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Strategic Marketing

The best marketing strategies are data-driven, guided by clearly defined goals, and tied to the overall business strategy. Business leaders with marketing knowledge can ensure that customers are successfully engaged and that marketing and business strategies are aligned. Successful leaders can also contribute to creating a memorable brand and communication their organization's story.

This course provides the essential knowledge of current marketing practices, tools, and research techniques for those new to the field. You will learn from highly qualified instructors with extensive marketing experience, gaining the tools and knowledge to:

The success of any business is dependent on building an engaged team with goals aligned with the organization's corporate strategy. Upon completion of this course, you will be able to draw on key marketing concepts and theories to engage your customers, strategically approach your market, and develop your organization's brand.

This course is a part of the Business Administration Certificate, which includes:

What you'll learn:
  • Understand the principles of marketing, including identifying consumer behaviors, recognizing market opportunities, and developing marketing plans
  • Make data-driven, strategic decisions on marketing
  • Apply marketing decisions on products and services, pricing, place, and promotion strategies
  • Develop a marketing plan that is aligned with business strategies
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    Independent

    Rating Not enough ratings
    Length Five weeks Plan for 3-8 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Business Administration

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    Independent

    Rating Not enough ratings
    Length Five weeks Plan for 3-8 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Business Administration

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