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Dan Britain, Julian Melanson, and Justice Shepard

Have you been wanting to create social media content but you don’t know where to start?

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Have you been wanting to create social media content but you don’t know where to start?

Are you ready to plan, light, film, edit and release incredible looking content to TikTok, Instagram Reels, Instagram Stories, YouTube, YouTube Shorts, Facebook, and Facebook Stories?

Perfect. You’ve made it to the right course.

In this complete Social Media Film School, we'll work together to develop your skills as a filming and editing pro and supercharge your content creation process with ChatGPT 4 and other extremely powerful AI tools.

By the end of this course, you will have learned the following skills:

  1. Learn the fundamentals of posting to TikTok, Instagram, YouTube, and Facebook.

  2. Choose the perfect gear for your content or maximize your skills with the gear you already own.

  3. Create your own filming studio setup with the perfect camera angle, lighting, background, and sound quality.

  4. Plan, film, edit, and release your own high quality videos with cutaway shots on YouTube.

  5. Strategize and film shareable TikTok videos with our expert guest speaker that has over 1.8m TikTok followers.

  6. Brainstorm, outline, film, and post Instagram Stories and Reels that are optimized for your specific audience.

  7. Properly use Facebook Stories to generate exciting and shareable content that drives engagement.

You'll also learn how to use AI tools create content like never before:

  • Cut the time needed in half to research topics, genres, and niche's to create videos for using ChatGPT 4.

  • Use ChatGPT 4 to quickly narrow down your target audience so you can create more engaging content.

  • Remove the barriers of coming up with content ideas and generate endless amounts of new ideas.

  • Instantly create titles, descriptions, and newsletters for your specific audience using ChatGPT 4.

Our biggest goal for you:

The goal of this course is to give you the skills and knowledge you need to plan, create, and share videos with the world that you are truly proud of.

You'll have lifetime access to:

  • 19.5 hours of learning content

  • 192 in-depth video lessons

  • 53 downloadable assets

  • 6 online articles

  • 5 page algorithm boost guide

  • Lifetime access to the tutorials and assets

  • Updates to all future course materials

  • One on one with me in the Q&A section

If you want to create content faster than ever before, save years of trial and error making your videos, dramatically improve your production quality, and share videos that you are truly proud of... then this is the course for you.

We'll see you inside.

Update for YouTube Fairuse Policy:

 I must emphasize, please familiarize yourself with the YouTube fairuse policy. (if it is your aim to use other content on YouTube). Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video.  Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.

Enroll now

What's inside

Learning objectives

  • Understand the principles of effective storytelling and how to apply them your tiktok, instagram, facebook, and youtube videos.
  • Use the power of ai and chatgpt to remove tedious tasks holding you back from creating more and efficiently create content faster than ever.
  • Plan, script, shoot, light, and capture sound for creating tiktok, instagram, facebook, and youtube videos.
  • Gain practical knowledge of video editing software and techniques, including color correction, sound mixing, adding effects, and graphics.
  • Improve your audience engagement, learn how to analyze metrics and data to improve content performance across tiktok, instagram, facebook, and youtube.
  • Optimize your content for each social media platform through using optimal video lengths, formatting, intro hooks, filming hacks, and much more.
  • Develop a clear understanding of social media algorithms and leverage them to increase reach on tiktok, instagram, facebook, and youtube.
  • Create a comprehensive video content strategy that aligns with your personal or proffesional brand identity, values, objectives

Syllabus

Introduction & Maximize Your Course Experience (Start Here)
Welcome to this Course!
Walkthough & Maximize Your Course Experience
Set Your Videos Up For Success, Optimize with ChatGPT, Case Studies & Research
Read more
Introduction to Researching Each Social Media Platform & Planning
Learning Activity: What Are Your Big Content Goals?
What & Who Are You Making Videos For? (Your End-User)
ChatGPT: Identify Your Target Audience

** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video.  Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.

YouTube: Vlogs
YouTube: Presenter-Led Videos
YouTube: Shorts (& Repurposing)
Case Study: Learn from Succesful TikTok's
Case Study: Learn from Past Instagram Reels
Case Study: Learn from Example Instagram Stories
Case Study: Learn from Facebook Video Examples
How to Research Your Competitors
Case Study: Dan's Research
What You'll Learn about ChatGPT in this Course
ChatGPT: Layout & Interface
ChatGPT: What Makes an Effective Prompt (PDF Download)
ChatGPT: Prompt Priming for Your Desciptions, Titles & Content
ChatGPT: 30 Effective Prompts for Video Creators
ChatGPT: Quickly Come Up with New Ideas & Write Content
ChatGPT: Organize Your Content with Tabular Formatting
ChatGPT: Upgrade Your Writing as a Content Creator
ChatGPT: Reverse Engineer Any Title or Description
ChatGPT: Prompt Framework #1 for Writing Content
ChatGPT: Prompt Framework #2 for Writing Content
ChatGPT: OpenAI Playground Walkthrough
ChatGPT: OpenAI Playground Insert & Complete Function
ChatGPT-4: The New GPT Update
Use AI to Generate Images for Thumbnails! Midjourney
Learning Activity: What Videos Are You Creating In This Course
Equipment: What You'll Need, Aspect Ratios & Gear Recommendations
What Equipment Do You Need (Really)?
Aspect Ratio Explained
Using Your Phone
Gear Recommendations: Best Camera Options
Gear Recommendations: Best Lighting Options
Gear Recommendations: Best Microphone Options
Gear Recommendations: Top Editing Software (Desktop)
Gear Recommendations: Top Editing Software (Mobile)
Case Study: Walkthrough Julian's Filming Set Up
Learning Activity: Choose Your Gear
Create Your Studio Concept, Setup Your Filming Space & Dial In Your Camera
What You'll Learn in this Section
Choose Your Filming Space
Gather Inspiration & Research
Case Study: Awesome Film Space Examples
Brainstorm & Create Concept
Important Course Takeaways So Far
Create Your Purchase List
Case Study: My Previous Equipment Purchases
Some Awesome Studio Space Items
Case Study: My Previous Studio Purchases
Update: Gear Purchasing Section
What to Buy: Important Tips to Keep in Mind
What to Buy: Best Cameras From Low Price to High Price
What to Buy: Lighting & Tripod
What to Buy: Best Microphones From Low Price to High
The Christmas Phase
Update: Lessons on Framing & Composition
Initial Setup & Test Shots
Framing & Composition In-Depth
Primary & Secondary Set Design Items
Start the Build Out Stage
Paint & Style Your Space
Importance of 'Practical' Lighting
Upgrade Your Sound Quality
Sound Dynamics In Your Space Recap
Dial In Your Microphone & Settings
Fundamentals of Camera Settings & Lighting
Exposure & Light Intensity 101
Lighting & Camera Settings More In-Depth
Importance of Aperture & Max ISO
Focal Length & Fine Tuning
Our Fully Completed Filming Space!
Some Extra Ideas to Improve Your Space
Dan's Small Space Hack for Filming
YouTube: Plan, Film, Edit & Create Your Videos Step-By-Step (Practical)
YouTube: The Different Videos & Production Explained (Watch This First)
YouTube: VLOG - Planning
YouTube: VLOG - Filming
YouTube: VLOG - Editing
Helpful Editing Software Links
YouTube: VLOG - The Final Edit
YouTube: Presenter-Led Video - Planning
YouTube: Presenter-Led Video - Filming
YouTube: Presenter-Led Video - Editing
YouTube: Presenter-Led Video - The Final Video

** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video.  Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible. Add to it more so than in this example video even.

YouTube Short: Plan Your Content
YouTube Short: Film Your Content
YouTube Short: Edit Your Content
YouTube Short: Post The Final Video

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops skills for audience engagement, video analysis, and algorithm optimization on Tiktok, Instagram, Facebook, and YouTube
Taught by instructors who are recognized for their expertise in social media content creation
Teaches essential video production and editing skills for creating high-quality videos for social media
Provides practical exercises and real-world examples to enhance learning
Offers comprehensive coverage of video production, including planning, filming, editing, and distribution
Provides lifetime access to course materials, ensuring ongoing support

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Film School: TikTok, Instagram, YouTube & AI with these activities:
Read 'Content Rules: The Power of Strategic Content Management' by Ann Handley and C.C. Chapman
Gain insights into effective content management practices to maximize the impact of your social media content.
View Content Rules on Amazon
Show steps
  • Read the book and take notes on key concepts.
  • Identify strategies to improve your own content creation and management.
Review the fundamentals of storytelling and how to apply it to social media videos
Refresh your understanding of storytelling techniques to enhance your social media content's impact.
Show steps
  • Read an article or watch a video about storytelling principles.
  • Identify the key elements of a compelling story (e.g., conflict, resolution).
  • Brainstorm ways to apply storytelling principles to your own social media content.
Compile a list of resources and tools for social media content creation and management
Expand your knowledge base by gathering valuable resources and tools that can enhance your social media content creation process.
Show steps
  • Conduct research to identify relevant resources.
  • Curate a list of tools and resources that align with your needs.
  • Organize the list into categories or sections.
Two other activities
Expand to see all activities and additional details
Show all five activities
Participate in a peer feedback session on your social media content
Get valuable feedback from your peers to improve the quality and effectiveness of your social media content.
Browse courses on Peer Feedback
Show steps
  • Find a group of peers who are also creating social media content.
  • Share your content with the group and ask for feedback.
  • Provide feedback on the content of your peers.
Create a series of social media posts that promote your personal brand or business
Develop a cohesive social media strategy by creating a series of posts that align with your brand identity and goals.
Browse courses on Personal Branding
Show steps
  • Define your target audience and research their interests.
  • Create a content calendar that outlines your posting schedule.
  • Design visually appealing and informative posts.
  • Use relevant hashtags and keywords to increase your reach.
  • Track your results and adjust your strategy as needed.

Career center

Learners who complete Social Media Film School: TikTok, Instagram, YouTube & AI will develop knowledge and skills that may be useful to these careers:
Video Producer
Video Producers plan, shoot, and edit videos for a variety of purposes, including marketing, advertising, and education. They use their technical skills and creativity to create engaging and visually appealing videos that reach target audiences. This course can help Video Producers develop their skills in video editing, lighting, and sound design. It can also help them stay up-to-date on the latest video production trends and best practices.
Social Media Manager
Social Media Managers develop, implement, and manage social media strategies for businesses and organizations. They use their knowledge of social media platforms and trends to create engaging content that reaches target audiences. This course can help Social Media Managers stay up-to-date on the latest social media trends and best practices. It can also help them develop new skills, such as video editing and content creation.
Filmmaker
Filmmakers plan, shoot, and edit films for a variety of purposes, including entertainment, education, and marketing. They use their creativity and technical skills to create engaging and visually appealing films that reach target audiences. This course can help Filmmakers develop their skills in video editing, lighting, and sound design. It can also help them stay up-to-date on the latest filmmaking trends and best practices.
Marketing Manager
Marketing Managers plan and execute marketing campaigns for businesses and organizations. They use their knowledge of marketing principles and channels to reach target audiences and achieve business goals. This course can help Marketing Managers develop their skills in social media marketing, content creation, and video editing. It can also help them stay up-to-date on the latest marketing trends and best practices.
Content Strategist
Content Strategists develop and implement content strategies for businesses and organizations. They use their knowledge of content marketing principles and channels to reach target audiences and achieve business goals. This course can help Content Strategists develop their skills in social media marketing, content creation, and video editing. It can also help them stay up-to-date on the latest content marketing trends and best practices.
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns for businesses and organizations. They use their knowledge of digital marketing channels and trends to reach target audiences and achieve business goals. This course can help Digital Marketing Managers develop their skills in social media marketing, content creation, and video editing. It can also help them stay up-to-date on the latest digital marketing trends and best practices.
Content Creator
Content Creators develop and produce content for a variety of platforms, including social media, websites, and blogs. They use their creativity and writing skills to create engaging and informative content that reaches target audiences. This course can help Content Creators develop their skills in video editing, content creation, and social media marketing. It can also help them stay up-to-date on the latest content creation trends and best practices.
Social Media Specialist
Social Media Specialists manage social media accounts for businesses and organizations. They use their knowledge of social media platforms and trends to create engaging content that reaches target audiences. This course can help Social Media Specialists develop their skills in social media marketing, content creation, and video editing. It can also help them stay up-to-date on the latest social media trends and best practices.
Public relations manager
Public Relations Managers develop and implement public relations campaigns for businesses and organizations. They use their knowledge of media relations, crisis communication, and social media to build and maintain positive relationships with key stakeholders. This course can help Public Relations Managers develop their skills in social media management, content creation, and video editing. It can also help them stay up-to-date on the latest public relations trends and best practices.
Interactive Media Designer
Interactive Media Designers develop and design interactive media experiences for websites, mobile apps, and other digital platforms. They use their creativity and technical skills to create engaging and visually appealing experiences that reach target audiences. This course can help Interactive Media Designers develop their skills in video editing, content creation, and social media marketing. It can also help them stay up-to-date on the latest interactive media trends and best practices.
Social Media Analyst
Social Media Analysts collect and analyze data from social media platforms to track the performance of social media campaigns and identify trends. They use their analytical skills to develop insights that can help businesses and organizations improve their social media strategies. This course can help Social Media Analysts develop their skills in social media marketing, data analysis, and reporting. It can also help them stay up-to-date on the latest social media trends and best practices.
Journalist
Journalists gather, analyze, and report on news and current events. They use their research and writing skills to create informative and engaging news articles, stories, and other content. This course may be useful for Journalists who want to develop their skills in video journalism and social media reporting.
Photographer
Photographers take and edit photographs for a variety of purposes, including journalism, marketing, and fine art. They use their creativity and technical skills to create visually appealing images that reach target audiences. This course may be useful for Photographers who want to develop their skills in video editing and social media marketing.
Web Developer
Web Developers design and develop websites and web applications. They use their programming skills to create functional and visually appealing websites that reach target audiences. This course may be useful for Web Developers who want to develop their skills in video editing and social media marketing.
Broadcaster
Broadcasters operate and maintain broadcasting equipment to transmit radio and television signals. They use their technical skills to ensure that broadcasts are clear and reliable. This course may be useful for Broadcasters who want to develop their skills in video production and editing.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social Media Film School: TikTok, Instagram, YouTube & AI.
Provides a comprehensive overview of social media marketing, covering everything from developing a strategy to measuring results. It valuable resource for anyone looking to learn more about this topic.
Explores the science of why some things catch on and others don't. It provides insights into how to create content that is more likely to be shared and talked about.
Classic textbook on filmmaking. It provides a comprehensive overview of the history, theory, and practice of filmmaking.
Classic work on mythology and storytelling. It explores the common themes and patterns that are found in stories from all over the world.
Popular guide to screenwriting. It provides a step-by-step approach to writing a screenplay that is both engaging and commercially viable.
Comprehensive guide to filmmaking from one of the most successful directors in history. It covers everything from pre-production to post-production.

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