Create a Go-To-Market Plan
When you launch a new product or enter a new market, it's crucial to have both a roadmap that sets you up for success and the means to track the growth of your program. In this course, discover how to build and develop a go-to-market (GTM) plan for your next product or service. Join renowned marketing author Deirdre Breakenridge as she takes you through the steps needed to bring your product or service to the world. Deirdre helps you discern whether you need a GTM plan, and shows how to build a product strategy that's tailored to the market and customer base you aim to reach. She shares methods for pricing and promotion, and explains how to drive better channel performance, evaluate KPIs and metrics, align your team for launch, and more.
Contents:
- Introduction
- 1. Building Your Go-to-Market (GTM) Plan Foundation
- 2. Developing a Product Strategy
- 3. Setting Up Your Channel Strategy
- 4. Identifying Your Market Strategy
- 5. Creating an Evaluation Strategy
- Conclusion
Get a Reminder
Rating | Not enough ratings |
---|---|
Length | 1h 36m |
Starts | On Demand (Start anytime) |
Cost | $29/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Deirdre Breakenridge |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Enterprise Marketing Product Management Go-to-market Strategy |
Get a Reminder
Similar Courses
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Payment Plan Trainer $40k
Retirement Plan Processor $41k
Health Plan Advisor 2 $54k
Plan Representative $54k
Profit Plan Specialist $59k
Plan Review Specialist $60k
Plan Builder $61k
Zoning Plan Review $71k
Plan Administrator 3 $71k
Assistant Plan Analyst $83k
Market Intelligence - Sales and GTM Strategy Manager $85k
Global Retail GTM / Head of Sales,India Manager $134k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
Rating | Not enough ratings |
---|---|
Length | 1h 36m |
Starts | On Demand (Start anytime) |
Cost | $29/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Deirdre Breakenridge |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business |
Tags | Marketing Enterprise Marketing Product Management Go-to-market Strategy |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course