Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Heads up! This course may be archived and/or unavailable.

Check out three of our most popular digital marketing webinars and get instant insights and information about SEO, Adwords and mobile search.

Search Engine Marketing is an online SEM training course that covers today's best practices and strategies to improve performance in search engine result pages (SERPs) and pay-per-click advertising. Align your digital marketing strategy with search engine marketing techniques to accomplish business goals through both organic and paid website optimization.

Optimize your website and ads to outperform the competition. Drive traffic to your site by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimization.

Reach your site goals by combining strong search engine marketing practices with paid search strategies. This course will cover the basics of planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing. Manage and optimize your campaigns for improved performance and value-added content to be leveraged across all online channels. Measure the success of these techniques to evaluate what works best for website conversions.

Search Engine Marketing (SEM) is a part of the Digital Brand Management certificate series, which includes: