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Digital Media Analytics

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

Topics Covered
  • Introduction to Paid media
  • How can a business benefit from using Paid media
  • Social media advertising and returns on investment
  • Google Adwords
  • Facebook Ads
  • Twitter Ads
  • Youtube Ads
  • Using keywords
  • Differences between campaign, ad set, and ad
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Rating Not enough ratings
Length 2 weeks
Effort 6 hours per week
Starts Apr 6 (213 weeks ago)
Cost $59
From Purdue University via FutureLearn
Instructors Jessica Welch, Sorin Adam Matei
Download Videos Only via web browser
Language English
Subjects Business
Tags Business & Management

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Rating Not enough ratings
Length 2 weeks
Effort 6 hours per week
Starts Apr 6 (213 weeks ago)
Cost $59
From Purdue University via FutureLearn
Instructors Jessica Welch, Sorin Adam Matei
Download Videos Only via web browser
Language English
Subjects Business
Tags Business & Management

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