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Andrew Williams

This course is your gateway to mastering two of the most powerful AI tools available today: ChatGPT and MidJourney. With a focus on prompt engineering for both platforms, you'll learn not only how to harness the full potential of ChatGPT but also how to create stunning visual content with MidJourney. This newly updated course now includes a complete mini-course on MidJourney, giving you the skills to generate compelling images alongside your expertly crafted text.

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This course is your gateway to mastering two of the most powerful AI tools available today: ChatGPT and MidJourney. With a focus on prompt engineering for both platforms, you'll learn not only how to harness the full potential of ChatGPT but also how to create stunning visual content with MidJourney. This newly updated course now includes a complete mini-course on MidJourney, giving you the skills to generate compelling images alongside your expertly crafted text.

By integrating AI into your business and daily life, you can drastically reduce the time spent on routine tasks while elevating the quality of your output. The secret to great AI results lies in great prompts—knowing how to ask the right questions to get the most valuable answers. This course aims to make you a prompt engineering pro, equipping you with the skills to draw the best from both ChatGPT and MidJourney.

But what can these AI tools do for you?

ChatGPT can help manage and maintain your website, write engaging content, and assist in creating various types of media, such as videos and blog posts. It helps generate high-quality articles, marketing copy, video scripts, and even emails, all while supporting multiple languages. Meanwhile, MidJourney empowers you to create striking visual content, perfect for enhancing your digital presence.

Both tools together can transform your social media strategy, generate creative project ideas, and provide data-driven insights to refine your digital marketing campaigns. This frees up your time to focus on strategic decision-making and scaling your business.

Integrating ChatGPT and MidJourney into your workflow will lead to:

  • Increased efficiency

  • Higher-quality content

  • More effective digital marketing strategies

This course provides practical insights and hands-on experience, enabling you to leverage AI for entrepreneurial success. By mastering these tools, you’ll stay ahead in the competitive digital landscape and achieve greater success in your business endeavours.

Harness the power of ChatGPT and MidJourney, and turn them into your personal assistant and creative partner. In today’s rapidly evolving digital landscape, artificial intelligence is a game-changer, offering unparalleled opportunities for innovation and efficiency.

One minute from now, YOU could:

  • Have a fully optimized SEO article on any topic, even if it’s new to you.

  • Create stunning visuals to accompany your written content, tailored to your brand.

  • Craft persuasive marketing copy for your sales page, based on your unique input.

  • Analyse vast amounts of data, gaining valuable insights and summaries.

  • Translate documents in over 95 languages or use ChatGPT as your real-time translator abroad.

  • Debug or write programming code in languages like C++, Ruby

  • Create images to be used on your website, include things like buttons and icons. All in a style you define, to match your website precisely.

  • Generate creative ideas for projects, marketing campaigns, and problem-solving.

  • Have a new poem, short story, or chapter of a book.

  • Develop a comprehensive outline for a course, book, or project you are working on.

  • Overcome writer's block with unlimited new ideas.

  • Summarize multiple documents into concise, meaningful overviews.

  • Create engaging social media posts with recommendations for optimal posting times.

... even if you don't know where to start.

"ChatGPT & MidJourney Prompt Engineering for Entrepreneurs" is a comprehensive online course designed to equip you with the skills and knowledge to leverage the power of both ChatGPT and MidJourney effectively.

Course Objectives

The primary objective of this course is to empower anyone interested in AI to use ChatGPT and MidJourney effectively in their daily lives, whether for business or personal projects. We’ll teach you how to master these tools so you can achieve the best results, no matter your goals.

What is covered in this course:

Section 1: Course Introduction: An introduction to the course and instructor, as well as the ChatGPT interface.

Section 2: Tips for Using ChatGPT: Students will learn to craft clear, detailed prompts, ask follow-up questions, use iterative querying techniques, understand interaction modes, and utilize AIPRM for better prompts.

Section 3: A.C.E Prompt Engineering: Using my A.C.E. Prompt Engineering Technique.  Students will master avoiding ambiguity, providing context, giving step-by-step instructions, using examples for clarity, testing and refining prompts, and analysing responses for improvement.

Section 4: Types of Prompts: Students will request facts, craft responses, create summaries, adapt content, simplify concepts, evaluate options, find research, use images in your prompts, generate fun facts, outlines, comparisons, and much more.

Section 5: Prompt Modifiers: Students will learn to add prompt modifiers to enhance the A.C.E. Prompt Engineering method for even better results.

Section 6: Common Challenges and Solutions: Students will minimize misunderstandings, rephrase and clarify prompts, recognize and address biases, correct errors, understand limitations, and set realistic goals for outcomes.

Section 7: CustomGPTs (Previously Called Plugins): Students will use and integrate CustomGPTs into their workflows for enhanced productivity and tailored solutions.

Section 8: AI Image Tools: Students will use DALL-E for image generation and explore MidJourney for creative images.

Section 9: Using ChatGPT for Editing Content: Students will use command prompts for editing, expand and summarize text, proofread, and get feedback on their writing with ChatGPT.

Section 10: AI to Help Create a Website: Students will create website mockups, generate logos and taglines, find and install plugins and themes, find SEO keywords, generate blog ideas and content, and solve WordPress issues.

Section 11: Emails: Students will use ChatGPT to create email replies to business emails, create email marketing sequences and use ChatGPT for multilingual email support.

Section 12: YouTube: Students will use ChatGPT to generate video scripts, titles, descriptions, tags, and fix closed captions for better YouTube content.

Section 13 – Chatting with ChatGPT: Students will use voice commands, engage in conversations, simulate job interviews, find step-by-step solutions for math problems, and use ChatGPT as a live language translator.

Section 14: Resources: A complete MidJourney Mini-Course to help you create better images.

Section 15: Resources: Students can learn about the history of AI, and ethical considerations to using it.

Conclusion

"ChatGPT & MidJourney AI Prompt Engineering for Entrepreneurs" is designed to provide you with practical knowledge and hands-on experience, enabling you to effectively use both ChatGPT and MidJourney, along with other AI tools. Whether your goal is to streamline business operations, enhance your content creation, produce stunning visuals, or improve your digital marketing strategies, this course offers the insights and skills needed to harness the full power of AI for entrepreneurial success. Join us on this journey to master ChatGPT and MidJourney, and transform the way you create, operate, and grow your business in the digital age.

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What's inside

Learning objectives

  • By the end of the course, the student will be confident and competent using chatgpt and other ai tools for business, or pleasure.
  • Understand why being specific in prompts helps chatgpt give clear and detailed answers.
  • Learn how asking follow-up questions can make chatgpt’s answers more accurate.
  • Discover how to break down complex questions into simpler parts and adjust prompts based on previous answers.
  • Know the different ways to interact with chatgpt, like casual talk, formal help, or technical support, and how to switch between them.
  • Use aiprm to improve your prompt writing for better chatgpt responses.
  • Learn to set word and format limits to guide chatgpt’s responses effectively.
  • Find out how to keep context in multiple turns to have natural and coherent conversations with chatgpt.
  • Create prompts for specific roles like tutor, assistant, or storyteller to get suitable responses.
  • Adapt prompts for specific fields like healthcare, finance, and education for more relevant answers.
  • Know how to use other ai tools for creating images.
  • Make prompts that inspire chatgpt to write creative things like stories and poetry.
  • Get chatgpt to work with images you upload.
  • Use chatgpt for help with data analysis, technical explanations, and coding.
  • How to use the mobile app to simulate a job interview, solve maths problems, or use it as a live translator.
  • Use chatgpt to help with the tasks involved in building a website.
  • Write engaging and seo-friendly content for blogs, social media, and emails using chatgpt.
  • Ensure your ai-generated content is accurate, transparent, and ethically sound.
  • Stay updated with the latest ai and prompt engineering trends through books, articles, online courses, and communities.
  • Show more
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Syllabus

This section will show you what is covered in the course, as well as introduce the instructor for the course.

This video introduces the course, what it covers, and the instructor.

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This video looks at the ChatGPT interface.  This will depend on whether you are using the free or paid version of ChatGPT, but I'll cover both.

This lecture looks at versions of ChatGPT, and compares free versus paid versions.

I'd love to hear what brought you to this course.

Students will learn to craft clear, detailed prompts, ask follow-up questions, use iterative querying techniques, understand interaction modes, and utilize AIPRM for better prompts.

This video describes what we are going to do in this section of the course.  There is also a resource you can download that gives you all the prompts discussed in this section.

Learn how to create prompts that are clear and detailed to ensure ChatGPT understands your requests and provides accurate responses. This tutorial will cover the importance of specificity in your prompts, techniques for avoiding vague language, and examples of well-crafted prompts that lead to better outputs.

Understand the importance of follow-up questions and how they help refine and improve the responses you receive from ChatGPT. This session will teach you how to identify when a follow-up question is necessary, strategies for formulating effective follow-ups, and how to guide ChatGPT towards more precise answers.

Explore techniques for iterative querying to progressively refine your questions and achieve more precise answers in a tone and complexity you want. Learn how to adjust your prompts based on previous responses, and use iterative methods to enhance the accuracy and relevance of ChatGPT's answers, as well as keeping conversations manageable and easy to navigate.

Discover the various modes of interaction with ChatGPT, such as casual conversation, formal assistance, and technical support. This tutorial will help you understand when and how to switch between different interaction styles to get the best results from ChatGPT, depending on your specific needs.

ChatGPT  natively generates markdown code for its responses.  This video tells you what options you have for turning the markdown into something more useful.

Learn how to AIPRM (AI Prompt Refinement Module) can be used to create great prompts for your AI tools. We'll only cover the basics in this video, but it is a tool you might like to come back to in the future.

Students will master avoiding ambiguity, providing context, giving step-by-step instructions, using examples for clarity, testing and refining prompts, and analyzing responses for improvement.
About this section

Learn techniques for crafting prompts that avoid ambiguity to ensure clear and precise responses from ChatGPT. This tutorial will focus on common pitfalls that lead to ambiguous prompts, how to recognize and correct them, and strategies for making your prompts as clear and specific as possible.

Discover the importance of providing context in your prompts to improve the accuracy of ChatGPT's responses. You'll learn how to set the scene effectively, provide necessary background information, and ensure that ChatGPT has all the information it needs to give accurate and relevant responses.

Understand how to use examples within your prompts to enhance clarity and understanding. Learn the benefits of providing examples, how to choose appropriate examples, and techniques for integrating them into your prompts to help ChatGPT understand and respond more accurately.

Discover the criteria for analyzing ChatGPT's responses to identify areas for prompt improvement. You'll learn how to critically evaluate the outputs you receive, identify patterns and common issues, and adjust your prompts to enhance the quality and relevance of the responses.

A diagram of the basic prompt engineering process that follows the A.C.E. method.

Students will request facts, craft responses, create summaries, adapt content, simplify concepts, evaluate options, find research, and generate fun facts, outlines, and comparisons.

Understand how to formulate prompts to request factual information and data from ChatGPT. This session will cover the best practices for asking for specific information, how to verify the accuracy of the responses, and examples of effective fact-based prompts.

Learn how to ask ChatGPT for solutions to specific problems, such as technical issues with software, hardware, or your operating system. This tutorial will teach you how to frame your problems clearly, ask for step-by-step solutions, and implement the advice provided by ChatGPT.

Learn how to use ChatGPT to generate concise bullet points and summaries from longer texts. This session will cover how to identify key points in your content, structure your prompts to create effective summaries, and ensure that the bullet points are clear and informative. Also discusses how asking for an analogy can help simplify complex information.

Learn how to request additional resources and links from ChatGPT to support your research. This session will cover how to structure your prompts to find relevant resources, evaluate the quality of the information provided, and integrate useful links into your work.

Explore how to formulate prompts that ask ChatGPT to evaluate options by listing pros and cons. This tutorial will teach you how to present different choices clearly, ask for a balanced analysis, and use the pros and cons lists to make informed decisions.

Discover how to use ChatGPT to add engaging elements like fun facts, quotes, and jokes to your content. This session will cover how to craft prompts that generate interesting and entertaining content, verify the information, and integrate these elements seamlessly into your work.

Students will learn how to output data as a table, which can be downloaded as a CSV file for import into Excel.

Explore methods for generating practical examples and suggestions using ChatGPT. This session will cover how to ask for specific examples that illustrate your points, gather useful suggestions for improvement, and integrate these into your work.

Learn how to use ChatGPT to create structured outlines for your projects. This tutorial will teach you how to organize your ideas logically, use ChatGPT to develop detailed outlines, and ensure that your projects are well-planned and coherent.

Explore how to use ChatGPT to create interactive polls and quizzes. You'll learn how to structure your prompts to design engaging and informative quizzes, ensure that the questions are clear and relevant, and use the results to enhance your content.

Learn techniques for using ChatGPT as a tool for brainstorming and generating new ideas. This tutorial covers methods to prompt idea generation, organize brainstorming sessions, and leverage ChatGPT's capabilities to explore innovative concepts and solutions.

Discover how to craft prompts that inspire ChatGPT to generate creative content like stories and poetry. This session will teach you how to stimulate creativity, use imaginative language, and guide ChatGPT to produce engaging and original creative works.

Get ChatGPT to be your personal tutor, so that it can give you tutorials on anything you want to learn.

Understand how to ask ChatGPT for coding assistance, including writing and debugging code. You'll learn how to formulate clear and detailed coding queries, request specific code snippets, and get help with debugging and optimizing your code.

Learn how to create effective prompts for translating text, including obtaining accurate pronunciations. This tutorial will cover the basics of formulating clear translation requests, specifying the target language, and ensuring that the translations are contextually appropriate and grammatically correct.

Learn how to ask ChatGPT for help with Excel spreadsheets and creating graphs. This tutorial covers how to structure your prompts to get assistance with data organization, formulae, chart creation, and interpreting graphical data.

The paid versions of ChatGPT can create images.  It uses DALL-E for these images, and it's included in the paid CHatGPT plan.

You can upload images in ChatGPT 4.  The AI can then analyze the image and offer an analysis based on the image.

Students will learn to apply word limits, manage context, build coherent conversations, design specific role prompts, tailor industry-specific prompts, brainstorm, code, & analyze data using ChatGPT.

This lecture discusses the tone of responses from ChatGPT and how you can influence that tone by asking.

Learn how to create role-specific prompts to tailor ChatGPT's responses to different scenarios. This tutorial will cover designing prompts for various roles, such as a tutor providing educational assistance, an assistant managing tasks, or a storyteller crafting narratives.

Learn how to set word limits and format constraints in your prompts to guide ChatGPT's responses. This tutorial covers the importance of brevity and clarity, how to specify desired formats, and examples of prompts that effectively use these constraints to achieve precise and relevant outputs.

Copywriters will know that there are a number of different frameworks that are commonly used in copywriting.  This lecture tells you what they are and how you can use them with ChatGPT.

Learn how to analyze and refine ChatGPT's responses to improve the quality and accuracy of answers. You'll discover techniques for evaluating responses, identifying areas for improvement, and making iterative adjustments to your prompts to achieve better outcomes.

A diagram that gives you the formula to exceptional prompts using ChatGPT.

Students will minimize misunderstandings, rephrase and clarify prompts, recognize and address biases, correct errors, understand limitations, and set realistic goals for outcomes.

Explore strategies for maintaining context in multi-turn interactions with ChatGPT. This session will teach you how to keep track of the conversation history, ensure continuity, and manage context effectively to build a meaningful and coherent dialogue.

Understand how to recognize and address biases in ChatGPT's responses to ensure fair and balanced outputs. This tutorial will teach you how to detect biased language, request unbiased information, and use prompts to mitigate the impact of bias in the AI's responses.

Explore the limitations of ChatGPT and how to manage expectations when using the tool. You'll learn about the constraints of the AI, potential sources of inaccuracy, and strategies for working within these limitations to get the best possible results.

): Students will use and integrate Custom GPTs into their workflows for enhanced productivity and tailored solutions.

Learn how to use Custom GPTs to extend the capabilities of ChatGPT and tailor it to your specific needs. This tutorial will guide you through the process of selecting, installing, and configuring Custom GPTs, demonstrating how they can enhance functionality and provide specialized responses tailored to your business requirements.

Explore how to create Custom GPTs.

A list of some of the highest rated Custom GPTs for you to explore.

Students will use DALL-E for image generation, explore MidJourney for creative images

Learn how to use DALL-E for generating high-quality images based on textual descriptions. This tutorial will cover the capabilities of DALL-E, how to craft effective prompts to create specific images, and practical applications for using these images in your business or website.

Discover the potential of MidJourney for creating unique and creative images. You'll learn how to leverage MidJourney's features, craft prompts that inspire imaginative artwork, and integrate these creative assets into your marketing and content strategies.

This video looks at the prompt formats available to you when you are creating images with MidJourney.

Students will use command prompts for editing, expand and summarize text, proofread, and get feedback on their writing with ChatGPT.

Learn how to provide specific instructions to ChatGPT to edit and improve your text. This session will cover the types of command prompts that can be used for different editing tasks, such as correcting grammar, enhancing clarity, and adjusting the tone and style of your content.

Discover how to ask ChatGPT to expand or summarize text to suit your needs. You'll learn techniques for requesting detailed expansions of brief ideas, as well as methods for condensing long passages into concise summaries while retaining key information.

Explore techniques for using ChatGPT to proofread and correct your text. This tutorial will teach you how to prompt ChatGPT to identify and correct grammatical errors, spelling mistakes, and other common writing issues, ensuring your content is polished and professional.

Students will create website mockups, generate logos and taglines, find and install plugins and themes, design based on mockups, find SEO keywords, generate blog ideas, and solve WordPress issues.

What to expect in this section.

Learn the steps to create a detailed website mockup. This tutorial will cover the basics of mockup design, using tools to visualize your website layout, and ensuring your mockup accurately represents your brand and user experience goals.

Discover how to use AI tools to generate professional logos, favicons, and taglines. You'll learn the principles of effective branding, how to craft prompts for AI tools to create these assets, and tips for integrating them seamlessly into your website.

Explore the process of finding and installing the best plugins for your website. This session will teach you how to identify useful plugins that enhance functionality, ensure compatibility with your site, and effectively install and manage them.

Explore advanced techniques for researching SEO keywords. You'll learn how to use AI tools to find high-value keywords, analyze competition, and strategically place keywords throughout your content to maximize SEO benefits.

Learn how to use AI to generate engaging blog post ideas. This session will cover brainstorming techniques, using AI to identify trending topics, and ensuring your blog content resonates with your target audience.

Explore methods for crafting SEO-friendly titles for your blog posts and website pages. You'll learn the importance of keywords in titles, how to create compelling titles that attract clicks, and best practices for SEO optimization.

Understand how to write and structure blog posts that engage readers and improve SEO. This tutorial will cover effective writing techniques, organizing content logically, and using AI tools to enhance your writing process.

Learn how to write captivating excerpts and select featured images for your blog posts. You'll discover tips for summarizing content, choosing images that attract attention, and optimizing both elements for SEO and user engagement.

Discover how to use AI to create compelling images and social media posts. This session will teach you how to craft visually appealing content, use AI tools for design, and integrate your posts into a cohesive social media strategy.

Learn how to use AI to identify and evaluate potential product ideas. This tutorial will cover market research techniques, using AI to analyze trends and consumer preferences, and generating innovative product concepts that align with your business goals.

Understand how to structure and write comprehensive product reviews. You'll learn how to highlight key features, use AI to gather and organize review information, and write engaging reviews that inform and persuade potential customers.

Learn how to create essential legal content for your website, such as privacy policies and terms of service. You'll explore templates and AI tools to ensure your legal content is comprehensive, clear, and compliant with regulations.

Understand how to create FAQ pages. This tutorial will teach you how to use AI to create FAQ pages effectively.

Discover how to use AI to seek advice on website security and other technical issues. You'll learn how to frame your queries, use AI to troubleshoot problems, and implement recommended security measures to protect your site.

Students will create email for clients, and marketing sequences after identify buyer personas to optimize their marketing strategies.

Explore techniques for using ChatGPT to craft professional email responses that are clear and effective. You'll learn how to outline your email's purpose, provide the necessary details, and use ChatGPT to draft and refine your responses for different professional scenarios.

Learn how to create effective email marketing sequences using AI. This tutorial will cover the basics of email marketing, strategies for designing automated email sequences, and tips for using AI to personalize and optimize your campaigns for better engagement and conversion rates.

Explore how to use ChatGPT to craft and respond to emails in multiple languages for effective communication. You'll learn techniques for writing and translating professional emails, maintaining consistency in tone and style, and addressing common multilingual challenges to enhance your customer support and international outreach.

Students will find popular videos, generate scripts, titles, descriptions, and tags, create automated videos, and fix closed captions for better YouTube content.

Understand the importance of accurate closed captions for accessibility and SEO. This tutorial will teach you how to use AI to generate and fix closed captions, ensuring that your videos are accessible to a wider audience and comply with accessibility standards.

This video shows how you can create awesome titles, descriptions and tags for your videos.

Discover how to generate compelling scripts, titles, descriptions, and tags for your YouTube videos using ChatGPT. This session will teach you how to craft engaging and SEO-friendly content that attracts viewers and improves your video's visibility on YouTube.

: Students will use voice commands, engage in conversations, simulate job interviews, use image uploads, and find step-by-step solutions for math problems.

The mobile app lets you access the power of ChatGPT from your phone.

Explore how to use ChatGPT to simulate job interviews for practice and preparation. You'll learn how to craft prompts that mimic real interview questions, conduct mock interviews, and use ChatGPT's feedback to improve your responses, build confidence, and prepare for actual job interviews.

Learn how to ask ChatGPT for detailed, step-by-step solutions to math problems. This session will cover how to frame your math queries, request explanations for each step, and use ChatGPT to improve your understanding of mathematical concepts and problem-solving techniques.

Discover how to use ChatGPT for real-time language translation on mobile devices for on-the-go communication. This session will teach you how to set up and utilize mobile interfaces, configure language settings, and create prompts that enable seamless, real-time translations during conversations or while traveling.

This section is a mini-course on MidJourney, exploring prompts and output in more detail.

An Introduction to this section.

To use MidJourney, we currently need to use Discord, a 3rd party app.  This video shows how to connect discord and midjourney.

The /imagine command is your gateway to creating images with text and image prompts.  This video shows how to use it.

The Settings panel allows you to define your default settings.  This lecture looks at those settings.

The Tune command lets you create your own re-usable styles so you can keep a consistent look across all images in a project.

The Describe command is great to get a better understanding of the vocabulary used and understood by MidJourney when describing style and content of an image.

The basic text prompt is accomplished using the /imagine command.  This video just has a few suggestions or tips to ensure you get what you need.

Using a multi-prompt allows you to assign relative importance to the concept in the prompt, helping you control how they are blended together.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches prompt engineering for ChatGPT and MidJourney, which are valuable skills for entrepreneurs looking to streamline content creation and marketing efforts
Covers using AI to generate website mockups, logos, taglines, and SEO keywords, which are essential for establishing an online presence
Explores using ChatGPT for email marketing sequences and multilingual email support, which can enhance customer engagement and international outreach
Includes a mini-course on MidJourney, which allows learners to generate visuals to accompany written content, enhancing their brand's digital presence
Requires using Discord, a third-party app, to connect to MidJourney, which may present a barrier for some learners unfamiliar with the platform
Covers using DALL-E for image generation, which may require a paid ChatGPT plan, potentially limiting access for some learners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in ChatGPT & MidJourney AI Prompt Engineering for Entrepreneurs with these activities:
Review AI Fundamentals
Solidify your understanding of AI fundamentals to better grasp the advanced prompt engineering concepts covered in the course.
Show steps
  • Review basic AI concepts like machine learning and neural networks.
  • Familiarize yourself with common AI terminology.
  • Understand the different types of AI and their applications.
Read 'Prompt Engineering for Dummies'
Enhance your understanding of prompt engineering principles with a comprehensive guide tailored for beginners.
Show steps
  • Obtain a copy of 'Prompt Engineering for Dummies'.
  • Read the book, focusing on chapters related to ChatGPT and MidJourney.
  • Take notes on key concepts and techniques.
Prompt Engineering Practice
Reinforce your prompt engineering skills through repetitive exercises using ChatGPT and MidJourney.
Show steps
  • Choose a topic or scenario.
  • Craft a prompt for ChatGPT related to the topic.
  • Evaluate the response and refine the prompt.
  • Create a prompt for MidJourney to generate an image related to the same topic.
  • Iterate on the MidJourney prompt to improve the image.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Prompt Engineering Portfolio
Showcase your prompt engineering skills by creating a portfolio of successful prompts and their outputs.
Show steps
  • Select your best prompts for ChatGPT and MidJourney.
  • Document the prompts, their intended purpose, and the resulting outputs.
  • Organize the prompts and outputs into a portfolio format.
  • Write a brief explanation of the prompt engineering process for each example.
AI-Powered Content Creation Project
Apply your prompt engineering skills to create a complete piece of content using ChatGPT and MidJourney.
Show steps
  • Choose a content type (e.g., blog post, social media campaign).
  • Use ChatGPT to generate the text content.
  • Use MidJourney to create accompanying visuals.
  • Refine and combine the text and visuals into a cohesive piece of content.
  • Publish or share the content.
Read 'Generative AI: The Insights You Need from Harvard Business Review'
Gain insights into the strategic business applications of generative AI from leading experts.
Show steps
  • Obtain a copy of 'Generative AI: The Insights You Need from Harvard Business Review'.
  • Read the book, focusing on articles related to business strategy and AI implementation.
  • Reflect on how the insights can be applied to your own entrepreneurial endeavors.
AI-Driven Marketing Campaign Presentation
Develop a presentation showcasing how to use ChatGPT and MidJourney to create a comprehensive marketing campaign.
Show steps
  • Define the target audience and marketing goals.
  • Use ChatGPT to generate marketing copy, slogans, and campaign ideas.
  • Use MidJourney to create visual assets for the campaign.
  • Assemble the marketing copy and visuals into a presentation format.
  • Present the marketing campaign to a group or audience.

Career center

Learners who complete ChatGPT & MidJourney AI Prompt Engineering for Entrepreneurs will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An entrepreneur starts and manages their own business, and this course provides a complete suite of relevant tools. The course is designed specifically for entrepreneurs, and is structured to help them leverage AI for business success. An entrepreneur can use the course to learn how to generate marketing copy, create visual content, optimize their website, and streamline their digital marketing strategies. This course will benefit any entrepreneur who is looking for a competitive advantage.
Content Creator
A content creator produces engaging material across various platforms, and this course is directly applicable to this role. The course teaches how to use ChatGPT to generate high quality articles, marketing copy, video scripts, and even emails, all of which are essential for content creation. Furthermore, the image generation expertise, offered by MidJourney, is extremely useful for any content creator who wishes to create multimedia content. Additionally, the course provides instruction on SEO, allowing a content creator to boost visibility and to create engaging content. Someone who wishes to be a content creator would benefit greatly from this course.
Digital Marketer
A digital marketer develops and executes strategies to promote products or services online. This course teaches how to develop effective digital marketing strategies by using AI, including generating marketing copy for sales pages, analyzing data, and creating social media content. Understanding how to use ChatGPT and MidJourney for marketing purposes is a game changer, and by taking this course, a digital marketer can hone these skills. The course will also help digital marketers brainstorm and generate ideas. Digital marketers can use AI to gain insights, and the tools learned in this course will help them stay ahead of the curve.
Blogger
A blogger creates content for a blog, and this course can improve their content creation process. The course teaches how to use AI to generate blog ideas, improve SEO, write engaging posts, and select featured images. By taking this course, a blogger can learn to produce better written content, and create more successful blog posts. The course also helps bloggers brainstorm new ideas, and therefore helps solve writer's block. This course will be extremely helpful to anyone who wishes to blog.
Small Business Owner
A small business owner is responsible for the day-to-day operations of a business. This course teaches how AI tools can help a business owner with daily tasks, such as generating website content, creating marketing materials, and improving digital marketing. The course can help a small business owner reduce the time spent on routine tasks, and increase overall efficiency, allowing them to focus on other areas of their business. By taking this course, a business owner may gain a competitive edge.
Social Media Manager
A social media manager creates and schedules content, engages with audiences, and analyzes social media performance. This course teaches how to use AI to improve social media strategy, and therefore is very relevant to this role. Using ChatGPT and Midjourney, a social media manager can easily generate creative content, images, and data-driven insights, while improving efficiency. Skills learned in this course include how to use AI to manage social media accounts and to ensure content is engaging, ethical, and accurate. This course would benefit any aspiring social media manager.
Copywriter
A copywriter creates the text for marketing materials, and this course will improve their ability to generate content. The course teaches how to use ChatGPT to generate effective marketing copy, and techniques for varying tone. The course teaches a range of frameworks that are used in copywriting. A copywriter will benefit from learning how to leverage AI tools to expand their writing skills and improve efficiency. A copywriter who intends to use AI should consider this course.
Marketing Manager
A marketing manager oversees the marketing activities of a company or organization. This course teaches how to use AI tools to generate marketing copy, brainstorm ideas, and drive digital marketing strategies. A marketing manager can improve their expertise in digital marketing by taking this course. The course teaches how to leverage data, optimize marketing campaigns, and create compelling content. This course may be useful for any professional seeking to grow and become a better manager.
E-commerce Specialist
An e-commerce specialist manages the online sales and marketing activities of a business and this course will provide useful skills. The course teaches how to generate product descriptions, create marketing copy, and design visual content. It also covers how to conduct market research and analyze data. E-commerce specialists may find this course helpful due to the various applications for improving efficiency and marketing. An e-commerce professional can use this course to improve their skillset.
Website Manager
A website manager is responsible for the maintenance and performance of a website, and this course may improve their skillset. The course will help website managers generate logos and taglines, find SEO keywords, generate blog ideas and content, and even solve WordPress issues. The course covers how to create website mockups, and also how to generate legal content. Aspiring website managers could benefit from the holistic view of website creation and maintenance.
Creative Director
A creative director oversees the visual and creative direction of a project, and this course may be helpful to their role. This course teaches how to generate creative ideas, design images, and produce compelling visual content using MidJourney and DALL-E. The skills taught are particularly helpful for creative direction. The course provides hands-on experience and the practical knowledge to use these AI tools. Any creative director may find value in taking this course, particularly if they are working in the digital space.
Project Manager
A project manager coordinates and oversees projects. This course may be helpful as it provides instruction on how to use AI tools to brainstorm ideas, generate content, and analyze data, which are all relevant for project management. The course teaches how to create outlines for projects, and also how to analyze large amounts of data and make summaries. These skills are directly applicable to project management. Someone looking for a role as a project manager may find this course valuable.
Instructional Designer
An instructional designer creates learning materials, and this course may be helpful in that process. This course teaches how to create outlines, summaries, and engaging content. The course also provides instruction on how to craft specific prompts, and how to use ChatGPT's abilities to act as a tutor. Additionally, the course discusses how to translate text, which may be helpful for international courses. The course will likely benefit anyone looking to create educational material, due to its wide ranging applications.
Technical Writer
A technical writer creates documentation for complex products and services. This course may be useful, as it teaches how to use AI to simplify complex concepts, generate summaries, and create clear and engaging content. The course also teaches how to get technical explanations. By understanding how to use AI tools, a technical writer may be able to improve their efficiency and the clarity of their writing. A technical writer may find value in this course.
Public Relations Specialist
A public relations specialist manages the reputation of an organization by crafting press releases, articles, and social media content. This course may be useful for public relations specialists as it teaches how to generate content and create marketing copy. Skills learned in this course include how to craft engaging written pieces, and also create visual content, both of which are necessary in public relations. A public relations professional can use the skills from this course to enhance their work.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in ChatGPT & MidJourney AI Prompt Engineering for Entrepreneurs.
Provides a comprehensive overview of prompt engineering techniques, making it an excellent resource for beginners. It covers the basics of crafting effective prompts for various AI models, including ChatGPT and MidJourney. The book offers practical examples and step-by-step instructions to help you get the most out of these AI tools. It is particularly useful for understanding the nuances of prompt design and optimization.
Offers a collection of articles from Harvard Business Review that explore the strategic implications of generative AI. It provides insights into how businesses can leverage AI tools like ChatGPT and MidJourney to drive innovation and efficiency. The book is valuable for understanding the broader business context of AI and how to apply prompt engineering skills to solve real-world problems. It is more valuable as additional reading than as a current reference.

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