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Jessica Welch
and
Sorin Adam Matei
Topics Covered
- Introduction to Paid media
- How can a business benefit from using Paid media
- Social media advertising and returns on investment
- Google Adwords
- Facebook Ads
- Twitter Ads
- Youtube Ads
- Using keywords
- Differences between campaign, ad set, and ad
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Digital Media Analytics: Paid Media.
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Reading list
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Collection of best practices for paid media, covering a variety of topics, such as campaign planning, execution, and measurement.
Practical guide to paid media, written by a former Google executive. It provides step-by-step instructions on how to create and execute successful paid media campaigns.
Beginner's guide to paid media, covering the basics of campaign planning, execution, and measurement.
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Focuses on paid social media marketing, covering platforms such as Facebook, Instagram, and Twitter.
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Guide to paid media for lead generation, covering everything from campaign planning to measurement.
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Covers advanced paid media strategies, such as retargeting, dynamic creative optimization, and cross-device tracking.
Comprehensive guide to paid media, covering everything from campaign planning to measurement. It is written by an experienced paid media marketer.
Provides practical advice on how to use social media to grow your small business. It covers all aspects of social media marketing, from creating a social media strategy to measuring results.
Provides a comprehensive overview of social media marketing. It covers all aspects of social media marketing, from creating a social media strategy to measuring results. It great resource for both beginners and experienced marketers.
Provides a comprehensive overview of social media marketing. It covers all aspects of social media marketing, from creating a social media strategy to measuring results. It great resource for both beginners and experienced marketers.
Provides practical advice on how to use social media to grow your business. It covers all aspects of social media marketing, from creating a social media strategy to measuring results.
Provides a comprehensive overview of social media marketing. It covers everything from creating a social media strategy to measuring results. It great resource for both beginners and experienced marketers.
Provides a detailed overview of social media ROI. It explains how to measure the impact of social media marketing campaigns and provides practical advice on how to improve results.
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Provides practical advice on how to use social media to promote your nonprofit organization. It covers all aspects of social media marketing, from creating a social media strategy to measuring results.
Great introduction to social media marketing for beginners. It covers all the basics of social media marketing, including how to create and manage social media profiles, how to create engaging content, and how to measure results.
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Provides a step-by-step guide to generating and evaluating investment ideas. Mihaljevic's insights on ROI and the importance of due diligence are essential reading for any investor.
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Provides a comprehensive overview of value investing, and it is an excellent resource for anyone who wants to learn more about this investment approach. Greenwald, Kahn, and Sonkin's insights on ROI and the importance of a margin of safety are essential reading for any value investor.
By John Bogle great resource for anyone who wants to learn about index investing and how to build a low-cost, diversified portfolio. Bogle's insights on ROI and the importance of long-term investing are essential reading for any investor.
Classic work on security analysis and is still considered one of the most important books on the subject. Graham and Dodd's insights on ROI and the importance of fundamental analysis are essential reading for any investor.
Provides a comprehensive overview of investment analysis and portfolio management, and it is an excellent resource for anyone who wants to learn more about ROI and how to make informed investment decisions.
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