Les médias numériques pour améliorer les résultats de santé from Coursera

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Syllabus

L’approche comportementale comme base

L’approche comportementale constitue la base sur laquelle repose la stratégie des campagnes futures. Les participants seront invités à utiliser ce module pour élaborer des idées de campagne qu’ils pourront suivre pendant le reste du cours.

Élaborer votre stratégie de communication

Comprendre les éléments clés à prendre en compte pour élaborer une stratégie de communication en matière de santé à l’intention d’un public cible déterminé.

Concevoir pour le contexte - Des messages et des créations qui parlent à votre public

Aperçu du contenu le plus performant basé sur les normes de l’industrie - actifs organiques et planifiés - lié aux bonnes pratiques pour concevoir des visuels de campagnes de santé en ligne.

Tactiques pour la mise en œuvre des médias numériques et des campagnes

Découvrez comment concevoir votre stratégie de communication numérique avec un impact maximal tout en respectant votre budget et comment renforcer votre confiance pour lancer votre stratégie de campagne !

Des métriques qui comptent : comprendre leur impact

Mise en place d’objectifs tangibles et d’indicateurs clés de performance pour les campagnes de communication pour les changements sociaux et comportementaux (CCSC) dans le monde réel.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores behavioral change for comms strategy

Builds your ability to design a health commination strategy

Includes design standards based on industry practice

Covers critical aspects of social and behavioral change comms

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Les médias numériques pour améliorer les résultats de santé with these activities:

Review behavioral concepts

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Review critical behavioral concepts to reinforce the foundation of your strategy.

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Revisit key theories and principles in behavioral science
Explore real-world examples of successful behavioral campaigns

Join a study group or discussion forum

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Engage with peers to exchange ideas, ask questions, and enhance your understanding of course concepts.

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Find a study group or discussion forum
Actively participate in discussions and share your insights
Seek support and guidance from peers

Develop a digital communication strategy

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Develop a detailed plan to guide your digital communication efforts and ensure alignment with your objectives.

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Define your target audience and communication goals
Research and identify relevant digital channels
Develop a content calendar and plan
Establish metrics to track and evaluate your progress

Five other activities

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Practice designing social media campaigns

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Practice creating engaging and effective social media campaigns to improve your design skills.

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Identify the target audience and campaign goals
Develop creative concepts and visuals
Write compelling copy and calls-to-action
Test and refine your campaign

Learn to use social media analytics tools

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Explore tutorials to master social media analytics tools and gain insights into campaign performance.

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Identify key metrics to track
Use social media analytics tools to gather and interpret data
Analyze results and draw meaningful conclusions

Volunteer for a health communication organization

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Apply your knowledge and skills to real-world scenarios by volunteering with organizations in the health communication field.

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Find a volunteer opportunity that aligns with your interests
Contribute your time and expertise to support health communication initiatives

Develop a health communication campaign proposal

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Create a comprehensive proposal to outline your health communication campaign, ensuring it aligns with course objectives.

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Define the campaign goals and target audience
Develop a communication strategy and plan
Estimate the budget and resources required
Write a compelling proposal document

Contribute to an open-source project related to health communication

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Engage in practical application by contributing to open-source projects in the field of health communication.

Browse courses on Health Communication

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Identify a suitable open-source project to contribute to
Learn about the project's goals and codebase
Make code contributions or documentation improvements

Career center

Learners who complete Les médias numériques pour améliorer les résultats de santé will develop knowledge and skills that may be useful to these careers:

Health Communications Associate

A Health Communications Associate develops and executes communication campaigns to promote health and wellness. A background in digital media and communications is crucial in this role. This course will be especially useful in helping you design social media campaigns that will effectively engage target audiences. You will learn how to develop a strong brand voice, create engaging content, and track the success of your campaigns.

See salaries and explore the career path for Health Communications Associate

Digital Health Strategist

A Digital Health Strategist develops and implements digital health strategies to improve patient outcomes. This role requires a strong understanding of digital marketing and communications, as well as a deep understanding of health care. This course will provide you with the knowledge and skills you need to develop and execute successful digital health campaigns.

See salaries and explore the career path for Digital Health Strategist

Public Health Specialist

A Public Health Specialist develops and implements public health programs to improve the health of a population. This role requires a strong understanding of public health principles and practices, as well as a strong ability to collaborate with diverse stakeholders. This course will provide you with the knowledge and skills you need to develop and implement effective public health programs.

See salaries and explore the career path for Public Health Specialist

Health Educator

A Health Educator develops and implements educational programs to promote healthy behaviors. This role requires a strong understanding of health behavior change theories and models, as well as a strong ability to communicate effectively with diverse audiences. This course will provide you with the knowledge and skills you need to develop and deliver effective health education programs.

See salaries and explore the career path for Health Educator

Health Communication Specialist

A Health Communication Specialist develops and executes communication campaigns to promote health and wellness. This role requires a strong understanding of health communication principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course will provide you with the knowledge and skills you need to develop and deliver effective health communication campaigns.

See salaries and explore the career path for Health Communication Specialist

Marketing Manager

A Marketing Manager develops and executes marketing campaigns to promote products or services. This role requires a strong understanding of marketing principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and execute successful marketing campaigns for health care products or services.

See salaries and explore the career path for Marketing Manager

Social Media Manager

A Social Media Manager develops and executes social media campaigns to promote products or services. This role requires a strong understanding of social media principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and execute successful social media campaigns for health care products or services.

See salaries and explore the career path for Social Media Manager

Content Creator

A Content Creator develops and creates content for a variety of platforms, including websites, blogs, social media, and print publications. This role requires a strong understanding of content marketing principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and create effective content for health care products or services.

See salaries and explore the career path for Content Creator

Public Relations Specialist

A Public Relations Specialist develops and executes public relations campaigns to promote organizations or individuals. This role requires a strong understanding of public relations principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and execute successful public relations campaigns for health care organizations or individuals.

See salaries and explore the career path for Public Relations Specialist

Health Program Manager

A Health Program Manager develops and manages health programs to improve the health of a population. This role requires a strong understanding of health program management principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and manage successful health programs for a variety of organizations.

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Research Scientist

A Research Scientist conducts research to improve the understanding of health and disease. This role requires a strong understanding of research principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and conduct research on a variety of health-related topics.

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Data Analyst

A Data Analyst collects and analyzes data to improve the performance of organizations. This role requires a strong understanding of data analysis principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and analyze data to improve the performance of health care organizations.

See salaries and explore the career path for Data Analyst

Health Policy Analyst

A Health Policy Analyst develops and analyzes health policy to improve the health of a population. This role requires a strong understanding of health policy principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and analyze health policy for a variety of organizations.

See salaries and explore the career path for Health Policy Analyst

Software Engineer

A Software Engineer designs and develops software applications. This role requires a strong understanding of software engineering principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and engineer software applications for health care organizations.

See salaries and explore the career path for Software Engineer

Healthcare Consultant

A Healthcare Consultant provides consulting services to healthcare organizations to improve their performance. This role requires a strong understanding of healthcare principles and practices, as well as a strong ability to communicate effectively with diverse audiences. This course may be useful in helping you develop and deliver effective consulting services to health care organizations.

See salaries and explore the career path for Healthcare Consultant

Les médias numériques pour améliorer les résultats de santé

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