B2B Foundations
Social Media Marketing
Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers. In this course, social media expert Luan Wise explains how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and content marketing, and explore the benefits of the five major platforms: LinkedIn, Twitter, Facebook, Instagram, and Google+. Luan also shares tips for creating a social media policy for your organization, and measuring your success.
Contents:
- Introduction
- 1. B2B Marketing
- 2. B2B Social Media
- 3. B2B Buying Decisions
- 4. Content Marketing
- 5. Social Media for B2B Marketing
- 6. Management and Policy
- 7. Measure Success
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 32m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Luan Wise |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Social Media Marketing B2B Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
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| Rating | Not enough ratings |
|---|---|
| Length | 32m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Luan Wise |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Social Media Marketing B2B Marketing |
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