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Rank Your Youtube Videos Higher in Search Using Tubebuddy

Jewel & Auret

Want more people to see your YouTube videos?  I get it. You put all this time into creating videos for your channel, so it's frustrating to see so little views when you know very well how many videos per day are watched on YouTube (that number is approx. 5 billion by the way).   

We are full-time YouTubers and YouTube mentors.  Over 90% of the traffic that comes to our YouTube channel (called Essetino Artists - feel free to look it up) comes from people finding our videos in the search engines of YouTube and Google. 

Read more

Want more people to see your YouTube videos?  I get it. You put all this time into creating videos for your channel, so it's frustrating to see so little views when you know very well how many videos per day are watched on YouTube (that number is approx. 5 billion by the way).   

We are full-time YouTubers and YouTube mentors.  Over 90% of the traffic that comes to our YouTube channel (called Essetino Artists - feel free to look it up) comes from people finding our videos in the search engines of YouTube and Google. 

We often tell our clients that the number 2 key factor for successfully growing your channel is understanding YouTube SEO and how to properly optimize your YouTube videos for the search. Number 1 is having good quality content.

Learning how to do keyword research for your YouTube videos doesn't sound very sexy, but it's a significant skill to invest in because once you've mastered it, your videos will be shown to more people and specifically those you want to reach - you get to leverage the traffic from YouTube and Google at no added cost to you.

In this course, you will learn the exact YouTube SEO strategy that we use to optimize every single one of our videos, and that we teach to our private mentoring clients.  To implement this strategy effectively, we use a paid tool called Tubebuddy.  You will need Tubebuddy to follow through these exact steps - please refer to the Tubebuddy section in this course to learn more.

In this course, you will learn practical steps for how to properly optimize your YouTube videos for the search engines so you can get more organic traffic to your YouTube channel. 

It is my goal for you in this course to take a seemingly convoluted and intimidating topic like YouTube SEO and turn it into a set of simple action steps that you can easily apply to each one of your videos consistently. 

Here are the steps you'll learn:

  1. How to do keyword research using Tubebuddy's Keyword tool (and why that matters)

  2. How to come up with an effective title for your videos that is both a) optimized for the search engines and b) attention-grabbing

  3. How to choose the right tags to further optimize your YouTube video.

  4. What to put your video description to further optimize your YouTube video.

  5. Additional YouTube SEO tips like how the filename of your video plays a role in optimizing your video.

    ...and more.

  If you're ready to get more people watching your YouTube videos, enroll in this course now and I look forward to seeing you on the inside :)

Your instructor,

Auret Esselen

Enroll now

What's inside

Syllabus

How to effectively use what you're about to learn in this course & what to expect.

Why am I qualified to teach you how to rank your YouTube videos higher in search using Tubebuddy.

Read more

Let's set some reasonable expectations here. We have used these YouTube SEO techniques to rank our own videos in the search engines, and have seen success in our clients ranking their videos; however, we cannot guarantee that this will work for every single channel.  Don't expect to instantly see your videos on page 1 of the search results after implementing the steps taught here. There are other variables in play, which we will talk more about in this course.

What you need to know about the upcoming sections of this course, and how to navigate through the content in the most effective manner possible.

Tubebuddy for Ranking Videos

Tubebuddy is a browser extension that adds a layer of valuable tools that you can access directly from your YouTube dashboard. I mainly speak about Tubebuddy's keyword tool, which is what we will be using here in this course.  If you're not familiar with Tubebuddy, watch this video to learn more.  To check out Tubebuddy in a new window, click on the link in the resources area of this lecture.

There are other tools out there that you can use to rank your YouTube videos higher in search. In this lecture, you'll learn why we personally think Tubebuddy is the best in helping YouTubers out with keyword research and optimizing our YouTube channels.  To check out Tubebuddy in a new window, click on the link in the resources area of this lecture.

We have made a special arrangement with Tubebuddy to be able to offer a discount to all students of this course.  You can now use our coupon code to get 20% off of your Tubebuddy subscription - whether you're new to Tubebuddy or an existing user looking to upgrade.

I explain the different Tubebuddy pricing plans so you can decide which one is best for you (if any).  To open up Tubebuddy in a new window, click on the link in the resources area of this lecture.

YouTube SEO Foundations

This is a summary of all the YouTube SEO steps you will learn in the upcoming lectures including how to do keyword research using Tubebuddy and coming up with an optimized title, tags, and description for your YouTube videos.

How to do keyword research using Tubebuddy 's keyword tool so you can find a main keyword phrase to rank for.

How to come up with an optimized title so you can rank your YouTube videos higher in search using Tubebuddy.

How to choose the right keywords / tags when uploading that will help you rank your YouTube videos higher in search using Tubebuddy.

Tubebuddy has updated their interface a little bit and has moved the COPY button. In this video, I explain where to see the COPY button so that you can easily grab supporting tags for optimizing your YouTube videos.

How to further optimize your YouTube videos by knowing what to include in your descriptions.

How your filename plays a role in optimizing your YouTube video and what to do with it.

How to grab your 'replay' link to include in your video's description which adds more YouTube SEO juice to your videos.

YouTube SEO example document
Examples of Optimizing Videos

A real life example of me optimizing a video with Tubebuddy using the YouTube SEO strategy steps taught above.

Once you have the above foundations down, implement each one of these tips to add to your channel's growth!

In this lecture, I'll show you how to use Tubebuddy to see how your YouTube video ranks (your position number in the search results) for the specific tags you've chosen. This is great feedback as it allows you to see how your YouTube SEO efforts are working.

YouTube thumbnails don't directly impact search ranking, but they do indirectly because a professional thumbnail can impact your click through rate, which in turn helps more people discover your videos. In this video, I'll share 5 design tips for what makes a good YouTube thumbnail that people will actually click on.

You can design your YouTube thumbnails using Tubebuddy and in this lecture, I'll show you how to do that. There are other free tools you can use like Canva or Fotor, and I also give you the option of outsourcing thumbnail design.

In addition to the Keyword Explorer, Tubebuddy has another tool called SEO Studio which you can use to double check the optimization strength of your title, tags and description. It also allows you to see what your thumbnail looks like among the first page results. In this video, I show you how to use the Tubebuddy SEO Studio to optimize your video even further.

Download our PDF Guide for a complete YouTube SEO Checklist & additional resources for support.
PDF: YouTube SEO Checklist & Additional Resources

Save this course

Save Rank Your Youtube Videos Higher in Search Using Tubebuddy to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Rank Your Youtube Videos Higher in Search Using Tubebuddy with these activities:
Review Basic SEO Concepts
Reinforce your understanding of fundamental SEO principles to better grasp the nuances of YouTube SEO.
Browse courses on SEO
Show steps
  • Read articles or watch videos explaining basic SEO concepts.
  • Identify the key differences between general SEO and YouTube SEO.
  • Define important terms like 'keyword', 'ranking', and 'algorithm'.
Read 'YouTube Secrets'
Gain a broader understanding of YouTube growth strategies beyond just SEO.
View YouTube Secrets on Amazon
Show steps
  • Read the sections on YouTube SEO and keyword research.
  • Compare the book's strategies with the course's Tubebuddy-focused approach.
  • Identify actionable tips for improving your channel's overall performance.
Keyword Research Practice with Tubebuddy
Solidify your keyword research skills by practicing with Tubebuddy's keyword tool.
Show steps
  • Use Tubebuddy to research keywords for 5 different video ideas.
  • Analyze the search volume, competition, and optimization score for each keyword.
  • Select the best keyword for each video idea based on your analysis.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Read 'The YouTube Formula'
Gain a deeper understanding of the YouTube algorithm and how it impacts video ranking.
View The YouTube Formula on Amazon
Show steps
  • Read the sections on the YouTube algorithm and ranking factors.
  • Compare the book's insights with the course's SEO strategies.
  • Identify actionable tips for improving your channel's overall performance.
Optimize Existing Video with Tubebuddy
Apply the course's SEO strategies to optimize one of your existing YouTube videos.
Show steps
  • Choose a video from your channel to optimize.
  • Use Tubebuddy to research and select relevant keywords.
  • Rewrite the video's title, tags, and description based on your keyword research.
  • Monitor the video's performance in search results after optimization.
Create a YouTube SEO Audit Template
Develop a reusable template for auditing and optimizing YouTube videos for SEO.
Show steps
  • Outline the key elements of YouTube SEO (title, tags, description, etc.).
  • Create a checklist of steps for optimizing each element.
  • Incorporate Tubebuddy's tools and features into the template.
  • Test the template on several videos and refine it based on your findings.
Help Others with YouTube SEO
Reinforce your knowledge by helping other YouTubers with their SEO strategies.
Show steps
  • Join online forums or communities for YouTubers.
  • Answer questions about YouTube SEO and Tubebuddy.
  • Share your knowledge and experience with others.

Career center

Learners who complete Rank Your Youtube Videos Higher in Search Using Tubebuddy will develop knowledge and skills that may be useful to these careers:
YouTube Content Creator
A YouTube Content Creator dedicates their time to producing and uploading videos to YouTube, aiming to build an audience and generate revenue. This course helps you understand YouTube SEO, a critical skill for any content creator. Learning how to optimize video titles, descriptions, and tags using tools like TubeBuddy, as covered in this course, helps you rank higher in search results. With increased visibility, a YouTube Content Creator can attract more viewers, grow their channel, and increase their earning potential.
See salaries and explore the career path for YouTube Content Creator
Channel Manager
The Channel Manager makes sure a business's video channels work well. This course helps you by teaching you the exact YouTube SEO strategy that the instructors use to optimize every single one of their videos. Learning how to use tools like TubeBuddy will equip you to make sure your company's YouTube channels rise above the competition.
See salaries and explore the career path for Channel Manager
Affiliate Marketer
As an Affiliate Marketer, you earn a commission by promoting products or services through unique affiliate links. Many affiliate marketers use YouTube to create video reviews and tutorials, driving traffic to their affiliate offers. This course teaches you how to optimize your YouTube videos for search, ensuring that your content reaches a broader audience. The skills taught in this course, such as keyword research and title optimization using tools like TubeBuddy, allow you to increase video views and click-through rates, ultimately boosting your affiliate commissions.
See salaries and explore the career path for Affiliate Marketer
Digital Marketing Specialist
A Digital Marketing Specialist develops and executes marketing campaigns across various online channels. YouTube SEO plays a significant role in a comprehensive digital marketing strategy. This course helps you gain proficiency in optimizing YouTube videos for search, which drives organic traffic and improves brand visibility. Learning how to use tools like TubeBuddy for keyword research and optimization helps you enhance the effectiveness of your video marketing efforts. Mastering these skills allows the Digital Marketing Specialist to leverage YouTube as a powerful platform for reaching target audiences and achieving marketing goals.
See salaries and explore the career path for Digital Marketing Specialist
Content Strategist
A Content Strategist develops and implements content plans to achieve specific business goals. If a content strategy includes video marketing, this course will be valuable. It provides practical guidance on YouTube SEO, enabling you to optimize video content for search. Learning how to use tools like TubeBuddy for keyword research and analysis, enables you to create videos that attract viewers. These skills help a Content Strategist to leverage YouTube effectively as part of a broader content marketing strategy.
See salaries and explore the career path for Content Strategist
Video Editor
As a Video Editor, you are responsible for assembling raw footage into a polished final product. While this role may seem primarily focused on the creative aspects of video production, understanding YouTube SEO can significantly enhance your value. If your clients are interested in growing their channels, understanding YouTube SEO, as taught in this course, helps you contribute to optimizing videos for search. Learning to use tools like TubeBuddy to research keywords and craft compelling titles and descriptions helps ensure that the videos you edit reach a wider audience.
See salaries and explore the career path for Video Editor
Online Course Creator
An Online Course Creator develops and markets educational content to learners. YouTube can serve as a powerful platform for promoting and selling online courses. This course provides valuable insights into YouTube SEO, enabling you to optimize your video content for search. By learning how to use tools like TubeBuddy to conduct keyword research and improve video rankings, as covered in this course, you can attract more potential students to your courses. A greater understanding of the material will help the Online Course Creator to leverage YouTube's vast audience to increase course enrollment and revenue.
See salaries and explore the career path for Online Course Creator
Brand Manager
A Brand Manager is responsible for overseeing all aspects of a brand's identity and marketing. For brands with a YouTube presence, understanding YouTube SEO is essential for maximizing visibility and engagement. This course provides a comprehensive understanding of how to optimize videos for search, ensuring that branded content reaches the target audience. Learning how to apply these skills allows the Brand Manager to enhance brand awareness, improve customer engagement, and drive business results through video marketing.
See salaries and explore the career path for Brand Manager
Marketing Manager
A Marketing Manager develops and oversees marketing campaigns to promote products or services. If a marketing strategy includes YouTube, this course may be helpful. You will gain new insights into YouTube SEO to improve the overall marketing. You will learn practical techniques for optimizing video titles, descriptions, and tags using tools like TubeBuddy, as covered in this course, allowing you to improve video rankings and drive traffic to YouTube channels. This makes you all the more effective in your role.
See salaries and explore the career path for Marketing Manager
SEO Specialist
An SEO Specialist focuses on improving a website's or online content's visibility in search engine results. This course may be of help in expanding or improving a skillset in the specific area of YouTube SEO. The course offers practical techniques for optimizing video titles, descriptions, and tags using tools like TubeBuddy, as covered in this course, allowing you to improve video rankings and drive organic traffic to YouTube channels. The skills gained in the course will help SEO Specialists apply their expertise to the growing field of video marketing.
See salaries and explore the career path for SEO Specialist
Public Relations Specialist
A Public Relations Specialist manages a company's or individual's public image and communications. When developing a promotional campaign on YouTube, a Public Relations professional needs to consider ways to improve traffic. This course will be valuable. It provides practical guidance on YouTube SEO, enabling the professional to optimize video uploads for search. By learning how to use tools like TubeBuddy for keyword research and analysis, they create videos that attract viewers. These skills help a Public Relations Specialist to leverage YouTube effectively as part of a broader communications strategy.
See salaries and explore the career path for Public Relations Specialist
Visual Marketing Manager
A Visual Marketing Manager focuses on sharing material that can be seen. This course will help you to rise in the ranks; the course is useful in improving a skillset in the specific area of how to use titles, tags and descriptions to optimize a YouTube video. The course offers practical techniques for optimizing video uploads, allowing you to gain more views and to improve rankings. By mastering these skills, you will make sure that the videos you create can be seen by more people on the internet.
See salaries and explore the career path for Visual Marketing Manager
Communications Manager
The Communications Manager oversees both external and internal communication. This course helps you with the external communications that use YouTube videos. You will learn practical steps for how to properly optimize your YouTube videos for the search engines so you can get more organic traffic to your YouTube channel. You will learn to use Tubebuddy to research and analyze keywords, enabling you to better communicate with your audience.
See salaries and explore the career path for Communications Manager
Social Media Manager
A Social Media Manager oversees a brand's online presence across various platforms. This course may be useful in adding YouTube SEO to your toolkit. The skills taught in this course can help you understand and implement effective strategies to increase video visibility and engagement. Understanding how to optimize video titles, descriptions, and tags using tools like TubeBuddy, as covered in this course, help you improve organic reach. With additional skills in this area, you can increase the value you bring to the businesses or individuals you serve.
See salaries and explore the career path for Social Media Manager
Small Business Owner
A Small Business Owner is responsible for the daily operations and strategic growth of their company. The course may be useful in growing a business's YouTube channel. These skills will help you to optimize video content for search, ensuring that your business's YouTube channel is visible to potential customers. Mastering these skills allows you to leverage YouTube as a cost-effective marketing channel, attracting new customers and growing your business.
See salaries and explore the career path for Small Business Owner

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Rank Your Youtube Videos Higher in Search Using Tubebuddy.
YouTube Secrets
Save
Provides a comprehensive overview of YouTube growth strategies, including SEO. It offers valuable insights into content creation, audience engagement, and channel optimization. While the course focuses on Tubebuddy, this book provides a broader context for understanding YouTube success. It is useful as additional reading to supplement the course material.
YouTube Secrets
Paperback
Check
YouTube Secrets
Kindle Edition
Check
Cover image
The YouTube Formula
Save
Dives deep into the YouTube algorithm and provides actionable strategies for maximizing views and subscribers. It complements the course by offering a data-driven perspective on YouTube growth. While the course focuses on practical SEO techniques, this book provides a broader understanding of the factors that influence video ranking and discoverability. It is useful as additional reading to supplement the course material.
The YouTube Formula
Paperback
Check
The YouTube Formula
Kindle Edition
Check

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Effort
3.5 total hours
Via
Udemy
Instructor
Jewel & Auret
Language
English
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