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Marketing digital para E-commerce

Martín Ramos Monso

El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados.

El objetivo del curso es brindarte las nociones básicas para armar una estrategia digital que puedas aplicar a tu proyecto, para hacerlo crecer y se pueda mantener en el tiempo.

Read more

El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados.

El objetivo del curso es brindarte las nociones básicas para armar una estrategia digital que puedas aplicar a tu proyecto, para hacerlo crecer y se pueda mantener en el tiempo.

Luego de aprobado el curso tendrás una noción más clara sobre lo que implica el marketing digital y todas las oportunidades que nos brinda para llevar a cabo cualquier tipo de emprendimiento.

Asimismo, tendrás un conocimiento general sobre las principales herramientas que puedes utilizar para el crecimiento de tus proyectos.

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What's inside

Syllabus

Introducción al marketing digital
En esta semana, vamos a realizar una introducción general al marketing digital, qué es y para qué sirve, cuál es la situación de nuestro proyecto, cuáles son nuestros objetivos y quiénes son nuestros clientes. Esto nos permitirá conocer más de nuestro proyecto para luego poder enfocarlo en la estrategia adecuada.
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Los estudiantes que sean dueños de proyectos o negocios en línea se beneficiarían al tomar este curso para fortalecer su estrategia de marketing
Las personas interesadas en aprender sobre las estrategias de marketing digital para el comercio electrónico también se beneficiarían de este curso
Los estudiantes que deseen adquirir conocimientos básicos en marketing digital para aplicarlos a sus proyectos a fin de hacerlos crecer y mantenerlos a lo largo del tiempo

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing digital para E-commerce with these activities:
Conecta con un profesional de marketing digital para obtener orientacion
Amplia tus conocimientos y red conectando con un profesional de marketing digital para obtener orientacion.
Browse courses on Marketing Digital
Show steps
  • Identifica a un profesional de marketing digital que te interese
  • Contactalo y presentate
  • Programa una llamada o reunion para discutir tus objetivos
Sigue un tutorial sobre como usar una herramienta de marketing digital
Familiarizate con una herramienta de marketing digital siguiendo un tutorial.
Show steps
  • Selecciona una herramienta de marketing digital para aprender
  • Encuentra un tutorial sobre como usar la herramienta
  • Sigue el tutorial y completa los ejercicios
Crea un plan de marketing digital para un producto o servicio
Crea un plan de marketing digital para poner en practica los conceptos aprendidos en el curso.
Show steps
  • Define tus objetivos de marketing
  • Investiga tu publico objetivo
  • Selecciona los canales de marketing adecuados
  • Crea un presupuesto de marketing
  • Implementa y monitoriza tu plan de marketing
Show all three activities

Career center

Learners who complete Marketing digital para E-commerce will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Managers develop, execute, and manage marketing campaigns that promote a company's products or services through digital channels. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective digital marketing campaigns.
See salaries and explore the career path for Digital Marketing Manager
E-commerce Manager
E-commerce Managers are responsible for the planning, implementation, and management of an organization's e-commerce operations. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and implementation of effective e-commerce strategies.
See salaries and explore the career path for E-commerce Manager
Social Media Manager
Social Media Managers are responsible for developing, executing, and managing social media campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective social media campaigns.
See salaries and explore the career path for Social Media Manager
Content Marketing Manager
Content Marketing Managers are responsible for developing, executing, and managing content marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective content marketing campaigns.
See salaries and explore the career path for Content Marketing Manager
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialists are responsible for optimizing websites and other online content to improve their visibility and ranking in search engine results pages (SERPs). This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and implementation of effective SEO strategies.
See salaries and explore the career path for Search Engine Optimization (SEO) Specialist
Email Marketing Specialist
Email Marketing Specialists are responsible for developing, executing, and managing email marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective email marketing campaigns.
See salaries and explore the career path for Email Marketing Specialist
Affiliate Marketing Manager
Affiliate Marketing Managers are responsible for developing, executing, and managing affiliate marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective affiliate marketing campaigns.
See salaries and explore the career path for Affiliate Marketing Manager
Mobile Marketing Manager
Mobile Marketing Managers are responsible for developing, executing, and managing mobile marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective mobile marketing campaigns.
See salaries and explore the career path for Mobile Marketing Manager
Video Marketing Manager
Video Marketing Managers are responsible for developing, executing, and managing video marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective video marketing campaigns.
See salaries and explore the career path for Video Marketing Manager
Influencer Marketing Manager
Influencer Marketing Managers are responsible for developing, executing, and managing influencer marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective influencer marketing campaigns.
See salaries and explore the career path for Influencer Marketing Manager
Performance Marketing Manager
Performance Marketing Managers are responsible for developing, executing, and managing performance marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective performance marketing campaigns.
See salaries and explore the career path for Performance Marketing Manager
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data to measure the effectiveness of marketing campaigns and make recommendations for improvement. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the collection, analysis, and interpretation of marketing data.
See salaries and explore the career path for Marketing Analyst
Digital Strategist
Digital Strategists are responsible for developing and executing digital marketing strategies that align with a company's overall business objectives. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective digital marketing strategies.
See salaries and explore the career path for Digital Strategist
Chief Marketing Officer (CMO)
Chief Marketing Officers (CMOs) are responsible for the overall marketing strategy and execution for a company. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective marketing strategies at the executive level.
See salaries and explore the career path for Chief Marketing Officer (CMO)
E-commerce Consultant
E-commerce Consultants are responsible for providing advice and guidance to businesses on how to improve their e-commerce operations. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective e-commerce strategies for clients.
See salaries and explore the career path for E-commerce Consultant

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing digital para E-commerce.
Principles of Marketing
Save
Este libro proporciona una base sólida en los principios fundamentales del marketing, que son esenciales para comprender y aplicar las estrategias de marketing digital.
Principles of Marketing
Paperback
Check
Principles of Marketing
Kindle Edition
Check
Cover image
Facebook Marketing
Save
A comprehensive guide to e-commerce marketing, covering everything from strategy to execution. It valuable resource for anyone looking to learn more about this topic.
(English) Facebook Marketing: An Hour a Day
Paperback
$$
(English) Facebook Marketing: An Hour a Day
Paperback
$$
(English) Facebook Marketing: An Hour a Day
Kindle Edition
$$
Cover image
Digital Marketing For Dummies
Save
Este libro ofrece una introducción accesible a los conceptos y técnicas básicas del marketing digital, lo que lo convierte en un recurso valioso para principiantes.
(English) Digital Marketing For Dummies (For Dummies...
Paperback
$$
(Deutsch) Digitales Marketing für Dummies (German Edition)
Kindle Edition
$$
(English) DIGITAL MARKETING FOR DUMMIES
Paperback
$$
Cover image
Epic Content Marketing, Second Edition: Break...
Save
Este libro proporciona estrategias y tácticas para crear y distribuir contenido valioso que atraiga y convierta clientes.
(English) Epic Content Marketing, Second Edition: Break...
Hardcover
$$
(English) Epic Content Marketing, Second Edition: Break...
Kindle Edition
$$
Cover image
Web Analytics 2.0
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Este libro es una guía esencial para principiantes sobre Google Analytics, una herramienta crucial para medir el tráfico y el rendimiento del sitio web.
(English) Web Analytics 2.0: The Art of Online Accountability...
Paperback
$$
(English) Web Analytics 2.0: The Art of Online Accountability...
Kindle Edition
$$
Cover image
Inbound Marketing, Revised and Updated
Save
Este libro explora las técnicas de inbound marketing, que se centran en atraer y convertir clientes potenciales mediante contenido valioso.
(English) Inbound Marketing, Revised and Updated: Attract,...
Paperback
$$
(English) Inbound Marketing, Revised and Updated: Attract,...
Kindle Edition
$$
Cover image
Cryptocurrency Mining For Dummies
Save
A comprehensive guide to SEO, covering everything from keyword research to link building. It valuable resource for anyone looking to improve their website's search engine ranking.
Cryptocurrency Mining For Dummies
Paperback
Check
Cryptocurrency Mining For Dummies
Kindle Edition
Check
Cover image
Nonprofit Management All-in-One For Dummies
Save
A comprehensive guide to social media marketing, covering everything from creating a social media strategy to managing your social media presence.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$
Cover image
Web Marketing All-in-One For Dummies
Save
A practical guide to email marketing, covering everything from building an email list to creating effective email campaigns.
(English) Web Marketing All-In-One for Dummies
Paperback
$$
(English) Web Marketing All-in-One Desk Reference For Dummies
Paperback
$
(English) Web Marketing All-in-One for Dummies
Paperback
$$
Cover image
Landing Page Optimization
Save
A practical guide to conversion rate optimization, covering everything from identifying your website's conversion barriers to testing different conversion optimization strategies.
(English) Landing Page Optimization: The Definitive Guide to...
Paperback
$$
(English) Landing Page Optimization: The Definitive Guide to...
Kindle Edition
$$
Cover image
Three Clicks Away
Save
A practical guide to e-commerce law, covering everything from understanding your legal obligations to protecting your intellectual property.
(English) Three Clicks Away: Advice from the Trenches of...
Hardcover
$$

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Effort
4 horas aproximadamente.
Level
Introductory
Via
Coursera
Institution
Universidad de Palermo
Instructor
Martín Ramos Monso
Language
Español
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Los estudiantes que sean dueños de proyectos o negocios en línea se beneficiarían al tomar este curso para fortalecer su estrategia de marketing
Las personas interesadas en aprender sobre las estrategias de marketing digital para el comercio electrónico también se beneficiarían de este curso
Los estudiantes que deseen adquirir conocimientos básicos en marketing digital para aplicarlos a sus proyectos a fin de hacerlos crecer y mantenerlos a lo largo del tiempo
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