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Carl Kock
In this course, you will uncover the impact of network externalities in the digital economy. Learn how they fuel internet-based business models and the rise of unicorns, and how they create a winner-takes-all market. Understand different network externalities and their effects on competition and consumer choice. Dive into real-world examples to grasp these market-shaping forces.
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Syllabus
Network Externalities, Platform Markets and Sharing
In this course, we will learn about the significant role of network externalities in the digital economy and in communication technology. We will learn how network externalities are crucial for business models relying on the internet and how they can lead to the emergence of unicorn businesses, which attract massive investments due to their potential to dominate the market.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches themes that are recognized and relevant to business leaders across the globe
Teaches foundational concepts at the heart of economics and business
Taught by the experienced and published instructors
Taught by instructors who are experts in the field and have extensive industry experience
Taught by multiple instructors, which provides diverse perspectives
Provides a comprehensive overview of the the forces that shape markets
Save this course
Save Network Externalities, Platform Markets and Sharing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Network Externalities, Platform Markets and Sharing with these
activities:
Read "The Network Effect" by Matthew Ball
Show steps
Gain insights into the transformative power of network effects from an industry expert's perspective, enhancing understanding of the course concepts.
View
The Metaverse: Fully Revised and Updated...
on Amazon
Show steps
-
Review the book prior to or during the course
-
Take notes and highlight key concepts
-
Reflect on how the book's insights connect with the course materials
Review network analysis
Show steps
Brush up on essential concepts and techniques in network analysis to enhance understanding of network externalities.
Browse courses on
Network Analysis
Show steps
-
Revisit introductory texts or online resources on network analysis
-
Review key concepts such as nodes, edges, and centrality measures
-
Practice analyzing simple networks to identify patterns and relationships
Participate in online discussion forums
Show steps
Engage with peers to exchange insights, ask questions, and reinforce concepts related to network externalities.
Show steps
-
Join online forums or discussion boards related to the topic
-
Actively participate by asking thoughtful questions and sharing perspectives
-
Review and reflect on the discussions to enhance understanding
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a case study on a real-world platform
Show steps
Foster a deeper understanding of how network externalities impact platform growth by creating a case study on a specific platform.
Show steps
-
Identify a platform of interest and gather relevant data
-
Analyze the platform's growth trajectory and user behavior
-
Discuss the role of network externalities in the platform's success or challenges
Attend a workshop on network externalities and platform strategy
Show steps
Gain insights from experts on the strategic implications of network externalities in designing and managing platform-based businesses.
Show steps
-
Research and identify workshops or conferences on network externalities
-
Attend the workshop and engage with speakers and attendees
-
Follow up by connecting with experts and applying learnings to practical scenarios
Explore advanced topics in network economics
Show steps
Delve into advanced theoretical concepts related to network externalities and their implications for businesses and policymakers.
Show steps
-
Find reputable online courses or tutorials on network economics
-
Study topics such as two-sided markets, switching costs, and network effects
-
Engage in discussions or forums to clarify concepts
Develop a business plan for a network-based startup
Show steps
Apply understanding of network externalities to create a comprehensive business plan for a startup leveraging network effects for growth.
Show steps
-
Identify a potential market opportunity and target audience
-
Design a business model that incorporates network externalities
-
Develop a go-to-market strategy to acquire and retain users
Read "The Network Effect" by Matthew Ball
Show steps
Gain insights into the transformative power of network effects from an industry expert's perspective, enhancing understanding of the course concepts.
View
The Metaverse: Fully Revised and Updated...
on Amazon
Show steps
Show steps
Show steps
- Review the book prior to or during the course
- Take notes and highlight key concepts
- Reflect on how the book's insights connect with the course materials
Review network analysis
Show steps
Brush up on essential concepts and techniques in network analysis to enhance understanding of network externalities.
Browse courses on
Network Analysis
Show steps
Show steps
Show steps
- Revisit introductory texts or online resources on network analysis
- Review key concepts such as nodes, edges, and centrality measures
- Practice analyzing simple networks to identify patterns and relationships
Participate in online discussion forums
Show steps
Engage with peers to exchange insights, ask questions, and reinforce concepts related to network externalities.
Show steps
Show steps
Show steps
- Join online forums or discussion boards related to the topic
- Actively participate by asking thoughtful questions and sharing perspectives
- Review and reflect on the discussions to enhance understanding
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a case study on a real-world platform
Show steps
Foster a deeper understanding of how network externalities impact platform growth by creating a case study on a specific platform.
Show steps
Show steps
Show steps
- Identify a platform of interest and gather relevant data
- Analyze the platform's growth trajectory and user behavior
- Discuss the role of network externalities in the platform's success or challenges
Attend a workshop on network externalities and platform strategy
Show steps
Gain insights from experts on the strategic implications of network externalities in designing and managing platform-based businesses.
Show steps
Show steps
Show steps
- Research and identify workshops or conferences on network externalities
- Attend the workshop and engage with speakers and attendees
- Follow up by connecting with experts and applying learnings to practical scenarios
Explore advanced topics in network economics
Show steps
Delve into advanced theoretical concepts related to network externalities and their implications for businesses and policymakers.
Show steps
Show steps
Show steps
- Find reputable online courses or tutorials on network economics
- Study topics such as two-sided markets, switching costs, and network effects
- Engage in discussions or forums to clarify concepts
Develop a business plan for a network-based startup
Show steps
Apply understanding of network externalities to create a comprehensive business plan for a startup leveraging network effects for growth.
Show steps
Show steps
Show steps
- Identify a potential market opportunity and target audience
- Design a business model that incorporates network externalities
- Develop a go-to-market strategy to acquire and retain users
Career center
Learners who complete Network Externalities, Platform Markets and Sharing will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/q6t7q4/network
Reading list
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Effort
2:30 hours
Level
Introductory
Via
Coursera
Institution
IE Business School
Instructor
Carl Kock
Session
August 6, 2024
- August 19, 2024
Language
English
Transcript
Español
Good to know
Teaches themes that are recognized and relevant to business leaders across the globe
Teaches foundational concepts at the heart of economics and business
Taught by the experienced and published instructors
Taught by instructors who are experts in the field and have extensive industry experience
Taught by multiple instructors, which provides diverse perspectives
Provides a comprehensive overview of the the forces that shape markets
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