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Martín Ramos Monso
El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados.
Read more
El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados.
Read more
El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados.
El objetivo del curso es brindarte las nociones básicas para armar una estrategia digital que puedas aplicar a tu proyecto, para hacerlo crecer y se pueda mantener en el tiempo.
Luego de aprobado el curso tendrás una noción más clara sobre lo que implica el marketing digital y todas las oportunidades que nos brinda para llevar a cabo cualquier tipo de emprendimiento.
Asimismo, tendrás un conocimiento general sobre las principales herramientas que puedes utilizar para el crecimiento de tus proyectos.
Register for this course and see more details by visiting:
OpenCourser.com/course/nrve9a/marketing
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What's inside
Syllabus
Introducción al marketing digital
En esta semana, vamos a realizar una introducción general al marketing digital, qué es y para qué sirve, cuál es la situación de nuestro proyecto, cuáles son nuestros objetivos y quiénes son nuestros clientes. Esto nos permitirá conocer más de nuestro proyecto para luego poder enfocarlo en la estrategia adecuada.
Read more
Syllabus
Introducción al marketing digital
En esta semana, vamos a realizar una introducción general al marketing digital, qué es y para qué sirve, cuál es la situación de nuestro proyecto, cuáles son nuestros objetivos y quiénes son nuestros clientes. Esto nos permitirá conocer más de nuestro proyecto para luego poder enfocarlo en la estrategia adecuada.
Read more
Principales estrategias de marketing digital
En este módulo, conoceremos las principales estrategias de marketing digital utilizadas en el mundo que podremos aplicar a nuestros proyectos.
Creando nuestro plan de Marketing digital
Este módulo se centrará en la definición de nuestras estrategias y en la elaboración del plan de marketing digital.
Midiendo los resultados
En este módulo conoceremos las principales formas de medir los resultados de las estrategias ejecutadas, para producir reportes y, por sobre todo, aprender de la experiencia para realizar los ajustes que se requieran.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Los estudiantes que sean dueños de proyectos o negocios en línea se beneficiarían al tomar este curso para fortalecer su estrategia de marketing
Las personas interesadas en aprender sobre las estrategias de marketing digital para el comercio electrónico también se beneficiarían de este curso
Los estudiantes que deseen adquirir conocimientos básicos en marketing digital para aplicarlos a sus proyectos a fin de hacerlos crecer y mantenerlos a lo largo del tiempo
Save this course
Save Marketing digital para E-commerce to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing digital para E-commerce with these
activities:
Conecta con un profesional de marketing digital para obtener orientacion
Show steps
Amplia tus conocimientos y red conectando con un profesional de marketing digital para obtener orientacion.
Browse courses on
Marketing Digital
Show steps
-
Identifica a un profesional de marketing digital que te interese
-
Contactalo y presentate
-
Programa una llamada o reunion para discutir tus objetivos
Sigue un tutorial sobre como usar una herramienta de marketing digital
Show steps
Familiarizate con una herramienta de marketing digital siguiendo un tutorial.
Show steps
-
Selecciona una herramienta de marketing digital para aprender
-
Encuentra un tutorial sobre como usar la herramienta
-
Sigue el tutorial y completa los ejercicios
Crea un plan de marketing digital para un producto o servicio
Show steps
Crea un plan de marketing digital para poner en practica los conceptos aprendidos en el curso.
Show steps
-
Define tus objetivos de marketing
-
Investiga tu publico objetivo
-
Selecciona los canales de marketing adecuados
-
Crea un presupuesto de marketing
-
Implementa y monitoriza tu plan de marketing
Show all three activities
Conecta con un profesional de marketing digital para obtener orientacion
Show steps
Amplia tus conocimientos y red conectando con un profesional de marketing digital para obtener orientacion.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Identifica a un profesional de marketing digital que te interese
- Contactalo y presentate
- Programa una llamada o reunion para discutir tus objetivos
Sigue un tutorial sobre como usar una herramienta de marketing digital
Show steps
Familiarizate con una herramienta de marketing digital siguiendo un tutorial.
Show steps
Show steps
Show steps
- Selecciona una herramienta de marketing digital para aprender
- Encuentra un tutorial sobre como usar la herramienta
- Sigue el tutorial y completa los ejercicios
Crea un plan de marketing digital para un producto o servicio
Show steps
Crea un plan de marketing digital para poner en practica los conceptos aprendidos en el curso.
Show steps
Show steps
Show steps
- Define tus objetivos de marketing
- Investiga tu publico objetivo
- Selecciona los canales de marketing adecuados
- Crea un presupuesto de marketing
- Implementa y monitoriza tu plan de marketing
Show all three activities
Career center
Learners who complete Marketing digital para E-commerce will develop knowledge and skills
that may be useful to these careers:
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data to measure the effectiveness of marketing campaigns and make recommendations for improvement. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the collection, analysis, and interpretation of marketing data.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing, executing, and managing social media campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective social media campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers develop, execute, and manage marketing campaigns that promote a company's products or services through digital channels. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective digital marketing campaigns.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for the planning, implementation, and management of an organization's e-commerce operations. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and implementation of effective e-commerce strategies.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for developing, executing, and managing content marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective content marketing campaigns.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialists are responsible for optimizing websites and other online content to improve their visibility and ranking in search engine results pages (SERPs). This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and implementation of effective SEO strategies.
Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
Chief Marketing Officers (CMOs) are responsible for the overall marketing strategy and execution for a company. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective marketing strategies at the executive level.
Digital Strategist
Digital Strategist
Digital Strategists are responsible for developing and executing digital marketing strategies that align with a company's overall business objectives. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective digital marketing strategies.
Influencer Marketing Manager
Influencer Marketing Manager
Influencer Marketing Managers are responsible for developing, executing, and managing influencer marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective influencer marketing campaigns.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists are responsible for developing, executing, and managing email marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective email marketing campaigns.
Mobile Marketing Manager
Mobile Marketing Manager
Mobile Marketing Managers are responsible for developing, executing, and managing mobile marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective mobile marketing campaigns.
Affiliate Marketing Manager
Affiliate Marketing Manager
Affiliate Marketing Managers are responsible for developing, executing, and managing affiliate marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective affiliate marketing campaigns.
Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Managers are responsible for developing, executing, and managing performance marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective performance marketing campaigns.
Video Marketing Manager
Video Marketing Manager
Video Marketing Managers are responsible for developing, executing, and managing video marketing campaigns that promote a company's products or services. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective video marketing campaigns.
E-commerce Consultant
E-commerce Consultant
E-commerce Consultants are responsible for providing advice and guidance to businesses on how to improve their e-commerce operations. This course may be useful in providing a foundation in digital marketing concepts and strategies, which can be applied to the development and execution of effective e-commerce strategies for clients.
For more career information including salaries, visit:
OpenCourser.com/course/nrve9a/marketing
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing digital para E-commerce.
Este libro proporciona una base sólida en los principios fundamentales del marketing, que son esenciales para comprender y aplicar las estrategias de marketing digital.
Save
A comprehensive guide to e-commerce marketing, covering everything from strategy to execution. It valuable resource for anyone looking to learn more about this topic.
Este libro ofrece una introducción accesible a los conceptos y técnicas básicas del marketing digital, lo que lo convierte en un recurso valioso para principiantes.
Este libro proporciona estrategias y tácticas para crear y distribuir contenido valioso que atraiga y convierta clientes.
Save
Este libro es una guía esencial para principiantes sobre Google Analytics, una herramienta crucial para medir el tráfico y el rendimiento del sitio web.
Este libro explora las técnicas de inbound marketing, que se centran en atraer y convertir clientes potenciales mediante contenido valioso.
A comprehensive guide to SEO, covering everything from keyword research to link building. It valuable resource for anyone looking to improve their website's search engine ranking.
A comprehensive guide to social media marketing, covering everything from creating a social media strategy to managing your social media presence.
A practical guide to email marketing, covering everything from building an email list to creating effective email campaigns.
A practical guide to conversion rate optimization, covering everything from identifying your website's conversion barriers to testing different conversion optimization strategies.
Save
A practical guide to e-commerce law, covering everything from understanding your legal obligations to protecting your intellectual property.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/nrve9a/marketing
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Effort
4 horas aproximadamente.
Level
Introductory
Via
Coursera
Institution
Universidad de Palermo
Instructor
Martín Ramos Monso
Language
Español
Good to know
Los estudiantes que sean dueños de proyectos o negocios en línea se beneficiarían al tomar este curso para fortalecer su estrategia de marketing
Las personas interesadas en aprender sobre las estrategias de marketing digital para el comercio electrónico también se beneficiarían de este curso
Los estudiantes que deseen adquirir conocimientos básicos en marketing digital para aplicarlos a sus proyectos a fin de hacerlos crecer y mantenerlos a lo largo del tiempo
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