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Introduction to Personal Branding

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will:

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will:

o Understand both what personal branding means and what it means to inhabit their brand

o Establish themselves on at least three social media platforms

o Create a mission statement for their personal brand

o Build a board of directors for their brand

o Become familiar with the basics of digital security and reputation management

o Create a system for on-going brand maintenance

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

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What's inside

Syllabus

Introduction

Hello and welcome!

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: [email protected]; @KR_Barker (Twitter).

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: [email protected]; [email protected]

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

Your Online Identity: How reputation and digital privacy affect your Brand.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches learners how to create, maintain, and inhabit a personal brand

Explores what personal branding means both theoretically and practically

Helps students understand the importance of personal branding and why it is a key skill

Covers the basics of digital security and reputation management, which are critical in today's digital age

Provides a warm and supportive atmosphere for learners to explore themselves and their brands

Facilitated by an experienced instructor who has extensive knowledge of branding and who is well-connected with industry professionals

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Reviews summary

Introduction to personal branding

Learners say Personal Branding is a great introductory course that is especially helpful for beginners. The enthusiastic instructor presents engaging content and provides useful links to further student learning. However, some students express concerns that the course is basic and lacks practical information. Overall, most students are satisfied with the content and delivery of the course.

Valuable links to further learning.

"She also supplied us with many awesome links to articles and videos to even further our knowledge of personal branding and get other perspectives from different sources."

A valuable intro for beginners.

"Overall this is a great introductory course!!"

"It is a great course to take if Personal Branding is a new concept for you."

Friendly and enthusiastic instructor.

"The lecturer is friendly."

"The instructor is fun and her enthusiasm is almost contagious!"

"The teacher was amazing! She really knows a lot about branding and I felt I learned a lot from her (plus she's funny!)."

Some learners found the content to be basic.

"Very basic, for beginners."

"Course structure not as well set out as other Coursera courses I have done e.g. No consolidated list of recommended readings."

Some learners desire more practical information.

"It is a great course to take if Personal Branding is a new concept for you. The instructor is fun and her enthusiasm is almost contagious! Nevertheless, it leaves you hanging at the end of the course, wondering what PRACTICAL steps you should take to brand yourself finally!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Personal Branding with these activities:

Create a Professional Online Brand

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Explore guided tutorials on building a professional online brand. This will help you build a strong foundation for the course.

Browse courses on Personal Branding

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Identify your target audience
Set your branding goals
Create a consistent brand message
Build a strong social media presence

Social Media Analysis Skills

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Refresh your foundational skills in social media analysis including data collection, analysis, and interpretation. This will serve as a solid foundation for this course.

Browse courses on Social Media Analytics

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Review social media marketing concepts
Practice analyzing social media data using a social media analytics tool
Create a social media analytics report

Volunteer as a Social Media Ambassador

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Volunteer as a social media ambassador for an organization that aligns with your personal brand values. This will help you build your network and gain valuable experience in social media marketing.

Browse courses on Personal Branding

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Identify an organization that aligns with your interests
Reach out to the organization and express your interest in volunteering
Create a social media marketing plan for the organization
Implement your social media marketing plan

Five other activities

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Show all eight activities

Digital Branding for Career Success

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Attend a workshop on digital branding for career success. This will provide you with valuable insights from industry experts.

Browse courses on Personal Branding

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Identify your target audience
Set your branding goals
Create a consistent brand message
Build a strong social media presence

Develop a Personal Branding Mission Statement

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Create a compelling mission statement that effectively communicates your personal brand. This activity will help you establish a clear and consistent brand identity.

Browse courses on Mission Statement

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Identify your values and goals
Draft a mission statement
Get feedback on your mission statement
Refine and finalize your mission statement

Create and Implement a Personal Branding Campaign

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Develop and execute a comprehensive personal branding campaign to promote your brand across multiple platforms. This will provide you with practical experience in managing and implementing a branding strategy.

Browse courses on Marketing Campaign

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Research your target audience
Set your campaign goals
Create a campaign timeline
Develop your campaign content
Promote your campaign across multiple channels

Mentor Junior Professionals in Personal Branding

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Mentor junior professionals in personal branding. This will help you deepen your understanding of personal branding and make a meaningful contribution to the careers of others.

Browse courses on Personal Branding

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Identify junior professionals who are interested in developing their personal brands
Develop a mentoring plan
Meet with your mentees on a regular basis
Provide guidance and support on personal branding strategies

Contribute to an Open Source Personal Branding Project

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Contribute to an open source personal branding project. This will help you learn from others, develop your skills, and make a valuable contribution to the community.

Browse courses on Personal Branding

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Identify an open source personal branding project that interests you
Join the project community
Contribute to the project in a meaningful way
Share your experience with others

Career center

Learners who complete Introduction to Personal Branding will develop knowledge and skills that may be useful to these careers:

Brand Manager

In order to increase brand awareness, Brand Managers develop and implement marketing strategies. If you aspire to be a Brand Manager, the Introduction to Personal Branding is an excellent choice. This course includes modules on building your brand's infrastructure, utilizing social media, and establishing a maintenance plan. These can help you build a personal brand that showcases your expertise and aligns with the companies you want to work for.

See salaries and explore the career path for Brand Manager

Social Media Manager

Social Media Managers curate and manage social media content for businesses, organizations, and individuals. The Introduction to Personal Branding can be a great course for you if you want to be a Social Media Manager. It covers the fundamentals of establishing a brand's digital home and using social media effectively.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns for companies and organizations. Take Introduction to Personal Branding if you wish to be a Digital Marketing Manager. This course can help you establish a strong personal brand that exemplifies your understanding of digital marketing strategies and tactics.

See salaries and explore the career path for Digital Marketing Manager

Marketing Director

In order to attract and retain customers, Marketing Directors oversee the development and implementation of the company's marketing strategies. If you're aiming to become a Marketing Director, consider taking the Introduction to Personal Branding course. This course will provide you the skills and knowledge to build a personal brand that projects the right image of yourself as a leader in the field of marketing. A clear personal brand is useful for connecting with the right employers and growing your network.

See salaries and explore the career path for Marketing Director

Advertising Manager

Advertising Managers direct the creation and execution of advertising campaigns for companies and brands. Sign up for Introduction to Personal Branding if you wish to become an Advertising Manager. This course can assist you in developing a strong personal brand that showcases your skills and knowledge in the advertising industry.

See salaries and explore the career path for Advertising Manager

Content Manager

Content Managers plan and execute content strategies for companies and organizations. Introduction to Personal Branding is recommended if you aim to be a Content Manager. It can assist you in developing a strong personal brand that demonstrates your expertise in content creation and distribution.

See salaries and explore the career path for Content Manager

Media Strategist

Media Strategists guide the development and execution of media campaigns for companies and organizations. If you wish to succeed as a Media Strategist, enroll in Introduction to Personal Branding. This course can assist you in building a strong personal brand that reflects your expertise in media planning and strategy.

See salaries and explore the career path for Media Strategist

Public relations manager

Public Relations Managers oversee public relations campaigns and activities for organizations. Introduction to Personal Branding is a suitable course if you aspire to be a Public Relations Manager. It can assist you in developing a strong personal brand that conveys your proficiency in media relations and crisis management.

See salaries and explore the career path for Public relations manager

Public Relations Specialist

Public Relations Specialists handle public relations for businesses, non-profit organizations, and government agencies. They craft brand messages, media relations, and promotional campaigns with the aim of maintaining a positive public image. Take Introduction to Personal Branding if you want to become a PR professional. This course can help you construct a recognizable personal brand using social media, which is a critical skill for anyone working in the public relations.

See salaries and explore the career path for Public Relations Specialist

Business Development Manager

Business Development Managers identify and pursue new business opportunities for companies. The Introduction to Personal Branding is recommended if you want to be a Business Development Manager. It can assist you in developing a strong personal brand that highlights your business acumen and networking skills.

See salaries and explore the career path for Business Development Manager

Communications Manager

Communications Managers oversee internal and external communications for organizations. Take the Introduction to Personal Branding course if you intend to be a Communications Manager. It can support you in developing a strong personal brand that conveys your command of communications strategies and media relations.

See salaries and explore the career path for Communications Manager

Marketing Analyst

Marketing Analysts research and analyze market data to help businesses develop and implement marketing strategies. Consider taking Introduction to Personal Branding if you want to be a Marketing Analyst. It provides a solid foundation in personal branding, which is essential for building credibility and establishing yourself as an expert in the field.

See salaries and explore the career path for Marketing Analyst

Marketing Consultant

Marketing Consultants offer guidance to businesses on marketing strategies, research, and advertising. Consider taking Introduction to Personal Branding if you're aiming to establish yourself as a successful Marketing Consultant. It provides a solid foundation in personal branding, which is essential for developing trust and credibility with potential clients.

See salaries and explore the career path for Marketing Consultant

Entrepreneur

Entrepreneurs launch and operate their own businesses. Take the Introduction to Personal Branding course if you want to be an Entrepreneur. This course can guide you in establishing a strong personal brand that positions you as a credible business leader and subject matter expert in your field.

See salaries and explore the career path for Entrepreneur

Event Planner

Event Planners organize and execute events for companies and organizations. Take the Introduction to Personal Branding course if you want to be an Event Planner. This course can support you in developing a strong personal brand that showcases your organizational skills and ability to manage complex projects.

See salaries and explore the career path for Event Planner

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Personal Branding.

The Brand Flip

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Classic on branding. It provides a framework for understanding branding and how to create a strong brand. It valuable resource for anyone who wants to learn more about branding.

Introduction to Personal Branding

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What's inside

Syllabus

Good to know

Save this course

Reviews summary

Introduction to personal branding

Activities

Career center

Reading list

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