Marketing Foundations
Understanding Consumer Behavior
Become a Marketing Specialist,
Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers. Join marketing professor Drew Boyd for a look at how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. Drew also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.Get a Reminder
| Rating | Not enough ratings |
|---|---|
| Length | 48m 5s |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Drew Boyd |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business |
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| Rating | Not enough ratings |
|---|---|
| Length | 48m 5s |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Drew Boyd |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business |
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