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Photofonz Media

LATEST: Course Update - March 08, 2024

        Do you know that great looking photos can dramatically make a difference in what the perceived value is of the item you are photographing? Yes, it’s true. Several years ago I started helping my wife build her eBay business while creating the photos of jewelry and small products that she was selling. Over and over again I saw her sell her items on eBay for many times more than what she paid for them. Her items sometimes would sell for 35 or 50 times more than what she paid. Sometimes even more than that. 

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LATEST: Course Update - March 08, 2024

        Do you know that great looking photos can dramatically make a difference in what the perceived value is of the item you are photographing? Yes, it’s true. Several years ago I started helping my wife build her eBay business while creating the photos of jewelry and small products that she was selling. Over and over again I saw her sell her items on eBay for many times more than what she paid for them. Her items sometimes would sell for 35 or 50 times more than what she paid. Sometimes even more than that. 

        What’s the difference between the items? Nothing, except the photos that she showed were beautiful. They were lit and composed beautifully, had interesting backgrounds and overall, had the look that you might see in the photographs displayed at high end jewelers and department stores. As the result, this gave them a much higher perceived value and her customers were willing to pay more for these items. 

        You are probably wondering, what’s the big deal? What makes these photos look so great? Can anyone learn to take photos like these? Yes, I absolutely believe anyone can? Here’s why: 

        I have been a professional photographer for many years. Our studio specialized in portrait & wedding photography and we were quite busy. When she asked me to help her take her photos of jewelry and small products she started selling, I started doing so in a simple, easy and quick way since I didn’t have too much time to spend on her photos, I was quite busy taking my own photos and running the studio. 

        What started as a simple and quick photo session of her items, has evolved through the years. I was able to fine tune the lighting, the set-up and overall way we photographed her items. Our method has remained simple, quick, easy to learn, and consistent. We step into our small studio room we have designated for taking these photos, turn on the lights, and begin the photography. 

        If you would like to learn how you can take photos of the small products or jewelry you are selling, consider enrolling in this course. Instead of photographing your items on a carpet or bed spread with bad lighting. Say NO to bad photos and start making more money. Whether you are selling your own products on your own website or small products on eBay, I truly believe this course can help you. 

        It really doesn’t take any more time taking outstanding and professional looking photos. I even show you several lighting methods and techniques you can use. Some of them cost very little and some of them are free. 

        There’s even a pretty good chance that you may already own a camera that is more than adequate and has the potential to produce these amazing photos. The only thing that may be missing is the knowledge you need to start taking more professional looking photos by using the methods I show you, step by step, in this course. Enroll today, say NO to bad photos and start making more money. 

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What's inside

Learning objectives

  • Create beautiful small product & jewelry photographs regardless of the type of camera you are using.
  • Learn how you can use different lighting styles in photographing your jewelry & small products.
  • How aperture control can affect your depth-of-field in your photographs allowing you to get everything in focus or just a section of the item.
  • Learn how to get the most from using light tents or light boxes.

Syllabus

In this section I cover three different cameras used in this course and discuss how each one has the potential for giving you professional quality images.
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Here I show samples of some of the small products I photographed. I also explain what will be covered in this course and why better photos can make you more money and that you don't need expensive equipment to take beautiful photographs.

A brief discussion on how we will be using an iPod Touch to photograph some of the small products in this course and why.

A look at the point & shoot camera used in this course.

In this update I discuss the digital single lens reflex camera and lens I'm currently using, and why you don't need the newest and most expensive pieces of equipment to get outstanding photographs.

There are big advantages and some disadvantages in using window light, find out what they are.

Here I discuss the type of a really nice continuous light source that I use, fluorescent lighting, along with a very popular & affordable accessory.

Using an electronic flash & an umbrella is another option that you can use for small products. Here are advantages and a disadvantage which can be corrected.

In this segment I discuss the lighting system I use for my small product photography. Although, it may be a bit unorthodox for small products, I  discuss the benefits of using this system and why I can get beautiful professional images easily and consistently. Plus, I've also added an update on how I'm currently firing my studio flash units.

LED lighting is another good continuous light source that you can use for lighting small products. Better yet, is the addition of another lighting accessory used in conjunction with LED light that is discussed and shown when doing an actual photoshoot.

Here it is! The secret lighting ingredient that can make your image stand out and give them that WOW factor!

Another ingredient in creating beautiful product images is discussed here as we take a look at many sample images and see the effect how backgrounds can enhance your images.

Here I show the type of table I use and more background ideas.

There are many possibilities that you can use to help your small product and jewelry photographs stand out and add value. Here I show you the props we use.

In part 1, I show the tripod & some other accessories that may be necessary for you to use if you want to create sharp images. Plus, you can reduce your frustration level with inferior equipment when using proper gear.

Part 2 continues with a demonstration of why I use a camera bracket and also discuss using a wireless flash trigger.

Focusing issues are caused by faulty equipment, right? Usually not, Here are several tips you can use to get sharp images.

Here are several things you can do to get correct focus, whether you are using an iPod, iPhone, smartphone, iPad or even a DSLR.

A discussion about doing an actual photoshoot of a pearl necklace. Here I demonstrate my 3 light set-up and what each piece of equipment does and how it all ties together in creating a beautiful final image.

A photoshoot demonstration of a pearl necklace using fluorescent umbrella lighting and what to watch out for.

Here's another look at a pearl photoshoot using 2 different set-ups & window light. When using window light, there is another potential problem to be aware of and how to correct it.

Take a small electronic flash unit, add an umbrella and you have another source of beautiful lighting.

LED can be a good continuous light source, adding another key piece of equipment can make it even better.

A review of the advantages of the different light sources used in our pearl photoshoot. We can also see the improvements in the final image as all the ingredients are applied in the photoshoot.

Take a look at an actual photoshoot of a bracelet as I explain our lighting, background set-up and prop used in photographing our bracelet. The same set-up applies when photographing watches and similar small products.

Here I discuss several different ways and backgrounds we use in photographing small products such as earrings.

A look at some of the backgrounds and ways we photograph smaller items such as charms & key chains.

When photographing figurines such as Hummels and statuettes, different backgrounds can be used as shown in this segment.

Here I demonstrate how you can showcase your small products such as pins and brooches and why it adds value to your items.

By learning how you can add different elements of composition to your images can give your images a touch of professionalism and added value.

When you want to emphasize your product even more, this segment shows how background blur can be used to do just that.

Part 2 continues with a demonstration in Adobe Photoshop on how to isolate your small product with background blur.

A look at how I create rustic brushes and star effects and add them to our images. These effects can be used to attract more attention to your small product photos.

The effects adventure continues as we take a look at creating interesting moon effects.

Our final look at how you can add a touch of romance by adding heart effects to your photos.

A look & review of a few important key points in helping you become a better small product/jewelry photographer.

A brief introduction to what the Luci Light is and how it can be used for small product photography.

A look at the layout and photos using 1 Luci Light and 2 reflectors. Photos in this segment were taken with a Nikon D7200.

A look at the layout and photos using 2 Luci Lights and 1 reflector. Photos in this segment were taken with an Apple IPad Air 2.

An introduction to photographing dark products and the importance of knowing and using lighting techniques.

We begin photographing our product against a black background and discuss a couple different lighting

techniques you can use. Here the emphasis is on lighting your product, not the camera equipment.

A look at how you can use light to photograph and bring out highlights in a set of black earrings.

Two ways of using window light are discussed when photographing dark products.

A look at an interesting way you can control your background tone.

See how you can enhance further the product you are photographing by adding ambient (existing) light.

Here we look at an interesting way for you to add background color. This is a popular method used in advertising photography.

An introduction to what the course will cover along with several images to show the type of photography you will be able to create.

Here is an in-depth look at setting up and using the light tent along with lighting techniques and backgrounds.

Getting the most from your light tent & lighting set up as we look at and compare different images.

Here are the simple steps you can do to obtain a clean white background when photographing your small products, regardless of whether you use a tablet, your phone, or a DSLR.

Take your background adjustment & enhancement up a notch with simple techniques you can use in image editor software such as Adobe Photoshop.

For those who want to learn a few more advanced techniques in background control such as adding a shadow and changing your background color.

Sometimes it may be an advantage to add an image to one of your product photos. Here's the technique I use to do that.

Please note: Some of these techniques require a certain level of skill in using an image editing software program like Adobe Photoshop.

To my serious students: I highly recommend taking the time to learn such techniques. Yes, it's important to get the best possible image straight out of the camera, but, many of our world's famous great photographers used post processing techniques to help create their finished masterpieces.

Don't limit yourself. You may want to consider expanding your photographic knowledge and skill level

A Look at the results when using a set of LED lights without the Light Tent.

A look at defocus backgrounds and using selective focus to blur your background even more. Also, comparing background focus of a small sensor camera like an iPod touch or smartphone to a larger sensor camera.

Here's an amazing photo effects editing program that offers thousands of effects and enhancements to your photos.

This section starts with a brief discussion about how you can use depth-of-field to your advantage.

Here we continue with aperture control by looking at images taken with different settings to show how you can use this as an advantage and what a big difference aperture has on your images.

Using a continuous light source such as LED & Fluorescent lighting, along with a special light modifier, you'll learn the lighting technique to help you reduce reflections while improving color balance of gold & silver items.

Here we switch from a continuous light source and use flash to reduce reflections while improving color balance of gold & silver items. Also shown are several other light modifiers you can use.

Here's a simple way you can fire one or several studio flash units without using a cord or radio control unit.

Here two Fluorescent Bulbs are placed in a Light Clamp Reflector. The reflectors are placed on a light stand with one on each side of the tent.

This clip shows a zoomable tactical flash light used as the light source.

A simple one light source such as the LED Hanging Magnetic Work Light can also be used to light your photo tent.

In this final clip on alternative lighting techniques, we take a look at this powerful LED video light and it's soft light qualities.

Here's a look at some new LED lighting gear that you may be interested it.

Keeping you up to date on the current DSLR & iPhone I'm using for our small product & jewelry photography.

Here I share with you the phone apps that you can use for image editing, shooting manual, transfering & resizing your images.

An introduction to the type of photos we can get when using this type of table.

Using this type of table gives us the ability to minimize shadows and add backlight capabilities in the amount we choose.

Using our plexiglass shooting table offers us a great opportunity to not only minimize shadows but also lets us use different backlit lighting effects to give us the look of spotlighting for achieving professional quality images easily.

See what makes this type of set up so great for small product photography.

Here we look at what's included in this light box kit and we also look at different ways you can use the light box along with photos taken with it.

See why this particular light box is easily capable of helping you create professional looking images.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Focuses on techniques to enhance product photos, potentially increasing perceived value and sales, which is highly relevant for e-commerce businesses
Explores various lighting methods, some costing very little or even free, making it accessible for those with limited resources
Demonstrates how to achieve professional-quality images even without the newest and most expensive equipment, which is useful for photographers on a budget
Covers the use of accessories and backgrounds to add impact and attract attention, which is useful for photographers of all skill levels
Includes instruction on using image editing software like Adobe Photoshop to enhance product photos, which may require a certain level of skill
Addresses techniques to reduce glare and reflections when photographing gold or silver products, which is a common challenge in jewelry photography

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Reviews summary

Mastering small product & jewelry photography

According to learners, this course provides practical, step-by-step guidance tailored for small product and jewelry photography. Many find the focus on simple lighting setups and affordable options particularly helpful, noting that the techniques are immediately applicable. Students report being able to improve their photos dramatically and seeing a positive impact on online sales and the perceived value of their items. While widely considered an excellent starting point for beginners looking to make their product photos look more professional, a few reviewers felt the course was too basic and lacked depth on challenging subjects like reflections or advanced editing, suggesting it might only scratch the surface for those with some existing photography knowledge.
Instructor explains concepts well.
"The instructor is clear and covers everything step-by-step."
"The instructor is easy to follow."
"The instructor is knowledgeable and explains complex concepts in an easy-to-understand way. The demonstrations are particularly helpful."
"The instructor is clear."
Achieve professional photos, boost sales.
"My sales on Etsy have already improved."
"My photos now look so much more professional..."
"I've improved my product photos dramatically, leading to increased interest in my online store."
"My product photos went from looking amateurish to professional overnight. Highly recommend..."
"My handmade jewelry photos look stunning now. Huge difference for my online business."
Learn easy, affordable techniques.
"I learned how to use simple lighting setups and backgrounds..."
"Good practical advice on lighting and setup. The course covers affordable options which is great."
"The simple setup ideas and focus tips were game-changers."
"Simple, effective, and immediately applicable. My product photos went from looking amateurish to professional overnight."
"The lighting setups using household items were genius. I feel equipped to take better photos..."
Needs more on glare, specific products.
"However, I was hoping for more advanced techniques, especially regarding complex reflections on shiny jewelry."
"it didn't go into enough detail on overcoming challenges like glare on metal surfaces or shooting dark items."
"The editing section was also very superficial."
"Would have liked a bit more on editing photos for different platforms."
Excellent start for new photographers.
"It's a good starting point for beginners, but intermediate users might find it too simple in places."
"I found this course a bit too basic."
"Felt like it only scratched the surface."
"While it covers the absolute fundamentals, it didn't go into enough detail..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Mastering Small Product & Jewelry Photography with these activities:
Review Basic Photography Principles
Reinforce your understanding of fundamental photography concepts like aperture, shutter speed, and ISO to better grasp the course's lighting and camera techniques.
Browse courses on Aperture
Show steps
  • Read articles or watch videos explaining the exposure triangle.
  • Practice adjusting aperture, shutter speed, and ISO on your camera.
  • Experiment with different compositions and lighting scenarios.
Read 'Light: Science & Magic'
Deepen your understanding of lighting principles and techniques for product photography.
Show steps
  • Read the chapters on light modifiers and their effects.
  • Study the examples of different lighting setups.
  • Take notes on key concepts and techniques.
Practice Focusing on Small Objects
Improve your focusing skills by practicing on small objects, which is crucial for capturing sharp product photos.
Show steps
  • Set up a small product and your camera on a tripod.
  • Practice using manual focus to achieve sharp focus on different parts of the product.
  • Experiment with different aperture settings to control depth of field.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Lighting Setup Diagram
Solidify your understanding of lighting setups by creating diagrams for different product photography scenarios.
Show steps
  • Choose a product and a desired lighting effect.
  • Set up the lights and camera according to your plan.
  • Draw a diagram showing the position of the lights, camera, and product.
  • Take a photo and compare it to your diagram.
Read 'The Photographer's Eye'
Improve your composition skills by studying the principles of design and visual storytelling.
Show steps
  • Read the chapters on composition techniques.
  • Analyze the examples of different compositions.
  • Practice applying these techniques in your own photography.
Photograph 10 Different Jewelry Items
Apply the techniques learned in the course by photographing a variety of jewelry items with different lighting and composition styles.
Show steps
  • Gather 10 different jewelry items.
  • Plan different lighting and composition styles for each item.
  • Photograph each item and edit the photos.
  • Review your photos and identify areas for improvement.
Write a Blog Post on Product Photography
Reinforce your knowledge and share your insights by writing a blog post about product photography techniques.
Show steps
  • Choose a specific topic related to product photography.
  • Research and gather information on the topic.
  • Write a blog post with clear explanations and examples.
  • Edit and proofread your blog post.

Career center

Learners who complete Mastering Small Product & Jewelry Photography will develop knowledge and skills that may be useful to these careers:
Online Seller
An online seller often needs to take their own product photos for websites or online marketplaces. This course teaches how to take great looking photos of small products and jewelry, and in particular emphasizes how good photos can increase the perceived value of items and make them sell for more. The course is suitable for an online seller because it stresses easy and quick methods in lighting and composition. The training in this course would be of great use to an online seller, and can help grow their business.
Jewelry Photographer
A jewelry photographer specializes in capturing images of jewelry, a delicate process that requires a keen eye for detail. This course is directly relevant as it focuses on the techniques needed to create high quality photos of jewelry and other small items. Topics such as lighting for gold and silver, background selection and composition are covered in depth. A jewelry photographer can benefit from the course's lessons on controlling reflections and enhancing color balance so the pieces look amazing. Anyone aiming to be a jewelry photographer would find the course extraordinarily useful.
Product Photographer
A product photographer specializes in capturing images of items for commercial purposes, and this course directly addresses the skills needed for photographing small products and jewelry. The course emphasizes techniques for lighting, composition, and background selection, which are all essential for creating attractive product photos. Mastering different lighting styles, aperture control, and the use of accessories like light tents, as taught in the course, helps a product photographer make items look their best. Anyone aiming for a career as a product photographer would find this course a great fit.
Craftsperson
A craftsperson who makes jewelry or small products often needs to showcase their work through attractive photos. This course will be very valuable in learning ways to make their products look as good as possible in their photographs. The course covers several lighting techniques, including using natural light, and also covers the use of accessories that make photos look more professional. A craftsperson will find this course very helpful in creating images that make their products more desirable.
E-commerce Photographer
An e-commerce photographer creates images of products specifically for online sales, which requires a good understanding of how to make products look appealing. This course provides the practical skills needed to do this, with a focus on photographing jewelry and small items. The course goes into detail about lighting techniques, depth-of-field, and using light boxes to enhance images. An e-commerce photographer can make more sales with great photos. This course would be particularly useful because of the content on using different cameras to get professional results.
Commercial Photographer
A commercial photographer works on projects for businesses, often including product photography. This course on mastering small product and jewelry photography can be quite helpful for commercial photographers who may need to take photos of small items for advertising or marketing. This course covers lighting, backgrounds, and composition, all crucial for commercial work. It goes further, showing lighting techniques using both continuous light sources like LED and flash. Any commercial photographer who works with small products should consider this course.
Studio Photographer
A studio photographer works in a controlled environment to capture images, and the techniques taught in this course are perfect for that context, particularly for small products and jewelry photography. The course emphasizes lighting and how to utilize accessories such as light boxes and tripods, all of which are key to producing professional photos within a studio setting. It even discusses advanced techniques for background enhancements using Adobe Photoshop. A studio photographer would find this course very beneficial because of the focus on controlled shooting environments and lighting techniques.
Content Creator
A content creator develops material for various platforms, and high-quality product images are often required, particularly for small products and jewelry. This course can help content creators learn valuable techniques for lighting and composition to get the best possible shots. The course covers different lighting styles with easy to implement steps. This course will be great for content creators who want to improve their visual content.
Visual Merchandiser
A visual merchandiser creates displays that attract customers, and high-quality product photos are often a key component. This course can help a visual merchandiser learn the techniques for making small products and jewelry look their best in photos. This course introduces the use of lighting, backgrounds, and composition which are all critical for high-quality product images. A visual merchandiser can take photos with a higher perceived value with the help of the course, which can translate into more sales for their business.
Social Media Manager
A social media manager needs to create engaging content, and high-quality product photos are excellent to use on social media, particularly for small products and jewelry. This course can help a manager learn about lighting, composition, and how to utilize effects to enhance images, which are all essential for creating attractive images on social media platforms. The course emphasizes how to create beautiful images with equipment that people may already own. A social media manager would find this course useful for learning the techniques to take high quality product photos.
Blogger
A blogger who reviews or promotes small products and jewelry can benefit from the skills taught in this course, which can make their photos stand out. This course dives into different lighting techniques, aperture control, and how to use light tents and accessories. All of this will help a blogger improve the quality of the images they use on their blog. A blogger who uses photos of this nature will find this to be a useful course.
Marketing Specialist
A marketing specialist often needs to work with product images, and understanding how to create compelling product photography is important. This course will help a marketing specialist understand the process that goes into making great photos of small products and jewelry, which can help in marketing their products. The course covers lighting techniques, background selection, and how to use effects to enhance images. A marketing specialist who wants to make informed decisions about product photography may find this course useful.
Fine Art Photographer
A fine art photographer creates images for aesthetic purposes, and the skills developed in this course may be useful for those who wish to include small products and jewelry in their art. This course goes into detail about lighting and composition. These skills are valuable and transferable across many types of photography. The course's focus on lighting and creating beautiful images may be helpful to those looking to improve their photographic technique, and this is relevant even if one is not a product photographer.
Art Director
An art director is responsible for the visual style and images used in advertising or marketing materials. This course can help an art director gain more knowledge about the technical aspects of product photography. This course covers lighting and use of accessories, along with image editing techniques that can improve the quality of product photos. An art director may find this course helpful in refining their understanding of how to get the best possible product images.
Retail Associate
A retail associate who works with small products or jewelry can use the skills taught in this course to improve the visual appeal of the merchandise they display. Although a retail associate does not usually create the images that they display, understanding the techniques behind great product photos can increase the associate's ability to recognize items that will sell. The course dives into lighting, background and composition, all important factors in product photography. A retail associate may find this course useful in gaining that extra knowledge and understanding.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Mastering Small Product & Jewelry Photography.
Comprehensive guide to understanding and controlling light in photography. It covers various lighting techniques, modifiers, and setups, providing a solid foundation for the course. It is commonly used as a textbook in photography courses. Reading this book will significantly enhance your ability to create professional-looking product photos.
Focuses on composition and design principles in photography. It provides valuable insights into how to arrange elements within a frame to create visually appealing and impactful images. While not specifically about product photography, the principles discussed are universally applicable and will help you improve the overall aesthetic quality of your photos. This book is more valuable as additional reading than as a current reference.

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