What is the aim of this course?
Getting into consulting is one of the most difficult tasks. It’s not only very selective but also quite a tough and long recruitment process. You will have at least 5 job interviews, spend on average 2-3 months in the recruiting process and your chances of succeeding will be around 5-10%. I will help you significantly boost the odds in your favor.
What is the aim of this course?
Getting into consulting is one of the most difficult tasks. It’s not only very selective but also quite a tough and long recruitment process. You will have at least 5 job interviews, spend on average 2-3 months in the recruiting process and your chances of succeeding will be around 5-10%. I will help you significantly boost the odds in your favor.
This course will help you prepare for the cases that you will be asked to solve during the job interviews with consultants. I will improve your knowledge and skills in analysis through a series of practical cases. It is based on my 15 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement, and turn-arounds in the biggest companies from I have participated in over 200 recruitments and the materials in this course will encompass all the tricks that you should use during the interview. On the basis of what you will find in this course I have trained over 100 business analysts who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, BCG, Bain, Walmart, Booz Allen Hamilton, Alvarez & Marsal, PwC, Deloitte, Dell, Adidas, Naspers, Walgreens, and many others.
I teach through cases so most of the lectures will be case studies showing some business problems that you have to solve during the interview. Those cases are based on real-life examples. For every case study that I described in this course, you will find extensive answers showing you how you should approach the problem. For every lecture, you will also find attached additional resources. Thanks to this, as a part of this course you will also get a library of ready-made materials that will help you not only during the recruitment process but also in your first year as a business analyst / junior consultant.
Why did I decide to create this course?
During the interviews that I have taken part in, I have noticed that even smart students don’t know how to approach some things in a structured and coherent manner. Sometimes they overcomplicate things. On other occasions, they give up on answering without even trying. I have tested on my people that most of the things that you have to do during interviews organized by consulting companies can be mastered and they will benefit you not only during the recruitment process but also in your work life no matter what you do. Learn from this course and apply it also in real life.
In what way will you benefit from this course?
The course is a practical, step-by-step guide loaded with tons of cases, tricks, and hints that will significantly improve the speed with which you go through the cases during the interview. You will learn also how to give better, more structured, well-thought-out answers. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the course you will know:
How to approach any type of cases that you may come across in the job interview?
How to apply the most useful concepts and methods used later by consultants in their work?
How to be efficient during the interview?
How do the consultant minds work?
You can also ask me any question either through the discussion mode or by messaging me directly.
How the course is organized?
The course is divided currently into the following sections:
Introduction. We begin with a little intro into the course as well as some general info on the role of a consultant, or business analyst – what skills, education, and knowledge are required from you and what are the available career paths for you
Recruitment. In the second section, we briefly go through what the recruitment process looks like, what are your chances of success and what you should pay attention to. I will also show you alternative ways to get into consulting (apart from the regular recruitment process)
Useful techniques. In the next section, I will introduce you to techniques you should master to have a higher chance of being successful during the interviews. You will learn what are: bottom-up approach, top-down approach, backward reasoning, cost drivers, compound effect, opportunity tree, lean manufacturing, bottlenecks, OEE
Market size estimation. In section 4, we will start with cases. Here you will learn everything about estimating the market. I will use cases from the TV set market, the ceramic tiles market, and the kids’ ware market
Sales and marketing cases. In section 5, I will show you want kinds of cases relating to marketing and sales you may get during the interview. There will be examples from FMCG, retailers, and service companies.
Strategy cases. In the next section, I will discuss strategy-related cases that you may be asked to solve. I will show you how to determine the driving factors in the performance of cinemas as well as marketplaces. You will also have to guess the business model of IKEA and come up with a business model for self-driving, autonomous cars.
Math/Logical quizzes. The next types of cases that you will be getting during interviews are logical, math quizzes requiring some basic math knowledge and logical thinking. I will show you in this section some examples of such cases
Operations cases. During the interview, you may come across consultants who specialize in operations. In this section, I will show you some examples of such cases.
You will be able also to download many additional resources
Excels with some of the analyses shown in the course
Presentation of slides shown in the course
Links to additional presentations and movies
Links to books worth reading
At the end of my course, students will be able to…
Understand the main challenges in analyzing different aspects of sales, marketing, and operations that you may come across during your job interviews
Solve most of the cases that you will come across during the interview
Perform the simplified analyses in a very effective manner
Who should take this course? Who should not?
People trying to get a job in consulting
Students of Business Schools
Researchers
Business Analysts
What will students need to know or do before starting this course?
Basic knowledge of economics or finance
We begin with little intro into the course as well as some general info on the role of a consultant, business analyst – what skills, education, knowledge is required from you and what are the available career paths for you
In this lecture I will tell briefly about my experience and what I currently do
In this lecture I show who we mean by ideal consultants, what you have to know, where consultants are usually recruited from and what kind of characteristics you are supposed to have
Here I will show you what to do if a blurry image appears
Here I will show you how to find additional resources attached to the coruse like Excel files, presentations, links etc.
In this lecture I will show you briefly how the recruitment process to consulting looks like and what kind of hurdles you have to overcome. I will also give some info on the probabilities of getting into consultants
To be invited to the interviews your CV has to stand out among the see of others. In this lecture I will show what types of elements make your CV stand out
Hi
We are getting a lot of questions about a CV. Therefore, we have prepared a good example of a CV. It is based on one of the best CVs that I have seen. We have hired the person and he was extremely good. He worked for us for 6 months. After that, he moved to Private Equity.
I hope this CV will help you. It covers almost all the points we have mentioned in the previous lecture.
Best regards
Asen
I will make an overview of the type of questions / tasks you can get during the interview. In next lectures we will go in details
Formal recruitment process is not the only way to get into consulting. There are other, less formal methods that you can use
In this lecture you will get to know our favorite method for first rough estimation – the bottom-up method. We give you also 2 examples with Excel calculation how to use it.
Top-down is the little brother of bottom-up approach – not used that often but still very useful for re-segmenting the market (niche an low cost strategy)
In this lecture I show the backward thinking /induction. This approach enables you to design the whole process, company on the bases of the expected outcome
In many cases you can get high end result from compounding effect in time or by getting small improvements in many areas. In this lecture I will explain the concept
Issue tree is a simple yet powerful concept used in consulting for structuring discussion and picking the right topics to concentrate on. In this lecture I will show you the principles of using it as well as a practical example
In the next 3 lecture we will discuss examples of issue trees
We will look at an example of an issue tree from logistics
We will look at an example of an issue tree from retail
We will look at an example of an issue tree from FMCG
Here I will show you the so callled opportunity tree that can be used to generate new ideas
If you want to understand well a business you have to be able to identify the cost drivers that shape the business model. In this lecture I will show you how to do that
In this lecture I will discuss the role of external and internal benchmarks. They are a powerful help in business and will help you boost your productivity yet have to be used with caution. At the end I will apply them in an example to show you the difference in outcomes.
In this lecture I will show you how to use in practice 80/20 rule also known as Pareto principal
In every company you have bottlenecks that limit your ability to go forward and deliver more goods and services. Here I will show you how to estimate what is the impact for the whole system and how you can remove improve them. I will use simple production example to show you the effect on the whole system. You will see how the bottleneck can shift from 1 shift to another. You will also learn how to prioritize where it make sense to invest to get the best results.
Before doing this lecture I strongly encourage you first to take the OEE lecture – we use the OEE concept here so if you are not familiar with it please start with OEE lecture as a warm-up.
In section 4 we will start with cases. Here you will learn everything around estimating the market. I will use cases of: the TV set market, the ceramic tiles market and kids’ ware market
In this lecture you have to estimate what is the market for TVs in a specific market, what are the cost drivers. Imagine that you were asked to estimate the market for TV sets. Ask yourself 3 questions:
In this lecture I show you the solution to the case you had to solve in the previous lecture
Imagine that you were asked to estimate the market for ceramic tiles. You have to ask yourself the following questions:
In this lecture I show you the solution to the case you had to solve in the previous lecture
Imagine that you were asked to estimate the kid’s ware market
In the next section I will discuss strategy related cases that you may be asked to solve. I will show you how to determine the driving factors in the performance of cinemas as well as marketplaces.
Imagine that you were asked to estimate the number of cows in your country. In this case I we will try to do exactly this.
In this lecture we will solve the previously introduced case study
If you work for a retailer one of the most useful analysis is to check whether there is still potential to growth and how big it is. In this lecture I will show you 2 ways in which you can estimate how many shops you can open in a specific location, city, province. One approach will be concentrated solely on the number of shops whereas the second one will also take into account the size of shops
In this section I will show you want kind of cases relating to marketing and sales you may get during the interview. There will be examples from FMCG, retailers and service companies.
Imagine that as a consultant you were asked to analyze your client situation- FMCG producer that is using different channels of distribution. How would you check whether his using the right mix channels
Key Performance Indicators are extremely important to understand and manage a business. In this lecture, I will show you how this is achieved. In the next lectures I will show You using an example of a cinema company how to apply KPIs in practices
Imagine that our consulting company is using 4 ways to acquire customers. Try to find the most efficient ways of acquiring customers? How would you do it
Imagine that you have to decide what kind of model to pick for the SaaS business: Freemium, Free, Free Trial. In this case study, you will have to decide when each and every tactic makes sense.
Here I will show you some examples of SaaS business models using often freemium, free, and free trial.
In this lecture, we will solve the previously introduced case study.
Imagine that you were responsible for managing the cinema. What KPIs metrics you would look at to see whether you are doing a good job?
Imagine that you have a chain of physical stores and on-line store. What pricing would you use? How you would come up with the right pricing?
Imagine that you are a Retailers with 10 stores and very strong brand that are selling toys. How would you grow the business?
Imagine that you are working for a cosmetics producers. And you have to increase his sales
On market segmentation
In this secction I will show you case studies where you have to find ways to improve the profitability of a business
Here I will show you the general framework for increasing sales in FMCG
Here I will show you the general framework for increasing sales in retail.
Here I will show you the general framework for decreasing the costs in retail
Here I will show you the general framework for increasing the margin in retail
Imagine that you are working for a cosmetics producer. And you have to increase his profitability.
In this lecture, we will solve the previously introduced case study
Cinema City has used number of techniques to sell the unused space.In this lecture I will show you some examples
Imagine that you are working for a fashion discounter that operates a retail chain in Eastern Europe. In this lecture we will find ways to increase the profitability
Imagine that you were responsible for managing a marketplace for patients and doctors (i.e. Docplanner). What KPIs you would look at
Imagine that you are responsible for managing a SaaS offering mailing What KPIs you would look at?
Here I will show you some examples of SaaS businesses
IKEA is a well know brand selling furniture. On what do you think they make their money?
Tell us what could be the business model for self driving car using canva model
Imagine that you were responsible for managing a marketplace for patients and doctors (i.e. Docplanner). You are present in Poland and now you want to expand into other countries
Niche strategy is widely used by many companies. Explain why and what kind of niches you can have
Next types of cases that you will be getting during interviews are logical, math quizzes requiring some basic math knowledge and logical thinking. I will show you in this section some examples of such
A typical for consulting interviews logical quiz
Imagine that a drunk professor left the bar with a dog and headed home. He unleashed his dog. The dog started running back and forth (from the professor to the house) at the speed of 20 km per hour. In the meantime the professor was zig-zagging home. How much distance did the dog cover if it took the professor 30 minutes to get to the home
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