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Of Markets & Men

A Visual Introduction to Austrian Economics

4.6

Based on 61 ratings

Fast Uptake

That is why your previous economic study was probably meaningless to you and why you might run away from this subject like a building on fire.

Conventional economics deals much more in the abstract and artificial, and only is meaningful to advanced practitioners. If economics is the study of human behavior, what kind of economics can’t be understood by the average person?

You will see things more clearly and think more independently.

That's why this course is packed with value.

Read more

That is why your previous economic study was probably meaningless to you and why you might run away from this subject like a building on fire.

Conventional economics deals much more in the abstract and artificial, and only is meaningful to advanced practitioners. If economics is the study of human behavior, what kind of economics can’t be understood by the average person?

You will see things more clearly and think more independently.

That's why this course is packed with value.

You can finish the course material in about 3 hours, and at the end there is a comprehensive and challenging quiz (100 questions) to test your grasp of the material.

Or start a personal plan

And upskill with Udemy

What's inside

Learning objectives

Understand human behavior as it relates to economics
Apply understanding to your own life

Enjoy and understand economics more than you ever expected

Understand human behavior as it relates to economics
Apply understanding to your own life
Enjoy and understand economics more than you ever expected

Syllabus

Foundations

Reality and reason

Self-ownership

Do no harm: non-aggression

Read more

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Career center

Learners who complete Of Markets & Men:A Visual Introduction to Austrian Economics will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Of Markets & Men:A Visual Introduction to Austrian Economics.

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The Wealth of Nations

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This classic work is considered the foundation of modern economics. Smith examines the nature of markets, the division of labor, and the role of government in the economy.

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The Mystery of Capital

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Argues that secure property rights are fundamental for economic development, as they provide incentives for investment, innovation, and entrepreneurship. It presents evidence from developing countries to support this claim, emphasizing the importance of formalizing property rights to unlock economic potential.

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The Economics of Money, Banking, and Financial...

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This widely used textbook in undergraduate economics and finance programs. It provides a comprehensive overview of money, banking, and financial markets, making it excellent for gaining a broad understanding. It covers fundamental concepts and theoretical frameworks.

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The Lean Startup

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Introduces the Lean Startup methodology, emphasizing rapid iteration, validated learning, and a scientific approach to building and managing startups. It's foundational for understanding how to navigate uncertainty in new ventures and is often used as a key reference for entrepreneurs and in academic settings.

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Thinking, Fast and Slow

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This seminal work provides a foundational understanding of the two systems that drive the way we think: System 1 (fast, intuitive, and emotional) and System 2 (slow, deliberate, and logical). It's essential for gaining a broad understanding of cognitive biases and heuristics that influence human behavior and is often used as a key reference in behavioral economics and psychology courses. is more valuable as foundational reading than a quick reference tool.

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Intermediate Microeconomics with Applications

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Provides a modern and comprehensive treatment of microeconomics. It is written in a clear and concise style, and it includes numerous examples and exercises to help students understand the material.

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The Future of Finance

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Directly addresses contemporary topics reshaping the banking industry, including FinTech, artificial intelligence, and cryptocurrencies. It's essential for understanding the future of banking and the technological forces at play.

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Financial Institutions Management

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Focusing on the risks faced by financial institutions and how to manage them, this book is crucial for a deeper understanding of banking from a risk perspective. It standard text in many finance programs and highly relevant for professionals in risk management roles.

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Bank Management & Financial Services

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Offers a detailed examination of how banks are managed and the financial services they provide. It's a valuable resource for students and professionals looking to deepen their understanding of the operational aspects of banking. It is often used as a textbook in banking courses.

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Business Model Generation

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This handbook provides a visual framework, the Business Model Canvas, for designing, assessing, and iterating on business models. It's highly practical and widely used by entrepreneurs, consultants, and organizations to understand the key components of a business.

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The Principles of Banking

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Delves into the core principles and practices of banking, offering a solid foundation for both students and practitioners. It covers key areas like asset-liability management and risk management, making it valuable for deepening understanding.

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Predictably Irrational

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Ariely explores the irrationality of human behavior in economic contexts, demonstrating how our decisions are often influenced by biases and external factors rather than pure logic. is highly relevant to understanding decision-making, a key aspect of human behavior, and is accessible to a wide audience. It provides valuable insights for both academic study and understanding everyday behavior.

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The General Theory of Employment, Interest, and...

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This classic work revolutionized macroeconomic theory and introduced the concept of aggregate demand. Keynes renowned economist who is considered one of the founders of modern macroeconomics.

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The Startup Owner's Manual

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The Psychology of Money

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This recent work by Kahneman and colleagues explores the concept of 'noise' – the unwanted variability in human judgment. It's highly relevant to contemporary topics in decision-making and behavioral science, offering insights into why even experts can make inconsistent judgments. is valuable for those looking to understand the nuances of human decision-making in complex systems.

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The Moorad Choudhry Anthology

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A comprehensive handbook focusing specifically on credit risk management in banking. This valuable reference tool and in-depth resource for professionals and advanced students concentrating on this critical area of banking.

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Central Banking 101

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Written by a former Fed trader, this book offers a practical and accessible explanation of how central banking works. It's excellent for gaining a clearer understanding of monetary policy and its impact on the financial system.

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The Essentials of Risk Management, Second Edition

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A more technical deep dive into the various facets of risk management within banks. is essential for those seeking a thorough understanding of credit risk, market risk, operational risk, and more. It is geared towards a more advanced audience.

The Essentials of Risk Management, Second Edition

The Essentials of Risk Management, Second Edition

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Influence, New and Expanded

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A foundational text in social psychology, Cialdini outlines the six principles of persuasion that influence human behavior. is essential for understanding social interactions, marketing, and communication. It's highly practical and relevant for students and professionals alike, offering valuable insights into why people say 'yes' and how to apply these understandings ethically.

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The Moorad Choudhry Anthology

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A focused guide to the Basel Accords, which are international banking regulations. is crucial for professionals and advanced students needing to understand the regulatory framework governing bank capital and risk management.

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The Body Keeps the Score

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Critical resource for understanding the profound impact of trauma on the brain, mind, and body, and consequently on behavior. While focused on trauma, it offers deep insights into human resilience and the biological and psychological responses to extreme stress. It is particularly valuable for those interested in abnormal psychology and the lasting effects of experience on behavior.

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Based on Peter Thiel's class at Stanford, this book challenges conventional thinking about innovation and encourages entrepreneurs to build truly new and unique things (going from 0 to 1) rather than simply copying existing models. It offers a philosophical perspective on creating value and monopolies.

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Lords of Finance

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Winner of the Pulitzer Prize, this book examines the roles of central bankers leading up to the Great Depression. It offers critical historical context and highlights the impact of central banking decisions on the global economy, making it a classic in financial history.

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Pinker examines the nature of rationality and why, despite our capacity for logical thought, irrationality seems prevalent. delves into the principles of logical thinking, probability, and decision-making, and explores why we often fall short of ideal rationality. It's a contemporary look at a fundamental aspect of human behavior and cognition.

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The Bankers’ New Clothes

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Critically analyzes the banking industry and argues for stronger regulation, particularly regarding bank capital. It's highly relevant for understanding contemporary debates about banking stability and regulatory reform.

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Emotional Intelligence

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Goleman's groundbreaking book argues for the importance of emotional intelligence in personal and professional success. It's a crucial read for understanding the role of emotions in shaping behavior and interactions. is widely recognized and provides a strong foundation in understanding the emotional aspects of human behavior.

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Federal Income Taxation of Debt Instruments

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This textbook provides a comprehensive overview of macroeconomic principles, including economic growth, inflation, unemployment, and monetary and fiscal policy. Blanchard, Cohen, and Fischer are leading economists who have made significant contributions to the field of macroeconomics.

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The Ascent of Money

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A sweeping history of finance, this book provides essential context for understanding the evolution of banking and financial systems across different eras. It's valuable for gaining a broad historical perspective and appreciating the roots of modern banking.

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Investment Banking

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Principles of Microeconomics

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The Handbook of Experimental Economics

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Institutions and Economic Theory

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Explores the economic and social aspects of property rights enforcement. It examines the role of legal institutions, social norms, and economic incentives in ensuring that property rights are respected and enforced, discussing the implications for economic efficiency and social order.

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The Struggle for a Better World

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Provides a clear and concise overview of scarcity and abundance as fundamental concepts in economics. It explores the historical development of economic thought on scarcity, the role of institutions in managing scarcity, and the implications of scarcity for public policy. It offers a comprehensive understanding of scarcity and its impact on economic systems.

The Struggle for a Better World

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The Intelligent Investor, Rev. Ed

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Considered the bible of value investing, this book outlines fundamental principles for successful long-term investing. While focused on the stock market, its core tenets about analyzing value and managing risk are broadly applicable to understanding money and financial markets. It classic 'must-read' for anyone interested in investing.

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The Big Short: Inside the Doomsday Machine

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Another insightful book by Michael Lewis, this work details the events and key players involved in the 2008 financial crisis. It provides a compelling look at complex financial instruments and the failures that led to the crisis. It's highly relevant for understanding recent financial history and systemic risk.

The Big Short: Inside the Doomsday Machine

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Financial Management: Theory & Practice

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This textbook provides a comprehensive overview of financial management, including a chapter on capital structure. It good choice for students and practitioners who want to learn more about this topic.

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The Handbook of Financing Growth

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Focuses on the dynamic aspects of capital structure, such as how companies adjust their capital structure over time. It valuable resource for researchers and anyone who wants to learn more about the empirical evidence on this topic.

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The Power of Habit

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Duhigg explores the science behind habit formation in individuals, organizations, and societies. complements 'Atomic Habits' by providing a broader look at the impact of habits on our lives and offers compelling case studies. It's a valuable resource for understanding the deep-seated patterns that govern much of human behavior.

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Atlas of the Heart

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Brown explores the language of human emotion and experience, providing a framework for understanding the connections that define us. is valuable for deepening an understanding of the emotional landscape of human behavior and fostering meaningful connections. It's a recent and popular work relevant to personal growth and interpersonal relationships.

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The Blank Slate

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Pinker challenges the idea that the human mind blank slate, arguing for the significance of human nature and its evolutionary basis in shaping behavior. is important for understanding the nature vs. nurture debate and the biological and evolutionary perspectives on human behavior.

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Dweck's research on fixed and growth mindsets provides a powerful framework for understanding how beliefs about our abilities influence our behavior and potential. is highly relevant to learning, motivation, and personal development, offering valuable insights for students and professionals aiming to cultivate a growth-oriented approach.

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Thinking in Bets

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Duke, a former professional poker player, applies principles of probability and decision-making under uncertainty to everyday life. is valuable for improving decision-making skills by understanding how to think in terms of probabilities and manage uncertainty, a key aspect of human behavior in complex situations.

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The Theory of Political Economy

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This classic work introduces the marginal utility theory of value and examines the relationship between supply and demand.

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International Economics

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This textbook provides a comprehensive overview of international economic principles, including trade, exchange rates, and the global financial system. Krugman, Obstfeld, and Melitz are leading international economists who have made significant contributions to the field.

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The E-Myth Revisited

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Explores the common pitfalls faced by small business owners and emphasizes the importance of building a scalable system rather than just being a technician. It provides practical advice for creating a business that can run independently of the founder.

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Rating

4.6

Effort

4 total hours

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Udemy

Instructor

Fast Uptake

Language

English

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