Social Entrepreneurship – von der Idee zur Umsetzung from edX

Unser MOOC „Social Entrepreneurship – von der Idee zur Umsetzung“ ist ein gemeinsames Projekt von der Social Entrepreneurship Akademie (SEA) und dem Social Entrepreneurship Netzwerk Deutschland (SEND). Wir haben den Kurs in 5 Module aufgebaut. Ihr habt insgesamt 12 Wochen Zeit und kostenfreien Zugriff auf alle Materialien, um in eurem eigenen Tempo (Gesamtkursdauer sind ca. 5-6 Stunden) in das Thema einzutauchen. .

Im Modul 1 „Was ist Social Entrepreneurship und was macht einen Social Entrepreneur aus?“ geben wir euch einen Einblick in die Welt der Social Entrepreneurs und in das Ökosystem in Deutschland mit seinen Herausforderungen und Unterstützungsangeboten.

Im folgenden Modul 2 geht es um das zentrale Thema bei Social Entrepreneurs: die Wirkung. Wie vereint man Wirkung mit einem Geschäftsmodell? Wie plant, misst und skaliert man Wirkung und wie kann das finanziert werden? Strategien und Methoden dafür werden im zweiten Modul „Wirkungsbezogenheit von Social Entrepreneurs“ verraten.

In Modul 3 bieten wir euch dann „Hilfestellung zur Geschäftsmodellentwicklung“ : Was ist zu beachten, um Geschäftsmodelle zu entwickeln, zu überprüfen und zu optimieren? Welche Werkzeuge wie Canvase sind dazu besonders geeignet, was sind die drei Fits und wie hängen Lean Startup, nutzerorientiertes Design und Markttests zusammen?

Das Modul 4 ist eure „Unterstützung für Umsetzung und Markteintritt“. Hier wird das Geschäftsmodell aus verschiedenen Blickwinkeln auf Machbarkeit geprüft. Doch wie verbreitet man seine Idee, kommuniziert sie bestmöglich an potenzielle Partner und Kunden? Wir stellen euch die Grundzüge des Storytellings vor, um eure Ideen und eure Wirkung in die Welt zu tragen.

Im 5. und finalen Modul „Social Entrepreneurs begleiten: Tipps für die Gründungsberatung“ haben wir für euch Tipps und Tricks von GründungsberaterInnen für GründungsberaterInnen zusammengetragen. Erfahrt, welche Erfolgsfaktoren und -muster es für Sozialunternehmen gibt und was Social Entrepreneurs unbedingt beachten sollten.

Damit habt ihr das gesamte Rüstzeug, um gesellschaftliche Herausforderungen unternehmerisch zu lösen und wirkungsvolle, innovative Geschäftsideen zu verwirklichen – von der Idee bis zur Umsetzung! Wir wünschen euch dabei und bei diesem MOOC viel Spaß und Erfolg!

What's inside

Learning objectives

Modul 1: was ist social entrepreneurship und was macht einen social entrepreneur aus?
Modul 2 : was ist wirkung und wie plant, skaliert, mist und finanziert man sie?
Modul 3 : wie entwickelt man ein geschäftsmodell?

Modul 4: wie schafft man den markteintritt?
Modul 5: tipps und tricks für die gründung.

Modul 1: was ist social entrepreneurship und was macht einen social entrepreneur aus?
Modul 2 : was ist wirkung und wie plant, skaliert, mist und finanziert man sie?
Modul 3 : wie entwickelt man ein geschäftsmodell?
Modul 4: wie schafft man den markteintritt?
Modul 5: tipps und tricks für die gründung.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Untersucht das Wesen des Social Entrepreneurships, das für Studierende aus den Sozial- und Wirtschaftswissenschaften von zentraler Bedeutung ist

Beleuchtet wichtige Konzepte wie Wirkung, Geschäftsmodellentwicklung und Markteintritt, die für aufstrebende Sozialunternehmer unerlässlich sind

Bietet Einblicke von Gründungsberatern, die für Studenten von Vorteil sein können, die eine Karriere im sozialen Unternehmertum anstreben

Enthält Fallstudien und praktische Übungen, die den Studenten helfen können, die Konzepte in der Praxis anzuwenden

Wird von erfahrenen Fachleuten auf dem Gebiet des Social Entrepreneurships unterrichtet, was Glaubwürdigkeit verleiht

Bietet eine umfassende Einführung in das Social Entrepreneurship, die für Studenten mit unterschiedlichem Hintergrund geeignet ist

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Entrepreneurship – von der Idee zur Umsetzung with these activities:

Suche einen Mentor im Bereich Social Entrepreneurship

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A mentor can provide valuable guidance and support as you develop your social enterprise.

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Recherchiere potenzielle Mentoren
Kontaktiere potenzielle Mentoren

Review definitions of social entrepreneurship and social innovation

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Start by clarifying your understanding of core concepts.

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Define social entrepreneurship
Describe the role of a social entrepreneur
Explain the difference between social entrepreneurship and traditional entrepreneurship
Provide examples of social innovations

Erlerne Storytelling-Techniken

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Storytelling is a powerful tool for communicating your social impact. This activity will help you develop your storytelling skills.

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Suche nach Storytelling-Tutorials
Übe Storytelling-Techniken

Eight other activities

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Identify social entrepreneurs and their ventures

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Practice identifying and analyzing real-world examples to enhance your understanding.

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Research social entrepreneurs in different sectors
Examine their business models and social impact
Discuss their strategies for creating sustainable change

Participate in group discussions on social entrepreneurship

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Exchange ideas, learn from peers, and expand your perspective.

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Join a study or discussion group focused on social entrepreneurship
Participate actively in discussions
Share your insights and experiences
Listen and learn from others' perspectives

Explore case studies of successful social ventures

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Learn from the experiences and strategies of others.

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Identify case studies of successful social ventures
Analyze their approach and outcomes
Evaluate their impact and sustainability

Develop a social entrepreneurship project proposal

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Apply your knowledge by creating a plan for your own social venture.

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Identify a social problem
Research potential solutions
Develop a solution in the form of a product or service
Outline your strategy for implementing and sustaining your solution
Present your project proposal

Develop a resource library on social entrepreneurship

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Organize and expand your knowledge by creating your own collection of resources.

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Identify and collect relevant articles, books, websites, and videos
Organize the resources into categories or themes
Annotate or summarize the key points of each resource
Create a digital or physical library for easy access

Volunteer with a social enterprise or non-profit organization

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Gain practical experience and contribute to real-world change.

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Identify social enterprises or non-profit organizations that align with your interests
Contact them and inquire about volunteer opportunities
Commit to a regular volunteering schedule
Actively participate in projects and initiatives

Trage zu einem Open-Source-Projekt im Bereich Social Entrepreneurship bei

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Contributing to an open-source project not only is a great way to learn but also an opportunity to gain experience in a real-world context.

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Suche nach Open-Source-Projekten im Bereich Social Entrepreneurship
Wähle ein Projekt aus und trage bei

Mentor aspiring social entrepreneurs

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Share your knowledge and experience to support others in their entrepreneurial journey.

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Join mentorship programs or platforms for social entrepreneurs
Identify mentees who are passionate about social change
Provide guidance and support in developing their entrepreneurial ideas
Share your insights and lessons learned

Career center

Learners who complete Social Entrepreneurship – von der Idee zur Umsetzung will develop knowledge and skills that may be useful to these careers:

Social Entrepreneur

Social Entrepreneurs are change-makers who use their entrepreneurial skills to address social or environmental issues. This course will help you develop the knowledge and skills you need to become a successful Social Entrepreneur.

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Social Impact Consultant

Social Impact Consultants help businesses and organizations measure and improve their social and environmental impact. This course will give you the tools you need to become a successful Social Impact Consultant.

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Philanthropy Officer

Philanthropy Officers develop and manage fundraising campaigns for nonprofits and other organizations. This course will help you develop the skills you need to become a successful Philanthropy Officer.

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Social Worker

Social Workers help people in need, such as those who are struggling with poverty, mental illness, or addiction. This course will give you the skills you need to become a successful Social Worker.

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Community Organizer

Community Organizers work to build relationships and empower communities to address social issues. This course will give you the skills you need to become a successful Community Organizer.

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Nonprofit Manager

Nonprofit Managers oversee the day-to-day operations of nonprofits. This course will help you develop the skills you need to become a successful Nonprofit Manager.

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Program Manager

Program Managers plan, implement, and evaluate programs for nonprofits and other organizations. This course will help you develop the skills you need to become a successful Program Manager.

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Impact Investor

Impact Investors invest in businesses and organizations that are working to create a positive social or environmental impact. This course will help you develop the skills you need to become a successful Impact Investor.

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Public Policy Advocate

Public Policy Advocates work to influence public policy to improve the lives of people and communities. This course will give you the skills you need to become a successful Public Policy Advocate.

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Nonprofit Founder

Nonprofit Founders start and lead nonprofit organizations that provide services to people in need. This course provides helpful information for that process.

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Community Development Specialist

Community Development Specialists work to improve the quality of life in communities by addressing social and economic issues. This course helps build a foundation for that work.

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Grant Writer

Grant Writers write proposals to secure funding for nonprofit organizations. This course helps build a foundation for that work.

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Social Media Manager

Social Media Managers use social media to promote products or services. This course may be useful for learning more about social media marketing.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns. This course may be useful for learning more about marketing.

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