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Harnessing AI for Digital Media Creation

Anne-Rae Vasquez, Ricardo R. Trujeque, and Lawrence McDaniel

Artificial Intelligence has become an indispensable tool for content creators today, revolutionizing the way media is conceptualized, produced, and distributed across digital platforms, while simultaneously presenting new challenges and opportunities for creativity, efficiency, and audience engagement.

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Artificial Intelligence has become an indispensable tool for content creators today, revolutionizing the way media is conceptualized, produced, and distributed across digital platforms, while simultaneously presenting new challenges and opportunities for creativity, efficiency, and audience engagement.

This course equips aspiring content creators, digital strategists, and media enthusiasts with the fundamental knowledge, skills, and hands-on experience to navigate and leverage the rapidly evolving landscape of artificial intelligence in digital media creation. The course highlights critical evaluation, creative application, and ethical considerations of integrating AI tools into various media formats, from personal projects to professional content strategies.

Through a dynamic blend of theoretical foundations and practical applications, participants will explore a number of AI-powered tools and techniques that extend beyond basic text generation. This course provides a comprehensive introduction to artificial intelligence and its transformative impact on the media industry.

Who is this course for?

  • Aspiring Content Creators – Those looking to start a career in content creation (YouTube, TikTok, Instagram, blogging, podcasting).
  • Digital Strategists – Professionals who develop and implement digital strategies, including social media planning, content marketing, and audience engagement, to drive brand growth and online presence.
  • Media Enthusiasts – Individuals passionate about digital media, storytelling, and emerging trends who want to deepen their understanding of content creation, audience engagement, and digital platforms.

Live interactive session:

This course includes a 1.5-hour live interactive session on Wednesday, March 26, at 5 PM PST / 8 PM EST, where you'll engage directly with course instructors and industry experts, ask questions, and gain hands-on experience.

What You’ll Get:

  • Live expert-led session for real-time insights
  • Interactive Q&A to address your challenges
  • Practical strategies to create engaging and high-impact content
Enroll now

What's inside

Learning objectives

  • Understand the fundamentals of ai and machine learning in media contexts
  • Gain hands-on experience with ai tools
  • Explore ethical considerations and challenges in ai-driven media
  • Identify future trends and ai-powered content creation strategies

Syllabus

Module 1: Introduction to AI and Digital Media
AI Fundamentals and the Digital Media Landscape
What is Artificial Intelligence?
Evolution of AI
Read more
Automating Content Creation with AI
Introduction to AI and Digital Media Quiz
Hands-On Activity: Introduction to Google’s Teachable Machine
Module 2: Data Literacy and Analytics in AI
The Role of Data in AI and Digital Media
Importance of Data in AI and Machine Learning
Basic Data Analysis Techniques
Interpreting AI-Generated Insights in Digital Media
Data Literacy and Analytics Quiz
Hands-on Activity: Data Analysis with an AI-Powered Tool
Module 3: AI Tools and Technologies in Digital Media
AI Tools Transforming Digital Media
Overview of Popular AI Tools in Digital Media
AI-Powered Content Creation and Curation
Ethical Considerations of AI
AI Tools and Applications in Digital Media Quiz
Hands-on Activity: Experimenting with Runway ML
Module 4: AI Ethics and Challenges in Digital Media
Navigating the Ethical Landscape of AI in Digital Media
Ethical Considerations in AI Usage
Addressing Bias in AI Algorithms
Privacy Concerns and Data Protection
AI Ethics and Challenges Quiz
Case Study Analysis: Ethical Challenges in AI-Driven Media
Module 5: Future Trends and AI-Powered Content Creation
The Future of AI in Digital Media
Emerging Trends in AI and Digital Media
The Future of Creative Roles in an AI-Augmented Industry
Future Trends and AI-Powered Content Creation Quiz
Hands-on Activity: AI-Assisted Design with Canva's MagicStudio

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Harnessing AI for Digital Media Creation with these activities:
Review Machine Learning Fundamentals
Solidify your understanding of machine learning concepts to better grasp how AI tools function in digital media creation.
Browse courses on Machine Learning
Show steps
  • Review online resources on machine learning basics.
  • Complete a basic machine learning tutorial.
  • Familiarize yourself with common ML terminology.
Read 'Creative AI: Art, Code and Interaction'
Explore the theoretical and practical aspects of creative AI to understand how AI can be used to generate art and interactive experiences.
View From Fingers to Digits on Amazon
Show steps
  • Reflect on how these concepts can be applied.
  • Read the book, focusing on the theoretical frameworks.
  • Identify key concepts related to creative AI.
Read 'AI for Marketing and Product Innovation'
Explore real-world applications of AI in marketing and product innovation to gain insights into its potential for digital media creation.
View AI for Marketing and Product Innovation on Amazon
Show steps
  • Read the book, focusing on case studies.
  • Identify key takeaways relevant to digital media.
  • Reflect on how these strategies can be applied.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow Tutorials on RunwayML
Enhance your practical skills by following online tutorials to master RunwayML, a versatile AI tool for creative applications.
Show steps
  • Find tutorials on RunwayML's core features.
  • Follow the tutorials step-by-step.
  • Experiment with different functionalities.
  • Document your learning process.
Create a Blog Post on AI Ethics in Media
Deepen your understanding of ethical considerations by researching and writing a blog post on the challenges and best practices of AI ethics in digital media.
Show steps
  • Research ethical issues related to AI in media.
  • Outline the blog post with key arguments.
  • Write the blog post, citing credible sources.
  • Edit and proofread the post for clarity.
AI-Powered Content Generation Project
Apply your knowledge by creating a digital media campaign using AI tools for content generation, data analysis, and audience engagement.
Show steps
  • Define the target audience and campaign goals.
  • Select appropriate AI tools for content creation.
  • Generate content using AI and refine it manually.
  • Analyze campaign performance using AI-powered analytics.
Create a Presentation on Future Trends in AI Media
Synthesize your knowledge by creating a presentation that outlines future trends in AI-powered digital media creation, including potential opportunities and challenges.
Show steps
  • Research emerging trends in AI and media.
  • Outline the presentation with key points.
  • Create visually appealing slides.
  • Practice the presentation for clarity.

Career center

Learners who complete Harnessing AI for Digital Media Creation will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Harnessing AI for Digital Media Creation.
From Fingers to Digits
Save
Explores the intersection of AI and creativity, focusing on how AI can be used to generate art, music, and interactive experiences. It provides a theoretical framework for understanding creative AI. It is particularly useful for understanding the potential of AI to augment human creativity in digital media. This book adds more depth to the course by exploring the philosophical and artistic implications of AI.
From Fingers to Digits
Paperback
Check
From Fingers to Digits
Kindle Edition
Check
Cover image
AI for Marketing and Product Innovation
Save
Explores how AI can be used to enhance marketing strategies and product development. It provides real-world examples and case studies of companies successfully leveraging AI. It is particularly useful for understanding the practical applications of AI in the digital media landscape. This book provides additional depth to the course by showcasing how AI can drive innovation and improve business outcomes.
AI for Marketing and Product Innovation
Paperback
Check
AI for Marketing and Product Innovation
Kindle Edition
Check

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Effort
5 to 7 hours per week for 1 week
Level
Introductory
Via
edX
Institution
University of British Columbia
Instructors
Anne-Rae Vasquez
Ricardo R. Trujeque
Lawrence McDaniel
Session
March 23, 2025 - March 30, 2025
Language
English
Transcript
English
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