Want more people to see your YouTube videos? I get it. You put all this time into creating videos for your channel, so it's frustrating to see so little views when you know very well how many videos per day are watched on YouTube (that number is approx. 5 billion by the way).
We are full-time YouTubers and YouTube mentors. Over 90% of the traffic that comes to our YouTube channel (called Essetino Artists - feel free to look it up) comes from people finding our videos in the search engines of YouTube and Google.
Want more people to see your YouTube videos? I get it. You put all this time into creating videos for your channel, so it's frustrating to see so little views when you know very well how many videos per day are watched on YouTube (that number is approx. 5 billion by the way).
We are full-time YouTubers and YouTube mentors. Over 90% of the traffic that comes to our YouTube channel (called Essetino Artists - feel free to look it up) comes from people finding our videos in the search engines of YouTube and Google.
We often tell our clients that the number 2 key factor for successfully growing your channel is understanding YouTube SEO and how to properly optimize your YouTube videos for the search. Number 1 is having good quality content.
Learning how to do keyword research for your YouTube videos doesn't sound very sexy, but it's a significant skill to invest in because once you've mastered it, your videos will be shown to more people and specifically those you want to reach - you get to leverage the traffic from YouTube and Google at no added cost to you.
In this course, you will learn the exact YouTube SEO strategy that we use to optimize every single one of our videos, and that we teach to our private mentoring clients. To implement this strategy effectively, we use a paid tool called Tubebuddy. You will need Tubebuddy to follow through these exact steps - please refer to the Tubebuddy section in this course to learn more.
In this course, you will learn practical steps for how to properly optimize your YouTube videos for the search engines so you can get more organic traffic to your YouTube channel.
It is my goal for you in this course to take a seemingly convoluted and intimidating topic like YouTube SEO and turn it into a set of simple action steps that you can easily apply to each one of your videos consistently.
Here are the steps you'll learn:
How to do keyword research using Tubebuddy's Keyword tool (and why that matters)
How to come up with an effective title for your videos that is both a) optimized for the search engines and b) attention-grabbing
How to choose the right tags to further optimize your YouTube video.
What to put your video description to further optimize your YouTube video.
Additional YouTube SEO tips like how the filename of your video plays a role in optimizing your video.
...and more.
If you're ready to get more people watching your YouTube videos, enroll in this course now and I look forward to seeing you on the inside :)
Your instructor,
Auret Esselen
Why am I qualified to teach you how to rank your YouTube videos higher in search using Tubebuddy.
Let's set some reasonable expectations here. We have used these YouTube SEO techniques to rank our own videos in the search engines, and have seen success in our clients ranking their videos; however, we cannot guarantee that this will work for every single channel. Don't expect to instantly see your videos on page 1 of the search results after implementing the steps taught here. There are other variables in play, which we will talk more about in this course.
What you need to know about the upcoming sections of this course, and how to navigate through the content in the most effective manner possible.
Tubebuddy is a browser extension that adds a layer of valuable tools that you can access directly from your YouTube dashboard. I mainly speak about Tubebuddy's keyword tool, which is what we will be using here in this course. If you're not familiar with Tubebuddy, watch this video to learn more. To check out Tubebuddy in a new window, click on the link in the resources area of this lecture.
There are other tools out there that you can use to rank your YouTube videos higher in search. In this lecture, you'll learn why we personally think Tubebuddy is the best in helping YouTubers out with keyword research and optimizing our YouTube channels. To check out Tubebuddy in a new window, click on the link in the resources area of this lecture.
We have made a special arrangement with Tubebuddy to be able to offer a discount to all students of this course. You can now use our coupon code to get 20% off of your Tubebuddy subscription - whether you're new to Tubebuddy or an existing user looking to upgrade.
I explain the different Tubebuddy pricing plans so you can decide which one is best for you (if any). To open up Tubebuddy in a new window, click on the link in the resources area of this lecture.
This is a summary of all the YouTube SEO steps you will learn in the upcoming lectures including how to do keyword research using Tubebuddy and coming up with an optimized title, tags, and description for your YouTube videos.
How to do keyword research using Tubebuddy 's keyword tool so you can find a main keyword phrase to rank for.
How to come up with an optimized title so you can rank your YouTube videos higher in search using Tubebuddy.
How to choose the right keywords / tags when uploading that will help you rank your YouTube videos higher in search using Tubebuddy.
Tubebuddy has updated their interface a little bit and has moved the COPY button. In this video, I explain where to see the COPY button so that you can easily grab supporting tags for optimizing your YouTube videos.
How to further optimize your YouTube videos by knowing what to include in your descriptions.
How your filename plays a role in optimizing your YouTube video and what to do with it.
How to grab your 'replay' link to include in your video's description which adds more YouTube SEO juice to your videos.
A real life example of me optimizing a video with Tubebuddy using the YouTube SEO strategy steps taught above.
In this lecture, I'll show you how to use Tubebuddy to see how your YouTube video ranks (your position number in the search results) for the specific tags you've chosen. This is great feedback as it allows you to see how your YouTube SEO efforts are working.
YouTube thumbnails don't directly impact search ranking, but they do indirectly because a professional thumbnail can impact your click through rate, which in turn helps more people discover your videos. In this video, I'll share 5 design tips for what makes a good YouTube thumbnail that people will actually click on.
You can design your YouTube thumbnails using Tubebuddy and in this lecture, I'll show you how to do that. There are other free tools you can use like Canva or Fotor, and I also give you the option of outsourcing thumbnail design.
In addition to the Keyword Explorer, Tubebuddy has another tool called SEO Studio which you can use to double check the optimization strength of your title, tags and description. It also allows you to see what your thumbnail looks like among the first page results. In this video, I show you how to use the Tubebuddy SEO Studio to optimize your video even further.
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.