Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports.
Read more
Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports.
Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports.
Start using the latest version of Google Analytics with confidence.
You will learn
1. What is Google Analytics 4
Data collection model
How to upgrade from current Google Analytics, if you are using one
How to set up Google Analytics
Google Analytics reports
Conducting Analysis
If you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course.
I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.
This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
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What's inside
Learning objectives
- Google analytics 4
- Google analytics new version
- Google analytics 4
- Google analytics new version
Syllabus
Introduction
What is Google Analytics 4 and how it works
GA4 Data Model
Creating Google Analytics 4 Property
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Syllabus
Join for my free live sessions on Google Analytics 4 and various other topics at https://academy.optizent.com/free-digital-marketing-analytics-resources
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Activities
Review Key Google Analytics Concepts
Show steps
Familiarize yourself with the fundamentals of digital analytics and Google Analytics to enhance your understanding throughout the course.
Browse courses on
Web Analytics
Show steps
-
Review the Google Analytics Help Center articles on basic concepts.
-
Complete the Google Analytics Academy Fundamentals course.
Explore Google Analytics Interface
Show steps
Gain hands-on experience navigating the Google Analytics interface and understanding its functionality to prepare you for further exploration and analysis.
Show steps
-
Follow the Google Analytics Interface Overview tutorial.
-
Practice using the different reports and navigation options in a demo account.
Analyze Sample Google Analytics Reports
Show steps
Develop your analytical skills by interpreting sample Google Analytics reports to identify insights and trends that will help you make data-driven decisions.
Show steps
-
Obtain sample Google Analytics reports from a reputable source.
-
Review the reports and identify key metrics and dimensions.
-
Draw insights and make recommendations based on your analysis.
Four other activities
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Build a Google Analytics 4 Property
Show steps
Apply your understanding of Google Analytics 4 by creating a property for a real-world website, allowing you to gain practical experience and reinforce the concepts covered in the course.
Show steps
-
Choose a website that you have access to.
-
Follow the instructions in the Google Analytics Help Center to create a Google Analytics 4 property.
-
Configure basic settings and customize the property as needed.
Assist Classmates or New Users
Show steps
Enhance your understanding by helping others. Actively participate in class discussions or community forums to provide assistance to classmates or new users, solidifying your knowledge and fostering a supportive learning environment.
Show steps
-
Attend live sessions and participate in discussions.
-
Answer questions in the course forum or online communities.
Develop a Mini Google Analytics Dashboard
Show steps
Showcase your analytical skills by creating a mini Google Analytics dashboard that visualizes key metrics and provides insights for a specific website. This hands-on project will deepen your understanding of data analysis and presentation.
Show steps
-
Identify the website and key metrics to track.
-
Use Google Data Studio or a similar tool to create the dashboard.
-
Present your dashboard to your peers or share it in a portfolio.
Participate in Google Analytics Challenges or Competitions
Show steps
Challenge yourself and stay up-to-date with the latest trends by participating in Google Analytics challenges or competitions. This will push you to think critically, showcase your skills, and potentially connect with industry professionals.
Show steps
-
Identify and register for relevant Google Analytics competitions.
-
Read the competition guidelines and requirements.
-
Develop a strategy and complete the challenge or competition within the specified timeframe.
Review Key Google Analytics Concepts
Show steps
Familiarize yourself with the fundamentals of digital analytics and Google Analytics to enhance your understanding throughout the course.
Browse courses on
Web Analytics
Show steps
- Review the Google Analytics Help Center articles on basic concepts.
- Complete the Google Analytics Academy Fundamentals course.
Explore Google Analytics Interface
Show steps
Gain hands-on experience navigating the Google Analytics interface and understanding its functionality to prepare you for further exploration and analysis.
Show steps
- Follow the Google Analytics Interface Overview tutorial.
- Practice using the different reports and navigation options in a demo account.
Analyze Sample Google Analytics Reports
Show steps
Develop your analytical skills by interpreting sample Google Analytics reports to identify insights and trends that will help you make data-driven decisions.
Show steps
- Obtain sample Google Analytics reports from a reputable source.
- Review the reports and identify key metrics and dimensions.
- Draw insights and make recommendations based on your analysis.
Build a Google Analytics 4 Property
Show steps
Apply your understanding of Google Analytics 4 by creating a property for a real-world website, allowing you to gain practical experience and reinforce the concepts covered in the course.
Show steps
- Choose a website that you have access to.
- Follow the instructions in the Google Analytics Help Center to create a Google Analytics 4 property.
- Configure basic settings and customize the property as needed.
Assist Classmates or New Users
Show steps
Enhance your understanding by helping others. Actively participate in class discussions or community forums to provide assistance to classmates or new users, solidifying your knowledge and fostering a supportive learning environment.
Show steps
- Attend live sessions and participate in discussions.
- Answer questions in the course forum or online communities.
Develop a Mini Google Analytics Dashboard
Show steps
Showcase your analytical skills by creating a mini Google Analytics dashboard that visualizes key metrics and provides insights for a specific website. This hands-on project will deepen your understanding of data analysis and presentation.
Show steps
- Identify the website and key metrics to track.
- Use Google Data Studio or a similar tool to create the dashboard.
- Present your dashboard to your peers or share it in a portfolio.
Participate in Google Analytics Challenges or Competitions
Show steps
Challenge yourself and stay up-to-date with the latest trends by participating in Google Analytics challenges or competitions. This will push you to think critically, showcase your skills, and potentially connect with industry professionals.
Show steps
- Identify and register for relevant Google Analytics competitions.
- Read the competition guidelines and requirements.
- Develop a strategy and complete the challenge or competition within the specified timeframe.
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