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Introduction to Marketing

Tools to Set Enterprises Apart

Want to learn how successful businesses use marketing to increase revenue, share and profitability?

In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns.

This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. In an exciting age where innovation and new business models are required to stay ahead of competitors, we explore how new players in a market can achieve impact through marketing, providing you with unique insight to even apply within your own business venture.

Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals. Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, channels and integrated marketing communications to win against competitors, attract customers and build brand loyalty.

No previous knowledge of marketing is needed. All you need is an open-mind and the ability to think creatively.

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edX

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The University of Edinburgh

Rating Not enough ratings
Length 6 weeks
Starts Jan 7 (11 weeks ago)
Cost $49
From The University of Edinburgh, EdinburghX via edX
Instructors Malcolm Kirkup, Asanka de Silva, Kristina Auxtova, Asanka de Silva, Ewelina Lacka
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Sales Representative - Emerging Businesses $45k

Hands-On, Controller—Successful Construction Firm $62k

USCO Financing Businesses Procedure Writer $107k

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edX

&

The University of Edinburgh

Rating Not enough ratings
Length 6 weeks
Starts Jan 7 (11 weeks ago)
Cost $49
From The University of Edinburgh, EdinburghX via edX
Instructors Malcolm Kirkup, Asanka de Silva, Kristina Auxtova, Asanka de Silva, Ewelina Lacka
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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