will gain a deeper understanding and practical experience in social media marketing using AI.

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