Цифровая трансформация from Coursera

Цифровая трансформация — это популярная на сегодняшний день тема. Но что это такое и почему она важна для компаний? В этом курсе, разработанном и курируемом ведущими преподавателями Дарденской школы бизнеса при Виргинском университете и экспертами в области глобального управления компании Boston Consulting Group, мы поговорим о цифровой трансформации с двух точек зрения. Сначала мы обсудим темп изменений и насущные потребности, которые он создает для бизнеса. После этого мы рассмотрим контекст трансформации и поговорим о том, как добиться успеха в цифровую эпоху. Затем мы рассмотрим фирменную модель BCG. Она поможет определить ключевые области цифровизации, включая стратегию, основные процессы и технологии.

По окончании этого курса вы сможете:

– давать определение экономике инноваций, технологическим изменениям и подрывам рынка

– оценивать плюсы и минусы современных цифровых технологий, способствующих развитию

– выполнять цифровую трансформацию своей организации на основе модели BCG

What's inside

Syllabus

Как технологии меняют бизнес

Технологии развиваются с экспоненциальной скоростью. Чтобы получить конкурентные преимущества, организации вынуждены перестраивать свои цепочки создания ценности. На этой неделе мы обсудим три фундаментальных закона обработки, передачи и хранения цифровой информации. Затем мы посмотрим, как экспоненциальные темпы технологических изменений стимулируют изменения в отрасли. Также руководители Pitney Bowes расскажут вам о текущем процессе адаптации и трансформации их компании.

Механика подрывов

История полна примеров подрывов рынка. Проанализировав их, мы сможем добиться успеха в цифровую эпоху. На этой неделе мы рассмотрим основы цифровой трансформации и природу жизненного цикла конкурентоспособности. Мы поговорим об экономике инноваций и технологических изменениях. Наконец, мы рассмотрим особенности компаний-старожилов и экономику инноваций через призму цифровой трансформации.

Цифровые тенденции прошлого и будущего

Цифровая трансформация меняет структуру всех отраслей. На этой неделе мы рассмотрим ключевые движущие факторы цифровой трансформации, возможности, которые они предоставили, и проблемы, которые они создают. Затем мы поговорим о новых тенденциях и технологиях, которые, возможно, увидим в будущем и которые уже наблюдаем на практике.

Путь к цифровой трансформации

На четвертой неделе мы рассмотрим методы цифровой трансформации. Для перехода от устаревших бизнес-процессов к цифровому бизнесу мы будем использовать собственную стратегическую модель BCG. Мы рассмотрим фундаментальную двойственность модели и различные инструменты цифровой трансформации.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Изучает жизненный цикл отраслевой конкуренции, что является стандартной темой для бизнес-курсов и соответствующей для профессионального развития и личностного роста

Отмечает экспоненциальный рост технологии обработки, хранения и передачи информации

Освещает основы цифровой трансформации, что полезно для профессионального развития и личностного роста

Охватывает ключевые движущие факторы цифровой трансформации, что является популярной темой в отрасли

Помогает решать трудности по адаптации и трансформации компании, как в случае с компанией Pitney Bowes

Reviews summary

Excellent and engaging digital transformation course

The Цифровая трансформация course has earned high praise from students who have found it engaging, challenging, and highly relevant to current business needs. Students particularly value the course's focus on the latest digital trends and technologies, as well as its practical approach to implementing digital transformation within organizations. This course provides a comprehensive overview of digital transformation, covering topics such as the economics of innovation, technological change, market disruption, and digital strategy. Students will also learn how to use the BCG Digital Transformation Framework to assess their organization's digital maturity and develop a roadmap for digital transformation.

This course is both challenging and rewarding.

"The course is certainly challenging, but it's also very rewarding."

The instructors are excellent.

"The instructors are excellent and very knowledgeable about the subject matter."

This course is well-organized and engaging.

"This course has been well-structured and engaging."

This course is relevant and practical.

"The course is very relevant to the current needs of businesses and provides a practical approach to digital transformation."

Career center

Learners who complete Цифровая трансформация will develop knowledge and skills that may be useful to these careers:

Digital Transformation Manager

A Digital Transformation Manager works to create and implement digital transformation in their organization. Based on the course description, this course may help future Digital Transformation Managers understand the motivation and process for transitioning to a digitally transformed organization.

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Chief Technology Officer

A Chief Technology Officer (CTO) is responsible for overseeing digital technologies in an organization. CTOs ensure that systems used by employees and customers are efficient and updated. Those who take the Digital Transformation course may be able to learn about the latest digital technologies to make informed decisions and better serve their organizations as CTOs.

See salaries and explore the career path for Chief Technology Officer

Chief Digital Officer

A Chief Digital Officer (CDO) is responsible for implementing technology-related strategies to help their organization digitally transform. This course can help build a foundation for a future CDO by providing insights into the reasons and methods of digital transformation.

See salaries and explore the career path for Chief Digital Officer

Digital Strategy Consultant

Digital Strategy Consultants help organizations develop and implement their digital strategies. They work with clients to identify opportunities for growth and innovation via digital technologies. This course may give future Digital Strategy Consultants insights into the motivations, processes, and tools for transitioning to a digitally transformed organization.

See salaries and explore the career path for Digital Strategy Consultant

Digital Transformation Consultant

Digital Transformation Consultants help organizations with their digital transformation efforts. This course may be useful for those who wish to specialize in digital transformation by providing insights into the motivations, processes, and tools for transitioning to a digitally transformed organization.

See salaries and explore the career path for Digital Transformation Consultant

Digital Marketing Manager

Digital Marketing Managers work to plan, implement, and measure digital marketing campaigns. They use digital technologies to engage customers and help their organization reach its marketing goals. This course may help future Digital Marketing Managers by teaching them about new digital technologies and their applications.

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Chief Information Officer

A Chief Information Officer (CIO) is responsible for managing an organization's IT systems. This course may be useful for future CIOs by providing insights into new digital technologies and strategies for digital transformation.

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Software Engineer

Software Engineers design, develop, and maintain software systems. They use the latest technologies to create solutions to meet business needs. The Digital Transformation course may help future Software Engineers by introducing them to the latest digital technologies.

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Technology Evangelist

Technology Evangelists promote new technologies and products to a target audience. They are responsible for educating customers and building excitement for new developments. By taking this course, future Technology Evangelists may be able to better understand the technologies they promote.

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Innovation Manager

Innovation Managers help their organizations improve or introduce new products, processes, or ideas. An Innovation Manager may find value in the Digital Transformation course by learning about the impact of digital technologies on industries and markets.

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Product Manager

Product Managers are responsible for a product's development from inception to market launch and after. The Digital Transformation course may interest people who are interested in becoming Product Managers by teaching them about the impact of digital technologies on industries and markets.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their organization. They work closely with customers to identify their needs and create solutions. The Digital Transformation course may be useful for future Business Development Managers by teaching them about the impact of digital technologies on industries and markets.

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IT Director

IT Directors manage an organization's IT operations. They are familiar with a variety of computer systems and make decisions about which systems an organization should use. This course may help future IT Directors by providing insights into new digital technologies.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help organizations better understand their customers and make more informed decisions. This course may be useful for future Data Analysts by helping them better understand the impact of digital technologies on industries and markets.

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Business Analyst

Business Analysts analyze financial data and identify ways to improve their organization's efficiency. Those who wish to become Business Analysts may want to take this course to learn about the impact of digital technologies on industries and markets.

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