Google Analytics 4 for Beginners - New Google Analytics GA4 from Udemy

Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports.

Start using the latest version of Google Analytics with confidence.

You will learn

1. What is Google Analytics 4
Data collection model
How to upgrade from current Google Analytics, if you are using one
How to set up Google Analytics
Google Analytics reports
Conducting Analysis

If you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course.

I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.

What's inside

Learning objectives

Google analytics 4

Google analytics new version

Google analytics 4
Google analytics new version

Syllabus

Introduction

What is Google Analytics 4 and how it works

GA4 Data Model

Creating Google Analytics 4 Property

Join for my free live sessions on Google Analytics 4 and various other topics at https://academy.optizent.com/free-digital-marketing-analytics-resources

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Read about what's good

what should give you pause

and possible dealbreakers

Guides students from not familiar GA into the new version - GA4

This course enables students to understand how to conduct analysis in GA4, which is a vital component in digital analytics

Offers a comprehensive study of the new GA4

Taught by Anil Batra, a seasoned instructor with over 15 years of experience in Digital Marketing and Analytics

Reviews summary

Essential google analytics 4 for beginners

Learners say this course is a highly effective introduction to Google Analytics 4 (GA4), especially for those new to the platform or transitioning from Universal Analytics. Students praise the instructor's expertise and clear explanations, which break down complex GA4 concepts into digestible parts. The course is noted for its practical focus on understanding reports and setting up tracking, making it immediately applicable for professional use. While some learners might desire more in-depth exercises or case studies, and one noted it could be too basic for those with existing analytics knowledge, it consistently delivers a strong foundation in GA4 fundamentals.

Provides immediately applicable insights for GA4 reports.

"The focus on reports is particularly useful for daily work."

"Perfect for learning GA4 fundamentals. I especially appreciated the sections on understanding different reports and setting up tracking."

"This is exactly what I needed to start using GA4 at my job."

Instructor's deep knowledge and clear teaching style.

"Excellent course! The instructor's expertise shines through. He explains GA4's new data model very well and helped me transition..."

"The instructor clearly knows his stuff."

"Highly recommend! The instructor is an expert and explains everything in a way that sticks."

Makes complex GA4 concepts easy to grasp for new users.

"This course is incredibly well-structured and easy to follow. As someone completely new to GA4, I found the explanations clear and the demos very helpful."

"The instructor breaks down complex concepts into digestible parts. Highly recommend for beginners!"

"Fantastic course for anyone intimidated by GA4. The instructor makes it incredibly approachable."

Some learners wished for more hands-on activities.

"A solid introduction to GA4... I wish there were a few more practical exercises, but the content is spot on for beginners."

"Very informative course. I would have liked more real-world case studies to apply the concepts..."

"Could benefit from additional labs or deeper application of the learned concepts."

May be too basic for those with prior analytics experience.

"It's a good starting point, but I felt some parts were a bit too basic and repetitive if you already have some analytics background."

"For absolute beginners, it's probably perfect. For me, I was looking for something a bit more in-depth even for a 'beginners' course."

"If you have existing knowledge, you might find the pace slow or content familiar."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Analytics 4 for Beginners - New Google Analytics GA4 with these activities:

Review Key Google Analytics Concepts

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Familiarize yourself with the fundamentals of digital analytics and Google Analytics to enhance your understanding throughout the course.

Browse courses on Web Analytics

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Review the Google Analytics Help Center articles on basic concepts.
Complete the Google Analytics Academy Fundamentals course.

Explore Google Analytics Interface

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Gain hands-on experience navigating the Google Analytics interface and understanding its functionality to prepare you for further exploration and analysis.

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Follow the Google Analytics Interface Overview tutorial.
Practice using the different reports and navigation options in a demo account.

Analyze Sample Google Analytics Reports

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Develop your analytical skills by interpreting sample Google Analytics reports to identify insights and trends that will help you make data-driven decisions.

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Obtain sample Google Analytics reports from a reputable source.
Review the reports and identify key metrics and dimensions.
Draw insights and make recommendations based on your analysis.

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Build a Google Analytics 4 Property

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Apply your understanding of Google Analytics 4 by creating a property for a real-world website, allowing you to gain practical experience and reinforce the concepts covered in the course.

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Choose a website that you have access to.
Follow the instructions in the Google Analytics Help Center to create a Google Analytics 4 property.
Configure basic settings and customize the property as needed.

Assist Classmates or New Users

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Enhance your understanding by helping others. Actively participate in class discussions or community forums to provide assistance to classmates or new users, solidifying your knowledge and fostering a supportive learning environment.

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Attend live sessions and participate in discussions.
Answer questions in the course forum or online communities.

Develop a Mini Google Analytics Dashboard

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Showcase your analytical skills by creating a mini Google Analytics dashboard that visualizes key metrics and provides insights for a specific website. This hands-on project will deepen your understanding of data analysis and presentation.

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Identify the website and key metrics to track.
Use Google Data Studio or a similar tool to create the dashboard.
Present your dashboard to your peers or share it in a portfolio.

Participate in Google Analytics Challenges or Competitions

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Challenge yourself and stay up-to-date with the latest trends by participating in Google Analytics challenges or competitions. This will push you to think critically, showcase your skills, and potentially connect with industry professionals.

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Identify and register for relevant Google Analytics competitions.
Read the competition guidelines and requirements.
Develop a strategy and complete the challenge or competition within the specified timeframe.

Career center

Learners who complete Google Analytics 4 for Beginners - New Google Analytics GA4 will develop knowledge and skills that may be useful to these careers:

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Google Analytics 4 for Beginners - New Google Analytics GA4

What's inside

Learning objectives

Syllabus

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Reviews summary

Essential google analytics 4 for beginners

Activities

Career center

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