GenAI Fundamentals for UX Designers + Researchers

Protect and grow your career: Learn to design GenAI-enabled products

The UX and Product design landscape is evolving—and AI is leading the charge. If you're a designer, UXer, or product developer, you can't afford to be left behind. Generative AI is not just a buzzword; it's becoming the backbone of the next generation of user experiences. And without a deep understanding of how to design AI-powered products, your skill set risks becoming obsolete.

This course is for you if you want to:

• Stay relevant in an industry that’s rapidly integrating AI into every aspect of product development and feature sets.

• Be the asset your employer relies on—not the UXer or designer left off key projects because you lack the necessary skills.

• Lead the future of UX and design rather than have it dictated to you by engineers and product managers.

Why you must start learning the fundamentals of GenAI product design now

AI isn’t just an optional add-on anymore. It’s the next fundamental shift in product design—just like when UX and UI became indispensable. Here’s the reality:

• Employers want designers who understand how to design user-centered GenAI experiences that are useful, usable, valuable, and trustworthy. Without this skill, your job security and opportunities will shrink.

• Product improvement initiatives and AI integration projects are happening in every major company, from simple voice and chatbot interfaces to workflow-based conversational experiences. The people who know how to design these experiences are the ones who will be chosen for leadership roles.

• AI is the new frontier in UX and product design. Just as front-end coding knowledge became essential for UXers, understanding emerging design trends for GenAI — and how to design and evaluate AI-enabled products — is the next career progression.

If you don’t understand AI-enabled design, you won’t be part of these key projects. Your value will diminish—both to your current employer and in the eyes of potential future employers.

What you’ll learn in this course

1. Master the fundamentals of designing AI-powered products

   • Learn the principles that guide effective, responsible design for AI. I’ll teach you the fundamental principles and approaches behind experiences that blend the power of AI with intuitive, human-centered design. From initial investigation and research to designing features, functionality and evaluation metrics to gauge usability and measure trust, I'll tackle all the core areas you need to know about.

   • Why it matters: AI is about more than automation. It’s about delivering useful and valuable user experiences that meet both user needs and business goals.

2. Create ethical, trustworthy AI-driven products

   • I’ll show you how to build AI products that users trust—and that won’t perpetuate bias or misinformation. You’ll learn the ethical considerations you need to think through and how to design with fairness and transparency in mind.

   • Why it matters: Building trust is crucial in AI. Companies are investing in AI solutions that don’t just work but are ethical and inclusive. Your ability to design these systems will set you apart.

3. Understand the basics of designing for key GenAI attributes like generative variability and tradeoffs between precision and recall.

   • Generative variability is the heart of GenAI. I'll walk you through two critical questions we, as UXers and designers, have to answer: (1) how do we present multiple, varied outputs to users and (2) how do we guide them in selecting the best one?

   • As a UX or product designer, one of the key decisions you’ll face when working with AI systems is how to balance precision and recall. I'll dig intot both concepts and walk you through how to design that balance appropriately.

   • Why it matters: Generative variability is the heart of GenAI, and designing for it requires an approach that's very different from the products we typically tackle. In particular, precision and recall define how accurate and thorough your AI’s results will be — and getting the balance right directly impacts UX and user trust.

4. Turn AI into a business asset for your clients or employers

   • Design AI systems that do more than just function—they deliver real business value. I’ll teach you how to align AI-driven products with business objectives, ensuring that the user experience drives results.

   • Why it matters: Your ability to create AI-enabled products that solve real business challenges will make you a valuable asset to your employer.

5. Be a leader in AI-enabled UX and product design

   • As AI continues to reshape the design industry, you’ll be equipped to lead AI-focused design projects, taking your career to the next level. No more waiting on engineers to explain AI to you. You’ll be the one leading the collaborative charge to determine how AI best fits into product design.

   • Why it matters: Leaders in this field don’t wait for opportunities—they create them. Position yourself as a forward-thinking designer who is driving AI adoption and innovation.

Who this course is for:

• New UX and Product Designers: If you’re starting out and want to make your career trajectory more stable and secure, this course will give you the foundation to be an asset to your employer from day one.

• Experienced UXers, Product Designers and Product Developers: If you’re already working in the industry and want to stay competitive and lead the next wave of innovation, this course will teach you how to begin integrating AI product design into your current design skill set — and to have informed, productive conversations with software engineers and data scientists on GenAI projects.

I've included a massive GenAI UX workbook you can use on real-world projects.

You can download and use this 164-page companion workbook to use both as practice and to help you through the process of designing for GenAI in your daily work as well. Use the guidance and 89 exercises across 22 mission-critical topics in GenAI design for any real-world GenAI projects that come your way — the exercises here are designed to help you through the process, from concept to execution.