Manage Your Prices

an Introduction to Pricing Strategy and Revenue Management

Christophe Bontemps, Jacques REYNAL, Nathalie Lenoir, and Jeremy Ndeby

Open the black box of pricing strategy and revenue management

This free online course will open the black box of revenue management – the widespread pricing strategy that the travel, leisure and other industries use to generate additional revenue, by setting prices according to people’s preferences and willingness to pay.

You will explore the methods at the core of many revenue management systems, discovering the answers to questions such as:

Do all customers have the same sensitivity to price?
How can a firm use its knowledge on demand, to charge different people different prices for the same product?
Why do the prices vary over time?
How can a firm slightly differentiate its product in order to charge widely different prices to different people?
How can you define the right set of prices to increase the firm’s profit?
What is the outcome for the individual consumer? And for consumers as a whole?

Step into a pricer’s shoes and set your own pricing strategy

Throughout the course you will practice what you learn through practical pricing problems, pricing simulation games and interactive case studies. For example, you will step into the shoes of a pricer and set an airline’s pricing strategy over a period of time.

By the end of the course, you will be able to:

Demonstrate your knowledge and understanding of pricing strategies;
Compare and evaluate different pricing schemes in different sectors of industry;
Design a pricing framework in a real-life revenue optimisation situation;
Implement revenue management in your business, and experiment with price setting and capacity allocation.

Learn with revenue management specialists from aviation and other industries

The course has been developed by ENAC (Ecole Nationale de l’Aviation Civile) – a university specialising in the economics and strategy of the aviation industry, where revenue management originated.

Throughout, ENAC educators will also be joined by experts from other sectors that are successfully using revenue management techniques, giving you a variety of perspective and experiences.

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Reviews summary

Well-received pricing strategy course

This course covers the basics of pricing strategy and revenue management in a clear and well-organized way. Students appreciate the variety of learning materials, including videos, articles, simulations, and expert interviews. The course is suitable for both beginners and those with some experience in the field.

The course instructors are actively involved in the forums and provide helpful feedback.

"Teachers are well engaged in the forums, giving feedback and helping students to think about what they learn."

The course uses a variety of learning methods, including videos, articles, and simulations.

"Nice variety of the learning material: clear and short videos, cartoon like animations..."

"A compelling course on pricing strategies that combines videos, articles, exercises, quizzes, games..."

The course materials are easy to follow and understand.

"the classes are easy to follow, the content is always clear..."

"...well explain, also the expert intervenants were very clear..."

Students consistently give this course high ratings.

"This is a great course that I got a lot from it."

"Absolutely Brilliant! I have learnt so much..."

"Very interesting and well prepared introductory course"

Activities

Coming soon We're preparing activities for Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management will develop knowledge and skills that may be useful to these careers: