Стратегии коммуникации в виртуальную эпоху from Coursera

Коммуникация изменилась! Традиционные правила выступления и презентации, координации совещаний, влияния на людей, переговоров и продаж больше не применимы в мире Skype, мессенджеров, видео и телеконференций. В этом курсе представлен обзор нескольких концепций, каждая из которых может быть темой отдельного курса, и наша цель в том, чтобы дать вам инструменты, которые вы можете использовать и совершенствовать самостоятельно.

По окончании этого курса вы сможете:

• применять принципы и методы коммуникации с командами как лично, так и виртуально;

По окончании этого курса вы сможете:

• применять принципы и методы коммуникации с командами как лично, так и виртуально;

• использовать научно обоснованный подход для создания эффективных презентаций;

• улучшить свой стиль коммуникации, чтобы более эффективно убеждать и влиять на других;

• проводить более эффективные и результативные встречи;

• внедрить стратегии, чтобы проводить сложные разговоры и получать позитивные результаты, чтобы ваши собеседники чувствовали, что их ценят и слушают

*** На этом курсе потребуется сделать запись вашего выступления. Поэтому у вам будет нужен телефон/компьютер с функциональной камерой и микрофоном.***

КОМУ НУЖНО ПРОЙТИ ЭТОТ КУРС?

Всем, кто хочет добиться профессионального и / или лидерского роста. В этом курсе используются примеры в основном из профессиональной деловой среды. Если вы хотите продвинуться по карьерной лестнице в своей организации или повысить личную ценность для потенциальных работодателей – этот курс для вас.

ЧТО ДЕЛАЕТ ЭТОТ КУРС ЭФФЕКТИВНЫМ?

Многие образовательные курсы дают описания и объяснения, но в этом курсе мы будем применять и демонстрировать. Мы обучаем практическим и проверенным концепциям, демонстрируем, как их применять и даем вам возможность попрактиковаться в безопасной и благоприятной среде. В этом курсе будет множество возможностей применить представленные идеи на практике и самим проверить их эффективность.

ПОЧЕМУ ВАМ НУЖНО ПРОЙТИ ЭТОТ КУРС?

Мы бросим вызов существующим идеям о том, что значит быть частью виртуальной команды, и поддержим вас в том, чтобы стать активным участником команды независимо от того, где вы работаете. В этом курсе будьте готовы к тому, что вы почувствуете и заряд энергии, и дискомфорт, как и в большинстве тех случаев, которые приводят к положительному росту и переменам!

Этот курс предлагается Школой непрерывного обучения Университета Торонто (https://learn.utoronto.ca/).

What's inside

Syllabus

Введение в модуль «Виртуальные команды и виртуальные коммуникации»

Этот модуль создает основу для этого курса, бросая вызов вашим идеям не только о том, что означает виртуальная коммуникация, но и что такое коммуникация в целом. В этом модуле также будут представлены основополагающие идеи для всего курса.

Виртуальные встречи: От скучных к увлекательным

В этом модуле мы рассмотрим совещания, проводимые как лично, так и виртуально. Мы обсудим, как сделать совещания более эффективными и результативными. Мы также представим стратегии, которые помогут сделать совещания более интерактивными и привлечь внимание аудитории, особенно если участники смотрят на экран.

Стратегии влияния, власти и постановки вопросов в виртуальной совместной работе

В этом модуле мы переходим от презентации к убеждению. Эти идеи можно применить к презентациям, а также к коммуникациям один-на-один, как в личном, так и в виртуальном общении. Мы расскажем о том, как распознавать стили коммуникации и мотивации людей и как стратегически общаться так, чтобы находить у них отклик.

Выступление и презентация в виртуальном контексте

В этом модуле основное внимание уделяется презентации и публичном выступлениям. В каждом занятии будет рассмотрена стратегия коммуникации для очной презентации, а затем показано, как использовать эту же стратегию в виртуальной презентации.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Этот курс может быть неэффективным для всех, кто не имеет опыта в профессиональной или деловой среде

Может быть полезным для тех, кто ищет продвижения по карьерной лестнице или хочет повысить свою ценность для потенциальных работодателей

Помогает тем, кто хочет бросить вызов существующим идеям о виртуальной работе в команде

Reviews summary

Misleading course

This course is advertised as being in Russian, but it is actually in English. There is only one review for this course, and it is negative.

Course is in English, not Russian.

"Обманка... Курс на самом деле на английском, хоть и написано, что он проводится на русском."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Стратегии коммуникации в виртуальную эпоху with these activities:

Introduce Yourself to the Virtual Collaboration Software

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Becoming familiar with the software ahead of time will help you to use the tools more effectively and efficiently during your course.

Browse courses on Virtual Collaboration

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Familiarize yourself with the user interface and basic navigation of the software.
Review the different communication features, such as text chat, audio, and video conferencing.
Join a practice meeting or call to test your audio and video settings.

Gather Your Virtual Collaboration Tools

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Being familiar with your tools and organizing them for easy access will help you maximize your productivity during the course.

Browse courses on Virtual Collaboration

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Make a list of all the software and tools you will need for the course.
Download and install any necessary software on your computer or mobile device.
Set up shortcuts or bookmarks for easy access to these tools.
Create a virtual folder or workspace to store your course-related files.

Prepare for Course Success

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By gathering and reviewing all relevant course materials in advance, you will be able to bridge any gaps in knowledge and understanding and to be better prepared for your course.

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Look over the syllabus and make a list of all materials to be covered in the class.
Gather all required textbooks, notes, and other study materials.
Organize and file all materials in a logical manner for easy access.
Review any relevant materials before the first class to familiarize yourself with the main concepts.

Four other activities

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Найдите ментора для улучшения ваших навыков коммуникации

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Предоставляет возможность получить индивидуальные рекомендации и поддержку от опытного профессионала.

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Определите области, в которых вы хотите улучшить свои навыки коммуникации.
Составьте список потенциальных менторов.
Обратитесь к ним и попросите стать вашим ментором.
Установите регулярные встречи и обсудите свои цели.

Practice Your Presentation Skills

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Prepare a short presentation on a topic of your choice and practice delivering it in front of a mirror, friend, or family member.

Browse courses on Presentation Skills

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Choose a topic that you are familiar with and passionate about.
Develop an outline for your presentation that includes an introduction, main points, and conclusion.
Practice delivering your presentation aloud, paying attention to your volume, pace, and body language.
Ask for feedback from your audience and make adjustments as needed.
Record yourself delivering your presentation and review it to identify areas for improvement.

Volunteer at a Local Non-profit or Community Organization

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Volunteering is a great way to give back to the community and to develop your leadership skills.

Browse courses on Volunteering

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Identify a local non-profit or community organization that you are interested in supporting.
Contact the organization and inquire about volunteer opportunities that may be available.
Volunteer your time and contribute your skills to the organization.
Reflect on your volunteering experience and how it has helped you to develop your leadership skills.

Create a Personal Presentation Portfolio

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Creating a portfolio of your presentations will help you to showcase your skills during interviews and when applying for new roles.

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Gather all of your presentation materials, including slides, handouts, and scripts.
Create a professional online portfolio website or use a service such as SlideShare to showcase your work.
Include a brief description of each presentation, highlighting the key objectives, audience, and outcomes.
Share your portfolio with potential employers, clients, or other stakeholders.

Career center

Learners who complete Стратегии коммуникации в виртуальную эпоху will develop knowledge and skills that may be useful to these careers:

Communication Director

Communication Directors are the architects of communication strategy. Their challenge is communicating effectively with stakeholders through both traditional media and innovative channels. This course can be a key step to becoming a Communication Director. It covers strategies for influence, power, and persuasion that are fundamental to the role. How to give effective presentations and conduct effective meetings are among the key topics that Communication Directors need to master. You will also learn techniques to shape a company's image and brand.

See salaries and explore the career path for Communication Director

Public relations manager

Public Relations roles are multifaceted and complex, but they ultimately aim to enhance an organization's image. This course can be a boost to a start in this career. Public Relations Managers will need to use influence and persuasion on a daily basis, and the course provides vital strategies for doing so. Managers will also need to give presentations. This course teaches how to make presentations that make a lasting impact.

See salaries and explore the career path for Public relations manager

Marketing Manager

A Marketing Manager typically needs a diverse skill set, from analytical to creative. Some of these skills are taught in this course. A Marketing Manager often needs to act as a persuasive communicator. Knowing strategies to increase influence and power is a valuable skill, which is covered in this course. Understanding the methods of giving impactful presentations can put you a step ahead, and is another topic this course covers.

See salaries and explore the career path for Marketing Manager

Communications Officer

Communications Officers serve as a bridge between an organization and their audiences. Among their duties are tasks like building relationships with the media, preparing press releases, and managing social media. This course includes topics such as how to give effective presentations, conduct impactful meetings, and write persuasive emails. These are key skills for professionals in the field. Officers must also present information in a clear, concise way. The course covers effective presentation skills in depth.

See salaries and explore the career path for Communications Officer

Event Planner

Event Planners help companies and organizations orchestrate their events, which can be virtual or in-person. To be successful in this growing field, Event Planners need to have mastery of communication. This course prepares professionals with skills that are essential for this role, such as giving captivating presentations and running engaging meetings.

See salaries and explore the career path for Event Planner

Media Relations Manager

Media Relations Managers maintain relationships between an organization and media outlets. They typically plan and execute media campaigns and respond to media inquiries. The course's emphasis on media engagement, communication strategy, and delivering presentations are all relevant to career progression in this field.

See salaries and explore the career path for Media Relations Manager

Corporate Communications Manager

A Corporate Communications Manager builds and maintains the reputation of a company. This role requires strong leadership and communication skills. This course may be useful in a career path toward Corporate Communications. The course's material on giving presentations and delivering public relations prepares professionals for the responsibilities of a Corporate Communications Manager. The course also covers the fundamentals of effective meetings.

See salaries and explore the career path for Corporate Communications Manager

Digital Marketing Specialist

Digital Marketing Specialists plan and execute marketing campaigns across various digital platforms. They use their knowledge to analyze data and improve campaign performance. This course may be useful in a career as a Digital Marketing Specialist. Specialists often need to give presentations detailing their work and this course covers how to do so. The curriculum also includes topics on how to communicate with influence and power.

See salaries and explore the career path for Digital Marketing Specialist

Freelance Writer

Freelance Writers typically work with a diverse clientele, requiring them to be adaptable and skilled in written communication. This course may be useful. Whether writing persuasive emails, engaging blog posts, or captivating articles, this course covers the fundamentals of writing to inform, persuade, and influence.

See salaries and explore the career path for Freelance Writer

Sales Executive

Sales Executives help companies increase revenue by negotiating deals with clients and customers. The ability to communicate effectively is key to success in sales. This course may be useful. Strategies for influence, persuasion, and power form a large part of the course material. Sales professionals will also need to give presentations. The course provides guidance on how to make presentations with impact.

See salaries and explore the career path for Sales Executive

Technical Writer

Technical Writers create documentation to explain complex topics. This documentation can include user manuals, training materials, and marketing copy. This course may be useful. One of the key skills Technical Writers need is being able to communicate clearly and effectively. The course covers written communication skills and how to write persuasive emails.

See salaries and explore the career path for Technical Writer

Web Content Writer

Web Content Writers use words to captivate audiences on the internet. This includes writing website pages, articles, and blog posts. This course may be useful. Web pages must be both informative and engaging. The course provides strategies for writing with power and influence. The guidance on writing persuasive emails is also relevant for those wanting to excel as Web Content Writers.

See salaries and explore the career path for Web Content Writer

Public Speaker

Public Speakers are hired to deliver messages that inform, persuade, and entertain. To succeed in this career, it is important to be able to connect with an audience. This course covers many of the core skills for public speaking, including strategies for persuasion and building influence. Additionally, the course covers techniques for giving impactful and engaging presentations.

See salaries and explore the career path for Public Speaker

Trainer

Trainers develop and deliver training programs that help employees improve their skills and knowledge. This course may be useful. One of the primary responsibilities of a Trainer is to educate. The course covers how to give effective presentations, a key part of any Trainer's job.

See salaries and explore the career path for Trainer

Social Media Manager

Social Media Managers are responsible for creating and executing social media campaigns. This course may be useful. The course includes topics on persuasive email writing, which is key to a Social Media Manager's ability to work with a team of writers and influencers.

See salaries and explore the career path for Social Media Manager