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GenAI in Social Media Marketing

Anke Audenaert

In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.

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What's inside

Syllabus

GenAI in Social Media Marketing
In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces learners to generative AI and its applications in business, social media enhancement, and content creation
Provides hands-on experience with Meta's AI tools, which are widely used in the industry

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in GenAI in Social Media Marketing with these activities:
Review Generative AI Concepts Tutorial
Familiarize yourself with fundamental concepts of generative AI to build a solid foundation for the course.
Browse courses on Generative AI
Show steps
  • Find and enroll in an introductory tutorial on Generative AI.
  • Follow the tutorial and complete all the exercises.
  • Take notes and record any questions you may have.
Review key concepts in social media strategy
Reviewing these core concepts will reinforce your foundational understanding and enhance your learning throughout the course.
Browse courses on Social Media Strategy
Show steps
  • Reread course materials from previous classes or online resources on social media strategy.
  • Take practice quizzes or review flashcards to test your understanding
Collaborative Brainstorming Session on Generative AI
Engage with peers to exchange ideas, explore innovative applications, and enhance your understanding of generative AI.
Browse courses on Generative AI
Show steps
  • Form a study group or connect with classmates.
  • Organize a virtual or in-person brainstorming session.
  • Discuss different use cases and applications of generative AI.
  • Share insights and learn from each other's perspectives.
Six other activities
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Create a Social Media Strategy Using Generative AI
Apply your understanding of generative AI to develop a comprehensive social media strategy.
Browse courses on Social Media Strategy
Show steps
  • Identify your target audience and define your social media goals.
  • Brainstorm ways to utilize generative AI to enhance your content.
  • Experiment with different tools to create high-quality content.
  • Outline a plan for monitoring and evaluating your strategy.
Practice Using Meta's Generative AI Tools
Gain hands-on experience using Meta's AI tools to enhance your social media content creation.
Browse courses on Generative AI Applications
Show steps
  • Access Meta's AI tools through their platform or APIs.
  • Experiment with different prompts and parameters to generate content.
  • Evaluate the output and make adjustments to your prompts.
Create social media content using AI tools
Experimenting with AI tools to create social media content will give you practical experience and help you develop your creativity.
Browse courses on Social Media Content Creation
Show steps
  • Choose a topic or theme for your social media content.
  • Use Meta's AI tools to generate文案, images, or other content.
  • Craft and refine your content to align with your target audience.
Explore Advanced Generative AI Techniques
Expand your knowledge by exploring advanced generative AI techniques and applications.
Browse courses on Natural Language Processing
Show steps
  • Enroll in a course or tutorial on advanced generative AI.
  • Study different models and algorithms used in generative AI.
  • Implement and experiment with advanced techniques.
  • Apply your learnings to real-world projects.
Develop a social media campaign using AI
By applying the concepts from the course to a real-world project, you will gain a deeper understanding and practical experience in social media marketing using AI.
Browse courses on Campaign Strategy
Show steps
  • Define your campaign goals and target audience.
  • Develop a content strategy and use AI tools to enhance your content.
  • Track and analyze campaign results to measure success.
Mentor junior marketers or students interested in social media marketing
By sharing your knowledge and experience with others, you will reinforce your understanding and gain a fresh perspective on the subject matter.
Browse courses on Knowledge Sharing
Show steps
  • Identify opportunities to mentor through volunteering, teaching, or online platforms.
  • Provide guidance, support, and feedback to mentees.

Career center

Learners who complete GenAI in Social Media Marketing will develop knowledge and skills that may be useful to these careers:

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Course image
Effort
1 week of study, 3-4 hours
Level
Introductory
Via
Coursera
Institution
Meta
Instructor
Anke Audenaert
Session
August 12, 2024 - August 26, 2024
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова magyar nyelv Bahasa Indonesia ไทย қазақша اُردُو, فارسی বাংলা tiếng Việt پښتو آذربایجان دیلی
Good to know
Introduces learners to generative AI and its applications in business, social media enhancement, and content creation
Provides hands-on experience with Meta's AI tools, which are widely used in the industry
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